Dashi
FailPrices span $3.99–$14.04, mostly outside the sweet spot, so Dashi is a Fail.
- Flapen Score
- 45 / 100Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 4645
- Market size
- £110K/yr120K searches / yr
- 90-day growth
- -27.9%search demand this quarter
- Competition
- 62%top-5 click share · 11 brands · 25 sellers
Flapen Score
Dashi against its category
The dotted line is the Grocery average. Past it, Dashi is stronger. Inside it, weaker.
Market
The Dashi market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dashi 120K times last year and spent an estimated £110K. The top 5 brands take 68% of clicks. Demand peaks in Jan. Flapen scores it 45 out of 100, a Fail.
01 · Demand
10.2% of searches ended in a purchase last week.
Shoppers searched for this 120K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.2% of those searches ended in a purchase. Searches in the last 90 days moved -27.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £110K a year.
- Searches, last 12 months
- 120K
- Growth, 90 days vs prior 90
- -27.9%
- Conversion, latest week
- 10.2%
- Market size, estimated
- £110Ka year
- Peak month
- January2.0× the quietest month
- Top search term
- dashi43K searches a year
02 · Price
A sale here is worth £9.02.
Listings sell for £9.02 on average, from £3.99 to £14.04. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £9.02 that is £2K to £5K a year per listing.
- Average price
- £9.02under the $15 to $100 sweet spot
- Price range
- £3.99–£14.04
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£5K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
71% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 8.7% of listings are out of stock. The average listing ranks #222 within Baking Supplies. It carries 133 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 93%
- Out of stock, average day
- 8.7%
- Average rank
- #222in Baking Supplies
- Average rating
- 4.61 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 133per listing
- Listings tracked
- 14
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 60 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 60 months
Products
Top Dashi products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Pack of 2 x Shimaya Bonito Stock - Dashino moto (dashi Stock) 5x8gm
- Price
- £5.05
- Rating
- 4.7/5
- Reviews
- 211
- Age
- 11y ago

KANESHICHI Natural Dashi Pack 0.3 oz 30 sachet
- Price
- £13.26
- Rating
- 4.2/5
- Reviews
- 128
- Age
- 3y ago

Ajinomoto Hon-Dashi Katsuo Dashi 120g
- Price
- £7.93
- Rating
- 4.6/5
- Reviews
- 221
- Age
- 13y ago

Shimaya Konbu Dashi Stock Powder 7 Sachet
- Price
- £5.63
- Rating
- 4.5/5
- Reviews
- 111
- Age
- 5y ago

KOMACHI HONPO Japanese Umami Dashi Bonito Konbu Shiitake 8g x 15
- Price
- £14.04
- Rating
- 4.7/5
- Reviews
- 99
- Age
- 2mo ago
Trending
90-day click momentum
KOMACHI HONPO Japanese Umami Dashi Bonito Konbu Shiitake 8g x 15
- Price
- £14.04
- Rating
- 4.7/5
- Reviews
- 99
- Age
- 2mo ago

Yutaka Bonito Flavoured Soup Stock Granule DashiNoMoto 1kg | Deep Umami Instant Dashi Powder
- Price
- £12.75
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago

Shimaya Konbu Dashi Stock Powder 7 Sachet
- Price
- £5.63
- Rating
- 4.5/5
- Reviews
- 111
- Age
- 5y ago

Yutaka Katsuo Dashi Bags Bonito Powder 30g (6pcs) | Authentic Umami Stock Sachets
- Price
- £4.40
- Rating
- 4.3/5
- Reviews
- 9
- Age
- 1y ago

Ajinomoto Hon-Dashi Katsuo Dashi 120g
- Price
- £7.93
- Rating
- 4.6/5
- Reviews
- 221
- Age
- 13y ago
Newest
by launch date
KOMACHI HONPO Japanese Umami Dashi Bonito Konbu Shiitake 8g x 15
- Price
- £14.04
- Rating
- 4.7/5
- Reviews
- 99
- Age
- 2mo ago

Tastrip Dashi Stock Dashi Packet Japanese Soup Base (8g×5packet) | No MSG Umami Japanese dried bonito | Ramen Broth Miso Soup Udon Shabu Shabu & Hot Pot Soup Base (1-pack)
- Price
- £9.80
- Rating
- 4.8/5
- Reviews
- 46
- Age
- 10mo ago

YAMASAN KYOTO UJI Japanese Umami Vegan Dashi Stock Healthy Veggie Dashi Packet Vegetable Broth Quick and Easy to Use Gluten Free Sugar Free No-MSG 6g×15Packets
- Price
- £13.73
- Rating
- 4.7/5
- Reviews
- 52
- Age
- 1y ago

Yutaka Katsuo Dashi Bags Bonito Powder 30g (6pcs) | Authentic Umami Stock Sachets
- Price
- £4.40
- Rating
- 4.3/5
- Reviews
- 9
- Age
- 1y ago

Yutaka Bonito Flavoured Soup Stock Granule DashiNoMoto 1kg | Deep Umami Instant Dashi Powder
- Price
- £12.75
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 rising
Sellers
25
Top-5 brand share
68%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
25%
- Shimaya23%
- KANESHICHI17%
- Ajinomoto12%
- Ninben8%
- Yutaka7%
- WaNaHong7%
Demand
Dashi search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 2.0×
Search terms
Top Dashi search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dashi43K/yr
- dashi powder43K/yr
- dashi stock16K/yr
- hondashi8K/yr
- dashi powder japanese4K/yr
- hondashi powder4K/yr
- dashi granules2K/yr
Reviews and returns
What reviews say buyers love and hate about Dashi
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
the taste isnt umami enough
Intense taste, little colour -KOMACHI HONPO Authentic Japanese Dashi Pack
if you don't try things out you don't find new tastes
Flavour-wise, I find the broth to be milder and more delicate in flavour than when I make dashi from scratch
And the 'punch' I mentioned above is exactly the fishy flavour which, unfortunately, I don't like
The flavour is hard to describe
Value for money is not great
Not cheap
hard to get ingredients
it also requires sourcing quality ingredients, managing steeping times and temperatures carefully, and straining the result before use
Powdered cardboard dust
Love
the taste is magic
Absolutely delicious
Very nice soup broth
The balance of flavours is really good
The flavour is savoury
full of flavor
Excellent Quality
Its good value for a quality stock
Quality of the stock is great
It makes cooking with it very easy as I wouldn't really be able to make my own otherwise without buying expensive
Versatile in many ways of cooking
Lovely and so simple to prepare
Quick and easy
Easy use dashi pack
Once you have this it is easy to put together
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dashi questions
Answered from the same tracked data.









