Dairy Box
FailThe top 5 brands take 100% of clicks, so Dairy Box is a Fail.
- Flapen Score
- 36 / 100Ranks 2,659 of 2,976 Grocery niches · −10 vs the category median of 4636
- Market size
- £79K/yr180K searches / yr
- 90-day growth
- -44.8%search demand this quarter
- Competition
- 89%top-5 click share · 3 brands · 89 sellers
Flapen Score
Dairy Box against its category
The dotted line is the Grocery average. Past it, Dairy Box is stronger. Inside it, weaker.
Market
The Dairy Box market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dairy Box 180K times last year and spent an estimated £79K. All 3 brands take every click. Flapen scores it 36 out of 100, a Fail.
01 · Demand
9.0% of searches ended in a purchase last week.
Shoppers searched for this 180K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.0% of those searches ended in a purchase. Searches in the last 90 days moved -44.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £79K a year.
- Searches, last 12 months
- 180K
- Growth, 90 days vs prior 90
- -44.8%
- Conversion, latest week
- 9.0%
- Market size, estimated
- £79Ka year
- Top search term
- milk tray80K searches a year
02 · Price
A sale here is worth £4.87.
Listings sell for £4.87 on average, from £1.56 to £7.98. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,250 to 1,500 of them. At £4.87 that is £6K to £7K a year per listing.
- Average price
- £4.87under the $15 to $100 sweet spot
- Price range
- £1.56–£7.98
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £6K–£7K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #442 within Chocolate Candy. It carries 307 reviews at 4.18 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 63%
- Out of stock, average day
- 8.2%
- Average rank
- #442in Chocolate Candy
- Average rating
- 4.18 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 307per listing
- Listings tracked
- 8
04 · Newcomers
Brands here are young.
The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Dairy Box products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Cadbury Milk Tray Chocolate Box Assorted Milk Chocolates Gift Set for Birthdays Anniversaries & Special Occasions Great for Gifting 312 g (Pack of 1)
- Price
- £3.77
- Rating
- 4.6/5
- Reviews
- 481
- Age
- 1y ago

Cadbury Milk Tray Chocolate Box Assorted Milk Chocolates Gift Set for Birthdays Anniversaries & Special Occasions Great for Gifting 445 g (Pack of 1)
- Price
- £6.15
- Rating
- 4.4/5
- Reviews
- 112
- Age
- 1y ago

Cadbury Milk Tray Chocolate Gift Box 78 g
- Price
- £3.99
- Rating
- 3.2/5
- Reviews
- 222
- Age
- 4y ago

Cadbury Milk Tray Chocolate Box Assorted Milk Chocolates Gift Set for Birthdays Great for Gifting 78 g (Pack of 1)
- Price
- £1.56
- Rating
- 4.3/5
- Reviews
- 85
- Age
- 3y ago

Dairy Box Milk Chocolate Box 160g
- Price
- £5.26
- Rating
- 4.3/5
- Reviews
- 43
- Age
- 1y ago
Trending
90-day click momentum
Dairy Box Milk Chocolate Selection - 160g | Irresistible Assortment of Fine Milk Chocolates | Perfect for Chocolate Lovers
- Price
- £7.98
- Rating
- 3.9/5
- Reviews
- 26
- Age
- 2y ago

Cadbury Milk Tray Chocolate Box Assorted Milk Chocolates Gift Set for Birthdays Anniversaries & Special Occasions Great for Gifting 445 g (Pack of 1)
- Price
- £6.15
- Rating
- 4.4/5
- Reviews
- 112
- Age
- 1y ago

Dairy Box Milk Chocolate Box 160g
- Price
- £5.26
- Rating
- 4.3/5
- Reviews
- 43
- Age
- 1y ago

Cadbury Milk Tray Chocolate Box Assorted Milk Chocolates Gift Set for Birthdays Anniversaries & Special Occasions Great for Gifting 312 g (Pack of 1)
- Price
- £3.77
- Rating
- 4.6/5
- Reviews
- 481
- Age
- 1y ago

Cadbury Milk Tray Chocolate Gift Box 78 g
- Price
- £3.99
- Rating
- 3.2/5
- Reviews
- 222
- Age
- 4y ago
Newest
by launch date
Dairy Box Milk Chocolate Selection - 160g | Irresistible Assortment of Fine Milk Chocolates | Perfect for Chocolate Lovers
- Price
- £6.55
- Rating
- 4.3/5
- Reviews
- 40
- Age
- 1y ago

Cadbury Milk Tray Chocolate Box Assorted Milk Chocolates Gift Set for Birthdays Anniversaries & Special Occasions Great for Gifting 312 g (Pack of 1)
- Price
- £3.77
- Rating
- 4.6/5
- Reviews
- 481
- Age
- 1y ago

Cadbury Milk Tray Chocolate Box Assorted Milk Chocolates Gift Set for Birthdays Anniversaries & Special Occasions Great for Gifting 445 g (Pack of 1)
- Price
- £6.15
- Rating
- 4.4/5
- Reviews
- 112
- Age
- 1y ago

Dairy Box Milk Chocolate Box 160g
- Price
- £5.26
- Rating
- 4.3/5
- Reviews
- 43
- Age
- 1y ago

Dairy Box Milk Chocolate Selection - 160g | Irresistible Assortment of Fine Milk Chocolates | Perfect for Chocolate Lovers
- Price
- £7.98
- Rating
- 3.9/5
- Reviews
- 26
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.
Brands
3 rising
Sellers
89
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
89%
Top 20: 100%
Open market
0%
- Cadbury89%
- Saras Flavours of Asia7%
- Dairy Box4%
- Open — no brand owns it (0%)
Demand
Dairy Box search demand
Weekly searches over the year. Pick a range.
Search terms
Top Dairy Box search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- milk tray80K/yr
- milk tray chocolates28K/yr
- dairy box24K/yr
- dairy box chocolates16K/yr
- cadbury milk tray9K/yr
- dairy milk box6K/yr
- dairy milk chocolate box5K/yr
- dairy milk tray4K/yr
- chocolate tray4K/yr
- cadburys milk tray3K/yr
Reviews and returns
What reviews say buyers love and hate about Dairy Box
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
These tasted odd/ off
these chocolates dont taste like they used to
Tasted out of date
Waste of money
way overpriced
Expensive
To small
Very small box
The smallest Box of milk tray Ive ever seen
Sub quality
Now low Quality Chocolate, Never again
Quality wise not what it used to be
Did knot have my choclates
Love
Delicious has always
Always yummy
It's chocolate delicious
Its cheap
Excellent value for money
Good price
Good for gifting
Valentines gift
Great gift
Overall, good value for money, with great variety and appearance
Great quality and price
Good product, thank you
Nice chocolate
not too sweet or overpowering
sweets
Return
0.1% Return rate 80% Fixable by listing
To small
Very small box
The smallest Box of milk tray Ive ever seen
Waste of money
way overpriced
Expensive
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dairy Box questions
Answered from the same tracked data.









