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Dashi

Fail

Prices span $3.99–$14.04, mostly outside the sweet spot, so Dashi is a Fail.

Flapen Score
45
45 / 100
Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 46
Market size
£110K/yr120K searches / yr
90-day growth
-27.9%search demand this quarter
Competition
62%top-5 click share · 11 brands · 25 sellers

Flapen Score

Dashi against its category

The dotted line is the Grocery average. Past it, Dashi is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dashi market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dashi 120K times last year and spent an estimated £110K. The top 5 brands take 68% of clicks. Demand peaks in Jan. Flapen scores it 45 out of 100, a Fail.

01 · Demand

10.2% of searches ended in a purchase last week.

Shoppers searched for this 120K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.2% of those searches ended in a purchase. Searches in the last 90 days moved -27.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £110K a year.

Searches, last 12 months
120K
Growth, 90 days vs prior 90
-27.9%
Conversion, latest week
10.2%
Market size, estimated
£110Ka year
Peak month
January2.0× the quietest month
Top search term
dashi43K searches a year

02 · Price

A sale here is worth £9.02.

Listings sell for £9.02 on average, from £3.99 to £14.04. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £9.02 that is £2K to £5K a year per listing.

Average price
£9.02under the $15 to $100 sweet spot
Price range
£3.99–£14.04
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 8.7% of listings are out of stock. The average listing ranks #222 within Baking Supplies. It carries 133 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
93%
Out of stock, average day
8.7%
Average rank
#222in Baking Supplies
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
133per listing
Listings tracked
14

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top Dashi products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£11K£16K£22K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

25

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

25%

  • Shimaya23%
  • KANESHICHI17%
  • Ajinomoto12%
  • Ninben8%
  • Yutaka7%
  • WaNaHong7%

Demand

Dashi search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 2.0×

Search terms

Top Dashi search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dashi43K/yr
  • dashi powder43K/yr
  • dashi stock16K/yr
  • hondashi8K/yr
  • dashi powder japanese4K/yr
  • hondashi powder4K/yr
  • dashi granules2K/yr

Reviews and returns

What reviews say buyers love and hate about Dashi

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall13%−0.03

the taste isnt umami enough

Intense taste, little colour -KOMACHI HONPO Authentic Japanese Dashi Pack

if you don't try things out you don't find new tastes

Flavor8%−0.05

Flavour-wise, I find the broth to be milder and more delicate in flavour than when I make dashi from scratch

And the 'punch' I mentioned above is exactly the fishy flavour which, unfortunately, I don't like

The flavour is hard to describe

Value For Money6%−0.04

Value for money is not great

Not cheap

Ingredients-Overall4%+0.51

hard to get ingredients

it also requires sourcing quality ingredients, managing steeping times and temperatures carefully, and straining the result before use

Powdered/Crumbled4%−0.04

Powdered cardboard dust

Love

Taste-Overall23%−0.03

the taste is magic

Absolutely delicious

Very nice soup broth

Flavor19%−0.05

The balance of flavours is really good

The flavour is savoury

full of flavor

Quality-Overall11%+1.28

Excellent Quality

Its good value for a quality stock

Quality of the stock is great

Cooking Instructions8%+0.75

It makes cooking with it very easy as I wouldn't really be able to make my own otherwise without buying expensive

Versatile in many ways of cooking

Lovely and so simple to prepare

Ease Of Use8%+0.61

Quick and easy

Easy use dashi pack

Once you have this it is easy to put together

FAQ

Common Dashi questions

Answered from the same tracked data.