Cushelle Toilet Rolls
FailThe top 5 brands take 100% of clicks, so Cushelle Toilet Rolls is a Fail.
- Flapen Score
- 47 / 100Top 44% of 2,976 Grocery niches · +1 vs the category median of 4647
- Market size
- £417K/yr458K searches / yr
- 90-day growth
- +9.9%search demand this quarter
- Competition
- 61%top-5 click share · 5 brands · 111 sellers
Flapen Score
Cushelle Toilet Rolls against its category
The dotted line is the Grocery average. Past it, Cushelle Toilet Rolls is stronger. Inside it, weaker.
Market
The Cushelle Toilet Rolls market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Cushelle Toilet Rolls 458K times last year and spent an estimated £417K. All 5 brands take every click. Demand peaks in Nov. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 7.4% of those searches ended in a purchase.
Shoppers searched for this 458K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.4% of those searches ended in a purchase. Searches in the last 90 days moved +9.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £417K a year.
- Searches, last 12 months
- 458K
- Growth, 90 days vs prior 90
- +9.9%
- Conversion, latest week
- 7.4%
- Market size, estimated
- £417Ka year
- Peak month
- November1.9× the quietest month
- Top search term
- cushelle toilet rolls187K searches a year
02 · Price
A sale here is worth £12.24.
Listings sell for £12.24 on average, from £5.28 to £24.13. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At £12.24 that is £18K to £24K a year per listing.
- Average price
- £12.24under the $15 to $100 sweet spot
- Price range
- £5.28–£24.13
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £18K–£24K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
74% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #115 within Kitchen Roll, Toilet Roll & Tissues. It carries 5,578 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 74%
- Prime listings
- 89%
- Out of stock, average day
- 0.6%
- Average rank
- #115in Kitchen Roll, Toilet Roll & Tissues
- Average rating
- 4.58 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,578per listing
- Listings tracked
- 19
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Cushelle Toilet Rolls products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Cushelle Simply Soft Toilet Roll 24 Standard Rolls
- Price
- £7.07
- Rating
- 4.4/5
- Reviews
- 2,225
- Age
- 1y ago

Cushelle Quilted 3-Ply Double Size 50% Longer Soft Absorbent Rolls 32 Pack - 236 Sheets Micro Air Pockets for Extra Softness & Absorbency Longer Lasting FSC Certified
- Price
- £23.88
- Rating
- 4.8/5
- Reviews
- 249
- Age
- 1y ago

Cushelle Simply Soft Toilet Roll 45 Standard Rolls
- Price
- £12.31
- Rating
- 4.4/5
- Reviews
- 2,225
- Age
- 1y ago

Cushelle Original Toilet Roll 32 Standards Rolls
- Price
- £11.59
- Rating
- 4.5/5
- Reviews
- 1,337
- Age
- 8y ago

Cushelle Quilted Tubeless Toilet Tissue 6 Equals 9 Regular Rolls 9 Count
- Price
- £5.28
- Rating
- 4.7/5
- Reviews
- 263
- Age
- 3y ago
Trending
estimated 90-day click momentum
SINOPHANT High Waisted Leggings for Women Buttery Soft Elastic Opaque Tummy Control Leggings Plus Size Workout Gym Yoga(Black1 S-M)
- Price
- £6.37
- Rating
- 4.4/5
- Reviews
- 52,454
- Age
- 7y ago

Cushelle Quilted Toilet Roll 24 Standard Rolls 3ply Toilet Paper
- Price
- £10.60
- Rating
- 4.6/5
- Reviews
- 85
- Age
- 4y ago

Andrex Ultimate Quilt Toilet Roll - 48 Toilet Rolls 3-Ply Bulk Buy Soft Thick Sheets FSC Certified
- Price
- £20.47
- Rating
- 4.7/5
- Reviews
- 2,300
- Age
- 4y ago

Cushelle Quilted 50% Longer Lasting Toilet Tissue 6 Equals 9 Regular Rolls
- Price
- £5.58
- Rating
- 4.7/5
- Reviews
- 3,812
- Age
- 3y ago

Cushelle Quilted 3-Ply Double Size 50% Longer Soft Absorbent Rolls 32 Pack - 236 Sheets Micro Air Pockets for Extra Softness & Absorbency Longer Lasting FSC Certified
- Price
- £23.88
- Rating
- 4.8/5
- Reviews
- 249
- Age
- 1y ago
Newest
by launch date
Cushelle Quilted 3-Ply Double Size 50% Longer Soft Absorbent Rolls 32 Pack - 236 Sheets Micro Air Pockets for Extra Softness & Absorbency Longer Lasting FSC Certified
- Price
- £23.88
- Rating
- 4.8/5
- Reviews
- 249
- Age
- 1y ago

Cushelle Simply Soft Toilet Roll 45 Standard Rolls
- Price
- £12.31
- Rating
- 4.4/5
- Reviews
- 2,225
- Age
- 1y ago

Cushelle Original Toilet Roll 30 Longer Rolls
- Price
- £16.81
- Rating
- 4.8/5
- Reviews
- 211
- Age
- 1y ago

Cushelle Simply Soft Toilet Roll 24 Standard Rolls
- Price
- £7.07
- Rating
- 4.4/5
- Reviews
- 2,225
- Age
- 1y ago

Cushelle Quilted 3-Ply Double Size 50% Longer Soft Absorbent Rolls 32 Pack - 236 Sheets p/roll & HOT Logo Sticker - Sold by HOUSE OF TAPES
- Price
- £24.13
- Rating
- 4.6/5
- Reviews
- 270
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 falling
Sellers
111
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
61%
Top 20: 100%
Open market
0%
- Cushelle85%
- Andrex6%
- Velvet4%
- HOUSE OF TAPES3%
- SINOPHANT1%
- Open — no brand owns it (0%)
Demand
Cushelle Toilet Rolls search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.9×
Search terms
Top Cushelle Toilet Rolls search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- cushelle toilet rolls187K/yr
- sold by amazon56K/yr
- cushelle53K/yr
- cushelle toilet roll36K/yr
- sold by amazon uk only products27K/yr
- toilet roll cushelle20K/yr
- cushelle tubeless toilet rolls18K/yr
- amazon products sold by amazon12K/yr
- cushelle toilet rolls 32 pack17K/yr
- charmin toilet rolls8K/yr
Reviews and returns
What reviews say buyers love and hate about Cushelle Toilet Rolls
We read the reviews and the return reasons for every product selling here.
“Tube bigger”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cushelle Toilet Rolls questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









