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Dark Roast Coffee

Fail

The top 5 brands take 100% of clicks, so Dark Roast Coffee is a Fail.

Flapen Score
30
30 / 100
Ranks 2,906 of 2,976 Grocery niches · −16 vs the category median of 46
Market size
£34K/yr44K searches / yr
90-day growth
-24.0%search demand this quarter
Competition
97%top-5 click share · 3 brands · 41 sellers

Flapen Score

Dark Roast Coffee against its category

The dotted line is the Grocery average. Past it, Dark Roast Coffee is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dark Roast Coffee market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dark Roast Coffee 44K times last year and spent an estimated £34K. All 3 brands take every click. Flapen scores it 30 out of 100, a Fail.

01 · Demand

8.4% of searches ended in a purchase last week.

Shoppers searched for this 44K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.4% of those searches ended in a purchase. Searches in the last 90 days moved -24.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £34K a year.

Searches, last 12 months
44K
Growth, 90 days vs prior 90
-24.0%
Conversion, latest week
8.4%
Market size, estimated
£34Ka year
Top search term
dark roast coffee15K searches a year

02 · Price

A sale here is worth £9.24.

Listings sell for £9.24 on average, from £3.75 to £22.64. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At £9.24 that is £5K to £7K a year per listing.

Average price
£9.24under the $15 to $100 sweet spot
Price range
£3.75–£22.64
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
£5K–£7K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #26 within Coffee. It carries 1,686 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#26in Coffee
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,686per listing
Listings tracked
6

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
71 months

Products

Top Dark Roast Coffee products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

£0£3K£7K£10K£14K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

41

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • NESCAFÉ76%
  • NESCAFÉ GOLD15%
  • by Amazon10%

Demand

Dark Roast Coffee search demand

Weekly searches over the year. Pick a range.

1K800Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Dark Roast Coffee search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dark roast coffee15K/yr
  • nescafe roastery6K/yr
  • nescafe roastery dark roast8K/yr
  • nescafe gold blend intense5K/yr
  • nescafe intense coffee4K/yr
  • nescafe intense3K/yr
  • intenso coffee beans3K/yr

Reviews and returns

What reviews say buyers love and hate about Dark Roast Coffee

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall25%−0.12

Tastes like crap

filtered tastes very weak

Tastes bad

Value For Money12%+1.77

Bad value for money

It was nice bit expensive though

overpriced

Quality-Overall11%−0.02

So must have got through quality control

Cheap

only given 3 stars because of quality

Burnt/Roasted/Overbaked6%−0.01

how knieve burnt beans insipid taste lumbered coplete waste of money back t nescae beans learnt my lesson if its cheap theres a reasn

Dark roasted coffee beans

Bitter4%−0.01

This is bitter with nothing like the true Italian taste

Slightly bitter taste

Love

Value For Money26%+1.77

Great deal

Good value for money

Best value

Taste-Overall24%−0.12

Wonderful coffee

Excellent taste

Delicious and smooth tasting coffee

Caffeine Content16%+1.49

Good strong intense coffee

Very good coffee

good tasting coffee

Flavor12%+1.17

The flavour is rich

full of flavor

Strong flavor

Quality-Overall8%−0.02

good quality

Good quality coffee

Really lovely quality bean

FAQ

Common Dark Roast Coffee questions

Answered from the same tracked data.