Danish Butter Cookies
MaybeReturns run at only 0.0% of orders. But demand is soft, at -31.4% this quarter, so Danish Butter Cookies is a Maybe.
- Flapen Score
- 51 / 100Top 27% of 2,976 Grocery niches · +5 vs the category median of 4651
- Market size
- £63K/yr119K searches / yr
- 90-day growth
- -31.4%search demand this quarter
- Competition
- 55%top-5 click share · 13 brands · 72 sellers
Flapen Score
Danish Butter Cookies against its category
The dotted line is the Grocery average. Past it, Danish Butter Cookies is stronger. Inside it, weaker.
Market
The Danish Butter Cookies market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Danish Butter Cookies 119K times last year and spent an estimated £63K. The top 5 brands take 56% of clicks. Demand peaks in Nov–Dec. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
4.8% of searches ended in a purchase last week.
Shoppers searched for this 119K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -31.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £63K a year.
- Searches, last 12 months
- 119K
- Growth, 90 days vs prior 90
- -31.4%
- Conversion, latest week
- 4.8%
- Market size, estimated
- £63Ka year
- Peak month
- December6.6× the quietest month
- Top search term
- danish butter cookies41K searches a year
02 · Price
A sale here is worth £10.93.
Listings sell for £10.93 on average, from £1.48 to £21.60. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £10.93 that is £1K to £3K a year per listing.
- Average price
- £10.93under the $15 to $100 sweet spot
- Price range
- £1.48–£21.60
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
74% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 38.2% of listings are out of stock. The average listing ranks #141 within Bakery. It carries 254 reviews at 4.23 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 74%
- Prime listings
- 70%
- Out of stock, average day
- 38.2%
- Average rank
- #141in Bakery
- Average rating
- 4.23 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 254per listing
- Listings tracked
- 23
04 · Newcomers
Amazon counts 0 of last year's 8 launches as successful.
8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Danish Butter Cookies products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Danish Butter Cookies 340g (12 Ounce) with 32% Butter Content - in Wonderful Copenhagen Tin with Embossed Lid by Jacobsens of Denmark - Traditional Biscuit Tin Gift
- Price
- £7.20
- Rating
- 4.4/5
- Reviews
- 565
- Age
- 2y ago

Danish Butter Cookies 100% Pure Butter Biscuit Tin Made in Denmark 340g
- Price
- £9.97
- Rating
- 3.3/5
- Reviews
- 3
- Age
- 3mo ago

Royal Dansk Danish Butter Cookies 1.81kg Tin Family & Share Tin Simple Sweet & Buttery
- Price
- £18.24
- Rating
- 4.8/5
- Reviews
- 329
- Age
- 6y ago

Royal Dansk Danish Butter Cookies 1.81kg Tin Classic Assorted Biscuits Sweet & Buttery Large Family Size Cookie Tin Great for Gifting & Sharing
- Price
- £18.14
- Rating
- 4.9/5
- Reviews
- 20
- Age
- 11mo ago

Kelsen Royal Dansk Danish Butter Biscuits 100% Pure Butter Cookies - 1.8 Kg Tin
- Price
- £18.86
- Rating
- 4.7/5
- Reviews
- 1,738
- Age
- 14y ago
Trending
90-day click momentum
Jacobsens of Denmark Butter & Chocolate Chip Cookies Assortment 500g in Decorative Reusable Tin - Biscuits Gift Set
- Price
- £8.74
- Rating
- 4.3/5
- Reviews
- 6
- Age
- 3mo ago

Royal Dansk Danish Butter Cookies 2 Pack 2 x 200g Traditional Danish Butter Biscuit Selection Includes Gifty Goodness Shopping List
- Price
- £11.86
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Danisa Traditional Butter Cookies 200g Danish Recipe Assorted Butter Biscuits in Gift Tin | Premium Butter Cookies
- Price
- £7.47
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago

Danish Butter Cookies 100% Pure Butter Biscuit Tin Made in Denmark 340g
- Price
- £9.97
- Rating
- 3.3/5
- Reviews
- 3
- Age
- 3mo ago

Royal Dansk Danish Butter Cookies 1.81kg Tin Family & Share Tin Simple Sweet & Buttery- By Kandy Collection
- Price
- £20.80
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2mo ago
Newest
by launch date
Royal Dansk Danish Butter Cookies 1.81kg Tin Family & Share Tin Simple Sweet & Buttery- By Kandy Collection
- Price
- £20.80
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2mo ago

Royal Dansk Danish Butter Cookies 2 Pack 2 x 200g Traditional Danish Butter Biscuit Selection Includes Gifty Goodness Shopping List
- Price
- £11.86
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Jacobsens of Denmark Butter & Chocolate Chip Cookies Assortment 500g in Decorative Reusable Tin - Biscuits Gift Set
- Price
- £8.74
- Rating
- 4.3/5
- Reviews
- 6
- Age
- 3mo ago

Danish Butter Cookies 100% Pure Butter Biscuit Tin Made in Denmark 340g
- Price
- £9.97
- Rating
- 3.3/5
- Reviews
- 3
- Age
- 3mo ago

Danisa Traditional Butter Cookies 200g Danish Recipe Assorted Butter Biscuits in Gift Tin | Premium Butter Cookies
- Price
- £7.47
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 rising
Sellers
72
Top-5 brand share
56%
Top 20: 78%
Top-5 click share
55%
Top 20: 96%
Open market
22%
- --22%
- Generic19%
- PVL Trade10%
- Zamfoods9%
- KIRKLAND9%
- Sync'T8%
Demand
Danish Butter Cookies search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 6.6×
Search terms
Top Danish Butter Cookies search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- danish butter cookies41K/yr
- cookies biscuits16K/yr
- butter cookies18K/yr
- danish cookies13K/yr
- danish biscuits11K/yr
- royal dansk danish butter cookies12K/yr
- danish cookies biscuits tin5K/yr
- royal dansk4K/yr
Reviews and returns
What reviews say buyers love and hate about Danish Butter Cookies
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Very small
Smallest tins ever seen
Tiny tins
Weren't very tasty
Not very tasty
the taste was very sugary
Lovely cookies, price a little high
a little expensive though
Not worth it
Broken buiscuits
May get a lot of crumbs
I mean crumbs
Too much sugar
the taste was very sugary
Too sweet
Love
These cookies are absolutely delicious and addictive
Good taste
Delicious biscuits and great to get them on a good price
Delicious biscuits
best cookie biscuit ever eaten
Great cookies
Excellent value
Worth the money
Good price
Excellent product
Good quality
Item good
Ideal as a gift
Good gift
Plus it makes it an attractive gifting option
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Danish Butter Cookies questions
Answered from the same tracked data.









