dark roast ground coffee
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great10.2%search→purchase rate — share of searches ending in a sale
Review moat
Good1,079.59avg incumbent reviews — the moat a new listing must climb
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Price range
Good£3.97–£26.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£11.78avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad£53K£53K/yr · 44K searches
Growth
Bad-29.9%90-day search growth — must beat 0% to launch
Brand share
Bad99%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, dark roast ground coffee is a £53K/yr Amazon United Kingdom market (44K searches/yr). The top 5 brands hold 99% of demand. Verdict: Skip it — 43/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
dark roast ground coffee market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- £59K–£71K
- units × avg price
- Conversion rate
- 10.2%
- Avg BSR
- #87
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 83%
- Out of stock
- 0.2%
- Avg brand age
- 78 months
- Avg seller age
- 165 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
6 falling
Sellers
43
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
51%
Top 20: 89%
Open market
0%
- Marley Coffee65%
- illy21%
- by Amazon8%
- Grano Milano4%
- Grumpy Mule1%
- Lavazza1%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 16 weeks — -29.9% search growth over the last 90 days.Top dark roast ground coffee search terms
- marley coffee16K/yr
- coffee dark roast ground4K/yr
- bob marley coffee5K/yr
- marley coffee beans5K/yr
- illy intenso3K/yr
- dark roast ground coffee4K/yr
- ground coffee dark roast3K/yr
- illy intenso ground coffee3K/yr
Top dark roast ground coffee products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Buffalo Soldier Strong Dark Roast Organic Ground Coffee 227g - Marley Coffee - From The Marley Family - V60 Filter Cafetiere Aeropress - Strength 5
Marley Coffee£7.794.6★2,727 rev
illy Intenso Ground Coffee Dark Roast 100% Arabica Coarse Grind for Cafetiere & Filter Coffee Suitable for Drip Coffee Makers 250g Tin
illy£5.844.5★1,791 rev
Marley Coffee Medium Roast Organic Coffee Beans 227g - One Love Blend - From The Marley Family - For All Coffee Machines - Strength 3
Marley Coffee£8.034.6★647 rev
Marley Coffee Medium Roast Organic Ground Coffee 227g - One Love Blend - From The Marley Family - V60 Filter Cafetiere Aeropress - Strength 3
Marley Coffee£8.064.6★1,277 rev
Buffalo Soldier Strong Dark Roast Organic Espresso Coffee Beans 1kg - Marley Coffee - From The Marley Family - For All Coffee Machines - Strength 5
Marley Coffee£26.844.6★2,142 rev
Newest
by launch date
by Amazon Forte Ground Coffee Italian Inspired Roast Strength No. 5 - Strong 250g
by Amazon£3.97267 rev
Grumpy Mule High and Mighty Espresso Blend Ground Coffee with notes of Cocoa and Roast Hazelnut 200g
Grumpy Mule£5.4778 rev
Lavazza Tales of Napoli Coffee Ground Ideal for Moka Pots with Aromatic Notes of Cocoa and Caramel Arabica and Robusta Intensity 9/10 Dark Roasting 200 g
Lavazza£4.95260 rev
illy Intenso Coffee Beans 100% Arabica Blend Dark Roast Intensity 7/9 Bold & Full-Bodied with Cocoa & Dried Fruit Notes Suitable for Bean to Cup & Fresh Grinding 500g Refill Pouch
illy£12.01438 rev
Grano Milano Ground Coffee 1kg Variety Pack Arabica and Robusta Medium and Dark Roast Strong Coffee Made in Italy
Grano Milano£13.79600 rev
Trending
90-day click momentumby Amazon Forte Ground Coffee Italian Inspired Roast Strength No. 5 - Strong 250g
by Amazon£3.974.3★
illy Intenso Coffee Beans 100% Arabica Blend Dark Roast Intensity 7/9 Bold & Full-Bodied with Cocoa & Dried Fruit Notes Suitable for Bean to Cup & Fresh Grinding 500g Refill Pouch
illy£12.014.7★
by Amazon Espresso Crema Ground Coffee 500g (2 x 250g) - Rainforest Alliance Certified
by Amazon£6.954.3★
Grumpy Mule High and Mighty Espresso Blend Ground Coffee with notes of Cocoa and Roast Hazelnut 200g
Grumpy Mule£5.474.2★
Marley Coffee Organic Strong Dark Roast Espresso Coffee Beans 1kg - Lively Up Blend - Marley Coffee - From The Marley Family - Strength 5 - For All Coffee Machines
Marley Coffee£26.774.7★
What buyers say about dark roast ground coffee
What buyers praise and complain about, mined from review topics.What buyers love
“Rich taste”
“Good texture and perfect caffeine content”
“Nice robust flavour”
“am pleased to say it is wonderfully consistent in quality”
“Good price”
“It gave off delicious aromas”
“really good blend”
“Nice and fresh”
“As described”
“lovely flavour not overpowering or bitter”
What buyers complain about
“Weird after taste”
“The price is rising steadily”
“Both flavours have the same burnt after taste”
“Very bitter”
“No strength”
“Doesn't smell like coffee”
“Not the best”
“Both flavours have the same burnt after taste”
“Perhaps a dodgy batch”
“Just average coffee”
Common questions
- Is dark roast ground coffee profitable to sell on Amazon United Kingdom?
- The niche generates £53K/yr across 29 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -29.9%. Flapen's verdict: Skip it (43/100).
- How competitive is the dark roast ground coffee niche?
- 6 brands and 43 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in dark roast ground coffee?
- Top complaints mined from reviews: Taste-Overall, Value For Money, Flavor. The return rate is 0.1%.
- What does it cost to enter the dark roast ground coffee niche?
- Listings span £3.97–£26.84; the average listing price is £11.78 (sweet spot $15–$100). The average incumbent carries 1,080 reviews — the moat a new listing must climb.