Is dark roast coffee beans profitable to sell on Amazon United Kingdom?

The niche generates £151K/yr across 48 tracked products. 4 of 8 products launched in the last 360 days are still selling. 90-day search growth is -22.6%. Flapen's verdict: Worth a look (58/100).

How competitive is the dark roast coffee beans niche?

22 brands and 165 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 65% of demand.

What do buyers complain about in dark roast coffee beans?

Top complaints mined from reviews: Taste-Overall, Bitter, Smell. The return rate is 0.1%.

When does demand for dark roast coffee beans peak?

Demand peaks in Oct–Nov; the busiest month runs 2.0× the quietest.

What does it cost to enter the dark roast coffee beans niche?

Listings span £4.77–£69.45; the average listing price is £18.22 (sweet spot $15–$100). The average incumbent carries 2,084 reviews — the moat a new listing must climb.

dark roast coffee beans

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Great£18.22

avg listing price — sweet spot $15–$100

Price range

Great£4.77–£69.45

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great7.8%

search→purchase rate — share of searches ending in a sale

Competition

Great38%

top-5 click share — an open shelf

Brand share

Good65%

top-5 brand share — brands hold most of the demand

Review moat

Okay2,084.06

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay£151K

£151K/yr · 106K searches

Growth

Bad-22.6%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, dark roast coffee beans is a £151K/yr Amazon United Kingdom market (106K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 58/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

dark roast coffee beans market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: £109K–£146K; units × avg price
Conversion rate: 7.8%
Avg BSR: #131
Page quality: 0%
Prime: 98%
Sponsored: 75%
Out of stock: 0.5%
Avg brand age: 75 months
Avg seller age: 159 days

Competition & brand share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

Brands

22 rising

Sellers

165

Top-5 brand share

65%

Top 20: 99%

Top-5 click share

38%

Top 20: 78%

Open market

29%

Black Donkey17%
by Amazon16%
Lavazza14%
LAVAZZA9%
Grano Milano8%
Skull Crusher Coffee6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -22.6% search growth over the last 90 days.

Peak months: Oct, Nov · busiest ÷ quietest = 2.0×

Open Trend

Top dark roast coffee beans search terms

strong coffee beans25K/yr -17.9%7.0% conv.
dark roast coffee beans19K/yr -21.3%5.3% conv.
robusta coffee beans12K/yr -5.5%3.6% conv.
coffee beans dark roast11K/yr -13.9%6.7% conv.
lavazza espresso ground coffee8K/yr +4.5%4.2% conv.
coffee beans strong7K/yr -5.8%10.2% conv.
lavazza espresso8K/yr -52.0%4.5% conv.
robusta coffee4K/yr +28.6%0.6% conv.
lavazza espresso beans5K/yr -60.2%6.7% conv.
dark roast coffee beans 1kg4K/yr -57.5%5.4% conv.

All search terms

Top dark roast coffee beans products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Black Donkey - 1KG Whole Coffee Beans (DEVILS ROAST) | Extra-Strong

Black Donkey£17.944.5★1,084 rev

Black Donkey - 1KG Whole Coffee Beans (INTENSO) | Dark Roast

Black Donkey£16.524.4★763 rev

Grano Milano French Roast Robusta & Arabica Coffee Beans 1kg Extra Strong Dark Roast Espresso Intensity 5/5 Southeast Asia & Central Africa Origins Made in Italy

Grano Milano£17.054.4★1,319 rev

by Amazon Forte Coffee Beans Italian Inspired Roast Strength No. 5 - Strong 1kg

by Amazon£14.444.4★133 rev

Lavazza Espresso Barista Intenso Drum Roasted Coffee Beans with Aromatic Notes of Cocoa and Wood Arabica and Robusta Intensity 9/10 Medium Roasting 1 kg (Packaging May Vary)

LAVAZZA£19.714.7★5,732 rev

Newest

by launch date

by Amazon Forte Coffee Beans Italian Inspired Roast Strength No. 5 - Strong 1kg

by Amazon£14.44133 rev

3mo ago

by Amazon House Blend Classic Arabica Robusta Blend Coffee Beans Strength No. 3 - Medium 1kg

by Amazon£14.6355 rev

3mo ago

Lavazza Espresso Italiano Classico Ground Coffee 12 Packs of 250g Ideal for Moka Pot or Filtered Coffee Sweet & Aromatic Taste Intensity 5/10 Flowery & Fruity Notes 100% Arabica Light Roast

Lavazza£69.453 rev

4mo ago

Black Vibes - Coffee Beans (500g) | Dark Roast Intenso | Robusta Coffee

BLACK VIBES£9.0020 rev

5mo ago

BrewBlack French Roast 100% Robusta Coffee Beans Extra Strong Dark Roast Intensity 5/5 Full Body with Long-Lasting Creaminess Roasted and Packed in Italy with Micrometric Technology

BREWBLACK£18.621,358 rev

5mo ago

What buyers say about dark roast coffee beans

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall29%

“delicious coffee”

Caffeine Content16%

“a hight caffeine content”

Flavor13%

“good strong flavour”

Value For Money11%

“Excellent value”

Quality-Overall11%

“the quality is reliable”

Smell4%

“It has a rich aroma”

Freshness2%

“Nice and fresh”

Soft Feel2%

“Quite good, creamy”

Advertised Vs Actual Product2%

“just what I wanted”

Blend/Ratio1%

“Good strong blend”

What buyers complain about

Taste-Overall21%

“Horrible taste”

Bitter10%

“Too bitter”

Smell9%

“absolutely no fragrance”

Quality-Overall8%

“quality is fairly low”

Flavor7%

“The beans have absolutely no flavour, very disappointed”

Strength6%

“Too strong for me”

Value For Money5%

“getting expensive”

Caffeine Content5%

“Not as high in cafine as expected”

Stale/Rotten/Spoiled4%

“It also didn't look very fresh”

Burnt/Roasted/Overbaked3%

“Taste of burnt toast”

Common questions

Is dark roast coffee beans profitable to sell on Amazon United Kingdom?: The niche generates £151K/yr across 48 tracked products. 4 of 8 products launched in the last 360 days are still selling. 90-day search growth is -22.6%. Flapen's verdict: Worth a look (58/100).
How competitive is the dark roast coffee beans niche?: 22 brands and 165 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 65% of demand.
What do buyers complain about in dark roast coffee beans?: Top complaints mined from reviews: Taste-Overall, Bitter, Smell. The return rate is 0.1%.
When does demand for dark roast coffee beans peak?: Demand peaks in Oct–Nov; the busiest month runs 2.0× the quietest.
What does it cost to enter the dark roast coffee beans niche?: Listings span £4.77–£69.45; the average listing price is £18.22 (sweet spot $15–$100). The average incumbent carries 2,084 reviews — the moat a new listing must climb.