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Danish Butter Cookies

Maybe

An estimated 0.0% of orders come back. But demand is soft, at -31.4% this quarter, so Danish Butter Cookies is a Maybe.

Flapen Score
51
51 / 100
Top 27% of 2,976 Grocery niches · +5 vs the category median of 46
Market size
£63K/yr119K searches / yr
90-day growth
-31.4%search demand this quarter
Competition
55%top-5 click share · 13 brands · 72 sellers

Flapen Score

Danish Butter Cookies against its category

The dotted line is the Grocery average. Past it, Danish Butter Cookies is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Danish Butter Cookies market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Danish Butter Cookies 119K times last year and spent an estimated £63K. The top 5 brands take 56% of clicks. Demand peaks in Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 4.8% of those searches ended in a purchase.

Shoppers searched for this 119K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -31.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £63K a year.

Searches, last 12 months
119K
Growth, 90 days vs prior 90
-31.4%
Conversion, latest week
4.8%
Market size, estimated
£63Ka year
Peak month
December6.6× the quietest month
Top search term
danish butter cookies41K searches a year

02 · Price

A sale here is worth £10.93.

Listings sell for £10.93 on average, from £1.48 to £21.60. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £10.93 that is £1K to £3K a year per listing.

Average price
£10.93under the $15 to $100 sweet spot
Price range
£1.48–£21.60
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 38.2% of listings are out of stock. The average listing ranks #141 within Bakery. It carries 254 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
70%
Out of stock, average day
38.2%
Average rank
#141in Bakery
Average rating
4.23 starsAmazon United Kingdom average 4.36 stars
Average reviews
254per listing
Listings tracked
23

04 · Newcomers

0 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Danish Butter Cookies products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 55% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£13K£19K£25K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

13 rising

Sellers

72

Est. top-5 brand share

56%

Top 20: 78%

Est. top-5 click share

55%

Top 20: 96%

Open market

22%

  • --22%
  • Generic19%
  • PVL Trade10%
  • Zamfoods9%
  • KIRKLAND9%
  • Sync'T8%

Demand

Danish Butter Cookies search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 6.6×

Search terms

Top Danish Butter Cookies search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • danish butter cookies41K/yr
  • cookies biscuits16K/yr
  • butter cookies18K/yr
  • danish cookies13K/yr
  • danish biscuits11K/yr
  • royal dansk danish butter cookies12K/yr
  • danish cookies biscuits tin5K/yr
  • royal dansk4K/yr

Reviews and returns

What reviews say buyers love and hate about Danish Butter Cookies

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Taste-Overall”
15%of negative reviews mention “Size-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Very small”
A buyer, on “Size-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Danish Butter Cookies questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data