dark roast coffee
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great8.4%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,686.17avg incumbent reviews — the moat a new listing must climb
Price range
Okay£3.75–£22.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£9.24avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-24.0%90-day search growth — must beat 0% to launch
Market size
Bad£34K£34K/yr · 44K searches
Competition
Bad97%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, dark roast coffee is a £34K/yr Amazon United Kingdom market (44K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 30/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
dark roast coffee market data
- Units sold / yr
- 6K–8K
- avg 500–750/product
- Revenue / yr
- £55K–£74K
- units × avg price
- Conversion rate
- 8.4%
- Avg BSR
- #26
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 50%
- Out of stock
- 0.0%
- Avg brand age
- 71 months
- Avg seller age
- 154 days
Competition & brand share
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
41
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
97%
Top 20: 100%
Open market
0%
- NESCAFÉ76%
- NESCAFÉ GOLD15%
- by Amazon10%
Demand
Weekly Amazon search volume, last 21 weeks — -24.0% search growth over the last 90 days.Top dark roast coffee search terms
- dark roast coffee15K/yr
- nescafe roastery6K/yr
- nescafe roastery dark roast8K/yr
- nescafe gold blend intense5K/yr
- nescafe intense coffee4K/yr
- nescafe intense3K/yr
- intenso coffee beans3K/yr
Top dark roast coffee products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
NESCAFÉ Roastery Dark Gold Blend Roast Premium Instant Coffee Bold Intense Arabica and Robusta Coffee 95g
NESCAFÉ£3.754.7★352 rev
NESCAFÉ Gold Blend Intense Premium Instant Coffee Dark and Vibrant with Dark Roasted Arabica 190g (Pack of 1)
NESCAFÉ£5.954.8★401 rev
NESCAFÉ Roastery Light Gold Blend Roast Premium Instant Coffee Smooth and Delicate Arabica and Robusta Coffee 95g
NESCAFÉ GOLD£3.794.7★170 rev
by Amazon Intenso Coffee Beans dark roast 2kg (2 packs of 1 kg) - Rainforest Alliance Certified
by Amazon£22.644.4★1,796 rev
by Amazon Intenso Coffee Beans light roast 1kg (2 packs of 500 gms) - Rainforest Alliance Certified
by Amazon£13.164.4★4,237 rev
Newest
by launch dateNESCAFÉ Gold Blend Intense Premium Instant Coffee Dark and Vibrant with Dark Roasted Arabica 190g (Pack of 1)
NESCAFÉ£5.95401 rev
by Amazon Intenso Coffee Beans dark roast 2kg (2 packs of 1 kg) - Rainforest Alliance Certified
by Amazon£22.641,796 rev
NESCAFÉ Roastery Dark Gold Blend Roast Premium Instant Coffee Bold Intense Arabica and Robusta Coffee 95g
NESCAFÉ£3.75352 rev
NESCAFÉ Roastery Light Gold Blend Roast Premium Instant Coffee Smooth and Delicate Arabica and Robusta Coffee 95g
NESCAFÉ GOLD£3.79170 rev
by Amazon Intenso Coffee Beans light roast 1kg (2 packs of 500 gms) - Rainforest Alliance Certified
by Amazon£13.164,237 rev
Trending
90-day click momentumNESCAFÉ Roastery Dark Gold Blend Roast Premium Instant Coffee Bold Intense Arabica and Robusta Coffee 95g
NESCAFÉ£3.754.7★
NESCAFÉ Roastery Light Gold Blend Roast Premium Instant Coffee Smooth and Delicate Arabica and Robusta Coffee 95g
NESCAFÉ GOLD£3.794.7★
NESCAFÉ Gold Blend Intense Premium Instant Coffee Dark and Vibrant with Dark Roasted Arabica 190g (Pack of 1)
NESCAFÉ£5.954.8★
NESCAFÉ Alta Rica Gold Blend Instant Coffee Dark Roasted Premium Instant 100 Percent Arabica Coffee 190g (Pack of 1)
NESCAFÉ£6.144.7★
by Amazon Intenso Coffee Beans dark roast 2kg (2 packs of 1 kg) - Rainforest Alliance Certified
by Amazon£22.644.4★
What buyers say about dark roast coffee
What buyers praise and complain about, mined from review topics.What buyers love
“Great deal”
“Wonderful coffee”
“Good strong intense coffee”
“The flavour is rich”
“good quality”
“the aroma is amazing as soon as you make a cup”
“As described”
“I love that its strong without being overly bitter”
“Refreshing coffee”
“This gives me a boost”
What buyers complain about
“Tastes like crap”
“Bad value for money”
“So must have got through quality control”
“how knieve burnt beans insipid taste lumbered coplete waste of money back t nescae beans learnt my lesson if its cheap theres a reasn”
“This is bitter with nothing like the true Italian taste”
“Not particurly strong”
“flavour is to die for”
“dear mr. nescafe, please resurrect BLEND 37”
“Stale beans”
“Go too coffee”
Common questions
- Is dark roast coffee profitable to sell on Amazon United Kingdom?
- The niche generates £34K/yr across 6 tracked products. 90-day search growth is -24.0%. Flapen's verdict: Skip it (30/100).
- How competitive is the dark roast coffee niche?
- 3 brands and 41 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in dark roast coffee?
- Top complaints mined from reviews: Taste-Overall, Value For Money, Quality-Overall. The return rate is 0.0%.
- What does it cost to enter the dark roast coffee niche?
- Listings span £3.75–£22.64; the average listing price is £9.24 (sweet spot $15–$100). The average incumbent carries 1,686 reviews — the moat a new listing must climb.