Custard

Shoppers searched for this 248K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 22.3% of those searches ended in a purchase. Searches in the last 90 days moved -26.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £160K a year.

Searches, last 12 months

248K

Growth, 90 days vs prior 90

-26.4%

Conversion, latest week

22.3%

Market size, estimated

£160Ka year

Peak month

December2.5× the quietest month

Top search term

custard227K searches a year

Listings sell for £2.90 on average, from £0.68 to £13.86. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 3,000 to 4,000 of them. At £2.90 that is £9K to £12K a year per listing.

Average price

£2.90under the $15 to $100 sweet spot

Price range

£0.68–£13.86

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

80K–100K

Units per listing a year

3,000–4,000

Revenue per listing a year

£9K–£12K

Returns

0.0%of orders · Amazon United Kingdom median 0.6%

21% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #57 within Cooking Ingredients. It carries 1,298 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

21%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#57in Cooking Ingredients

Average rating

4.57 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,298per listing

Listings tracked

28

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

65 months