Dairy Free Yoghurt
MaybeBuyers convert on 20.2% of searches. But prices span $1.17–$15.21, mostly outside the sweet spot, so Dairy Free Yoghurt is a Maybe.
- Flapen Score
- 51 / 100Top 27% of 2,976 Grocery niches · +5 vs the category median of 4651
- Market size
- £233K/yr278K searches / yr
- 90-day growth
- +3.5%search demand this quarter
- Competition
- 31%top-5 click share · 10 brands · 64 sellers
Flapen Score
Dairy Free Yoghurt against its category
The dotted line is the Grocery average. Past it, Dairy Free Yoghurt is stronger. Inside it, weaker.
Market
The Dairy Free Yoghurt market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dairy Free Yoghurt 278K times last year and spent an estimated £233K. The top 5 brands take 97% of clicks. Demand peaks in Sep–Oct. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
20.2% of searches ended in a purchase last week.
Shoppers searched for this 278K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 20.2% of those searches ended in a purchase. Searches in the last 90 days moved +3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £233K a year.
- Searches, last 12 months
- 278K
- Growth, 90 days vs prior 90
- +3.5%
- Conversion, latest week
- 20.2%
- Market size, estimated
- £233Ka year
- Peak month
- September1.7× the quietest month
- Top search term
- alpro97K searches a year
02 · Price
A sale here is worth £4.15.
Listings sell for £4.15 on average, from £1.17 to £15.21. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,000 to 1,250 of them. At £4.15 that is £4K to £5K a year per listing.
- Average price
- £4.15under the $15 to $100 sweet spot
- Price range
- £1.17–£15.21
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £4K–£5K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
20% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #93 within Fresh & Chilled. It carries 764 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 20%
- Prime listings
- 100%
- Out of stock, average day
- 0.6%
- Average rank
- #93in Fresh & Chilled
- Average rating
- 4.62 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 764per listing
- Listings tracked
- 54
04 · Newcomers
Amazon counts 4 of last year's 7 launches as successful.
7 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 69 months on average, so the names here are established.
- Launched, last 12 months
- 7
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 69 months
Products
Top Dairy Free Yoghurt products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Alpro Greek Style Plain Plant-Based & Soya Yoghurt Alternative Vegan & Dairy Free 400g
- Price
- £2.04
- Rating
- 4.6/5
- Reviews
- 680
- Age
- 7y ago

Alpro Vanilla Plant-Based & Soya Yoghurt Alternative Vegan & Dairy Free Big Pot 500g
- Price
- £2.05
- Rating
- 4.6/5
- Reviews
- 1,432
- Age
- 9y ago

The Coconut Collab Natural Yoghurt Thick & Creamy No Added Sugar Live Cultures Vegan Plant-Based Dairy-Free 350g
- Price
- £2.56
- Rating
- 4.5/5
- Reviews
- 358
- Age
- 10y ago

Alpro Plain No Sugars Plant-Based & Soya Yoghurt Alternative Vegan & Dairy Free Big Pot 500g
- Price
- £2.05
- Rating
- 4.7/5
- Reviews
- 412
- Age
- 7y ago

Alpro No Bits Strawberry-Banana & Peach-Pear Plant-Based & Soya Yoghurt Alternative Vegan & Dairy Free 4 x 125g
- Price
- £2.25
- Rating
- 4.6/5
- Reviews
- 645
- Age
- 10y ago
Trending
90-day click momentum
The Coconut Collab Natural Yoghurt Thick & Creamy No Added Sugar Live Cultures Vegan Plant-Based Dairy-Free 750g
- Price
- £4.19
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 9mo ago

Arla Skyr Coconut Icelandic Style Yoghurt 450g
- Price
- £1.63
- Rating
- 4.7/5
- Reviews
- 55
- Age
- 3y ago

Alpro Kids Plant Based Yoghurt Strawberry 4 x 115g
- Price
- £1.86
- Rating
- 4.6/5
- Reviews
- 24
- Age
- 10mo ago

Alpro Strawberry Plant-Based & Soya Yoghurt Alternative Vegan & Dairy Free Big Pot 500g
- Price
- £1.94
- Rating
- 4.6/5
- Reviews
- 1,432
- Age
- 10y ago

Alpro Dark Chocolate Dessert With Calcium 4 x 125g
- Price
- £1.83
- Rating
- 4.6/5
- Reviews
- 1,263
- Age
- 14y ago
Newest
by launch date
The Coconut Collab Natural Yoghurt Thick & Creamy No Added Sugar Live Cultures Vegan Plant-Based Dairy-Free 750g
- Price
- £4.19
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 9mo ago

Alpro Kids Plant Based Yoghurt Strawberry 4 x 115g
- Price
- £1.86
- Rating
- 4.6/5
- Reviews
- 24
- Age
- 10mo ago

The Coconut Collab Gut Health Yoghurt Light & Creamy No Added Sugar Billions of Live Cultures Vegan Plant-Based Dairy-Free 350g
- Price
- £2.29
- Rating
- 4.4/5
- Reviews
- 53
- Age
- 1y ago

Alpro 15 g Banana Biscuit High Protein Soya Yoghurt Alternative
- Price
- £1.32
- Rating
- 4.4/5
- Reviews
- 40
- Age
- 1y ago

Arla LactoFree Natural Yogurt 400g
- Price
- £1.50
- Rating
- 4.7/5
- Reviews
- 51
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 31% of clicks. An open shelf where new products get seen.
Brands
10 falling
Sellers
64
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
31%
Top 20: 71%
Open market
2%
- Alpro77%
- The Coconut Collaborative12%
- Arla Lactofree4%
- Arla3%
- RACHEL'S ORGANIC1%
- Coconut Collab1%
- Open — no brand owns it (4 brands, 2%)
Demand
Dairy Free Yoghurt search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct · busiest ÷ quietest = 1.7×
Search terms
Top Dairy Free Yoghurt search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- alpro97K/yr
- alpro yoghurt45K/yr
- coconut yoghurt30K/yr
- dairy free yoghurt20K/yr
- vegan yoghurt13K/yr
- alpro milk12K/yr
- lactose free yoghurt8K/yr
- lactose free yogurt8K/yr
- alpro vanilla6K/yr
- vegan yogurt6K/yr
Reviews and returns
What reviews say buyers love and hate about Dairy Free Yoghurt
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Peculiar taste
I did not enjoy the taste
Strange taste
What a waste of money
the price has been raised
it's just a little bit more expensive
It does not taste overly sweet
Not overly sweet
its not too sweet which I appreciate as some can be a bit sickly
The drink is fairly thick
It is thick
Its a bit on the thin side
Very watery
watery and rubbish for foaming
trying to justify it's watery texture
Love
Very nice smooth taste
It taste nice, creamy
Absolutely delicious
Worth the money
Excellent value
Good Value
the flavour is comforting
Good flavour
Nice vanilla flavour
a good protein content
Easy to eat protein yogs
Love that I am getting the nutrition I need from this product
The product is good as usual
Reliable quality
Excellent product
Return
0.0% Return rate 33% Fixable by listing
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dairy Free Yoghurt questions
Answered from the same tracked data.









