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Dark Chocolate Orange

Maybe

Returns run at only 0.0% of orders. But demand is soft, at -45.3% this quarter, so Dark Chocolate Orange is a Maybe.

Flapen Score
53
53 / 100
Top 20% of 2,976 Grocery niches · +7 vs the category median of 46
Market size
£47K/yr48K searches / yr
90-day growth
-45.3%search demand this quarter
Competition
55%top-5 click share · 17 brands · 99 sellers

Flapen Score

Dark Chocolate Orange against its category

The dotted line is the Grocery average. Past it, Dark Chocolate Orange is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dark Chocolate Orange market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dark Chocolate Orange 48K times last year and spent an estimated £47K. The top 5 brands take 46% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

13.4% of searches ended in a purchase last week.

Shoppers searched for this 48K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.4% of those searches ended in a purchase. Searches in the last 90 days moved -45.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £47K a year.

Searches, last 12 months
48K
Growth, 90 days vs prior 90
-45.3%
Conversion, latest week
13.4%
Market size, estimated
£47Ka year
Top search term
dark chocolate orange19K searches a year

02 · Price

A sale here is worth £7.32.

Listings sell for £7.32 on average, from £2.30 to £32.32. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £7.32 that is £732 to £2K a year per listing.

Average price
£7.32under the $15 to $100 sweet spot
Price range
£2.30–£32.32
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£732–£2K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

25% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 21.5% of listings are out of stock. The average listing ranks #721 within Chocolate Candy. It carries 318 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
25%
Prime listings
71%
Out of stock, average day
21.5%
Average rank
#721in Chocolate Candy
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
318per listing
Listings tracked
24

04 · Newcomers

Amazon counts 1 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
58 months

Products

Top Dark Chocolate Orange products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£9K£14K£19K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 flat

Sellers

99

Top-5 brand share

46%

Top 20: 77%

Top-5 click share

55%

Top 20: 97%

Open market

31%

  • --23%
  • Lindt15%
  • SSN Spark Systems Network10%
  • Montezuma10%
  • ALTER ECO5%
  • Kraft5%

Demand

Dark Chocolate Orange search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KHoliday '25Spike '26DecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 23.0× · 8 of 12 months tracked

Search terms

Top Dark Chocolate Orange search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dark chocolate orange19K/yr
  • terrys dark chocolate orange14K/yr
  • orange dark chocolate4K/yr
  • dark chocolate terrys orange5K/yr
  • terrys chocolate orange dark5K/yr

Reviews and returns

What reviews say buyers love and hate about Dark Chocolate Orange

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall28%+0.33

Not to everyone's taste

thats not reflected in the taste

not taste

Value For Money15%−0.16

too expensive

Expensive

pricey

Flavor10%−0.10

that doesnt look to have been candied at all - hence the lack of orange taste

Not a great flavour

Finally no Vanilla extract

Size-Overall7%−0.09

one a little bigger

Very small

Its so small I was expecting a brood chocolate it was tiny thin

Advertised Vs Actual Product4%−0.02

Be aware that the product information on screen is incorrect

This was not mentioned on the advert

Love

Taste-Overall42%+0.33

Delicious chocolate

Great chocolate

Absolutely delicious

Flavor10%−0.10

Good flavour and good gift

Very nice with a good amount of orange flavour

They have a really nice rich flavour

Quality-Overall8%+0.83

over all it really is good quality chocolate

Good quality

Really good quality chocolate

Gifting Purpose5%+0.96

Lovely gift set

Good flavour and good gift

Perfect as a gift or treat

Sweetness4%+0.54

Ab fab - lovely chocolate

Tasty chocolate and no added sugar

have decent tastebuds that aren't ruined by sweet tooth

FAQ

Common Dark Chocolate Orange questions

Answered from the same tracked data.