How competitive is the Dairy Box niche on Amazon United Kingdom?

3 brands and 89 sellers compete in Dairy Box on Amazon United Kingdom. The top 5 Dairy Box products take 89% of clicks and its top 5 brands hold 100% of demand.

What does it cost to enter the Dairy Box niche?

Dairy Box sells for £4.87 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.56–£7.98. The average incumbent carries 307 reviews — the moat a new listing must climb.

Dairy Box

brand-locked demand (top 5 brands take 100% of clicks) — Dairy Box doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Dairy Box profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Dairy Box is a £79K/yr Amazon United Kingdom market (180K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 36/100.

Dairy Box: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -44.8% over the last 90 days and 9.0% of searches end in a purchase.

£79K

revenue / yr

Units sold / yr20K

Search volume / yr-44.8%180K

Conversion rate9.0%

Avg price£4.87

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers3 · 89

Top-5 product click share89%

Open market0%

Avg brand age32 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 8 products

Top Dairy Box products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Cadbury Milk Tray Chocolate Box Assorted Milk Chocolates Gift Set for Birthdays Anniversaries & Special Occasions Great for Gifting 312 g (Pack of 1)

Price: £3.77
Rating: 4.6/5
Reviews: 481
Age: 1y ago

Cadbury Milk Tray Chocolate Box Assorted Milk Chocolates Gift Set for Birthdays Anniversaries & Special Occasions Great for Gifting 445 g (Pack of 1)

Price: £6.15
Rating: 4.4/5
Reviews: 112
Age: 1y ago

Cadbury Milk Tray Chocolate Gift Box 78 g

Price: £3.99
Rating: 3.2/5
Reviews: 222
Age: 4y ago

Cadbury Milk Tray Chocolate Box Assorted Milk Chocolates Gift Set for Birthdays Great for Gifting 78 g (Pack of 1)

Price: £1.56
Rating: 4.3/5
Reviews: 85
Age: 3y ago

Dairy Box Milk Chocolate Box 160g

Price: £5.26
Rating: 4.3/5
Reviews: 43
Age: 1y ago

Newest

by launch date

Dairy Box Milk Chocolate Selection - 160g | Irresistible Assortment of Fine Milk Chocolates | Perfect for Chocolate Lovers

Price: £6.55
Rating: 4.3/5
Reviews: 40
Age: 1y ago

Cadbury Milk Tray Chocolate Box Assorted Milk Chocolates Gift Set for Birthdays Anniversaries & Special Occasions Great for Gifting 312 g (Pack of 1)

Price: £3.77
Rating: 4.6/5
Reviews: 481
Age: 1y ago

Cadbury Milk Tray Chocolate Box Assorted Milk Chocolates Gift Set for Birthdays Anniversaries & Special Occasions Great for Gifting 445 g (Pack of 1)

Price: £6.15
Rating: 4.4/5
Reviews: 112
Age: 1y ago

Dairy Box Milk Chocolate Box 160g

Price: £5.26
Rating: 4.3/5
Reviews: 43
Age: 1y ago

Dairy Box Milk Chocolate Selection - 160g | Irresistible Assortment of Fine Milk Chocolates | Perfect for Chocolate Lovers

Price: £7.98
Rating: 3.9/5
Reviews: 26
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

Cadbury89%
Saras Flavours of Asia7%
Dairy Box4%
Open — no brand owns it (0%)

Dairy Box demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume180KCVR9.0%Products8Brands3Top 5 Brands100%OOS Rate8.2%Rating4.2★Reviews307Avg BSR#442

Top Dairy Box search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

milk tray80K/yr -43.8%6.9% conv.
milk tray chocolates28K/yr -43.1%6.5% conv.
dairy box24K/yr -59.5%3.2% conv.
dairy box chocolates16K/yr -47.0%2.8% conv.
cadbury milk tray9K/yr -39.9%5.7% conv.
dairy milk box6K/yr -27.3%2.9% conv.
dairy milk chocolate box5K/yr -21.2%4.1% conv.
dairy milk tray4K/yr -29.3%4.7% conv.
chocolate tray4K/yr -26.1%2.1% conv.
cadburys milk tray3K/yr -41.1%5.5% conv.

What reviews say buyers love and hate about Dairy Box

What buyers mention most, as a share of all reviews.

What buyers love

96% of reviews

Taste-Overall37%

“Delicious has always”

Value For Money35%

“Its cheap”

Gifting Purpose8%

“Good for gifting”

Quality-Overall6%

“Overall, good value for money, with great variety and appearance”

Sweetness3%

“Nice chocolate”

What buyers complain about

89% of reviews

Taste-Overall21%

“These tasted odd/ off”

Value For Money20%

“Waste of money”

Size-Overall19%

“To small”

Quality-Overall17%

“Sub quality”

Chunk/Clump/Collection4%

“Did knot have my choclates”

Dairy Box return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

80%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

80%

2Value For Money

20%

Common Dairy Box questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Dairy Box 36/100 on Amazon United Kingdom — Skip it. The niche generates £79K/yr across 8 tracked products. Search demand moved -44.8% over the last 90 days.

Dairy Box buyers on Amazon United Kingdom complain most about Taste-Overall, Value For Money, Size-Overall, the themes mined from the niche's reviews. Its return rate is 0.1%.