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Cushelle Toilet Rolls

brand-locked demand (top 5 brands take 100% of clicks) — Cushelle Toilet Rolls doesn't clear our bar today.

Flapen Score

47
Skip it
Market size 56Growth 37Conversion 77Competition 40Returns 99Price range 48Avg price 52Brand share 0Review moat 24Quality gap 28
This niche Category average

Is Cushelle Toilet Rolls profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Cushelle Toilet Rolls is a £417K/yr Amazon United Kingdom market (458K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov. Verdict: Skip it — 47/100.

Cushelle Toilet Rolls: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +9.9% over the last 90 days and 7.4% of searches end in a purchase.

£417K

revenue / yr

Units sold / yr50K
Search volume / yr+9.9%458K
Conversion rate7.4%
Avg price£12.24

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers5 · 111
Top-5 product click share61%
Open market0%
Avg brand age45 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 19 products

Sponsored placement74%
New entrants (1y)0· 0 succeeded
Avg rating4.6★
Avg reviews5,578

Top Cushelle Toilet Rolls products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

£0£42K£83K£125K£167K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

111

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

0%

  • Cushelle85%
  • Andrex6%
  • Velvet4%
  • HOUSE OF TAPES3%
  • SINOPHANT1%
  • Open — no brand owns it (0%)

Cushelle Toilet Rolls demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume458KCVR7.4%Products19Brands5Top 5 Brands100%OOS Rate0.6%Rating4.6★Reviews5,578Avg BSR#115
18K13KSpike '24Prime Day '25Spike '25Black Friday '25Prime Day '26DecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.9×

Top Cushelle Toilet Rolls search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • cushelle toilet rolls187K/yr
  • sold by amazon56K/yr
  • cushelle53K/yr
  • cushelle toilet roll36K/yr
  • sold by amazon uk only products27K/yr
  • toilet roll cushelle20K/yr
  • cushelle tubeless toilet rolls18K/yr
  • amazon products sold by amazon12K/yr
  • cushelle toilet rolls 32 pack17K/yr
  • charmin toilet rolls8K/yr

What reviews say buyers love and hate about Cushelle Toilet Rolls

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews
Value For Money36%

Excellent Value for Money

Quality-Overall23%

it delivers consistent quality at a reasonable price point

Soft Feel12%

Amazingly soft

Advertised Vs Actual Product4%

As advertised

Thickness4%

One of my go-toes for the thick yet soft and luxurious feel

What buyers complain about

78% of reviews
Size-Overall28%

Tube bigger

Value For Money15%

Too expensive

Quality-Overall14%

very cheap quality

Thickness8%

they actually feel thick like 3ply

Hard Feel4%

Not soft AT ALL

Cushelle Toilet Rolls return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

28%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
16%
2Quality-Overall
13%
3Value For Money
13%
4Thin
7%
5Advertised Vs Actual Product
7%

Common Cushelle Toilet Rolls questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Cushelle Toilet Rolls 47/100 on Amazon United Kingdom — Skip it. The niche generates £417K/yr across 19 tracked products. Search demand moved +9.9% over the last 90 days.
Search demand for Cushelle Toilet Rolls on Amazon United Kingdom peaks in Nov, where the busiest month runs 1.9× the quietest.