danish butter cookies
Worth a lookShows low returns (0.0%), but soft demand (-31.4% this quarter) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great253.91avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Great56%top-5 brand share — no brand owns this niche
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£10.93avg listing price — sweet spot $15–$100
Price range
Okay£1.48–£21.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£63K£63K/yr · 119K searches
Growth
Bad-31.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, danish butter cookies is a £63K/yr Amazon United Kingdom market (119K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
danish butter cookies market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- £66K–£87K
- units × avg price
- Conversion rate
- 4.8%
- Avg BSR
- #141
- Page quality
- 0%
- Prime
- 70%
- Sponsored
- 74%
- Out of stock
- 38.2%
- Avg brand age
- 47 months
- Avg seller age
- 164 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
13 rising
Sellers
72
Top-5 brand share
56%
Top 20: 78%
Top-5 click share
55%
Top 20: 96%
Open market
22%
- --22%
- Generic19%
- PVL Trade10%
- Zamfoods9%
- KIRKLAND9%
- Sync'T8%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -31.4% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 6.6×
Top danish butter cookies search terms
- danish butter cookies41K/yr
- cookies biscuits16K/yr
- butter cookies18K/yr
- danish cookies13K/yr
- danish biscuits11K/yr
- royal dansk danish butter cookies12K/yr
- danish cookies biscuits tin5K/yr
- royal dansk4K/yr
Top danish butter cookies products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Danish Butter Cookies 340g (12 Ounce) with 32% Butter Content - in Wonderful Copenhagen Tin with Embossed Lid by Jacobsens of Denmark - Traditional Biscuit Tin Gift
--£7.204.4★565 rev
Danish Butter Cookies 100% Pure Butter Biscuit Tin Made in Denmark 340g
Generic£9.973.3★3 rev
Royal Dansk Danish Butter Cookies 1.81kg Tin Family & Share Tin Simple Sweet & Buttery
KIRKLAND£18.244.8★329 rev
Royal Dansk Danish Butter Cookies 1.81kg Tin Classic Assorted Biscuits Sweet & Buttery Large Family Size Cookie Tin Great for Gifting & Sharing
Generic£18.144.9★20 rev
Kelsen Royal Dansk Danish Butter Biscuits 100% Pure Butter Cookies - 1.8 Kg Tin
Royal Dansk£18.864.7★1,738 rev
Newest
by launch date
Royal Dansk Danish Butter Cookies 1.81kg Tin Family & Share Tin Simple Sweet & Buttery- By Kandy Collection
Generic£20.801 rev
Royal Dansk Danish Butter Cookies 2 Pack 2 x 200g Traditional Danish Butter Biscuit Selection Includes Gifty Goodness Shopping List
Gifty Goodness£11.860 rev
Jacobsens of Denmark Butter & Chocolate Chip Cookies Assortment 500g in Decorative Reusable Tin - Biscuits Gift Set
PVL Trade£8.746 rev
Danish Butter Cookies 100% Pure Butter Biscuit Tin Made in Denmark 340g
Generic£9.973 rev
Danisa Traditional Butter Cookies 200g Danish Recipe Assorted Butter Biscuits in Gift Tin | Premium Butter Cookies
Danisa TRADITIONAL BUTTER COOKIES£7.471 rev
Trending
90-day click momentumJacobsens of Denmark Butter & Chocolate Chip Cookies Assortment 500g in Decorative Reusable Tin - Biscuits Gift Set
PVL Trade£8.744.3★
Royal Dansk Danish Butter Cookies 2 Pack 2 x 200g Traditional Danish Butter Biscuit Selection Includes Gifty Goodness Shopping List
Gifty Goodness£11.860.0★
Danisa Traditional Butter Cookies 200g Danish Recipe Assorted Butter Biscuits in Gift Tin | Premium Butter Cookies
Danisa TRADITIONAL BUTTER COOKIES£7.475.0★
Danish Butter Cookies 100% Pure Butter Biscuit Tin Made in Denmark 340g
Generic£9.973.3★
Royal Dansk Danish Butter Cookies 1.81kg Tin Family & Share Tin Simple Sweet & Buttery- By Kandy Collection
Generic£20.805.0★
What buyers say about danish butter cookies
What buyers praise and complain about, mined from review topics.What buyers love
“These cookies are absolutely delicious and addictive”
“Delicious biscuits”
“Excellent value”
“Excellent product”
“Ideal as a gift”
“Very nice crisp biscuits”
“Exactly as described”
“perfect size”
“No need to chew”
“A well balanced crumbly cookie”
What buyers complain about
“Very small”
“Weren't very tasty”
“Lovely cookies, price a little high”
“Broken buiscuits”
“Too much sugar”
“the picture is very deceptive”
“This biscuit smells awful”
“part of the cookies crumble”
“Pretty horrible biscuit with a bland yet burnt aftertaste”
“Vile”
Common questions
- Is danish butter cookies profitable to sell on Amazon United Kingdom?
- The niche generates £63K/yr across 23 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -31.4%. Flapen's verdict: Worth a look (51/100).
- How competitive is the danish butter cookies niche?
- 13 brands and 72 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 56% of demand.
- What do buyers complain about in danish butter cookies?
- Top complaints mined from reviews: Size-Overall, Taste-Overall, Value For Money. The return rate is 0.0%.
- When does demand for danish butter cookies peak?
- Demand peaks in Nov–Dec; the busiest month runs 6.6× the quietest.
- What does it cost to enter the danish butter cookies niche?
- Listings span £1.48–£21.60; the average listing price is £10.93 (sweet spot $15–$100). The average incumbent carries 254 reviews — the moat a new listing must climb.