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Cushelle Toilet Rolls

Fail

The top 5 brands take 100% of clicks, so Cushelle Toilet Rolls is a Fail.

Flapen Score
47
47 / 100
Top 44% of 2,976 Grocery niches · +1 vs the category median of 46
Market size
£417K/yr458K searches / yr
90-day growth
+9.9%search demand this quarter
Competition
61%top-5 click share · 5 brands · 111 sellers

Flapen Score

Cushelle Toilet Rolls against its category

The dotted line is the Grocery average. Past it, Cushelle Toilet Rolls is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cushelle Toilet Rolls market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cushelle Toilet Rolls 458K times last year and spent an estimated £417K. All 5 brands take every click. Demand peaks in Nov. Flapen scores it 47 out of 100, a Fail.

01 · Demand

7.4% of searches ended in a purchase last week.

Shoppers searched for this 458K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.4% of those searches ended in a purchase. Searches in the last 90 days moved +9.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £417K a year.

Searches, last 12 months
458K
Growth, 90 days vs prior 90
+9.9%
Conversion, latest week
7.4%
Market size, estimated
£417Ka year
Peak month
November1.9× the quietest month
Top search term
cushelle toilet rolls187K searches a year

02 · Price

A sale here is worth £12.24.

Listings sell for £12.24 on average, from £5.28 to £24.13. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At £12.24 that is £18K to £24K a year per listing.

Average price
£12.24under the $15 to $100 sweet spot
Price range
£5.28–£24.13
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
1,500–2,000
Revenue per listing a year
£18K–£24K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

74% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #115 within Kitchen Roll, Toilet Roll & Tissues. It carries 5,578 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
89%
Out of stock, average day
0.6%
Average rank
#115in Kitchen Roll, Toilet Roll & Tissues
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,578per listing
Listings tracked
19

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Cushelle Toilet Rolls products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

£0£42K£83K£125K£167K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

111

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

0%

  • Cushelle85%
  • Andrex6%
  • Velvet4%
  • HOUSE OF TAPES3%
  • SINOPHANT1%
  • Open — no brand owns it (0%)

Demand

Cushelle Toilet Rolls search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Prime Day '25Spike '25Black Friday '25Prime Day '26DecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.9×

Search terms

Top Cushelle Toilet Rolls search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cushelle toilet rolls187K/yr
  • sold by amazon56K/yr
  • cushelle53K/yr
  • cushelle toilet roll36K/yr
  • sold by amazon uk only products27K/yr
  • toilet roll cushelle20K/yr
  • cushelle tubeless toilet rolls18K/yr
  • amazon products sold by amazon12K/yr
  • cushelle toilet rolls 32 pack17K/yr
  • charmin toilet rolls8K/yr

Reviews and returns

What reviews say buyers love and hate about Cushelle Toilet Rolls

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall28%−0.27

Tube bigger

Huge

Too small

Value For Money15%+2.50

Too expensive

Not worth it

Waste of money

Quality-Overall14%+0.28

very cheap quality

Low quality

quality has reduced

Thickness8%−0.04

they actually feel thick like 3ply

It's quite thick

Fairly thin paper as well

Hard Feel4%−0.04

Not soft AT ALL

Hard

Not as soft as some

Love

Value For Money36%+2.50

Excellent Value for Money

Excellent value for money

Great deal

Quality-Overall23%+0.28

it delivers consistent quality at a reasonable price point

Best quality

The quality is good - it's quite thick

Soft Feel12%

Amazingly soft

Soft, strong and reliable

Soft tissues

Advertised Vs Actual Product4%

As advertised

Works as it should

As described

Thickness4%−0.04

One of my go-toes for the thick yet soft and luxurious feel

Good thickness

The thickness of these toilet rolls are very good

Return

0.2% Return rate 28% Fixable by listing

Size-Overall16%▆▅▄▆▄█

Tube bigger

Huge

Too small

Quality-Overall13%█▃▆▃▂▆

very cheap quality

Low quality

quality has reduced

Value For Money13%▁▅▄▃█▆

Too expensive

Not worth it

Waste of money

Thin7%▁▃▃▃█▁
Advertised Vs Actual Product7%▁█▆▄▅▃

Totally misleading

Not as shown

picture is misleading

FAQ

Common Cushelle Toilet Rolls questions

Answered from the same tracked data.