Dairy Milk Easter Egg
FailDemand is soft, at -97.2% this quarter, so Dairy Milk Easter Egg is a Fail.
- Flapen Score
- 31 / 100Ranks 2,887 of 2,976 Grocery niches · −15 vs the category median of 4631
- Market size
- £8K/yr19K searches / yr
- 90-day growth
- -97.2%search demand this quarter
- Competition
- 100%top-5 click share · 3 brands · 18 sellers
Flapen Score
Dairy Milk Easter Egg against its category
The dotted line is the Grocery average. Past it, Dairy Milk Easter Egg is stronger. Inside it, weaker.
Market
The Dairy Milk Easter Egg market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dairy Milk Easter Egg 19K times last year and spent an estimated £8K. All 3 brands take every click. Flapen scores it 31 out of 100, a Fail.
01 · Demand
An estimated 3.5% of those searches ended in a purchase.
Shoppers searched for this 19K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -97.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £8K a year.
- Searches, last 12 months
- 19K
- Growth, 90 days vs prior 90
- -97.2%
- Conversion, latest week
- 3.5%
- Market size, estimated
- £8Ka year
- Top search term
- dairy milk easter egg15K searches a year
02 · Price
A sale here is worth £11.94.
Listings sell for £11.94 on average, from £7.14 to £15.09. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £11.94 that is £0 to £1K a year per listing.
- Average price
- £11.94under the $15 to $100 sweet spot
- Price range
- £7.14–£15.09
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
25% of listings pay for placement with sponsored ads. 25% ship with Prime. On an average day, 39.8% of listings are out of stock. The average listing ranks #676 within Chocolate Candy. It carries 80 reviews at 4.13 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 25%
- Prime listings
- 25%
- Out of stock, average day
- 39.8%
- Average rank
- #676in Chocolate Candy
- Average rating
- 4.13 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 80per listing
- Listings tracked
- 4
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Dairy Milk Easter Egg products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Easter Egg Chocolate Hamper for Easter Gifts - Large Dairy Milk Chocolate Egg with 2 Dairy Milk Bars 242g & Topline Hanging Decoration. Great Gift Box for Kids Egg Hunt
- Price
- £15.09
- Rating
- 3.9/5
- Reviews
- 134
- Age
- 4y ago

Cadbury Dairy Milk Ultimate Chunky Chocolate Easter Egg Includes 1 Large Chocolate Shell and 8 Cadbury Dairy Milk Chunks Gift for Easter 389 g
- Price
- £14.96
- Rating
- 4.3/5
- Reviews
- 19
- Age
- 10mo ago

Cadbury Dairy Milk Chocolate Extra Large Easter Egg With 2 Classic Dairy Milk Bar Perfect For Easter Egg Hunt Great Gift For Kids & Adults
- Price
- £10.57
- Rating
- 4.0/5
- Reviews
- 12
- Age
- 5mo ago

Cadbury Dairy Milk Buttons Chocolate Easter Egg Includes 1 Large Egg and 1 Sharing Bag 195 g (Pack of 1)
- Price
- £7.14
- Rating
- 4.3/5
- Reviews
- 154
- Age
- 3y ago
Trending
estimated 90-day click momentum
Easter Egg Chocolate Hamper for Easter Gifts - Large Dairy Milk Chocolate Egg with 2 Dairy Milk Bars 242g & Topline Hanging Decoration. Great Gift Box for Kids Egg Hunt
- Price
- £15.09
- Rating
- 3.9/5
- Reviews
- 134
- Age
- 4y ago

Cadbury Dairy Milk Buttons Chocolate Easter Egg Includes 1 Large Egg and 1 Sharing Bag 195 g (Pack of 1)
- Price
- £7.14
- Rating
- 4.3/5
- Reviews
- 154
- Age
- 3y ago

Cadbury Dairy Milk Ultimate Chunky Chocolate Easter Egg Includes 1 Large Chocolate Shell and 8 Cadbury Dairy Milk Chunks Gift for Easter 389 g
- Price
- £14.96
- Rating
- 4.3/5
- Reviews
- 19
- Age
- 10mo ago

Cadbury Dairy Milk Chocolate Extra Large Easter Egg With 2 Classic Dairy Milk Bar Perfect For Easter Egg Hunt Great Gift For Kids & Adults
- Price
- £10.57
- Rating
- 4.0/5
- Reviews
- 12
- Age
- 5mo ago
Newest
by launch date
Cadbury Dairy Milk Chocolate Extra Large Easter Egg With 2 Classic Dairy Milk Bar Perfect For Easter Egg Hunt Great Gift For Kids & Adults
- Price
- £10.57
- Rating
- 4.0/5
- Reviews
- 12
- Age
- 5mo ago

Cadbury Dairy Milk Ultimate Chunky Chocolate Easter Egg Includes 1 Large Chocolate Shell and 8 Cadbury Dairy Milk Chunks Gift for Easter 389 g
- Price
- £14.96
- Rating
- 4.3/5
- Reviews
- 19
- Age
- 10mo ago

Cadbury Dairy Milk Buttons Chocolate Easter Egg Includes 1 Large Egg and 1 Sharing Bag 195 g (Pack of 1)
- Price
- £7.14
- Rating
- 4.3/5
- Reviews
- 154
- Age
- 3y ago

Easter Egg Chocolate Hamper for Easter Gifts - Large Dairy Milk Chocolate Egg with 2 Dairy Milk Bars 242g & Topline Hanging Decoration. Great Gift Box for Kids Egg Hunt
- Price
- £15.09
- Rating
- 3.9/5
- Reviews
- 134
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
18
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
100%
Top 20: 100%
Open market
0%
- Cadbury47%
- Topline29%
- SKYTE24%
Demand
Dairy Milk Easter Egg search demand
Weekly searches over the year. Pick a range.
Reviews and returns
What reviews say buyers love and hate about Dairy Milk Easter Egg
We read the reviews and the return reasons for every product selling here.
“Too expensive for what you get”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
6 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dairy Milk Easter Egg questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









