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Dark Hot Chocolate

Fail

Demand is soft, at -69.1% this quarter, so Dark Hot Chocolate is a Fail.

Flapen Score
40
40 / 100
Ranks 2,270 of 2,976 Grocery niches · −6 vs the category median of 46
Market size
£71K/yr266K searches / yr
90-day growth
-69.1%search demand this quarter
Competition
59%top-5 click share · 2 brands · 19 sellers

Flapen Score

Dark Hot Chocolate against its category

The dotted line is the Grocery average. Past it, Dark Hot Chocolate is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dark Hot Chocolate market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dark Hot Chocolate 266K times last year and spent an estimated £71K. All 2 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

3.8% of searches ended in a purchase last week.

Shoppers searched for this 266K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -69.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £71K a year.

Searches, last 12 months
266K
Growth, 90 days vs prior 90
-69.1%
Conversion, latest week
3.8%
Market size, estimated
£71Ka year
Peak month
November5.4× the quietest month
Top search term
toys chocolonely101K searches a year

02 · Price

A sale here is worth £6.95.

Listings sell for £6.95 on average, from £1.09 to £29.04. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £6.95 that is £3K to £5K a year per listing.

Average price
£6.95under the $15 to $100 sweet spot
Price range
£1.09–£29.04
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£3K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.4% of listings are out of stock. The average listing ranks #93 within Chocolate Candy. It carries 84 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
100%
Out of stock, average day
11.4%
Average rank
#93in Chocolate Candy
Average rating
4.22 starsAmazon United Kingdom average 4.36 stars
Average reviews
84per listing
Listings tracked
22

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Dark Hot Chocolate products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£14K£21K£28K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

19

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

59%

Top 20: 97%

Open market

0%

  • Willie's Cacao50%
  • Tony's Chocolonely50%

Demand

Dark Hot Chocolate search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Black Friday '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.4×

Search terms

Top Dark Hot Chocolate search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • toys chocolonely101K/yr
  • willies cacao chocolate31K/yr
  • willies cacao18K/yr
  • palm free chocolate6K/yr
  • palm oil free chocolate13K/yr
  • tonys chocolonely filled3K/yr
  • willies chocolate10K/yr
  • willies7K/yr
  • toys chocolate19K/yr
  • tonys chocolonely easter egg26K/yr

Reviews and returns

What reviews say buyers love and hate about Dark Hot Chocolate

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall25%+2.11

honestly tastes like putting mud in your mouth

Awful taste

unfortunately the taste comes across as cheap chocolate

Value For Money14%−0.04

too pricey

over-priced

Too expensive

Size-Overall11%−0.13

Very small

These bars are smaller than some at this point

A tiny piece at a time

Bitter10%−0.12

Very bitter

Has a bitter taste

Perhaps the citrus bittered things further

Thickness3%−0.04

It is dense

thin

Very Thin Chocolate

Love

Taste-Overall46%+2.11

It's delicious

Delicious chocolate

AMAZING CHOCOLATE

Sweetness7%+0.47

Its smooth, not sickly sweet

it is nice chocolate if your taste runs sweet

Strong sugar free flavour

Flavor6%+0.29

Excellent flavour

The lime flavouring here is very subtle and is very nice with the ginger also not being overbearing it allows the chocolate to be present and not be overshadowed by the additional flavours.

Great Subtle Flavour Combo

Quality-Overall6%+0.50

Quality chocolate is not cheap

Great quality

Great quality chocolate

Value For Money5%−0.04

I also think its good value for money

Good value

Worth buying

FAQ

Common Dark Hot Chocolate questions

Answered from the same tracked data.