Skip to content

Dark Roast Ground Coffee

Fail

The top 5 brands take 99% of clicks, so Dark Roast Ground Coffee is a Fail.

Flapen Score
43
43 / 100
Ranks 1,873 of 2,976 Grocery niches · −3 vs the category median of 46
Market size
£53K/yr44K searches / yr
90-day growth
-29.9%search demand this quarter
Competition
51%top-5 click share · 6 brands · 43 sellers

Flapen Score

Dark Roast Ground Coffee against its category

The dotted line is the Grocery average. Past it, Dark Roast Ground Coffee is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dark Roast Ground Coffee market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dark Roast Ground Coffee 44K times last year and spent an estimated £53K. The top 5 brands take 99% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

10.2% of searches ended in a purchase last week.

Shoppers searched for this 44K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.2% of those searches ended in a purchase. Searches in the last 90 days moved -29.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £53K a year.

Searches, last 12 months
44K
Growth, 90 days vs prior 90
-29.9%
Conversion, latest week
10.2%
Market size, estimated
£53Ka year
Top search term
marley coffee16K searches a year

02 · Price

A sale here is worth £11.78.

Listings sell for £11.78 on average, from £3.97 to £26.84. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £11.78 that is £1K to £3K a year per listing.

Average price
£11.78under the $15 to $100 sweet spot
Price range
£3.97–£26.84
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #87 within Coffee. It carries 1,080 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
0.2%
Average rank
#87in Coffee
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,080per listing
Listings tracked
29

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 78 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
78 months

Products

Top Dark Roast Ground Coffee products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£5K£8K£11K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

43

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

51%

Top 20: 89%

Open market

0%

  • Marley Coffee65%
  • illy21%
  • by Amazon8%
  • Grano Milano4%
  • Grumpy Mule1%
  • Lavazza1%
  • Open — no brand owns it (0%)

Demand

Dark Roast Ground Coffee search demand

Weekly searches over the year. Pick a range.

800600Apr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top Dark Roast Ground Coffee search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • marley coffee16K/yr
  • coffee dark roast ground4K/yr
  • bob marley coffee5K/yr
  • marley coffee beans5K/yr
  • illy intenso3K/yr
  • dark roast ground coffee4K/yr
  • ground coffee dark roast3K/yr
  • illy intenso ground coffee3K/yr

Reviews and returns

What reviews say buyers love and hate about Dark Roast Ground Coffee

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall30%−0.10

Weird after taste

NO TASTE

Not for my taste

Value For Money8%+0.51

The price is rising steadily

A little expensive

Waste of money

Flavor7%+0.65

Both flavours have the same burnt after taste

Lack of flavour

less flavour of coffe

Bitter7%−0.07

Very bitter

The coffee itself is bitter

A bitter taste

Strength6%−0.05

No strength

Not very strong

Weak

Love

Taste-Overall33%−0.10

Rich taste

Delicious coffee

Strong taste

Caffeine Content17%+1.94

Good texture and perfect caffeine content

being positive - caffeine is good for skin

A really good coffee

Flavor13%+0.65

Nice robust flavour

Awesome flavour

Great strong flavour

Quality-Overall10%+0.45

am pleased to say it is wonderfully consistent in quality

Good quality coffee

Excellent quality

Value For Money10%+0.51

Good price

value for money

Excellent value

FAQ

Common Dark Roast Ground Coffee questions

Answered from the same tracked data.