Dark Hot Chocolate
FailDemand is soft, at -69.1% this quarter, so Dark Hot Chocolate is a Fail.
- Flapen Score
- 40 / 100Ranks 2,270 of 2,976 Grocery niches · −6 vs the category median of 4640
- Market size
- £71K/yr266K searches / yr
- 90-day growth
- -69.1%search demand this quarter
- Competition
- 59%top-5 click share · 2 brands · 19 sellers
Flapen Score
Dark Hot Chocolate against its category
The dotted line is the Grocery average. Past it, Dark Hot Chocolate is stronger. Inside it, weaker.
Market
The Dark Hot Chocolate market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dark Hot Chocolate 266K times last year and spent an estimated £71K. All 2 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 3.8% of those searches ended in a purchase.
Shoppers searched for this 266K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -69.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £71K a year.
- Searches, last 12 months
- 266K
- Growth, 90 days vs prior 90
- -69.1%
- Conversion, latest week
- 3.8%
- Market size, estimated
- £71Ka year
- Peak month
- November5.4× the quietest month
- Top search term
- toys chocolonely101K searches a year
02 · Price
A sale here is worth £6.95.
Listings sell for £6.95 on average, from £1.09 to £29.04. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £6.95 that is £3K to £5K a year per listing.
- Average price
- £6.95under the $15 to $100 sweet spot
- Price range
- £1.09–£29.04
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £3K–£5K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.4% of listings are out of stock. The average listing ranks #93 within Chocolate Candy. It carries 84 reviews at 4.22 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 73%
- Prime listings
- 100%
- Out of stock, average day
- 11.4%
- Average rank
- #93in Chocolate Candy
- Average rating
- 4.22 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 84per listing
- Listings tracked
- 22
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Dark Hot Chocolate products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Tonys Chocolonely Milk Chocolate Rice Crispy Caramel Bar - 180g Milk Chocolate Gift Vegetarian - Belgian Fairtrade Chocolate
- Price
- £3.01
- Rating
- 4.6/5
- Reviews
- 147
- Age
- 1y ago

Willies Cacao Bar - Milk of the Gods 44% Milk Chocolate - 50g - Rich Nutty Notes - Artisan Made
- Price
- £2.30
- Rating
- 4.0/5
- Reviews
- 58
- Age
- 14y ago

Tonys Chocolonely Milk Chocolate Pecan Crunch Bar - 180g Gift Vegetarian - Belgian Fairtrade Chocolate
- Price
- £2.64
- Rating
- 4.6/5
- Reviews
- 102
- Age
- 2y ago

Tonys Chocolonely - Littl Bits Chocolate Mix Balls - Mini Milk Biscuit Chocolates in Sharing Pouch - 100g
- Price
- £2.22
- Rating
- 4.6/5
- Reviews
- 104
- Age
- 1y ago

Willies Cacao - 72% Rio Caribe Dark Chocolate - 50g - Coffee nutty notes - Single estate Venezuelan cocoa - Vegan - Artisan made
- Price
- £2.33
- Rating
- 4.3/5
- Reviews
- 61
- Age
- 11y ago
Trending
estimated 90-day click momentum
Tonys Chocolonely Milk Chocolate Pecan Crunch Bar - 180g Gift Vegetarian - Belgian Fairtrade Chocolate
- Price
- £2.64
- Rating
- 4.6/5
- Reviews
- 102
- Age
- 2y ago

Willies Cacao - 88% San Agustin Dark Chocolate bar - 50g - Red Fruit Notes - Single Estate Colombian Cocoa - Vegan - Artisan Made
- Price
- £2.38
- Rating
- 4.6/5
- Reviews
- 40
- Age
- 1y ago

Willies Cacao - 71% Sambirano Dark Chocolate bar - 50g - Notes of Summer Fruits - Single Estate Madagascan Cocoa - Vegan - Artisan Made
- Price
- £2.69
- Rating
- 4.5/5
- Reviews
- 23
- Age
- 11y ago

Willies Cacao - 100% Cacao - Venezuelan Black 100% Carenero Cacao - 180g- Nutty Spicy Notes - For Cooking Baking Drinks - Vegan & No Added Sugar
- Price
- £8.38
- Rating
- 4.6/5
- Reviews
- 122
- Age
- 11y ago

Willies Cacao - 72% Rio Caribe Dark Chocolate - 50g - Coffee nutty notes - Single estate Venezuelan cocoa - Vegan - Artisan made
- Price
- £2.33
- Rating
- 4.3/5
- Reviews
- 61
- Age
- 11y ago
Newest
by launch date
Willies Cacao - 88% San Agustin Dark Chocolate bar - 50g - Red Fruit Notes - Single Estate Colombian Cocoa - Vegan - Artisan Made
- Price
- £2.38
- Rating
- 4.6/5
- Reviews
- 40
- Age
- 1y ago

Tonys Chocolonely Milk Chocolate Rice Crispy Caramel Bar - 180g Milk Chocolate Gift Vegetarian - Belgian Fairtrade Chocolate
- Price
- £3.01
- Rating
- 4.6/5
- Reviews
- 147
- Age
- 1y ago

Tonys Chocolonely - Littl Bits Chocolate Mix Balls - Mini Milk Biscuit Chocolates in Sharing Pouch - 100g
- Price
- £2.22
- Rating
- 4.6/5
- Reviews
- 104
- Age
- 1y ago

Tonys Chocolonely Milk Chocolate plus Milk Caramel Sea Salt Bars in Gift Box 180 g x 4 Bars (2 of each flavour) - Belgian Fairtrade Chocolate Multipack
- Price
- £11.43
- Rating
- 4.4/5
- Reviews
- 104
- Age
- 1y ago

Tonys Chocolonely Milk Chocolate Pecan Crunch Bar - 180g Gift Vegetarian - Belgian Fairtrade Chocolate
- Price
- £2.64
- Rating
- 4.6/5
- Reviews
- 102
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
2 falling
Sellers
19
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
59%
Top 20: 97%
Open market
0%
- Willie's Cacao50%
- Tony's Chocolonely50%
Demand
Dark Hot Chocolate search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.4×
Search terms
Top Dark Hot Chocolate search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- toys chocolonely101K/yr
- willies cacao chocolate31K/yr
- willies cacao18K/yr
- palm free chocolate6K/yr
- palm oil free chocolate13K/yr
- tonys chocolonely filled3K/yr
- willies chocolate10K/yr
- willies7K/yr
- toys chocolate19K/yr
- tonys chocolonely easter egg26K/yr
Reviews and returns
What reviews say buyers love and hate about Dark Hot Chocolate
We read the reviews and the return reasons for every product selling here.
“honestly tastes like putting mud in your mouth”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dark Hot Chocolate questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









