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Dark Chocolate Gift

Maybe

Returns run at only 0.1% of orders. But demand is soft, at -20.1% this quarter, so Dark Chocolate Gift is a Maybe.

Flapen Score
55
55 / 100
Top 14% of 2,976 Grocery niches · +9 vs the category median of 46
Market size
£164K/yr305K searches / yr
90-day growth
-20.1%search demand this quarter
Competition
45%top-5 click share · 20 brands · 80 sellers

Flapen Score

Dark Chocolate Gift against its category

The dotted line is the Grocery average. Past it, Dark Chocolate Gift is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dark Chocolate Gift market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dark Chocolate Gift 305K times last year and spent an estimated £164K. The top 5 brands take 59% of clicks. Demand peaks in Nov–Dec. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

4.5% of searches ended in a purchase last week.

Shoppers searched for this 305K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -20.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £164K a year.

Searches, last 12 months
305K
Growth, 90 days vs prior 90
-20.1%
Conversion, latest week
4.5%
Market size, estimated
£164Ka year
Peak month
December10.5× the quietest month
Top search term
dark chocolate gift167K searches a year

02 · Price

A sale here is worth £12.06.

Listings sell for £12.06 on average, from £2.33 to £26.46. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £12.06 that is £6K to £9K a year per listing.

Average price
£12.06under the $15 to $100 sweet spot
Price range
£2.33–£26.46
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
£6K–£9K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

49% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 13.4% of listings are out of stock. The average listing ranks #165 within Chocolate Candy. It carries 463 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
49%
Prime listings
83%
Out of stock, average day
13.4%
Average rank
#165in Chocolate Candy
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
463per listing
Listings tracked
35

04 · Newcomers

Amazon counts 2 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
2Amazon's first-year sales bar
Average brand age
46 months

Products

Top Dark Chocolate Gift products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£13K£20K£26K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

20 rising

Sellers

80

Top-5 brand share

59%

Top 20: 100%

Top-5 click share

45%

Top 20: 84%

Open market

35%

  • Holdsworth Handmade English chocolates21%
  • Lindt11%
  • Green & Black's11%
  • Hotel Chocolat9%
  • Thorntons6%
  • Gnaw6%

Demand

Dark Chocolate Gift search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 10.5×

Search terms

Top Dark Chocolate Gift search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dark chocolate gift167K/yr
  • hotel chocolat dark chocolate25K/yr
  • dark chocolate gift box11K/yr
  • dark chocolate box13K/yr
  • dark chocolate gifts12K/yr
  • dark chocolate selection9K/yr
  • dark chocolates gift box9K/yr
  • lindor dark chocolate6K/yr
  • hotel chocolat dark11K/yr
  • lindt dark chocolate truffles7K/yr

Reviews and returns

What reviews say buyers love and hate about Dark Chocolate Gift

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money16%−0.04

A bit expensive

Expensive

Total waste of money

Taste-Overall11%+1.28

Horrible taste

the more bitter the taste

They taste very different

Storage Temperature11%−0.13

These chocolates have clearly been stored somewhere too warm - although not melted

Chocolates off and melted

Melted mess

Quality-Overall4%+0.62

Very disappointing for such quality chocolate

this is probably under priced for the quality

Low quality

Size-Overall4%−0.03

Small

The bar is on the small which knocks a star off

Wasnt happy with size of box for £12.99 an only one layer could of got it cheaper in guernsey was really happy I had found a really big box of these as they are my friends favourite who is very poorly its an insult to give it to them when they going through chemo could I have a refund of a larger box please so to be so blunt

Love

Taste-Overall36%+1.28

Delicious chocolate

Absolutely delicious

Strong tastes

Gifting Purpose15%+1.74

It is so easy to gift

Ideal for gift

Beautiful gift

Quality-Overall11%+0.62

Good Quality Delivered in Good Time

Excellent quality

Good quality Chocolate

Flavor8%+0.19

A great variety of different flavours

great flavours

The flavours are delicious and intense, with a lovely smoothness to them

Value For Money7%−0.04

Really good value for money

Excellent Value

Good value

FAQ

Common Dark Chocolate Gift questions

Answered from the same tracked data.