Cushelle Toilet Rolls
brand-locked demand (top 5 brands take 100% of clicks) — Cushelle Toilet Rolls doesn't clear our bar today.
Flapen Score
Is Cushelle Toilet Rolls profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Cushelle Toilet Rolls is a £417K/yr Amazon United Kingdom market (458K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov. Verdict: Skip it — 47/100.
Cushelle Toilet Rolls: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +9.9% over the last 90 days and 7.4% of searches end in a purchase.
£417K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 19 products
Top Cushelle Toilet Rolls products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Cushelle Simply Soft Toilet Roll 24 Standard Rolls
- Price
- £7.07
- Rating
- 4.4/5
- Reviews
- 2,225
- Age
- 1y ago

Cushelle Quilted 3-Ply Double Size 50% Longer Soft Absorbent Rolls 32 Pack - 236 Sheets Micro Air Pockets for Extra Softness & Absorbency Longer Lasting FSC Certified
- Price
- £23.88
- Rating
- 4.8/5
- Reviews
- 249
- Age
- 1y ago

Cushelle Simply Soft Toilet Roll 45 Standard Rolls
- Price
- £12.31
- Rating
- 4.4/5
- Reviews
- 2,225
- Age
- 1y ago

Cushelle Original Toilet Roll 32 Standards Rolls
- Price
- £11.59
- Rating
- 4.5/5
- Reviews
- 1,337
- Age
- 8y ago

Cushelle Quilted Tubeless Toilet Tissue 6 Equals 9 Regular Rolls 9 Count
- Price
- £5.28
- Rating
- 4.7/5
- Reviews
- 263
- Age
- 3y ago
Trending
90-day click momentum
SINOPHANT High Waisted Leggings for Women Buttery Soft Elastic Opaque Tummy Control Leggings Plus Size Workout Gym Yoga(Black1 S-M)
- Price
- £6.37
- Rating
- 4.4/5
- Reviews
- 52,454
- Age
- 7y ago

Cushelle Quilted Toilet Roll 24 Standard Rolls 3ply Toilet Paper
- Price
- £10.60
- Rating
- 4.6/5
- Reviews
- 85
- Age
- 4y ago

Andrex Ultimate Quilt Toilet Roll - 48 Toilet Rolls 3-Ply Bulk Buy Soft Thick Sheets FSC Certified
- Price
- £20.47
- Rating
- 4.7/5
- Reviews
- 2,300
- Age
- 4y ago

Cushelle Quilted 50% Longer Lasting Toilet Tissue 6 Equals 9 Regular Rolls
- Price
- £5.58
- Rating
- 4.7/5
- Reviews
- 3,812
- Age
- 3y ago

Cushelle Quilted 3-Ply Double Size 50% Longer Soft Absorbent Rolls 32 Pack - 236 Sheets Micro Air Pockets for Extra Softness & Absorbency Longer Lasting FSC Certified
- Price
- £23.88
- Rating
- 4.8/5
- Reviews
- 249
- Age
- 1y ago
Newest
by launch date
Cushelle Quilted 3-Ply Double Size 50% Longer Soft Absorbent Rolls 32 Pack - 236 Sheets Micro Air Pockets for Extra Softness & Absorbency Longer Lasting FSC Certified
- Price
- £23.88
- Rating
- 4.8/5
- Reviews
- 249
- Age
- 1y ago

Cushelle Simply Soft Toilet Roll 45 Standard Rolls
- Price
- £12.31
- Rating
- 4.4/5
- Reviews
- 2,225
- Age
- 1y ago

Cushelle Original Toilet Roll 30 Longer Rolls
- Price
- £16.81
- Rating
- 4.8/5
- Reviews
- 211
- Age
- 1y ago

Cushelle Simply Soft Toilet Roll 24 Standard Rolls
- Price
- £7.07
- Rating
- 4.4/5
- Reviews
- 2,225
- Age
- 1y ago

Cushelle Quilted 3-Ply Double Size 50% Longer Soft Absorbent Rolls 32 Pack - 236 Sheets p/roll & HOT Logo Sticker - Sold by HOUSE OF TAPES
- Price
- £24.13
- Rating
- 4.6/5
- Reviews
- 270
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
Brands
5 falling
Sellers
111
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
0%
- Cushelle85%
- Andrex6%
- Velvet4%
- HOUSE OF TAPES3%
- SINOPHANT1%
- Open — no brand owns it (0%)
Cushelle Toilet Rolls demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov · busiest ÷ quietest = 1.9×
Top Cushelle Toilet Rolls search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- cushelle toilet rolls187K/yr
- sold by amazon56K/yr
- cushelle53K/yr
- cushelle toilet roll36K/yr
- sold by amazon uk only products27K/yr
- toilet roll cushelle20K/yr
- cushelle tubeless toilet rolls18K/yr
- amazon products sold by amazon12K/yr
- cushelle toilet rolls 32 pack17K/yr
- charmin toilet rolls8K/yr
What reviews say buyers love and hate about Cushelle Toilet Rolls
What buyers mention most, as a share of all reviews.
What buyers love
88% of reviews“Excellent Value for Money”
“it delivers consistent quality at a reasonable price point”
“Amazingly soft”
“As advertised”
“One of my go-toes for the thick yet soft and luxurious feel”
What buyers complain about
78% of reviews“Tube bigger”
“Too expensive”
“very cheap quality”
“they actually feel thick like 3ply”
“Not soft AT ALL”
Cushelle Toilet Rolls return rate & reasons
Why buyers send it back, as a share of all return requests.
0.2%
Return rate
28%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Cushelle Toilet Rolls questions
The questions sellers ask about this niche, answered from the tracked metrics.
Best Flapen score
The highest-scoring niches we track right now, across every category.









