curry sauce
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great10.7%search→purchase rate — share of searches ending in a sale
Competition
Great27%top-5 click share — an open shelf
Review moat
Great299.28avg incumbent reviews — the moat a new listing must climb
Brand share
Good68%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay£0.67–£28.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£205K£205K/yr · 495K searches
Growth
Bad-14.9%90-day search growth — must beat 0% to launch
Avg price
Bad£3.87avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, curry sauce is a £205K/yr Amazon United Kingdom market (495K searches/yr). The top 5 brands hold 68% of demand. Verdict: Worth a look — 60/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
curry sauce market data
- Units sold / yr
- 60K–80K
- avg 500–750/product
- Revenue / yr
- £232K–£310K
- units × avg price
- Conversion rate
- 10.7%
- Avg BSR
- #225
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 13%
- Out of stock
- 0.3%
- Avg brand age
- 83 months
- Avg seller age
- 174 days
Competition & brand share
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.Brands
29 rising
Sellers
90
Top-5 brand share
68%
Top 20: 94%
Top-5 click share
27%
Top 20: 63%
Open market
29%
- Morrisons33%
- Patak's19%
- Sharwood's7%
- Goldfish5%
- Mayflower4%
- Iceland3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -14.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top curry sauce search terms
- curry sauce252K/yr
- curry224K/yr
- curry sauces6K/yr
- indian curry sauce6K/yr
- indian curry4K/yr
- indian sauce4K/yr
Top curry sauce products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Morrisons Tikka Sauce 500g
Morrisons£1.114.5★1,081 rev
Pataks Butter Chicken Curry Sauce 450g | Mild Spice | Serves 4 | Authentic Indian Simmer/Cooking Sauce
Patak's£2.164.5★327 rev
Goldfish Brand Chinese Curry Sauce Concentrate 405g
Goldfish£2.514.6★1,198 rev
Pataks Tikka Masala Curry Sauce 450g - Medium Heat - Vegetarian & Gluten Free Sauce - No Artificial Flavours or Preservatives - Authentic Indian Ready Cooking Simmer Sauce - Serves 4
Patak's£1.974.6★312 rev
Morrisons Balti Sauce 500g
Morrisons£1.114.6★245 rev
Newest
by launch date
Bisto Quick & Easy Chip Shop Curry Sauce Mix 170 g Drum (Pack of 1)
Bisto£2.41422 rev
Morrisons Chipshop Curry Sauce Mix 160g
Morrisons£1.5921 rev
The Authentic Food Company Takeaway Chinese Chicken Curry 350g
Take Home Takeaway£2.13125 rev
Hela Delikat Curry Ketchup 800ml to refine dishes suitable for cooking or dipping typical German curry ketchup
FLAMINGO ON THE BEACH£7.96446 rev
Chinese Curry Sauce Paste Concentrate 405g - Pack of 2 (Mild)
Goldfish Brand£7.52490 rev
Trending
90-day click momentumGoldfish Brand Chinese Curry Sauce Concentrate 405g
Goldfish£2.514.6★
Pataks Jalfrezi Curry Sauce 450g | Medium Spice | Serves 4 | Authentic Indian Simmer/Cooking Sauce
Patak's£2.094.5★
Morrisons Chipshop Curry Sauce Mix 160g
Morrisons£1.594.9★
Sharwoods Indian Korma Curry Cooking Sauce 420g
Sharwood's£2.443.9★
Bisto Quick & Easy Chip Shop Curry Sauce Mix 170 g Drum (Pack of 1)
Bisto£2.414.4★
What buyers say about curry sauce
What buyers praise and complain about, mined from review topics.What buyers love
“Good taste”
“Nice sauce”
“The flavour is authentic”
“Excellent value for money”
“Excellent product”
“Easy to use”
“It makes meals really easy to throw together”
“As good as takeaway food”
“Very creamy and tasty”
“Excellent for a home made curry”
What buyers complain about
“then it tasted better”
“not overwhelmingly hot”
“buy elsewhere much cheaper”
“not a lot of flavor”
“Not the best”
“I regret buying such a big bottle”
“consistency way too thick and gelatinous”
“Its not too strong”
“little bit watery”
“one was dented”
Common questions
- Is curry sauce profitable to sell on Amazon United Kingdom?
- The niche generates £205K/yr across 64 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -14.9%. Flapen's verdict: Worth a look (60/100).
- How competitive is the curry sauce niche?
- 29 brands and 90 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 68% of demand.
- What do buyers complain about in curry sauce?
- Top complaints mined from reviews: Taste-Overall, Spiciness, Value For Money. The return rate is 0.0%.
- When does demand for curry sauce peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the curry sauce niche?
- Listings span £0.67–£28.59; the average listing price is £3.87 (sweet spot $15–$100). The average incumbent carries 299 reviews — the moat a new listing must climb.