Dark Roast Coffee
FailThe top 5 brands take 100% of clicks, so Dark Roast Coffee is a Fail.
- Flapen Score
- 30 / 100Ranks 2,906 of 2,976 Grocery niches · −16 vs the category median of 4630
- Market size
- £34K/yr44K searches / yr
- 90-day growth
- -24.0%search demand this quarter
- Competition
- 97%top-5 click share · 3 brands · 41 sellers
Flapen Score
Dark Roast Coffee against its category
The dotted line is the Grocery average. Past it, Dark Roast Coffee is stronger. Inside it, weaker.
Market
The Dark Roast Coffee market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dark Roast Coffee 44K times last year and spent an estimated £34K. All 3 brands take every click. Flapen scores it 30 out of 100, a Fail.
01 · Demand
8.4% of searches ended in a purchase last week.
Shoppers searched for this 44K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.4% of those searches ended in a purchase. Searches in the last 90 days moved -24.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £34K a year.
- Searches, last 12 months
- 44K
- Growth, 90 days vs prior 90
- -24.0%
- Conversion, latest week
- 8.4%
- Market size, estimated
- £34Ka year
- Top search term
- dark roast coffee15K searches a year
02 · Price
A sale here is worth £9.24.
Listings sell for £9.24 on average, from £3.75 to £22.64. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At £9.24 that is £5K to £7K a year per listing.
- Average price
- £9.24under the $15 to $100 sweet spot
- Price range
- £3.75–£22.64
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £5K–£7K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #26 within Coffee. It carries 1,686 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #26in Coffee
- Average rating
- 4.62 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,686per listing
- Listings tracked
- 6
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 71 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 71 months
Products
Top Dark Roast Coffee products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
NESCAFÉ Roastery Dark Gold Blend Roast Premium Instant Coffee Bold Intense Arabica and Robusta Coffee 95g
- Price
- £3.75
- Rating
- 4.7/5
- Reviews
- 352
- Age
- 4y ago

NESCAFÉ Gold Blend Intense Premium Instant Coffee Dark and Vibrant with Dark Roasted Arabica 190g (Pack of 1)
- Price
- £5.95
- Rating
- 4.8/5
- Reviews
- 401
- Age
- 1y ago

NESCAFÉ Roastery Light Gold Blend Roast Premium Instant Coffee Smooth and Delicate Arabica and Robusta Coffee 95g
- Price
- £3.79
- Rating
- 4.7/5
- Reviews
- 170
- Age
- 4y ago

by Amazon Intenso Coffee Beans dark roast 2kg (2 packs of 1 kg) - Rainforest Alliance Certified
- Price
- £22.64
- Rating
- 4.4/5
- Reviews
- 1,796
- Age
- 4y ago

by Amazon Intenso Coffee Beans light roast 1kg (2 packs of 500 gms) - Rainforest Alliance Certified
- Price
- £13.16
- Rating
- 4.4/5
- Reviews
- 4,237
- Age
- 5y ago
Trending
90-day click momentum
NESCAFÉ Roastery Dark Gold Blend Roast Premium Instant Coffee Bold Intense Arabica and Robusta Coffee 95g
- Price
- £3.75
- Rating
- 4.7/5
- Reviews
- 352
- Age
- 4y ago

NESCAFÉ Roastery Light Gold Blend Roast Premium Instant Coffee Smooth and Delicate Arabica and Robusta Coffee 95g
- Price
- £3.79
- Rating
- 4.7/5
- Reviews
- 170
- Age
- 4y ago

NESCAFÉ Gold Blend Intense Premium Instant Coffee Dark and Vibrant with Dark Roasted Arabica 190g (Pack of 1)
- Price
- £5.95
- Rating
- 4.8/5
- Reviews
- 401
- Age
- 1y ago

NESCAFÉ Alta Rica Gold Blend Instant Coffee Dark Roasted Premium Instant 100 Percent Arabica Coffee 190g (Pack of 1)
- Price
- £6.14
- Rating
- 4.7/5
- Reviews
- 3,161
- Age
- 6y ago

by Amazon Intenso Coffee Beans dark roast 2kg (2 packs of 1 kg) - Rainforest Alliance Certified
- Price
- £22.64
- Rating
- 4.4/5
- Reviews
- 1,796
- Age
- 4y ago
Newest
by launch date
NESCAFÉ Gold Blend Intense Premium Instant Coffee Dark and Vibrant with Dark Roasted Arabica 190g (Pack of 1)
- Price
- £5.95
- Rating
- 4.8/5
- Reviews
- 401
- Age
- 1y ago

by Amazon Intenso Coffee Beans dark roast 2kg (2 packs of 1 kg) - Rainforest Alliance Certified
- Price
- £22.64
- Rating
- 4.4/5
- Reviews
- 1,796
- Age
- 4y ago

NESCAFÉ Roastery Dark Gold Blend Roast Premium Instant Coffee Bold Intense Arabica and Robusta Coffee 95g
- Price
- £3.75
- Rating
- 4.7/5
- Reviews
- 352
- Age
- 4y ago

NESCAFÉ Roastery Light Gold Blend Roast Premium Instant Coffee Smooth and Delicate Arabica and Robusta Coffee 95g
- Price
- £3.79
- Rating
- 4.7/5
- Reviews
- 170
- Age
- 4y ago

by Amazon Intenso Coffee Beans light roast 1kg (2 packs of 500 gms) - Rainforest Alliance Certified
- Price
- £13.16
- Rating
- 4.4/5
- Reviews
- 4,237
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
41
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
97%
Top 20: 100%
Open market
0%
- NESCAFÉ76%
- NESCAFÉ GOLD15%
- by Amazon10%
Demand
Dark Roast Coffee search demand
Weekly searches over the year. Pick a range.
Search terms
Top Dark Roast Coffee search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dark roast coffee15K/yr
- nescafe roastery6K/yr
- nescafe roastery dark roast8K/yr
- nescafe gold blend intense5K/yr
- nescafe intense coffee4K/yr
- nescafe intense3K/yr
- intenso coffee beans3K/yr
Reviews and returns
What reviews say buyers love and hate about Dark Roast Coffee
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Tastes like crap
filtered tastes very weak
Tastes bad
Bad value for money
It was nice bit expensive though
overpriced
So must have got through quality control
Cheap
only given 3 stars because of quality
how knieve burnt beans insipid taste lumbered coplete waste of money back t nescae beans learnt my lesson if its cheap theres a reasn
Dark roasted coffee beans
This is bitter with nothing like the true Italian taste
Slightly bitter taste
Love
Great deal
Good value for money
Best value
Wonderful coffee
Excellent taste
Delicious and smooth tasting coffee
Good strong intense coffee
Very good coffee
good tasting coffee
The flavour is rich
full of flavor
Strong flavor
good quality
Good quality coffee
Really lovely quality bean
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dark Roast Coffee questions
Answered from the same tracked data.









