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Dairy Milk Hamper

Fail

Demand is soft, at -36.2% this quarter, so Dairy Milk Hamper is a Fail.

Flapen Score
47
47 / 100
Top 44% of 2,976 Grocery niches · +1 vs the category median of 46
Market size
£105K/yr183K searches / yr
90-day growth
-36.2%search demand this quarter
Competition
45%top-5 click share · 11 brands · 139 sellers

Flapen Score

Dairy Milk Hamper against its category

The dotted line is the Grocery average. Past it, Dairy Milk Hamper is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dairy Milk Hamper market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dairy Milk Hamper 183K times last year and spent an estimated £105K. The top 5 brands take 87% of clicks. Demand peaks in Mar–Apr–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 4.3% of those searches ended in a purchase.

Shoppers searched for this 183K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -36.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £105K a year.

Searches, last 12 months
183K
Growth, 90 days vs prior 90
-36.2%
Conversion, latest week
4.3%
Market size, estimated
£105Ka year
Peak month
April18.8× the quietest month
Top search term
cadbury hamper22K searches a year

02 · Price

A sale here is worth £13.48.

Listings sell for £13.48 on average, from £3.47 to £29.53. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £13.48 that is £3K to £7K a year per listing.

Average price
£13.48under the $15 to $100 sweet spot
Price range
£3.47–£29.53
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£3K–£7K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

63% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 20.9% of listings are out of stock. The average listing ranks #96 within Chocolate Candy. It carries 1,623 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
72%
Out of stock, average day
20.9%
Average rank
#96in Chocolate Candy
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,623per listing
Listings tracked
32

04 · Newcomers

4 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
4Amazon's first-year sales bar
Average brand age
31 months

Products

Top Dairy Milk Hamper products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 45% of clicks. Leaders hold, but buyers still shop past them.

£0£11K£21K£32K£42K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

139

Est. top-5 brand share

87%

Top 20: 100%

Est. top-5 click share

45%

Top 20: 86%

Open market

10%

  • Cadbury26%
  • Chocohugs24%
  • The Postal Chocolatier16%
  • Offer Shop12%
  • BENERRY9%
  • The Sweet Shoppe4%
  • Open — no brand owns it (5 brands, 10%)

Demand

Dairy Milk Hamper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Apr, Dec · busiest ÷ quietest = 18.8×

Search terms

Top Dairy Milk Hamper search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • cadbury hamper22K/yr
  • dairy milk hamper31K/yr
  • box of chocolates cadbury5K/yr
  • the postal chocolatier12K/yr
  • cadbury box8K/yr
  • cadbury gift8K/yr
  • dairy milk gift6K/yr
  • large chocolate hamper6K/yr
  • cadburys hamper7K/yr
  • cadburys gift box4K/yr

Reviews and returns

What reviews say buyers love and hate about Dairy Milk Hamper

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Taste-Overall”
29%of negative reviews mention “Value For Money”
0.1%of orders come back
“Waste of money”
A buyer, on “Value For Money”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Dairy Milk Hamper questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data