Dark Roast Coffee
brand-locked demand (top 5 brands take 100% of clicks) — Dark Roast Coffee doesn't clear our bar today.
Flapen Score
Is Dark Roast Coffee profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Dark Roast Coffee is a £34K/yr Amazon United Kingdom market (44K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 30/100.
Dark Roast Coffee: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -24.0% over the last 90 days and 8.4% of searches end in a purchase.
£34K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 6 products
Top Dark Roast Coffee products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
NESCAFÉ Roastery Dark Gold Blend Roast Premium Instant Coffee Bold Intense Arabica and Robusta Coffee 95g
- Price
- £3.75
- Rating
- 4.7/5
- Reviews
- 352
- Age
- 4y ago

NESCAFÉ Gold Blend Intense Premium Instant Coffee Dark and Vibrant with Dark Roasted Arabica 190g (Pack of 1)
- Price
- £5.95
- Rating
- 4.8/5
- Reviews
- 401
- Age
- 1y ago

NESCAFÉ Roastery Light Gold Blend Roast Premium Instant Coffee Smooth and Delicate Arabica and Robusta Coffee 95g
- Price
- £3.79
- Rating
- 4.7/5
- Reviews
- 170
- Age
- 4y ago

by Amazon Intenso Coffee Beans dark roast 2kg (2 packs of 1 kg) - Rainforest Alliance Certified
- Price
- £22.64
- Rating
- 4.4/5
- Reviews
- 1,796
- Age
- 4y ago

by Amazon Intenso Coffee Beans light roast 1kg (2 packs of 500 gms) - Rainforest Alliance Certified
- Price
- £13.16
- Rating
- 4.4/5
- Reviews
- 4,237
- Age
- 5y ago
Trending
90-day click momentum
NESCAFÉ Roastery Dark Gold Blend Roast Premium Instant Coffee Bold Intense Arabica and Robusta Coffee 95g
- Price
- £3.75
- Rating
- 4.7/5
- Reviews
- 352
- Age
- 4y ago

NESCAFÉ Roastery Light Gold Blend Roast Premium Instant Coffee Smooth and Delicate Arabica and Robusta Coffee 95g
- Price
- £3.79
- Rating
- 4.7/5
- Reviews
- 170
- Age
- 4y ago

NESCAFÉ Gold Blend Intense Premium Instant Coffee Dark and Vibrant with Dark Roasted Arabica 190g (Pack of 1)
- Price
- £5.95
- Rating
- 4.8/5
- Reviews
- 401
- Age
- 1y ago

NESCAFÉ Alta Rica Gold Blend Instant Coffee Dark Roasted Premium Instant 100 Percent Arabica Coffee 190g (Pack of 1)
- Price
- £6.14
- Rating
- 4.7/5
- Reviews
- 3,161
- Age
- 6y ago

by Amazon Intenso Coffee Beans dark roast 2kg (2 packs of 1 kg) - Rainforest Alliance Certified
- Price
- £22.64
- Rating
- 4.4/5
- Reviews
- 1,796
- Age
- 4y ago
Newest
by launch date
NESCAFÉ Gold Blend Intense Premium Instant Coffee Dark and Vibrant with Dark Roasted Arabica 190g (Pack of 1)
- Price
- £5.95
- Rating
- 4.8/5
- Reviews
- 401
- Age
- 1y ago

by Amazon Intenso Coffee Beans dark roast 2kg (2 packs of 1 kg) - Rainforest Alliance Certified
- Price
- £22.64
- Rating
- 4.4/5
- Reviews
- 1,796
- Age
- 4y ago

NESCAFÉ Roastery Dark Gold Blend Roast Premium Instant Coffee Bold Intense Arabica and Robusta Coffee 95g
- Price
- £3.75
- Rating
- 4.7/5
- Reviews
- 352
- Age
- 4y ago

NESCAFÉ Roastery Light Gold Blend Roast Premium Instant Coffee Smooth and Delicate Arabica and Robusta Coffee 95g
- Price
- £3.79
- Rating
- 4.7/5
- Reviews
- 170
- Age
- 4y ago

by Amazon Intenso Coffee Beans light roast 1kg (2 packs of 500 gms) - Rainforest Alliance Certified
- Price
- £13.16
- Rating
- 4.4/5
- Reviews
- 4,237
- Age
- 5y ago
Competition: brands, sellers & click share
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.
Brands
3 falling
Sellers
41
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
97%
Top 20: 100%
Open market
0%
- NESCAFÉ76%
- NESCAFÉ GOLD15%
- by Amazon10%
Dark Roast Coffee demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Dark Roast Coffee search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- dark roast coffee15K/yr
- nescafe roastery6K/yr
- nescafe roastery dark roast8K/yr
- nescafe gold blend intense5K/yr
- nescafe intense coffee4K/yr
- nescafe intense3K/yr
- intenso coffee beans3K/yr
What reviews say buyers love and hate about Dark Roast Coffee
What buyers mention most, as a share of all reviews.
What buyers love
95% of reviews“Great deal”
“Wonderful coffee”
“Good strong intense coffee”
“The flavour is rich”
“good quality”
What buyers complain about
77% of reviews“Tastes like crap”
“Bad value for money”
“So must have got through quality control”
“how knieve burnt beans insipid taste lumbered coplete waste of money back t nescae beans learnt my lesson if its cheap theres a reasn”
“This is bitter with nothing like the true Italian taste”
Common Dark Roast Coffee questions
The questions sellers ask about this niche, answered from the tracked metrics.
Best Flapen score
The highest-scoring niches we track right now, across every category.









