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Dairy Free Snacks

Fail

Shoppers spend only $42K a year here, so Dairy Free Snacks is a Fail.

Flapen Score
47
47 / 100
Top 44% of 2,976 Grocery niches · +1 vs the category median of 46
Market size
£42K/yr106K searches / yr
90-day growth
-12.2%search demand this quarter
Competition
46%top-5 click share · 16 brands · 61 sellers

Flapen Score

Dairy Free Snacks against its category

The dotted line is the Grocery average. Past it, Dairy Free Snacks is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dairy Free Snacks market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dairy Free Snacks 106K times last year and spent an estimated £42K. The top 5 brands take 86% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

3.2% of searches ended in a purchase last week.

Shoppers searched for this 106K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -12.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £42K a year.

Searches, last 12 months
106K
Growth, 90 days vs prior 90
-12.2%
Conversion, latest week
3.2%
Market size, estimated
£42Ka year
Peak month
December2.2× the quietest month
Top search term
rhythm 10851K searches a year

02 · Price

A sale here is worth £12.54.

Listings sell for £12.54 on average, from £1.56 to £28.50. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £12.54 that is £1K to £3K a year per listing.

Average price
£12.54under the $15 to $100 sweet spot
Price range
£1.56–£28.50
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

29% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 10.1% of listings are out of stock. The average listing ranks #291 within Bakery. It carries 591 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
29%
Prime listings
94%
Out of stock, average day
10.1%
Average rank
#291in Bakery
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
591per listing
Listings tracked
35

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
51 months

Products

Top Dairy Free Snacks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£7K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

61

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

46%

Top 20: 85%

Open market

12%

  • Rhythm 10845%
  • GALAXY21%
  • Generic12%
  • Free From Direct5%
  • Kookie Cat4%
  • CANDY KITTENS2%
  • Open — no brand owns it (10 brands, 12%)

Demand

Dairy Free Snacks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Black Friday '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 2.2×

Search terms

Top Dairy Free Snacks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rhythm 10851K/yr
  • dairy free snacks18K/yr
  • gluten and dairy free snacks10K/yr
  • rhythm4K/yr
  • gluten and dairy free6K/yr
  • gluten and dairy free food4K/yr
  • galaxy vegan chocolate4K/yr
  • vegan galaxy3K/yr
  • vegan galaxy chocolate4K/yr
  • galaxy vegan4K/yr

Reviews and returns

What reviews say buyers love and hate about Dairy Free Snacks

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall33%−0.16

Artificial taste

Horrible taste

Weird aftertaste

Sweetness7%−0.08

Overly sugary

Too much sugar

Far too sweet

Value For Money6%+1.17

bit expensive

other than that it's just a waste of money

A bit pricey

Artificial Sweeteners4%−0.05

damaging artificial sweetners are for you

they taste artificial

artificially sweetened

Flavor4%+0.16

the flavour is just not there

A cheap chocolate flavour

A very mixed box of flavours

Love

Taste-Overall35%−0.16

Delicious chocolate

Absolutely delicious

Yummy biscuits

Vegan/Organic10%+1.21

Great present for a vegan

Great vegan alternative

Vegan approved

Value For Money10%+1.17

Excellent Value

Good price

Great value

Flavor8%+0.16

Great flavour

Great range of flavours

the variety of flavours is nice

Nutritional Content7%+0.51

Very nice protein bars thank you

tasty gluten free mix

Gluten free

Return

0.1% Return rate 0% Fixable by listing

Material Quality100%▁█▁▁▁▁

FAQ

Common Dairy Free Snacks questions

Answered from the same tracked data.