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Dairy Milk Hamper

Fail

Demand is soft, at -36.2% this quarter, so Dairy Milk Hamper is a Fail.

Flapen Score
47
47 / 100
Top 44% of 2,976 Grocery niches · +1 vs the category median of 46
Market size
£105K/yr183K searches / yr
90-day growth
-36.2%search demand this quarter
Competition
45%top-5 click share · 11 brands · 139 sellers

Flapen Score

Dairy Milk Hamper against its category

The dotted line is the Grocery average. Past it, Dairy Milk Hamper is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dairy Milk Hamper market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dairy Milk Hamper 183K times last year and spent an estimated £105K. The top 5 brands take 87% of clicks. Demand peaks in Mar–Apr–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

4.3% of searches ended in a purchase last week.

Shoppers searched for this 183K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -36.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £105K a year.

Searches, last 12 months
183K
Growth, 90 days vs prior 90
-36.2%
Conversion, latest week
4.3%
Market size, estimated
£105Ka year
Peak month
April18.8× the quietest month
Top search term
cadbury hamper22K searches a year

02 · Price

A sale here is worth £13.48.

Listings sell for £13.48 on average, from £3.47 to £29.53. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £13.48 that is £3K to £7K a year per listing.

Average price
£13.48under the $15 to $100 sweet spot
Price range
£3.47–£29.53
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£3K–£7K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

63% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 20.9% of listings are out of stock. The average listing ranks #96 within Chocolate Candy. It carries 1,623 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
72%
Out of stock, average day
20.9%
Average rank
#96in Chocolate Candy
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,623per listing
Listings tracked
32

04 · Newcomers

Amazon counts 4 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
4Amazon's first-year sales bar
Average brand age
31 months

Products

Top Dairy Milk Hamper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

£0£11K£21K£32K£42K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

139

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

45%

Top 20: 86%

Open market

10%

  • Cadbury26%
  • Chocohugs24%
  • The Postal Chocolatier16%
  • Offer Shop12%
  • BENERRY9%
  • The Sweet Shoppe4%
  • Open — no brand owns it (5 brands, 10%)

Demand

Dairy Milk Hamper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Apr, Dec · busiest ÷ quietest = 18.8×

Search terms

Top Dairy Milk Hamper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cadbury hamper22K/yr
  • dairy milk hamper31K/yr
  • box of chocolates cadbury5K/yr
  • the postal chocolatier12K/yr
  • cadbury box8K/yr
  • cadbury gift8K/yr
  • dairy milk gift6K/yr
  • large chocolate hamper6K/yr
  • cadburys hamper7K/yr
  • cadburys gift box4K/yr

Reviews and returns

What reviews say buyers love and hate about Dairy Milk Hamper

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money29%−0.09

Waste of money

way overpriced

Too expensive

Size-Overall25%−0.14

To small

Very small bars

HUGE

Taste-Overall10%+1.37

Tastes like soap

Tasted out of date

It tasted stale

Advertised Vs Actual Product6%−0.06

Misleading

The picture in the listing is very misleading

It looks nothing like the picture

Quality-Overall5%

Poor quality chocolate

Poor quality

Sub quality

Love

Taste-Overall24%+1.37

delicious as usual

Yummy chocolates

Always yummy

Value For Money24%−0.09

Money well spent

Best value

Great value

Gifting Purpose23%+2.96

Great present

Chocolate gift

Ideal gift

Quality-Overall9%

quality Chocolate you can buy

Brilliant quality

Good variety of products

Sweetness5%+0.08

Great chocolate

Absolutely sweet

Good sweet selection

Return

0.1% Return rate 80% Fixable by listing

Size-Overall80%█▁█▁██

To small

Very small bars

HUGE

Value For Money20%

Waste of money

way overpriced

Too expensive

FAQ

Common Dairy Milk Hamper questions

Answered from the same tracked data.