Dairy Free Yoghurt
MaybeBuyers convert on 20.2% of searches. But prices span $1.17–$15.21, mostly outside the sweet spot, so Dairy Free Yoghurt is a Maybe.
- Flapen Score
- 51 / 100Top 27% of 2,976 Grocery niches · +5 vs the category median of 4651
- Market size
- £233K/yr278K searches / yr
- 90-day growth
- +3.5%search demand this quarter
- Competition
- 31%top-5 click share · 10 brands · 64 sellers
Flapen Score
Dairy Free Yoghurt against its category
The dotted line is the Grocery average. Past it, Dairy Free Yoghurt is stronger. Inside it, weaker.
Market
The Dairy Free Yoghurt market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dairy Free Yoghurt 278K times last year and spent an estimated £233K. The top 5 brands take 97% of clicks. Demand peaks in Sep–Oct. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 20.2% of those searches ended in a purchase.
Shoppers searched for this 278K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 20.2% of those searches ended in a purchase. Searches in the last 90 days moved +3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £233K a year.
- Searches, last 12 months
- 278K
- Growth, 90 days vs prior 90
- +3.5%
- Conversion, latest week
- 20.2%
- Market size, estimated
- £233Ka year
- Peak month
- September1.7× the quietest month
- Top search term
- alpro97K searches a year
02 · Price
A sale here is worth £4.15.
Listings sell for £4.15 on average, from £1.17 to £15.21. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,000 to 1,250 of them. At £4.15 that is £4K to £5K a year per listing.
- Average price
- £4.15under the $15 to $100 sweet spot
- Price range
- £1.17–£15.21
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £4K–£5K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
20% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #93 within Fresh & Chilled. It carries 764 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 20%
- Prime listings
- 100%
- Out of stock, average day
- 0.6%
- Average rank
- #93in Fresh & Chilled
- Average rating
- 4.62 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 764per listing
- Listings tracked
- 54
04 · Newcomers
4 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.
- Launched, last 12 months
- 7
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 69 months
Products
Top Dairy Free Yoghurt products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Alpro Greek Style Plain Plant-Based & Soya Yoghurt Alternative Vegan & Dairy Free 400g
- Price
- £2.04
- Rating
- 4.6/5
- Reviews
- 680
- Age
- 7y ago

Alpro Vanilla Plant-Based & Soya Yoghurt Alternative Vegan & Dairy Free Big Pot 500g
- Price
- £2.05
- Rating
- 4.6/5
- Reviews
- 1,432
- Age
- 9y ago

The Coconut Collab Natural Yoghurt Thick & Creamy No Added Sugar Live Cultures Vegan Plant-Based Dairy-Free 350g
- Price
- £2.56
- Rating
- 4.5/5
- Reviews
- 358
- Age
- 10y ago

Alpro Plain No Sugars Plant-Based & Soya Yoghurt Alternative Vegan & Dairy Free Big Pot 500g
- Price
- £2.05
- Rating
- 4.7/5
- Reviews
- 412
- Age
- 7y ago

Alpro No Bits Strawberry-Banana & Peach-Pear Plant-Based & Soya Yoghurt Alternative Vegan & Dairy Free 4 x 125g
- Price
- £2.25
- Rating
- 4.6/5
- Reviews
- 645
- Age
- 10y ago
Trending
estimated 90-day click momentum
The Coconut Collab Natural Yoghurt Thick & Creamy No Added Sugar Live Cultures Vegan Plant-Based Dairy-Free 750g
- Price
- £4.19
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 9mo ago

Arla Skyr Coconut Icelandic Style Yoghurt 450g
- Price
- £1.63
- Rating
- 4.7/5
- Reviews
- 55
- Age
- 3y ago

Alpro Kids Plant Based Yoghurt Strawberry 4 x 115g
- Price
- £1.86
- Rating
- 4.6/5
- Reviews
- 24
- Age
- 10mo ago

Alpro Strawberry Plant-Based & Soya Yoghurt Alternative Vegan & Dairy Free Big Pot 500g
- Price
- £1.94
- Rating
- 4.6/5
- Reviews
- 1,432
- Age
- 10y ago

Alpro Dark Chocolate Dessert With Calcium 4 x 125g
- Price
- £1.83
- Rating
- 4.6/5
- Reviews
- 1,263
- Age
- 14y ago
Newest
by launch date
The Coconut Collab Natural Yoghurt Thick & Creamy No Added Sugar Live Cultures Vegan Plant-Based Dairy-Free 750g
- Price
- £4.19
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 9mo ago

Alpro Kids Plant Based Yoghurt Strawberry 4 x 115g
- Price
- £1.86
- Rating
- 4.6/5
- Reviews
- 24
- Age
- 10mo ago

The Coconut Collab Gut Health Yoghurt Light & Creamy No Added Sugar Billions of Live Cultures Vegan Plant-Based Dairy-Free 350g
- Price
- £2.29
- Rating
- 4.4/5
- Reviews
- 53
- Age
- 1y ago

Alpro 15 g Banana Biscuit High Protein Soya Yoghurt Alternative
- Price
- £1.32
- Rating
- 4.4/5
- Reviews
- 40
- Age
- 1y ago

Arla LactoFree Natural Yogurt 400g
- Price
- £1.50
- Rating
- 4.7/5
- Reviews
- 51
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 31% of clicks, no more. An open shelf where new products get seen.
Brands
10 falling
Sellers
64
Est. top-5 brand share
97%
Top 20: 100%
Est. top-5 click share
31%
Top 20: 71%
Open market
2%
- Alpro77%
- The Coconut Collaborative12%
- Arla Lactofree4%
- Arla3%
- RACHEL'S ORGANIC1%
- Coconut Collab1%
- Open — no brand owns it (4 brands, 2%)
Demand
Dairy Free Yoghurt search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct · busiest ÷ quietest = 1.7×
Search terms
Top Dairy Free Yoghurt search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- alpro97K/yr
- alpro yoghurt45K/yr
- coconut yoghurt30K/yr
- dairy free yoghurt20K/yr
- vegan yoghurt13K/yr
- alpro milk12K/yr
- lactose free yoghurt8K/yr
- lactose free yogurt8K/yr
- alpro vanilla6K/yr
- vegan yogurt6K/yr
Reviews and returns
What reviews say buyers love and hate about Dairy Free Yoghurt
We read the reviews and the return reasons for every product selling here.
“Peculiar taste”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dairy Free Yoghurt questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









