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Dark Chocolate Chips

Maybe

Returns run at only 0.0% of orders. But demand is soft, at -21.2% this quarter, so Dark Chocolate Chips is a Maybe.

Flapen Score
57
57 / 100
Top 10% of 2,976 Grocery niches · +11 vs the category median of 46
Market size
£177K/yr124K searches / yr
90-day growth
-21.2%search demand this quarter
Competition
47%top-5 click share · 18 brands · 79 sellers

Flapen Score

Dark Chocolate Chips against its category

The dotted line is the Grocery average. Past it, Dark Chocolate Chips is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dark Chocolate Chips market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dark Chocolate Chips 124K times last year and spent an estimated £177K. The top 5 brands take 56% of clicks. Demand peaks in Feb–Mar. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

8.0% of searches ended in a purchase last week.

Shoppers searched for this 124K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.0% of those searches ended in a purchase. Searches in the last 90 days moved -21.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £177K a year.

Searches, last 12 months
124K
Growth, 90 days vs prior 90
-21.2%
Conversion, latest week
8.0%
Market size, estimated
£177Ka year
Peak month
February2.0× the quietest month
Top search term
dark chocolate chips107K searches a year

02 · Price

A sale here is worth £17.87.

Listings sell for £17.87 on average, from £1.50 to £74.63. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £17.87 that is £4K to £9K a year per listing.

Average price
£17.87inside the $15 to $100 sweet spot
Price range
£1.50–£74.63
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£4K–£9K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

58% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #80 within Baking Supplies. It carries 956 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
85%
Out of stock, average day
0.7%
Average rank
#80in Baking Supplies
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
956per listing
Listings tracked
26

04 · Newcomers

Amazon counts 3 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
8
Successful launches
3Amazon's first-year sales bar
Average brand age
63 months

Products

Top Dark Chocolate Chips products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£11K£16K£21K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

79

Top-5 brand share

56%

Top 20: 100%

Top-5 click share

47%

Top 20: 95%

Open market

35%

  • Callebaut12%
  • mrs. keto12%
  • Dr. Oetker11%
  • MANOR SPRINGS11%
  • Morrisons10%
  • Nibble Simply9%

Demand

Dark Chocolate Chips search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Mar · busiest ÷ quietest = 2.0×

Search terms

Top Dark Chocolate Chips search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dark chocolate chips107K/yr
  • organic chocolate chips5K/yr
  • dark chocolate chips 1kg3K/yr
  • organic dark chocolate chips3K/yr
  • dark chocolate chips for baking5K/yr

Reviews and returns

What reviews say buyers love and hate about Dark Chocolate Chips

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall13%−0.06

Leave a very unpleasant taste

Tastes horrible

the chocolate chips have a very odd taste that I cannot identify as being purely cocoa

Size-Overall7%−0.05

The chips are larger than the ones you get in little bags from the supermarket

small bag for the price

These are small

Value For Money7%+0.39

The only downside is the price

quite expensive

They are more on the expensive side

Ingredients-Overall7%−0.09

there must be an ingredient change as these caused a massive blood blister in my mouth

I'm not sure why the extra ingredients were included except to bulk out the chocolate

The ingredients list starts with sugar

Quality-Overall5%+1.46

Quality Issue

disappointing quality, not better than supermarket buttons

Quality and value for money also seem to be somewhere o the middle

Love

Taste-Overall25%−0.06

Excellent chocolate

Good taste

Delicious Chips

Quality-Overall16%+1.46

Good consistent quality

Good Quality Chocolate

Excellent product

Baking12%+0.88

Great for baking

Excellent chocolate - great for all baking requirements

Good healthy choice for baking

Flavor8%+0.50

The flavour is smooth

Also, these have a strong vanilla flavour for me

Great flavour

Sweetness6%+0.47

very sweet and vanilla-strong

Not too sweet which is good

Sugar free

FAQ

Common Dark Chocolate Chips questions

Answered from the same tracked data.