dairy free snacks
Skip itA small market ($42K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Good590.8avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Avg price
Good£12.54avg listing price — sweet spot $15–$100
Price range
Good£1.56–£28.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Growth
Bad-12.2%90-day search growth — must beat 0% to launch
Market size
Bad£42K£42K/yr · 106K searches
According to Flapen's Amazon United Kingdom niche tracking, dairy free snacks is a £42K/yr Amazon United Kingdom market (106K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
dairy free snacks market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- £75K–£100K
- units × avg price
- Conversion rate
- 3.2%
- Avg BSR
- #291
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 29%
- Out of stock
- 10.1%
- Avg brand age
- 51 months
- Avg seller age
- 172 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
16 falling
Sellers
61
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
46%
Top 20: 85%
Open market
12%
- Rhythm 10845%
- GALAXY21%
- Generic12%
- Free From Direct5%
- Kookie Cat4%
- CANDY KITTENS2%
- Open — no brand owns it (10 brands, 12%)
Demand & seasonality
Weekly Amazon search volume, last 81 weeks — -12.2% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.2×
Top dairy free snacks search terms
- rhythm 10851K/yr
- dairy free snacks18K/yr
- gluten and dairy free snacks10K/yr
- rhythm4K/yr
- gluten and dairy free6K/yr
- gluten and dairy free food4K/yr
- galaxy vegan chocolate4K/yr
- vegan galaxy3K/yr
- vegan galaxy chocolate4K/yr
- galaxy vegan4K/yr
Top dairy free snacks products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Rhythm 108 Swiss Organic Vegan Hazelnut Chocolate Praline Soft-Baked Filled Cookie 12 x 50g
Rhythm 108£12.484.5★64 rev
Rhythm 108 Organic Vegan Gluten & Dairy Free Tea Biscuits Share Bag Mixed Case of 6 x 135g
Generic£19.524.5★57 rev
Galaxy Dairy Free Chocolate Bar Classic Dairy Free Vegan Plant-Based Smooth & Creamy Gluten Free Milk Alternative Suitable for Vegans Lactose Free Delicious Vegan Snack 100g
GALAXY£1.994.3★545 rev
Galaxy Dairy Free Chocolate Bar Classic Dairy Free Vegan Plant-Based Smooth & Creamy Gluten Free Milk Alternative Suitable for Vegans Lactose Free Delicious Vegan Snack 100g
GALAXY£2.074.2★340 rev
Rhythm 108 Swiss Vegan Creamy Coconut Bar with Dark Chocolate 15 x 33g
Rhythm 108£14.004.4★217 rev
Newest
by launch date
Lavarion Gluten Free Biscuit & Snack Hamper Free From Gift Set with Nairns Walkers Shortbread & Rhythm 108 Share Bags 14 Items 40+ Individual Biscuits & Treats Coeliac Gift
Lavarion£21.893 rev
Galaxy Dairy Free Chocolate Bar Praline Dairy Free Vegan Plant-Based Smooth & Creamy Gluten Free Milk Alternative Suitable for Vegans Lactose Free Vegan Snack Single Pack 1 x 100g
GALAXY£1.9851 rev
Candy Kittens Introduces - Treets Rice Crispy - Plant-Based Vegan Chocolate Crunchy Snack Ideal for Sweet Hampers or Pick & Mix Vegan Sweets Made with Cocoa-Free Choviva Shell - 120g Pack of 1
CANDY KITTENS£1.65181 rev
Hazelnut Chocolate Praline Biscuit
Rhythm 108£2.638 rev
Rhythm 108 Vegan Hazelnut Chocolate Chip Biscuit Share Bag 135g
Rhythm 108£3.6727 rev
Trending
90-day click momentumCandy Kittens Introduces - Treets Rice Crispy - Plant-Based Vegan Chocolate Crunchy Snack Ideal for Sweet Hampers or Pick & Mix Vegan Sweets Made with Cocoa-Free Choviva Shell - 120g Pack of 1
CANDY KITTENS£1.654.3★
RHYTHM 108 Organic Double Choco Hazelnut Ooh-La-La Tea Biscuit Sharing Bag 160 g
Rhythm 108£2.943.3★
Hazelnut Chocolate Praline Biscuit
Rhythm 108£2.633.8★
Lavarion Gluten Free Biscuit & Snack Hamper Free From Gift Set with Nairns Walkers Shortbread & Rhythm 108 Share Bags 14 Items 40+ Individual Biscuits & Treats Coeliac Gift
Lavarion£21.895.0★
Rhythm 108 Swiss Organic Vegan Hazelnut Chocolate Praline Soft-Baked Filled Cookie 12 x 50g
Rhythm 108£12.484.5★
What buyers say about dairy free snacks
What buyers praise and complain about, mined from review topics.What buyers love
“Delicious chocolate”
“Great present for a vegan”
“Excellent Value”
“Great flavour”
“Very nice protein bars thank you”
“Good quality”
“they taste like a regular sweet treat”
“Love these, Tasty & Healthy”
“Crispy treat”
“Fresh”
What buyers complain about
“Artificial taste”
“Overly sugary”
“bit expensive”
“damaging artificial sweetners are for you”
“the flavour is just not there”
“they might not have lots of protein”
“They are quite big bars”
“Tad dry”
“Strange texture”
“Greasy flavour”
Top return reasons
Common questions
- Is dairy free snacks profitable to sell on Amazon United Kingdom?
- The niche generates £42K/yr across 35 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -12.2%. Flapen's verdict: Skip it (47/100).
- How competitive is the dairy free snacks niche?
- 16 brands and 61 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in dairy free snacks?
- Top complaints mined from reviews: Taste-Overall, Sweetness, Value For Money. The return rate is 0.1%.
- When does demand for dairy free snacks peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.2× the quietest.
- What does it cost to enter the dairy free snacks niche?
- Listings span £1.56–£28.50; the average listing price is £12.54 (sweet spot $15–$100). The average incumbent carries 591 reviews — the moat a new listing must climb.