Dairy Milk Hamper
FailDemand is soft, at -36.2% this quarter, so Dairy Milk Hamper is a Fail.
- Flapen Score
- 47 / 100Top 44% of 2,976 Grocery niches · +1 vs the category median of 4647
- Market size
- £105K/yr183K searches / yr
- 90-day growth
- -36.2%search demand this quarter
- Competition
- 45%top-5 click share · 11 brands · 139 sellers
Flapen Score
Dairy Milk Hamper against its category
The dotted line is the Grocery average. Past it, Dairy Milk Hamper is stronger. Inside it, weaker.
Market
The Dairy Milk Hamper market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dairy Milk Hamper 183K times last year and spent an estimated £105K. The top 5 brands take 87% of clicks. Demand peaks in Mar–Apr–Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
4.3% of searches ended in a purchase last week.
Shoppers searched for this 183K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -36.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £105K a year.
- Searches, last 12 months
- 183K
- Growth, 90 days vs prior 90
- -36.2%
- Conversion, latest week
- 4.3%
- Market size, estimated
- £105Ka year
- Peak month
- April18.8× the quietest month
- Top search term
- cadbury hamper22K searches a year
02 · Price
A sale here is worth £13.48.
Listings sell for £13.48 on average, from £3.47 to £29.53. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £13.48 that is £3K to £7K a year per listing.
- Average price
- £13.48under the $15 to $100 sweet spot
- Price range
- £3.47–£29.53
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£7K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
63% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 20.9% of listings are out of stock. The average listing ranks #96 within Chocolate Candy. It carries 1,623 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 63%
- Prime listings
- 72%
- Out of stock, average day
- 20.9%
- Average rank
- #96in Chocolate Candy
- Average rating
- 4.41 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,623per listing
- Listings tracked
- 32
04 · Newcomers
Amazon counts 4 of last year's 8 launches as successful.
8 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 8
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Dairy Milk Hamper products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Chocohugs Chocolate Gift Box | Filled with Assortment of Dairy Milk Selections | Box of Chocolates | Sweet Treat Gift | Assorted Dairy Milk Chocolate Selections Gift
- Price
- £8.35
- Rating
- 4.5/5
- Reviews
- 1,214
- Age
- 1y ago

Luxury Chocolate Hamper Mega Selection Chocolate Gifts Box Ideal for Mens Birthday for Men Sweet Box | Womens Gift for Christmas Thank You Anniversary
- Price
- £23.35
- Rating
- 4.4/5
- Reviews
- 1,982
- Age
- 8mo ago

Cadbury Dairy Milk Big Night In Deluxe Hamper 10 Bars 836 g (Pack of 1)
- Price
- £10.70
- Rating
- 4.6/5
- Reviews
- 280
- Age
- 1y ago

Dairy Milk Chocolate Gift Box Hamper Full Sized Bars Letterbox Friendly Perfect for Presents Surprises Birthdays and Treats Twirl Double Decker Crunchie (Medium Gift Box)
- Price
- £8.36
- Rating
- 4.6/5
- Reviews
- 726
- Age
- 3y ago

Benerry Chocolate Gift Box Hamper - 21 Treats Gift for Any Occasion - Dairy Milk Style Sweet Box of Chocolates
- Price
- £18.85
- Rating
- 4.5/5
- Reviews
- 630
- Age
- 11mo ago
Trending
90-day click momentum
Chocohugs Chocolate Gift Box for Father/Dad | Gift for Father/Dad/Man | Filled with Dairy Milk Full Sized Chocolate Block and Bars | Letterbox Friendly | Treat Box of Chocolates
- Price
- £8.39
- Rating
- 4.5/5
- Reviews
- 51
- Age
- 1y ago

Benerry Chocolate Gift Box Hamper - 24 Treats Gift for Any Occasion - Dairy Milk Style Sweet Box of Chocolates
- Price
- £20.66
- Rating
- 4.5/5
- Reviews
- 630
- Age
- 8mo ago

Birthday chocolate gift hamper bouquet gift box (Compatible with CADBURY MIX 24)
- Price
- £29.12
- Rating
- 4.2/5
- Reviews
- 18
- Age
- 1y ago

Cadbury Milk Tray Chocolate Box Assorted Milk Chocolates Gift Set for Birthdays Anniversaries & Special Occasions Great for Gifting 445 g (Pack of 1)
- Price
- £6.15
- Rating
- 4.4/5
- Reviews
- 112
- Age
- 1y ago

Cadbury Heroes Chocolate Carton Assorted Miniature Chocolate Great for Gifting 290 g (Pack of 1)
- Price
- £3.47
- Rating
- 4.4/5
- Reviews
- 601
- Age
- 8y ago
Newest
by launch date
Bonpop Gifts Chocolate Gift Box Hamper - Filled with a Variety of Full Sized Dairy Milk Chocolate Bars - Gift for Men Women Children - Selection Box - Assorted Chocolates - Any Occasion
- Price
- £8.38
- Rating
- 4.2/5
- Reviews
- 33
- Age
- 8mo ago

Benerry Chocolate Gift Box Hamper - 24 Treats Gift for Any Occasion - Dairy Milk Style Sweet Box of Chocolates
- Price
- £20.66
- Rating
- 4.5/5
- Reviews
- 630
- Age
- 8mo ago

Luxury Chocolate Hamper Mega Selection Chocolate Gifts Box Ideal for Mens Birthday for Men Sweet Box | Womens Gift for Christmas Thank You Anniversary
- Price
- £23.35
- Rating
- 4.4/5
- Reviews
- 1,982
- Age
- 8mo ago

Birthday chocolate gift hamper bouquet gift box (Compatible with DAIRY MILK)
- Price
- £27.42
- Rating
- 4.2/5
- Reviews
- 18
- Age
- 9mo ago

Benerry Chocolate Gift Box Hamper - 21 Treats Gift for Any Occasion - Dairy Milk Style Sweet Box of Chocolates
- Price
- £18.85
- Rating
- 4.5/5
- Reviews
- 630
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 rising
Sellers
139
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
45%
Top 20: 86%
Open market
10%
- Cadbury26%
- Chocohugs24%
- The Postal Chocolatier16%
- Offer Shop12%
- BENERRY9%
- The Sweet Shoppe4%
- Open — no brand owns it (5 brands, 10%)
Demand
Dairy Milk Hamper search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, Dec · busiest ÷ quietest = 18.8×
Search terms
Top Dairy Milk Hamper search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cadbury hamper22K/yr
- dairy milk hamper31K/yr
- box of chocolates cadbury5K/yr
- the postal chocolatier12K/yr
- cadbury box8K/yr
- cadbury gift8K/yr
- dairy milk gift6K/yr
- large chocolate hamper6K/yr
- cadburys hamper7K/yr
- cadburys gift box4K/yr
Reviews and returns
What reviews say buyers love and hate about Dairy Milk Hamper
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Waste of money
way overpriced
Too expensive
To small
Very small bars
HUGE
Tastes like soap
Tasted out of date
It tasted stale
Misleading
The picture in the listing is very misleading
It looks nothing like the picture
Poor quality chocolate
Poor quality
Sub quality
Love
delicious as usual
Yummy chocolates
Always yummy
Money well spent
Best value
Great value
Great present
Chocolate gift
Ideal gift
quality Chocolate you can buy
Brilliant quality
Good variety of products
Great chocolate
Absolutely sweet
Good sweet selection
Return
0.1% Return rate 80% Fixable by listing
To small
Very small bars
HUGE
Waste of money
way overpriced
Too expensive
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dairy Milk Hamper questions
Answered from the same tracked data.









