cushelle toilet rolls
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Market size
Good£417K£417K/yr · 458K searches
Avg price
Good£12.24avg listing price — sweet spot $15–$100
Price range
Okay£5.28–£24.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Growth
Okay+9.9%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad5,577.53avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, cushelle toilet rolls is a £417K/yr Amazon United Kingdom market (458K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov. Verdict: Skip it — 47/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
cushelle toilet rolls market data
- Units sold / yr
- 40K–50K
- avg 1,500–2,000/product
- Revenue / yr
- £490K–£612K
- units × avg price
- Conversion rate
- 7.4%
- Avg BSR
- #115
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 74%
- Out of stock
- 0.6%
- Avg brand age
- 45 months
- Avg seller age
- 171 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
5 falling
Sellers
111
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
0%
- Cushelle85%
- Andrex6%
- Velvet4%
- HOUSE OF TAPES3%
- SINOPHANT1%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 98 weeks — +9.9% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 1.9×
Top cushelle toilet rolls search terms
- cushelle toilet rolls187K/yr
- sold by amazon56K/yr
- cushelle53K/yr
- cushelle toilet roll36K/yr
- sold by amazon uk only products27K/yr
- toilet roll cushelle20K/yr
- cushelle tubeless toilet rolls18K/yr
- amazon products sold by amazon12K/yr
- cushelle toilet rolls 32 pack17K/yr
- charmin toilet rolls8K/yr
Top cushelle toilet rolls products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Cushelle Simply Soft Toilet Roll 24 Standard Rolls
Cushelle£7.074.4★2,225 rev
Cushelle Quilted 3-Ply Double Size 50% Longer Soft Absorbent Rolls 32 Pack - 236 Sheets Micro Air Pockets for Extra Softness & Absorbency Longer Lasting FSC Certified
Cushelle£23.884.8★249 rev
Cushelle Simply Soft Toilet Roll 45 Standard Rolls
Cushelle£12.314.4★2,225 rev
Cushelle Original Toilet Roll 32 Standards Rolls
Cushelle£11.594.5★1,337 rev
Cushelle Quilted Tubeless Toilet Tissue 6 Equals 9 Regular Rolls 9 Count
Cushelle£5.284.7★263 rev
Newest
by launch dateCushelle Quilted 3-Ply Double Size 50% Longer Soft Absorbent Rolls 32 Pack - 236 Sheets Micro Air Pockets for Extra Softness & Absorbency Longer Lasting FSC Certified
Cushelle£23.88249 rev
Cushelle Simply Soft Toilet Roll 45 Standard Rolls
Cushelle£12.312,225 rev
Cushelle Original Toilet Roll 30 Longer Rolls
Cushelle£16.81211 rev
Cushelle Simply Soft Toilet Roll 24 Standard Rolls
Cushelle£7.072,225 rev
Cushelle Quilted 3-Ply Double Size 50% Longer Soft Absorbent Rolls 32 Pack - 236 Sheets p/roll & HOT Logo Sticker - Sold by HOUSE OF TAPES
HOUSE OF TAPES£24.13270 rev
Trending
90-day click momentum
SINOPHANT High Waisted Leggings for Women Buttery Soft Elastic Opaque Tummy Control Leggings Plus Size Workout Gym Yoga(Black1 S-M)
SINOPHANT£6.374.4★
Cushelle Quilted Toilet Roll 24 Standard Rolls 3ply Toilet Paper
Cushelle£10.604.6★
Andrex Ultimate Quilt Toilet Roll - 48 Toilet Rolls 3-Ply Bulk Buy Soft Thick Sheets FSC Certified
Andrex£20.474.7★
Cushelle Quilted 50% Longer Lasting Toilet Tissue 6 Equals 9 Regular Rolls
Cushelle£5.584.7★
Cushelle Quilted 3-Ply Double Size 50% Longer Soft Absorbent Rolls 32 Pack - 236 Sheets Micro Air Pockets for Extra Softness & Absorbency Longer Lasting FSC Certified
Cushelle£23.884.8★
What buyers say about cushelle toilet rolls
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent Value for Money”
“it delivers consistent quality at a reasonable price point”
“Amazingly soft”
“As advertised”
“One of my go-toes for the thick yet soft and luxurious feel”
“Very strong, lasts longer because you don't need to use as much”
“pretty comfortable”
“durable”
“fitted properly”
“very absorbent”
What buyers complain about
“Tube bigger”
“Too expensive”
“very cheap quality”
“they actually feel thick like 3ply”
“Not soft AT ALL”
“Totally misleading”
“cant be used long term”
“Shrinkflation”
“Wasnt happy with purchase toilet tissue feels like cardboard wouldnt purchase again also not that flushable”
“I find that they tear off too easily”
Top return reasons
Common questions
- Is cushelle toilet rolls profitable to sell on Amazon United Kingdom?
- The niche generates £417K/yr across 19 tracked products. 90-day search growth is +9.9%. Flapen's verdict: Skip it (47/100).
- How competitive is the cushelle toilet rolls niche?
- 5 brands and 111 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in cushelle toilet rolls?
- Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 0.2%.
- When does demand for cushelle toilet rolls peak?
- Demand peaks in Nov; the busiest month runs 1.9× the quietest.
- What does it cost to enter the cushelle toilet rolls niche?
- Listings span £5.28–£24.13; the average listing price is £12.24 (sweet spot $15–$100). The average incumbent carries 5,578 reviews — the moat a new listing must climb.