Skip to content

Dairy Milk Easter Egg

Fail

Demand is soft, at -97.2% this quarter, so Dairy Milk Easter Egg is a Fail.

Flapen Score
31
31 / 100
Ranks 2,887 of 2,976 Grocery niches · −15 vs the category median of 46
Market size
£8K/yr19K searches / yr
90-day growth
-97.2%search demand this quarter
Competition
100%top-5 click share · 3 brands · 18 sellers

Flapen Score

Dairy Milk Easter Egg against its category

The dotted line is the Grocery average. Past it, Dairy Milk Easter Egg is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dairy Milk Easter Egg market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dairy Milk Easter Egg 19K times last year and spent an estimated £8K. All 3 brands take every click. Flapen scores it 31 out of 100, a Fail.

01 · Demand

3.5% of searches ended in a purchase last week.

Shoppers searched for this 19K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -97.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £8K a year.

Searches, last 12 months
19K
Growth, 90 days vs prior 90
-97.2%
Conversion, latest week
3.5%
Market size, estimated
£8Ka year
Top search term
dairy milk easter egg15K searches a year

02 · Price

A sale here is worth £11.94.

Listings sell for £11.94 on average, from £7.14 to £15.09. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £11.94 that is £0 to £1K a year per listing.

Average price
£11.94under the $15 to $100 sweet spot
Price range
£7.14–£15.09
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

25% of listings pay for placement with sponsored ads. 25% ship with Prime. On an average day, 39.8% of listings are out of stock. The average listing ranks #676 within Chocolate Candy. It carries 80 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings
25%
Prime listings
25%
Out of stock, average day
39.8%
Average rank
#676in Chocolate Candy
Average rating
4.13 starsAmazon United Kingdom average 4.36 stars
Average reviews
80per listing
Listings tracked
4

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Dairy Milk Easter Egg products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£767£2K£2K£3K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

18

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Cadbury47%
  • Topline29%
  • SKYTE24%

Demand

Dairy Milk Easter Egg search demand

Weekly searches over the year. Pick a range.

6040Spike '26May '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26

Reviews and returns

What reviews say buyers love and hate about Dairy Milk Easter Egg

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money43%−0.54

Too expensive for what you get

Not worth the price

Over priced

Quality-Overall29%−0.31

poor quality didn't realise till I'd given them

Zero quality control

Size-Overall14%−0.14

Very disappointed wasnt large at all couldve bought bigger egg at supermarket for less then £16.99

Advertised Vs Actual Product14%+1.19

i think it is my error for not reading the details

Love

Ease Of Chewing/Swallowing33%+1.85

she enjoyed every minute eating

Taste-Overall33%+1.85

Great Cadburys chocolate

Advertised Vs Actual Product33%+1.19

As advertised

FAQ

Common Dairy Milk Easter Egg questions

Answered from the same tracked data.