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Curry Sauce

Maybe

Returns run at only 0.0% of orders. But products sell for $3.87 on average, outside the sweet spot, so Curry Sauce is a Maybe.

Flapen Score
60
60 / 100
Top 6% of 2,976 Grocery niches · +14 vs the category median of 46
Market size
£205K/yr495K searches / yr
90-day growth
-14.9%search demand this quarter
Competition
27%top-5 click share · 29 brands · 90 sellers

Flapen Score

Curry Sauce against its category

The dotted line is the Grocery average. Past it, Curry Sauce is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Curry Sauce market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Curry Sauce 495K times last year and spent an estimated £205K. The top 5 brands take 68% of clicks. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

10.7% of searches ended in a purchase last week.

Shoppers searched for this 495K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.7% of those searches ended in a purchase. Searches in the last 90 days moved -14.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £205K a year.

Searches, last 12 months
495K
Growth, 90 days vs prior 90
-14.9%
Conversion, latest week
10.7%
Market size, estimated
£205Ka year
Peak month
November1.4× the quietest month
Top search term
curry sauce252K searches a year

02 · Price

A sale here is worth £3.87.

Listings sell for £3.87 on average, from £0.67 to £28.59. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 500 to 750 of them. At £3.87 that is £2K to £3K a year per listing.

Average price
£3.87under the $15 to $100 sweet spot
Price range
£0.67–£28.59
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
500–750
Revenue per listing a year
£2K–£3K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

13% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #225 within Condiments & Sauces. It carries 299 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
13%
Prime listings
95%
Out of stock, average day
0.3%
Average rank
#225in Condiments & Sauces
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
299per listing
Listings tracked
64

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 83 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
83 months

Products

Top Curry Sauce products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 27% of clicks. An open shelf where new products get seen.

£0£6K£12K£18K£25K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

29 rising

Sellers

90

Top-5 brand share

68%

Top 20: 94%

Top-5 click share

27%

Top 20: 63%

Open market

29%

  • Morrisons33%
  • Patak's19%
  • Sharwood's7%
  • Goldfish5%
  • Mayflower4%
  • Iceland3%

Demand

Curry Sauce search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Curry Sauce search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • curry sauce252K/yr
  • curry224K/yr
  • curry sauces6K/yr
  • indian curry sauce6K/yr
  • indian curry4K/yr
  • indian sauce4K/yr

Reviews and returns

What reviews say buyers love and hate about Curry Sauce

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall15%+2.13

then it tasted better

a unpleasant aftertaste

This was a bit tasteless

Spiciness13%+0.71

not overwhelmingly hot

Not a hot sauce

So spicy

Value For Money11%+1.12

buy elsewhere much cheaper

Just a shame its gone up in price so much

expensive

Flavor6%−0.03

not a lot of flavor

Flavour doesn't seem to match as it did several years ago

Loads of mild sweetish sauce, not spicy, or anything really, containing large lumps of chicken breast, into which no interesting flavour had penetrated

Quality-Overall5%−0.03

Not the best

Ive no idea if the product is good or bad

Love

Taste-Overall39%+2.13

Good taste

Amazing and delicious sauce

Taste of home

Spiciness18%+0.71

Nice sauce

not too spicy for kids

even nicer if you add some spice to it

Flavor10%−0.03

The flavour is authentic

it also enhances the flavour

Great Flavour

Value For Money10%+1.12

Excellent value for money

Good price

Worth every penny

Quality-Overall5%−0.03

Excellent product

Quality

Absolutely wonderful

FAQ

Common Curry Sauce questions

Answered from the same tracked data.