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Dark Hot Chocolate

Fail

Demand is soft, at -69.1% this quarter, so Dark Hot Chocolate is a Fail.

Flapen Score
40
40 / 100
Ranks 2,270 of 2,976 Grocery niches · −6 vs the category median of 46
Market size
£71K/yr266K searches / yr
90-day growth
-69.1%search demand this quarter
Competition
59%top-5 click share · 2 brands · 19 sellers

Flapen Score

Dark Hot Chocolate against its category

The dotted line is the Grocery average. Past it, Dark Hot Chocolate is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dark Hot Chocolate market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dark Hot Chocolate 266K times last year and spent an estimated £71K. All 2 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 3.8% of those searches ended in a purchase.

Shoppers searched for this 266K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -69.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £71K a year.

Searches, last 12 months
266K
Growth, 90 days vs prior 90
-69.1%
Conversion, latest week
3.8%
Market size, estimated
£71Ka year
Peak month
November5.4× the quietest month
Top search term
toys chocolonely101K searches a year

02 · Price

A sale here is worth £6.95.

Listings sell for £6.95 on average, from £1.09 to £29.04. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £6.95 that is £3K to £5K a year per listing.

Average price
£6.95under the $15 to $100 sweet spot
Price range
£1.09–£29.04
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£3K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.4% of listings are out of stock. The average listing ranks #93 within Chocolate Candy. It carries 84 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
100%
Out of stock, average day
11.4%
Average rank
#93in Chocolate Candy
Average rating
4.22 starsAmazon United Kingdom average 4.36 stars
Average reviews
84per listing
Listings tracked
22

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Dark Hot Chocolate products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 59% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£14K£21K£28K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

19

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

59%

Top 20: 97%

Open market

0%

  • Willie's Cacao50%
  • Tony's Chocolonely50%

Demand

Dark Hot Chocolate search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Black Friday '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.4×

Search terms

Top Dark Hot Chocolate search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • toys chocolonely101K/yr
  • willies cacao chocolate31K/yr
  • willies cacao18K/yr
  • palm free chocolate6K/yr
  • palm oil free chocolate13K/yr
  • tonys chocolonely filled3K/yr
  • willies chocolate10K/yr
  • willies7K/yr
  • toys chocolate19K/yr
  • tonys chocolonely easter egg26K/yr

Reviews and returns

What reviews say buyers love and hate about Dark Hot Chocolate

We read the reviews and the return reasons for every product selling here.

46%of positive reviews mention “Taste-Overall”
25%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“honestly tastes like putting mud in your mouth”
A buyer, on “Taste-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Dark Hot Chocolate questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data