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Dark Chocolate Chips

Maybe

An estimated 0.0% of orders come back. But demand is soft, at -21.2% this quarter, so Dark Chocolate Chips is a Maybe.

Flapen Score
57
57 / 100
Top 10% of 2,976 Grocery niches · +11 vs the category median of 46
Market size
£177K/yr124K searches / yr
90-day growth
-21.2%search demand this quarter
Competition
47%top-5 click share · 18 brands · 79 sellers

Flapen Score

Dark Chocolate Chips against its category

The dotted line is the Grocery average. Past it, Dark Chocolate Chips is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dark Chocolate Chips market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dark Chocolate Chips 124K times last year and spent an estimated £177K. The top 5 brands take 56% of clicks. Demand peaks in Feb–Mar. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 8.0% of those searches ended in a purchase.

Shoppers searched for this 124K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.0% of those searches ended in a purchase. Searches in the last 90 days moved -21.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £177K a year.

Searches, last 12 months
124K
Growth, 90 days vs prior 90
-21.2%
Conversion, latest week
8.0%
Market size, estimated
£177Ka year
Peak month
February2.0× the quietest month
Top search term
dark chocolate chips107K searches a year

02 · Price

A sale here is worth £17.87.

Listings sell for £17.87 on average, from £1.50 to £74.63. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £17.87 that is £4K to £9K a year per listing.

Average price
£17.87inside the $15 to $100 sweet spot
Price range
£1.50–£74.63
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£4K–£9K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

58% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #80 within Baking Supplies. It carries 956 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
85%
Out of stock, average day
0.7%
Average rank
#80in Baking Supplies
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
956per listing
Listings tracked
26

04 · Newcomers

3 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
8
Successful launches
3Amazon's first-year sales bar
Average brand age
63 months

Products

Top Dark Chocolate Chips products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 47% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£11K£16K£21K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

79

Est. top-5 brand share

56%

Top 20: 100%

Est. top-5 click share

47%

Top 20: 95%

Open market

35%

  • Callebaut12%
  • mrs. keto12%
  • Dr. Oetker11%
  • MANOR SPRINGS11%
  • Morrisons10%
  • Nibble Simply9%

Demand

Dark Chocolate Chips search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Mar · busiest ÷ quietest = 2.0×

Search terms

Top Dark Chocolate Chips search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • dark chocolate chips107K/yr
  • organic chocolate chips5K/yr
  • dark chocolate chips 1kg3K/yr
  • organic dark chocolate chips3K/yr
  • dark chocolate chips for baking5K/yr

Reviews and returns

What reviews say buyers love and hate about Dark Chocolate Chips

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Taste-Overall”
13%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Leave a very unpleasant taste”
A buyer, on “Taste-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Dark Chocolate Chips questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data