How competitive is the Dashi niche on Amazon United Kingdom?

11 brands and 25 sellers compete in Dashi on Amazon United Kingdom. The top 5 Dashi products take 62% of clicks and its top 5 brands hold 68% of demand.

What do buyers complain about in Dashi?

Dashi buyers on Amazon United Kingdom complain most about Taste-Overall, Flavor, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Dashi niche?

Dashi sells for £9.02 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £3.99–£14.04. The average incumbent carries 133 reviews — the moat a new listing must climb.

Dashi

prices mostly outside the sweet spot ($3.99–$14.04) — Dashi doesn't clear our bar today.

Signals Low Review Barrier

Flapen Score

Skip it

This niche Category average

Is Dashi profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Dashi is a £110K/yr Amazon United Kingdom market (120K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Jan. Verdict: Skip it — 45/100.

Dashi: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -27.9% over the last 90 days and 10.2% of searches end in a purchase.

£110K

revenue / yr

Units sold / yr13K

Search volume / yr-27.9%120K

Conversion rate10.2%

Avg price£9.02

Who owns the niche?

The top 5 brands hold 68% of demand, so 32% of the market is open.

32%

open market share

Brands · sellers11 · 25

Top-5 product click share62%

Open market32%

Avg brand age60 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 14 products

Top Dashi products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Pack of 2 x Shimaya Bonito Stock - Dashino moto (dashi Stock) 5x8gm

Price: £5.05
Rating: 4.7/5
Reviews: 211
Age: 11y ago

KANESHICHI Natural Dashi Pack 0.3 oz 30 sachet

Price: £13.26
Rating: 4.2/5
Reviews: 128
Age: 3y ago

Ajinomoto Hon-Dashi Katsuo Dashi 120g

Price: £7.93
Rating: 4.6/5
Reviews: 221
Age: 13y ago

Shimaya Konbu Dashi Stock Powder 7 Sachet

Price: £5.63
Rating: 4.5/5
Reviews: 111
Age: 5y ago

KOMACHI HONPO Japanese Umami Dashi Bonito Konbu Shiitake 8g x 15

Price: £14.04
Rating: 4.7/5
Reviews: 99
Age: 2mo ago

Newest

by launch date

KOMACHI HONPO Japanese Umami Dashi Bonito Konbu Shiitake 8g x 15

Price: £14.04
Rating: 4.7/5
Reviews: 99
Age: 2mo ago

Tastrip Dashi Stock Dashi Packet Japanese Soup Base (8g×5packet) | No MSG Umami Japanese dried bonito | Ramen Broth Miso Soup Udon Shabu Shabu & Hot Pot Soup Base (1-pack)

Price: £9.80
Rating: 4.8/5
Reviews: 46
Age: 10mo ago

YAMASAN KYOTO UJI Japanese Umami Vegan Dashi Stock Healthy Veggie Dashi Packet Vegetable Broth Quick and Easy to Use Gluten Free Sugar Free No-MSG 6g×15Packets

Price: £13.73
Rating: 4.7/5
Reviews: 52
Age: 1y ago

Yutaka Katsuo Dashi Bags Bonito Powder 30g (6pcs) | Authentic Umami Stock Sachets

Price: £4.40
Rating: 4.3/5
Reviews: 9
Age: 1y ago

Yutaka Bonito Flavoured Soup Stock Granule DashiNoMoto 1kg | Deep Umami Instant Dashi Powder

Price: £12.75
Rating: 5.0/5
Reviews: 1
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

25%

Shimaya23%
KANESHICHI17%
Ajinomoto12%
Ninben8%
Yutaka7%
WaNaHong7%

Dashi demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume120KCVR10.2%Products14Brands11Top 5 Brands68%OOS Rate8.7%Rating4.6★Reviews133Avg BSR#222

Peak months: Jan · busiest ÷ quietest = 2.0×

Top Dashi search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

dashi43K/yr -24.5%7.8% conv.
dashi powder43K/yr -29.8%8.7% conv.
dashi stock16K/yr -25.5%9.1% conv.
hondashi8K/yr -30.6%4.8% conv.
dashi powder japanese4K/yr -26.6%7.0% conv.
hondashi powder4K/yr -35.4%6.9% conv.
dashi granules2K/yr -52.5%8.9% conv.

What reviews say buyers love and hate about Dashi

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews

Taste-Overall23%

“the taste is magic”

Flavor19%

“The balance of flavours is really good”

Quality-Overall11%

“Excellent Quality”

Cooking Instructions8%

“It makes cooking with it very easy as I wouldn't really be able to make my own otherwise without buying expensive”

Ease Of Use8%

“Quick and easy”

What buyers complain about

48% of reviews

Taste-Overall13%

“the taste isnt umami enough”

Flavor8%

“Flavour-wise, I find the broth to be milder and more delicate in flavour than when I make dashi from scratch”

Value For Money6%

“Value for money is not great”

Ingredients-Overall4%

“hard to get ingredients”

Powdered/Crumbled4%

“Powdered cardboard dust”

Common Dashi questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Dashi 45/100 on Amazon United Kingdom — Skip it. The niche generates £110K/yr across 14 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -27.9% over the last 90 days.