How competitive is the Dairy Free Yoghurt niche on Amazon United Kingdom?

10 brands and 64 sellers compete in Dairy Free Yoghurt on Amazon United Kingdom. The top 5 Dairy Free Yoghurt products take 31% of clicks and its top 5 brands hold 97% of demand.

What do buyers complain about in Dairy Free Yoghurt?

Dairy Free Yoghurt buyers on Amazon United Kingdom complain most about Taste-Overall, Value For Money, Sweetness, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Dairy Free Yoghurt niche?

Dairy Free Yoghurt sells for £4.15 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.17–£15.21. The average incumbent carries 764 reviews — the moat a new listing must climb.

Dairy Free Yoghurt

Dairy Free Yoghurt shows searches that convert (20.2% search→purchase), but prices mostly outside the sweet spot ($1.17–$15.21) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Dairy Free Yoghurt profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Dairy Free Yoghurt is a £233K/yr Amazon United Kingdom market (278K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Sep–Oct. Verdict: Worth a look — 51/100.

Dairy Free Yoghurt: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +3.5% over the last 90 days and 20.2% of searches end in a purchase.

£233K

revenue / yr

Units sold / yr80K

Search volume / yr+3.5%278K

Conversion rate20.2%

Avg price£4.15

Who owns the niche?

The top 5 brands hold 97% of demand, so 3% of the market is open.

open market share

Brands · sellers10 · 64

Top-5 product click share31%

Open market3%

Avg brand age69 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 54 products

Top Dairy Free Yoghurt products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Alpro Greek Style Plain Plant-Based & Soya Yoghurt Alternative Vegan & Dairy Free 400g

Price: £2.04
Rating: 4.6/5
Reviews: 680
Age: 7y ago

Alpro Vanilla Plant-Based & Soya Yoghurt Alternative Vegan & Dairy Free Big Pot 500g

Price: £2.05
Rating: 4.6/5
Reviews: 1,432
Age: 9y ago

The Coconut Collab Natural Yoghurt Thick & Creamy No Added Sugar Live Cultures Vegan Plant-Based Dairy-Free 350g

Price: £2.56
Rating: 4.5/5
Reviews: 358
Age: 10y ago

Alpro Plain No Sugars Plant-Based & Soya Yoghurt Alternative Vegan & Dairy Free Big Pot 500g

Price: £2.05
Rating: 4.7/5
Reviews: 412
Age: 7y ago

Alpro No Bits Strawberry-Banana & Peach-Pear Plant-Based & Soya Yoghurt Alternative Vegan & Dairy Free 4 x 125g

Price: £2.25
Rating: 4.6/5
Reviews: 645
Age: 10y ago

Newest

by launch date

The Coconut Collab Natural Yoghurt Thick & Creamy No Added Sugar Live Cultures Vegan Plant-Based Dairy-Free 750g

Price: £4.19
Rating: 5.0/5
Reviews: 2
Age: 9mo ago

Alpro Kids Plant Based Yoghurt Strawberry 4 x 115g

Price: £1.86
Rating: 4.6/5
Reviews: 24
Age: 10mo ago

The Coconut Collab Gut Health Yoghurt Light & Creamy No Added Sugar Billions of Live Cultures Vegan Plant-Based Dairy-Free 350g

Price: £2.29
Rating: 4.4/5
Reviews: 53
Age: 1y ago

Alpro 15 g Banana Biscuit High Protein Soya Yoghurt Alternative

Price: £1.32
Rating: 4.4/5
Reviews: 40
Age: 1y ago

Arla LactoFree Natural Yogurt 400g

Price: £1.50
Rating: 4.7/5
Reviews: 51
Age: 1y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

31%

Top 20: 71%

Open market

Alpro77%
The Coconut Collaborative12%
Arla Lactofree4%
Arla3%
RACHEL'S ORGANIC1%
Coconut Collab1%
Open — no brand owns it (4 brands, 2%)

Dairy Free Yoghurt demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume278KCVR20.2%Products54Brands10Top 5 Brands97%OOS Rate0.6%Rating4.6★Reviews764Avg BSR#93

Peak months: Sep, Oct · busiest ÷ quietest = 1.7×

Top Dairy Free Yoghurt search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

alpro97K/yr +3.3%13.2% conv.
alpro yoghurt45K/yr +11.5%24.9% conv.
coconut yoghurt30K/yr +22.6%20.7% conv.
dairy free yoghurt20K/yr -11.7%12.5% conv.
vegan yoghurt13K/yr +4.8%20.1% conv.
alpro milk12K/yr +1.2%9.2% conv.
lactose free yoghurt8K/yr +72.6%14.7% conv.
lactose free yogurt8K/yr -12.2%13.2% conv.
alpro vanilla6K/yr +40.8%9.9% conv.
vegan yogurt6K/yr -4.3%14.6% conv.

What reviews say buyers love and hate about Dairy Free Yoghurt

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews

Taste-Overall33%

“Very nice smooth taste”

Value For Money11%

“Worth the money”

Flavor9%

“the flavour is comforting”

Nutritional Content9%

“a good protein content”

Quality-Overall5%

“The product is good as usual”

What buyers complain about

52% of reviews

Taste-Overall16%

“Peculiar taste”

Value For Money9%

“What a waste of money”

Sweetness5%

“It does not taste overly sweet”

Thickness4%

“The drink is fairly thick”

Dilute/Watery4%

“Very watery”

Dairy Free Yoghurt return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

33%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Advertised Vs Actual Product

33%

2Quality-Overall

33%

3Functionality-Overall

33%

Common Dairy Free Yoghurt questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Dairy Free Yoghurt 51/100 on Amazon United Kingdom — Worth a look. The niche generates £233K/yr across 54 tracked products. 4 of 7 products launched in the last 360 days are still selling. Search demand moved +3.5% over the last 90 days.