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Dashi

Fail

Prices span $3.99–$14.04, mostly outside the sweet spot, so Dashi is a Fail.

Flapen Score
45
45 / 100
Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 46
Market size
£110K/yr120K searches / yr
90-day growth
-27.9%search demand this quarter
Competition
62%top-5 click share · 11 brands · 25 sellers

Flapen Score

Dashi against its category

The dotted line is the Grocery average. Past it, Dashi is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dashi market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dashi 120K times last year and spent an estimated £110K. The top 5 brands take 68% of clicks. Demand peaks in Jan. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 10.2% of those searches ended in a purchase.

Shoppers searched for this 120K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.2% of those searches ended in a purchase. Searches in the last 90 days moved -27.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £110K a year.

Searches, last 12 months
120K
Growth, 90 days vs prior 90
-27.9%
Conversion, latest week
10.2%
Market size, estimated
£110Ka year
Peak month
January2.0× the quietest month
Top search term
dashi43K searches a year

02 · Price

A sale here is worth £9.02.

Listings sell for £9.02 on average, from £3.99 to £14.04. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £9.02 that is £2K to £5K a year per listing.

Average price
£9.02under the $15 to $100 sweet spot
Price range
£3.99–£14.04
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 8.7% of listings are out of stock. The average listing ranks #222 within Baking Supplies. It carries 133 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
93%
Out of stock, average day
8.7%
Average rank
#222in Baking Supplies
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
133per listing
Listings tracked
14

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top Dashi products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 62% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£11K£16K£22K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

25

Est. top-5 brand share

68%

Top 20: 100%

Est. top-5 click share

62%

Top 20: 100%

Open market

25%

  • Shimaya23%
  • KANESHICHI17%
  • Ajinomoto12%
  • Ninben8%
  • Yutaka7%
  • WaNaHong7%

Demand

Dashi search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 2.0×

Search terms

Top Dashi search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • dashi43K/yr
  • dashi powder43K/yr
  • dashi stock16K/yr
  • hondashi8K/yr
  • dashi powder japanese4K/yr
  • hondashi powder4K/yr
  • dashi granules2K/yr

Reviews and returns

What reviews say buyers love and hate about Dashi

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Taste-Overall”
13%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“the taste isnt umami enough”
A buyer, on “Taste-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Dashi questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data