Cushelle Toilet Rolls
FailThe top 5 brands take 100% of clicks, so Cushelle Toilet Rolls is a Fail.
- Flapen Score
- 47 / 100Top 44% of 2,976 Grocery niches · +1 vs the category median of 4647
- Market size
- £417K/yr458K searches / yr
- 90-day growth
- +9.9%search demand this quarter
- Competition
- 61%top-5 click share · 5 brands · 111 sellers
Flapen Score
Cushelle Toilet Rolls against its category
The dotted line is the Grocery average. Past it, Cushelle Toilet Rolls is stronger. Inside it, weaker.
Market
The Cushelle Toilet Rolls market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Cushelle Toilet Rolls 458K times last year and spent an estimated £417K. All 5 brands take every click. Demand peaks in Nov. Flapen scores it 47 out of 100, a Fail.
01 · Demand
7.4% of searches ended in a purchase last week.
Shoppers searched for this 458K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.4% of those searches ended in a purchase. Searches in the last 90 days moved +9.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £417K a year.
- Searches, last 12 months
- 458K
- Growth, 90 days vs prior 90
- +9.9%
- Conversion, latest week
- 7.4%
- Market size, estimated
- £417Ka year
- Peak month
- November1.9× the quietest month
- Top search term
- cushelle toilet rolls187K searches a year
02 · Price
A sale here is worth £12.24.
Listings sell for £12.24 on average, from £5.28 to £24.13. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At £12.24 that is £18K to £24K a year per listing.
- Average price
- £12.24under the $15 to $100 sweet spot
- Price range
- £5.28–£24.13
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £18K–£24K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
74% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #115 within Kitchen Roll, Toilet Roll & Tissues. It carries 5,578 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 74%
- Prime listings
- 89%
- Out of stock, average day
- 0.6%
- Average rank
- #115in Kitchen Roll, Toilet Roll & Tissues
- Average rating
- 4.58 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,578per listing
- Listings tracked
- 19
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Cushelle Toilet Rolls products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Cushelle Simply Soft Toilet Roll 24 Standard Rolls
- Price
- £7.07
- Rating
- 4.4/5
- Reviews
- 2,225
- Age
- 1y ago

Cushelle Quilted 3-Ply Double Size 50% Longer Soft Absorbent Rolls 32 Pack - 236 Sheets Micro Air Pockets for Extra Softness & Absorbency Longer Lasting FSC Certified
- Price
- £23.88
- Rating
- 4.8/5
- Reviews
- 249
- Age
- 1y ago

Cushelle Simply Soft Toilet Roll 45 Standard Rolls
- Price
- £12.31
- Rating
- 4.4/5
- Reviews
- 2,225
- Age
- 1y ago

Cushelle Original Toilet Roll 32 Standards Rolls
- Price
- £11.59
- Rating
- 4.5/5
- Reviews
- 1,337
- Age
- 8y ago

Cushelle Quilted Tubeless Toilet Tissue 6 Equals 9 Regular Rolls 9 Count
- Price
- £5.28
- Rating
- 4.7/5
- Reviews
- 263
- Age
- 3y ago
Trending
90-day click momentum
SINOPHANT High Waisted Leggings for Women Buttery Soft Elastic Opaque Tummy Control Leggings Plus Size Workout Gym Yoga(Black1 S-M)
- Price
- £6.37
- Rating
- 4.4/5
- Reviews
- 52,454
- Age
- 7y ago

Cushelle Quilted Toilet Roll 24 Standard Rolls 3ply Toilet Paper
- Price
- £10.60
- Rating
- 4.6/5
- Reviews
- 85
- Age
- 4y ago

Andrex Ultimate Quilt Toilet Roll - 48 Toilet Rolls 3-Ply Bulk Buy Soft Thick Sheets FSC Certified
- Price
- £20.47
- Rating
- 4.7/5
- Reviews
- 2,300
- Age
- 4y ago

Cushelle Quilted 50% Longer Lasting Toilet Tissue 6 Equals 9 Regular Rolls
- Price
- £5.58
- Rating
- 4.7/5
- Reviews
- 3,812
- Age
- 3y ago

Cushelle Quilted 3-Ply Double Size 50% Longer Soft Absorbent Rolls 32 Pack - 236 Sheets Micro Air Pockets for Extra Softness & Absorbency Longer Lasting FSC Certified
- Price
- £23.88
- Rating
- 4.8/5
- Reviews
- 249
- Age
- 1y ago
Newest
by launch date
Cushelle Quilted 3-Ply Double Size 50% Longer Soft Absorbent Rolls 32 Pack - 236 Sheets Micro Air Pockets for Extra Softness & Absorbency Longer Lasting FSC Certified
- Price
- £23.88
- Rating
- 4.8/5
- Reviews
- 249
- Age
- 1y ago

Cushelle Simply Soft Toilet Roll 45 Standard Rolls
- Price
- £12.31
- Rating
- 4.4/5
- Reviews
- 2,225
- Age
- 1y ago

Cushelle Original Toilet Roll 30 Longer Rolls
- Price
- £16.81
- Rating
- 4.8/5
- Reviews
- 211
- Age
- 1y ago

Cushelle Simply Soft Toilet Roll 24 Standard Rolls
- Price
- £7.07
- Rating
- 4.4/5
- Reviews
- 2,225
- Age
- 1y ago

Cushelle Quilted 3-Ply Double Size 50% Longer Soft Absorbent Rolls 32 Pack - 236 Sheets p/roll & HOT Logo Sticker - Sold by HOUSE OF TAPES
- Price
- £24.13
- Rating
- 4.6/5
- Reviews
- 270
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 falling
Sellers
111
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
0%
- Cushelle85%
- Andrex6%
- Velvet4%
- HOUSE OF TAPES3%
- SINOPHANT1%
- Open — no brand owns it (0%)
Demand
Cushelle Toilet Rolls search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.9×
Search terms
Top Cushelle Toilet Rolls search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cushelle toilet rolls187K/yr
- sold by amazon56K/yr
- cushelle53K/yr
- cushelle toilet roll36K/yr
- sold by amazon uk only products27K/yr
- toilet roll cushelle20K/yr
- cushelle tubeless toilet rolls18K/yr
- amazon products sold by amazon12K/yr
- cushelle toilet rolls 32 pack17K/yr
- charmin toilet rolls8K/yr
Reviews and returns
What reviews say buyers love and hate about Cushelle Toilet Rolls
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Tube bigger
Huge
Too small
Too expensive
Not worth it
Waste of money
very cheap quality
Low quality
quality has reduced
they actually feel thick like 3ply
It's quite thick
Fairly thin paper as well
Not soft AT ALL
Hard
Not as soft as some
Love
Excellent Value for Money
Excellent value for money
Great deal
it delivers consistent quality at a reasonable price point
Best quality
The quality is good - it's quite thick
Amazingly soft
Soft, strong and reliable
Soft tissues
As advertised
Works as it should
As described
One of my go-toes for the thick yet soft and luxurious feel
Good thickness
The thickness of these toilet rolls are very good
Return
0.2% Return rate 28% Fixable by listing
Tube bigger
Huge
Too small
very cheap quality
Low quality
quality has reduced
Too expensive
Not worth it
Waste of money
Totally misleading
Not as shown
picture is misleading
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cushelle Toilet Rolls questions
Answered from the same tracked data.









