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Dark Roast Coffee

brand-locked demand (top 5 brands take 100% of clicks) — Dark Roast Coffee doesn't clear our bar today.

Flapen Score

30
Skip it
Market size 9Growth 13Conversion 80Competition 3Returns 100Price range 40Avg price 27Brand share 0Review moat 48Quality gap 24
This niche Category average

Is Dark Roast Coffee profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Dark Roast Coffee is a £34K/yr Amazon United Kingdom market (44K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 30/100.

Dark Roast Coffee: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -24.0% over the last 90 days and 8.4% of searches end in a purchase.

£34K

revenue / yr

Units sold / yr8K
Search volume / yr-24.0%44K
Conversion rate8.4%
Avg price£9.24

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers3 · 41
Top-5 product click share97%
Open market0%
Avg brand age71 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 6 products

Sponsored placement50%
New entrants (1y)0· 0 succeeded
Avg rating4.6★
Avg reviews1,686

Top Dark Roast Coffee products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.

£0£3K£7K£10K£14K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

41

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • NESCAFÉ76%
  • NESCAFÉ GOLD15%
  • by Amazon10%

Dark Roast Coffee demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume44KCVR8.4%Products6Brands3Top 5 Brands100%OOS Rate0.0%Rating4.6★Reviews1,686Avg BSR#26
1K800Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Top Dark Roast Coffee search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • dark roast coffee15K/yr
  • nescafe roastery6K/yr
  • nescafe roastery dark roast8K/yr
  • nescafe gold blend intense5K/yr
  • nescafe intense coffee4K/yr
  • nescafe intense3K/yr
  • intenso coffee beans3K/yr

What reviews say buyers love and hate about Dark Roast Coffee

What buyers mention most, as a share of all reviews.

What buyers love

95% of reviews
Value For Money26%

Great deal

Taste-Overall24%

Wonderful coffee

Caffeine Content16%

Good strong intense coffee

Flavor12%

The flavour is rich

Quality-Overall8%

good quality

What buyers complain about

77% of reviews
Taste-Overall25%

Tastes like crap

Value For Money12%

Bad value for money

Quality-Overall11%

So must have got through quality control

Burnt/Roasted/Overbaked6%

how knieve burnt beans insipid taste lumbered coplete waste of money back t nescae beans learnt my lesson if its cheap theres a reasn

Bitter4%

This is bitter with nothing like the true Italian taste

Common Dark Roast Coffee questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Dark Roast Coffee 30/100 on Amazon United Kingdom — Skip it. The niche generates £34K/yr across 6 tracked products. Search demand moved -24.0% over the last 90 days.
Dark Roast Coffee buyers on Amazon United Kingdom complain most about Taste-Overall, Value For Money, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 0.0%.