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Dairy Free Yoghurt

Maybe

Buyers convert on 20.2% of searches. But prices span $1.17–$15.21, mostly outside the sweet spot, so Dairy Free Yoghurt is a Maybe.

Flapen Score
51
51 / 100
Top 27% of 2,976 Grocery niches · +5 vs the category median of 46
Market size
£233K/yr278K searches / yr
90-day growth
+3.5%search demand this quarter
Competition
31%top-5 click share · 10 brands · 64 sellers

Flapen Score

Dairy Free Yoghurt against its category

The dotted line is the Grocery average. Past it, Dairy Free Yoghurt is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dairy Free Yoghurt market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dairy Free Yoghurt 278K times last year and spent an estimated £233K. The top 5 brands take 97% of clicks. Demand peaks in Sep–Oct. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

20.2% of searches ended in a purchase last week.

Shoppers searched for this 278K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 20.2% of those searches ended in a purchase. Searches in the last 90 days moved +3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £233K a year.

Searches, last 12 months
278K
Growth, 90 days vs prior 90
+3.5%
Conversion, latest week
20.2%
Market size, estimated
£233Ka year
Peak month
September1.7× the quietest month
Top search term
alpro97K searches a year

02 · Price

A sale here is worth £4.15.

Listings sell for £4.15 on average, from £1.17 to £15.21. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,000 to 1,250 of them. At £4.15 that is £4K to £5K a year per listing.

Average price
£4.15under the $15 to $100 sweet spot
Price range
£1.17–£15.21
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
1,000–1,250
Revenue per listing a year
£4K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

20% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #93 within Fresh & Chilled. It carries 764 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
20%
Prime listings
100%
Out of stock, average day
0.6%
Average rank
#93in Fresh & Chilled
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
764per listing
Listings tracked
54

04 · Newcomers

Amazon counts 4 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
7
Successful launches
4Amazon's first-year sales bar
Average brand age
69 months

Products

Top Dairy Free Yoghurt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

£0£7K£14K£21K£28K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

64

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

31%

Top 20: 71%

Open market

2%

  • Alpro77%
  • The Coconut Collaborative12%
  • Arla Lactofree4%
  • Arla3%
  • RACHEL'S ORGANIC1%
  • Coconut Collab1%
  • Open — no brand owns it (4 brands, 2%)

Demand

Dairy Free Yoghurt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Prime Day '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct · busiest ÷ quietest = 1.7×

Search terms

Top Dairy Free Yoghurt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • alpro97K/yr
  • alpro yoghurt45K/yr
  • coconut yoghurt30K/yr
  • dairy free yoghurt20K/yr
  • vegan yoghurt13K/yr
  • alpro milk12K/yr
  • lactose free yoghurt8K/yr
  • lactose free yogurt8K/yr
  • alpro vanilla6K/yr
  • vegan yogurt6K/yr

Reviews and returns

What reviews say buyers love and hate about Dairy Free Yoghurt

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall16%+0.53

Peculiar taste

I did not enjoy the taste

Strange taste

Value For Money9%+1.84

What a waste of money

the price has been raised

it's just a little bit more expensive

Sweetness5%−0.02

It does not taste overly sweet

Not overly sweet

its not too sweet which I appreciate as some can be a bit sickly

Thickness4%

The drink is fairly thick

It is thick

Its a bit on the thin side

Dilute/Watery4%−0.06

Very watery

watery and rubbish for foaming

trying to justify it's watery texture

Love

Taste-Overall33%+0.53

Very nice smooth taste

It taste nice, creamy

Absolutely delicious

Value For Money11%+1.84

Worth the money

Excellent value

Good Value

Flavor9%+0.78

the flavour is comforting

Good flavour

Nice vanilla flavour

Nutritional Content9%−0.02

a good protein content

Easy to eat protein yogs

Love that I am getting the nutrition I need from this product

Quality-Overall5%−0.01

The product is good as usual

Reliable quality

Excellent product

Return

0.0% Return rate 33% Fixable by listing

Advertised Vs Actual Product33%▁▁▁█▁▁
Quality-Overall33%▁▁▁▁█▁
Functionality-Overall33%▁█▁▁▁▁

FAQ

Common Dairy Free Yoghurt questions

Answered from the same tracked data.