Dark Chocolate Chips
MaybeReturns run at only 0.0% of orders. But demand is soft, at -21.2% this quarter, so Dark Chocolate Chips is a Maybe.
- Flapen Score
- 57 / 100Top 10% of 2,976 Grocery niches · +11 vs the category median of 4657
- Market size
- £177K/yr124K searches / yr
- 90-day growth
- -21.2%search demand this quarter
- Competition
- 47%top-5 click share · 18 brands · 79 sellers
Flapen Score
Dark Chocolate Chips against its category
The dotted line is the Grocery average. Past it, Dark Chocolate Chips is stronger. Inside it, weaker.
Market
The Dark Chocolate Chips market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dark Chocolate Chips 124K times last year and spent an estimated £177K. The top 5 brands take 56% of clicks. Demand peaks in Feb–Mar. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
8.0% of searches ended in a purchase last week.
Shoppers searched for this 124K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.0% of those searches ended in a purchase. Searches in the last 90 days moved -21.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £177K a year.
- Searches, last 12 months
- 124K
- Growth, 90 days vs prior 90
- -21.2%
- Conversion, latest week
- 8.0%
- Market size, estimated
- £177Ka year
- Peak month
- February2.0× the quietest month
- Top search term
- dark chocolate chips107K searches a year
02 · Price
A sale here is worth £17.87.
Listings sell for £17.87 on average, from £1.50 to £74.63. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £17.87 that is £4K to £9K a year per listing.
- Average price
- £17.87inside the $15 to $100 sweet spot
- Price range
- £1.50–£74.63
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £4K–£9K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
58% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #80 within Baking Supplies. It carries 956 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 58%
- Prime listings
- 85%
- Out of stock, average day
- 0.7%
- Average rank
- #80in Baking Supplies
- Average rating
- 4.55 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 956per listing
- Listings tracked
- 26
04 · Newcomers
Amazon counts 3 of last year's 8 launches as successful.
8 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 63 months on average, so the names here are established.
- Launched, last 12 months
- 8
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 63 months
Products
Top Dark Chocolate Chips products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Sugar Free 70% Dark Chocolate Chips by Mrs. Keto | Vegan No Added Sugar | Diabetic Friendly Low Carb Chocolate | 200g
- Price
- £9.90
- Rating
- 4.4/5
- Reviews
- 1,109
- Age
- 5y ago

Morrisons Dark Chocolate Chips 100g
- Price
- £1.50
- Rating
- 4.6/5
- Reviews
- 410
- Age
- 12y ago

Callebaut Select Dark Chocolate Baking Callets 1 kg
- Price
- £19.03
- Rating
- 4.8/5
- Reviews
- 74
- Age
- 10y ago

Nibble Simply 1kg Divinely Dark Madagascan Chocolate Chips 81% Cocoa Mass - Single Origin - Vegan - No Refined Sugar
- Price
- £34.74
- Rating
- 4.6/5
- Reviews
- 408
- Age
- 4y ago

Dr. Oetker Dark Chocolate Chips 100g
- Price
- £3.32
- Rating
- 4.6/5
- Reviews
- 245
- Age
- 12y ago
Trending
90-day click momentum
Callebaut Select Dark Chocolate Baking Callets 1 kg
- Price
- £19.03
- Rating
- 4.8/5
- Reviews
- 74
- Age
- 10y ago

Callebaut Select 811 Dark Chocolate Callets 1 kg
- Price
- £18.32
- Rating
- 4.7/5
- Reviews
- 7,197
- Age
- 14y ago

Dark Chocolate Chips 54% Cocoa 500g | Vegan | Palm Oil-Free
- Price
- £11.87
- Rating
- 4.4/5
- Reviews
- 43
- Age
- 6mo ago

Hides Fine Foods - Dark Plain Chocolate Chips -1kg - GMO - Free - Suitable for Vegetarians - Baking - Desserts - Cookies - Muffins - Cakesicles - Cakes - Cupcakes -Tempering - Chocolate Mocha
- Price
- £24.44
- Rating
- 4.6/5
- Reviews
- 831
- Age
- 6y ago

72% Dark Chocolate Drops 250g by Manor Springs for Baking Desserts Cookies Cakes Muffins Cupcakes & Decorating
- Price
- £9.86
- Rating
- 5.0/5
- Reviews
- 11
- Age
- 7mo ago
Newest
by launch date
Dark Chocolate Buttons for Baking 250g 54% Cocoa Vegan Drops Dairy Free No Palm Oil British-Made with Real Cocoa Butter LAK & Co Couverture for Cookies & Brownies
- Price
- £9.91
- Rating
- 4.7/5
- Reviews
- 15
- Age
- 5mo ago

Dark Chocolate Chips 54% Cocoa 500g | Vegan | Palm Oil-Free
- Price
- £11.87
- Rating
- 4.4/5
- Reviews
- 43
- Age
- 6mo ago

Dark Chocolate Chips 54% Cocoa 1kg | Vegan | Palm Oil-Free
- Price
- £19.78
- Rating
- 4.4/5
- Reviews
- 43
- Age
- 6mo ago

72% Dark Chocolate Drops 250g by Manor Springs for Baking Desserts Cookies Cakes Muffins Cupcakes & Decorating
- Price
- £9.86
- Rating
- 5.0/5
- Reviews
- 11
- Age
- 7mo ago

72% Dark Chocolate Drops 500g by Manor Springs for Baking Desserts Cookies Cakes Muffins Cupcakes & Decorating
- Price
- £14.80
- Rating
- 4.6/5
- Reviews
- 20
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 falling
Sellers
79
Top-5 brand share
56%
Top 20: 100%
Top-5 click share
47%
Top 20: 95%
Open market
35%
- Callebaut12%
- mrs. keto12%
- Dr. Oetker11%
- MANOR SPRINGS11%
- Morrisons10%
- Nibble Simply9%
Demand
Dark Chocolate Chips search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Mar · busiest ÷ quietest = 2.0×
Search terms
Top Dark Chocolate Chips search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dark chocolate chips107K/yr
- organic chocolate chips5K/yr
- dark chocolate chips 1kg3K/yr
- organic dark chocolate chips3K/yr
- dark chocolate chips for baking5K/yr
Reviews and returns
What reviews say buyers love and hate about Dark Chocolate Chips
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Leave a very unpleasant taste
Tastes horrible
the chocolate chips have a very odd taste that I cannot identify as being purely cocoa
The chips are larger than the ones you get in little bags from the supermarket
small bag for the price
These are small
The only downside is the price
quite expensive
They are more on the expensive side
there must be an ingredient change as these caused a massive blood blister in my mouth
I'm not sure why the extra ingredients were included except to bulk out the chocolate
The ingredients list starts with sugar
Quality Issue
disappointing quality, not better than supermarket buttons
Quality and value for money also seem to be somewhere o the middle
Love
Excellent chocolate
Good taste
Delicious Chips
Good consistent quality
Good Quality Chocolate
Excellent product
Great for baking
Excellent chocolate - great for all baking requirements
Good healthy choice for baking
The flavour is smooth
Also, these have a strong vanilla flavour for me
Great flavour
very sweet and vanilla-strong
Not too sweet which is good
Sugar free
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dark Chocolate Chips questions
Answered from the same tracked data.









