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Curry Powder

Fail

Prices span $0.96–$9.65, mostly outside the sweet spot, so Curry Powder is a Fail.

Flapen Score
45
45 / 100
Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 46
Market size
£75K/yr154K searches / yr
90-day growth
-21.4%search demand this quarter
Competition
51%top-5 click share · 16 brands · 104 sellers

Flapen Score

Curry Powder against its category

The dotted line is the Grocery average. Past it, Curry Powder is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Curry Powder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Curry Powder 154K times last year and spent an estimated £75K. The top 5 brands take 79% of clicks. Demand peaks in Jan. Flapen scores it 45 out of 100, a Fail.

01 · Demand

11.3% of searches ended in a purchase last week.

Shoppers searched for this 154K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.3% of those searches ended in a purchase. Searches in the last 90 days moved -21.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £75K a year.

Searches, last 12 months
154K
Growth, 90 days vs prior 90
-21.4%
Conversion, latest week
11.3%
Market size, estimated
£75Ka year
Peak month
January1.7× the quietest month
Top search term
curry powder144K searches a year

02 · Price

A sale here is worth £4.29.

Listings sell for £4.29 on average, from £0.96 to £9.65. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £4.29 that is £1K to £2K a year per listing.

Average price
£4.29under the $15 to $100 sweet spot
Price range
£0.96–£9.65
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£1K–£2K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

31% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #129 within Herbs, Spices & Seasonings. It carries 375 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
31%
Prime listings
100%
Out of stock, average day
6.4%
Average rank
#129in Herbs, Spices & Seasonings
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
375per listing
Listings tracked
35

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 82 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
82 months

Products

Top Curry Powder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£12K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

16 falling

Sellers

104

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

51%

Top 20: 83%

Open market

18%

  • Morrisons21%
  • Rajah19%
  • Old India17%
  • Schwartz17%
  • Mayflower4%
  • indus3%

Demand

Curry Powder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan · busiest ÷ quietest = 1.7×

Search terms

Top Curry Powder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • curry powder144K/yr
  • curry powder medium6K/yr
  • medium curry powder4K/yr

Reviews and returns

What reviews say buyers love and hate about Curry Powder

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Flavor14%−0.04

Bit disappointed not much flavor with this powder go back to tandoori paste more flavor

It had a strange flavour

Taste-Overall13%−0.05

Its just turmeric awful disgusting

a little gritty has a powdery taste not bed tho

Strange

Value For Money13%+1.32

buy elsewhere much cheaper

prob too expensive for what it is

Expensive

Leak-Proof7%

it keeps spilling

Smell4%−0.04

Even after months the smell

Love

Quality-Overall18%+0.38

Very good quality curry powder

No complaints

Good Quality

Taste-Overall17%−0.05

Great taste

Great tasting curry

Enhanced the flavour of meat etc

Flavor13%−0.04

Great flavour

This madras powder has a great full flavour

Excellent authentic tasting curry powder

Spiciness12%+1.54

A great spice mix

Brilliant spice

Very Hot and very spicy as expected

Value For Money12%+1.32

Good price

Excellent value for money

good value

Return

0.0% Return rate 75% Fixable by listing

Advertised Vs Actual Product75%▁▁▁█▁▅
Value For Money25%▁▁▁▁▁█

buy elsewhere much cheaper

prob too expensive for what it is

Expensive

FAQ

Common Curry Powder questions

Answered from the same tracked data.