dairy free yoghurt
Worth a lookShows searches that convert (20.2% search→purchase), but prices mostly outside the sweet spot ($1.17–$15.21) keeps it on the watch list.
Conversion
Incredible20.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Competition
Great31%top-5 click share — an open shelf
Review moat
Good763.61avg incumbent reviews — the moat a new listing must climb
Market size
Okay£233K£233K/yr · 278K searches
Growth
Okay+3.5%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£4.15avg listing price — sweet spot $15–$100
Brand share
Bad97%top-5 brand share — brand-locked demand
Price range
Bad£1.17–£15.21cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, dairy free yoghurt is a £233K/yr Amazon United Kingdom market (278K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Sep–Oct. Verdict: Worth a look — 51/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
dairy free yoghurt market data
- Units sold / yr
- 60K–80K
- avg 1,000–1,250/product
- Revenue / yr
- £249K–£332K
- units × avg price
- Conversion rate
- 20.2%
- Avg BSR
- #93
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 20%
- Out of stock
- 0.6%
- Avg brand age
- 69 months
- Avg seller age
- 172 days
Competition & brand share
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.Brands
10 falling
Sellers
64
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
31%
Top 20: 71%
Open market
2%
- Alpro77%
- The Coconut Collaborative12%
- Arla Lactofree4%
- Arla3%
- RACHEL'S ORGANIC1%
- Coconut Collab1%
- Open — no brand owns it (4 brands, 2%)
Demand & seasonality
Weekly Amazon search volume, last 90 weeks — +3.5% search growth over the last 90 days.Peak months: Sep, Oct · busiest ÷ quietest = 1.7×
Top dairy free yoghurt search terms
- alpro97K/yr
- alpro yoghurt45K/yr
- coconut yoghurt30K/yr
- dairy free yoghurt20K/yr
- vegan yoghurt13K/yr
- alpro milk12K/yr
- lactose free yoghurt8K/yr
- lactose free yogurt8K/yr
- alpro vanilla6K/yr
- vegan yogurt6K/yr
Top dairy free yoghurt products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Alpro Greek Style Plain Plant-Based & Soya Yoghurt Alternative Vegan & Dairy Free 400g
Alpro£2.044.6★680 rev
Alpro Vanilla Plant-Based & Soya Yoghurt Alternative Vegan & Dairy Free Big Pot 500g
Alpro£2.054.6★1,432 rev
The Coconut Collab Natural Yoghurt Thick & Creamy No Added Sugar Live Cultures Vegan Plant-Based Dairy-Free 350g
The Coconut Collaborative£2.564.5★358 rev
Alpro Plain No Sugars Plant-Based & Soya Yoghurt Alternative Vegan & Dairy Free Big Pot 500g
Alpro£2.054.7★412 rev
Alpro No Bits Strawberry-Banana & Peach-Pear Plant-Based & Soya Yoghurt Alternative Vegan & Dairy Free 4 x 125g
Alpro£2.254.6★645 rev
Newest
by launch date
The Coconut Collab Natural Yoghurt Thick & Creamy No Added Sugar Live Cultures Vegan Plant-Based Dairy-Free 750g
The Coconut Collaborative£4.192 rev
Alpro Kids Plant Based Yoghurt Strawberry 4 x 115g
Alpro£1.8624 rev
The Coconut Collab Gut Health Yoghurt Light & Creamy No Added Sugar Billions of Live Cultures Vegan Plant-Based Dairy-Free 350g
The Coconut Collaborative£2.2953 rev
Alpro 15 g Banana Biscuit High Protein Soya Yoghurt Alternative
Alpro£1.3240 rev
Arla LactoFree Natural Yogurt 400g
Arla Lactofree£1.5051 rev
Trending
90-day click momentumThe Coconut Collab Natural Yoghurt Thick & Creamy No Added Sugar Live Cultures Vegan Plant-Based Dairy-Free 750g
The Coconut Collaborative£4.195.0★
Arla Skyr Coconut Icelandic Style Yoghurt 450g
Arla£1.634.7★
Alpro Kids Plant Based Yoghurt Strawberry 4 x 115g
Alpro£1.864.6★
Alpro Strawberry Plant-Based & Soya Yoghurt Alternative Vegan & Dairy Free Big Pot 500g
Alpro£1.944.6★
Alpro Dark Chocolate Dessert With Calcium 4 x 125g
Alpro£1.834.6★
What buyers say about dairy free yoghurt
What buyers praise and complain about, mined from review topics.What buyers love
“Very nice smooth taste”
“Worth the money”
“the flavour is comforting”
“a good protein content”
“The product is good as usual”
“Overall, its an easy everyday vegan snack, nothing fancy”
“Smooth consistency”
“feels creamy without being too thick or sweet”
“It has that thick”
“This product is exactly what I bought”
What buyers complain about
“Peculiar taste”
“What a waste of money”
“It does not taste overly sweet”
“The drink is fairly thick”
“Very watery”
“it's not awful either it just lacks being a bit creamier than some others for me”
“The hood on them is far to big and bulky”
“so this isn't a product I would choose if I were dieting or for extreme circumstances like recovering from illness or as hiking supplies”
“far too flimsy for the weight”
“Milk doesnt last”
Top return reasons
Common questions
- Is dairy free yoghurt profitable to sell on Amazon United Kingdom?
- The niche generates £233K/yr across 54 tracked products. 4 of 7 products launched in the last 360 days are still selling. 90-day search growth is +3.5%. Flapen's verdict: Worth a look (51/100).
- How competitive is the dairy free yoghurt niche?
- 10 brands and 64 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in dairy free yoghurt?
- Top complaints mined from reviews: Taste-Overall, Value For Money, Sweetness. The return rate is 0.0%.
- When does demand for dairy free yoghurt peak?
- Demand peaks in Sep–Oct; the busiest month runs 1.7× the quietest.
- What does it cost to enter the dairy free yoghurt niche?
- Listings span £1.17–£15.21; the average listing price is £4.15 (sweet spot $15–$100). The average incumbent carries 764 reviews — the moat a new listing must climb.