Dark Chocolate Gift
MaybeReturns run at only 0.1% of orders. But demand is soft, at -20.1% this quarter, so Dark Chocolate Gift is a Maybe.
- Flapen Score
- 55 / 100Top 14% of 2,976 Grocery niches · +9 vs the category median of 4655
- Market size
- £164K/yr305K searches / yr
- 90-day growth
- -20.1%search demand this quarter
- Competition
- 45%top-5 click share · 20 brands · 80 sellers
Flapen Score
Dark Chocolate Gift against its category
The dotted line is the Grocery average. Past it, Dark Chocolate Gift is stronger. Inside it, weaker.
Market
The Dark Chocolate Gift market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dark Chocolate Gift 305K times last year and spent an estimated £164K. The top 5 brands take 59% of clicks. Demand peaks in Nov–Dec. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
4.5% of searches ended in a purchase last week.
Shoppers searched for this 305K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -20.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £164K a year.
- Searches, last 12 months
- 305K
- Growth, 90 days vs prior 90
- -20.1%
- Conversion, latest week
- 4.5%
- Market size, estimated
- £164Ka year
- Peak month
- December10.5× the quietest month
- Top search term
- dark chocolate gift167K searches a year
02 · Price
A sale here is worth £12.06.
Listings sell for £12.06 on average, from £2.33 to £26.46. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £12.06 that is £6K to £9K a year per listing.
- Average price
- £12.06under the $15 to $100 sweet spot
- Price range
- £2.33–£26.46
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £6K–£9K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
49% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 13.4% of listings are out of stock. The average listing ranks #165 within Chocolate Candy. It carries 463 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 49%
- Prime listings
- 83%
- Out of stock, average day
- 13.4%
- Average rank
- #165in Chocolate Candy
- Average rating
- 4.40 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 463per listing
- Listings tracked
- 35
04 · Newcomers
Amazon counts 2 of last year's 8 launches as successful.
8 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Dark Chocolate Gift products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Holdsworth Chocolates Gift Box Luxury Assortment - Classic Dark Chocolate Gift Set with Assorted Handmade Truffles Creams Caramels & Dark Chocolates 110g Valentines Chocolate Box
- Price
- £7.65
- Rating
- 4.4/5
- Reviews
- 406
- Age
- 9y ago

Green & Blacks Organic Tasting Collection Box of 12 Miniature Bars 180 g
- Price
- £5.65
- Rating
- 4.7/5
- Reviews
- 105
- Age
- 1y ago

Lindt Lindor 70% Dark Chocolate Truffles 200g Box (Approx. 16 Balls) Smooth Filling Gift Birthday Congratulations Treat
- Price
- £4.77
- Rating
- 4.7/5
- Reviews
- 415
- Age
- 2y ago

Thorntons Continental Dark Selection Chocolates Gift Box 264g
- Price
- £7.95
- Rating
- 4.2/5
- Reviews
- 1,201
- Age
- 8y ago

GNAW Decadent 70% Dark Chocolate Gift Box Set 3 x 80g Luxury Dark Chocolate Bar Multipack Classic 70% Seville Orange & Raspberry Letterbox-Friendly Gift Box Palm Oil Free
- Price
- £10.05
- Rating
- 3.9/5
- Reviews
- 7
- Age
- 4mo ago
Trending
90-day click momentum
Dark Lindt Chocolates Hamper for Birthday Gifts - Irresistible Smooth 4 x 100g Caramel Orange Raspberry & Hazelnut Flavour Chocolate Bars Truffles 200g & 2x35g Hazelnut Bars. Chocolate Hamper
- Price
- £21.67
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Hotel Chocolat Serious Dark Fix 18-Piece Boxed Selection 195g - Chocolate Gift Box For Birthday Anniversary Thank You
- Price
- £20.38
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 3mo ago

GNAW Decadent 70% Dark Chocolate Gift Box Set 3 x 80g Luxury Dark Chocolate Bar Multipack Classic 70% Seville Orange & Raspberry Letterbox-Friendly Gift Box Palm Oil Free
- Price
- £10.05
- Rating
- 3.9/5
- Reviews
- 7
- Age
- 4mo ago

Holdsworth Chocolates Occasions Collection - Happy Birthday Box Filled with Handmade Truffles and Assorted Milk Dark and White Chocolates 200g
- Price
- £13.94
- Rating
- 4.5/5
- Reviews
- 44
- Age
- 4y ago

Holdsworth Chocolates Occasions Collection - The Platinum Collection Filled with Handmade Truffles and Assorted Milk Dark and White Chocolates Perfect for gifting 110g
- Price
- £8.21
- Rating
- 4.3/5
- Reviews
- 147
- Age
- 4y ago
Newest
by launch date
Dark Lindt Chocolates Hamper for Birthday Gifts - Irresistible Smooth 4 x 100g Caramel Orange Raspberry & Hazelnut Flavour Chocolate Bars Truffles 200g & 2x35g Hazelnut Bars. Chocolate Hamper
- Price
- £21.67
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Hotel Chocolat Serious Dark Fix 18-Piece Boxed Selection 195g - Chocolate Gift Box For Birthday Anniversary Thank You
- Price
- £20.38
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 3mo ago

GNAW Decadent 70% Dark Chocolate Gift Box Set 3 x 80g Luxury Dark Chocolate Bar Multipack Classic 70% Seville Orange & Raspberry Letterbox-Friendly Gift Box Palm Oil Free
- Price
- £10.05
- Rating
- 3.9/5
- Reviews
- 7
- Age
- 4mo ago

Nutural World - Dark Chocolate Pistachios - 85g
- Price
- £6.23
- Rating
- 4.2/5
- Reviews
- 35
- Age
- 10mo ago

Leonidas Belgian Dark Chocolate Ballotin 250g Gift Box Premium Belgian Pralines in Classic Gold Packaging Luxury Chocolate Gift (250 Gr Dark Chocolate)
- Price
- £16.91
- Rating
- 3.9/5
- Reviews
- 21
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
20 rising
Sellers
80
Top-5 brand share
59%
Top 20: 100%
Top-5 click share
45%
Top 20: 84%
Open market
35%
- Holdsworth Handmade English chocolates21%
- Lindt11%
- Green & Black's11%
- Hotel Chocolat9%
- Thorntons6%
- Gnaw6%
Demand
Dark Chocolate Gift search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 10.5×
Search terms
Top Dark Chocolate Gift search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dark chocolate gift167K/yr
- hotel chocolat dark chocolate25K/yr
- dark chocolate gift box11K/yr
- dark chocolate box13K/yr
- dark chocolate gifts12K/yr
- dark chocolate selection9K/yr
- dark chocolates gift box9K/yr
- lindor dark chocolate6K/yr
- hotel chocolat dark11K/yr
- lindt dark chocolate truffles7K/yr
Reviews and returns
What reviews say buyers love and hate about Dark Chocolate Gift
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
A bit expensive
Expensive
Total waste of money
Horrible taste
the more bitter the taste
They taste very different
These chocolates have clearly been stored somewhere too warm - although not melted
Chocolates off and melted
Melted mess
Very disappointing for such quality chocolate
this is probably under priced for the quality
Low quality
Small
The bar is on the small which knocks a star off
Wasnt happy with size of box for £12.99 an only one layer could of got it cheaper in guernsey was really happy I had found a really big box of these as they are my friends favourite who is very poorly its an insult to give it to them when they going through chemo could I have a refund of a larger box please so to be so blunt
Love
Delicious chocolate
Absolutely delicious
Strong tastes
It is so easy to gift
Ideal for gift
Beautiful gift
Good Quality Delivered in Good Time
Excellent quality
Good quality Chocolate
A great variety of different flavours
great flavours
The flavours are delicious and intense, with a lovely smoothness to them
Really good value for money
Excellent Value
Good value
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dark Chocolate Gift questions
Answered from the same tracked data.









