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Danish Butter Cookies

Maybe

Returns run at only 0.0% of orders. But demand is soft, at -31.4% this quarter, so Danish Butter Cookies is a Maybe.

Flapen Score
51
51 / 100
Top 27% of 2,976 Grocery niches · +5 vs the category median of 46
Market size
£63K/yr119K searches / yr
90-day growth
-31.4%search demand this quarter
Competition
55%top-5 click share · 13 brands · 72 sellers

Flapen Score

Danish Butter Cookies against its category

The dotted line is the Grocery average. Past it, Danish Butter Cookies is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Danish Butter Cookies market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Danish Butter Cookies 119K times last year and spent an estimated £63K. The top 5 brands take 56% of clicks. Demand peaks in Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

4.8% of searches ended in a purchase last week.

Shoppers searched for this 119K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -31.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £63K a year.

Searches, last 12 months
119K
Growth, 90 days vs prior 90
-31.4%
Conversion, latest week
4.8%
Market size, estimated
£63Ka year
Peak month
December6.6× the quietest month
Top search term
danish butter cookies41K searches a year

02 · Price

A sale here is worth £10.93.

Listings sell for £10.93 on average, from £1.48 to £21.60. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £10.93 that is £1K to £3K a year per listing.

Average price
£10.93under the $15 to $100 sweet spot
Price range
£1.48–£21.60
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 38.2% of listings are out of stock. The average listing ranks #141 within Bakery. It carries 254 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
70%
Out of stock, average day
38.2%
Average rank
#141in Bakery
Average rating
4.23 starsAmazon United Kingdom average 4.36 stars
Average reviews
254per listing
Listings tracked
23

04 · Newcomers

Amazon counts 0 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Danish Butter Cookies products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£13K£19K£25K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

13 rising

Sellers

72

Top-5 brand share

56%

Top 20: 78%

Top-5 click share

55%

Top 20: 96%

Open market

22%

  • --22%
  • Generic19%
  • PVL Trade10%
  • Zamfoods9%
  • KIRKLAND9%
  • Sync'T8%

Demand

Danish Butter Cookies search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 6.6×

Search terms

Top Danish Butter Cookies search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • danish butter cookies41K/yr
  • cookies biscuits16K/yr
  • butter cookies18K/yr
  • danish cookies13K/yr
  • danish biscuits11K/yr
  • royal dansk danish butter cookies12K/yr
  • danish cookies biscuits tin5K/yr
  • royal dansk4K/yr

Reviews and returns

What reviews say buyers love and hate about Danish Butter Cookies

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall15%−0.07

Very small

Smallest tins ever seen

Tiny tins

Taste-Overall11%+0.91

Weren't very tasty

Not very tasty

the taste was very sugary

Value For Money9%+0.59

Lovely cookies, price a little high

a little expensive though

Not worth it

Chunk/Clump/Collection8%−0.06

Broken buiscuits

May get a lot of crumbs

I mean crumbs

Sweetness7%−0.04

Too much sugar

the taste was very sugary

Too sweet

Love

Taste-Overall34%+0.91

These cookies are absolutely delicious and addictive

Good taste

Delicious biscuits and great to get them on a good price

Baking19%+1.85

Delicious biscuits

best cookie biscuit ever eaten

Great cookies

Value For Money11%+0.59

Excellent value

Worth the money

Good price

Quality-Overall8%+0.59

Excellent product

Good quality

Item good

Gifting Purpose5%+0.38

Ideal as a gift

Good gift

Plus it makes it an attractive gifting option

FAQ

Common Danish Butter Cookies questions

Answered from the same tracked data.