Curry Paste
MaybeAn estimated 0.0% of orders come back. But demand is soft, at -27.7% this quarter, so Curry Paste is a Maybe.
- Flapen Score
- 54 / 100Top 17% of 2,976 Grocery niches · +8 vs the category median of 4654
- Market size
- £78K/yr128K searches / yr
- 90-day growth
- -27.7%search demand this quarter
- Competition
- 31%top-5 click share · 19 brands · 102 sellers
Flapen Score
Curry Paste against its category
The dotted line is the Grocery average. Past it, Curry Paste is stronger. Inside it, weaker.
Market
The Curry Paste market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Curry Paste 128K times last year and spent an estimated £78K. The top 5 brands take 73% of clicks. Demand peaks in Jan. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
An estimated 11.4% of those searches ended in a purchase.
Shoppers searched for this 128K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.4% of those searches ended in a purchase. Searches in the last 90 days moved -27.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £78K a year.
- Searches, last 12 months
- 128K
- Growth, 90 days vs prior 90
- -27.7%
- Conversion, latest week
- 11.4%
- Market size, estimated
- £78Ka year
- Peak month
- January1.8× the quietest month
- Top search term
- curry paste93K searches a year
02 · Price
A sale here is worth £5.39.
Listings sell for £5.39 on average, from £1.18 to £26.00. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At £5.39 that is £539 to £1K a year per listing.
- Average price
- £5.39under the $15 to $100 sweet spot
- Price range
- £1.18–£26.00
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £539–£1K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
43% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #258 within Condiments & Sauces. It carries 261 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 43%
- Prime listings
- 91%
- Out of stock, average day
- 2.0%
- Average rank
- #258in Condiments & Sauces
- Average rating
- 4.48 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 261per listing
- Listings tracked
- 54
04 · Newcomers
1 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 85 months on average, so the names here are established.
- Launched, last 12 months
- 4
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 85 months
Products
Top Curry Paste products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Chinese Curry Sauce Paste Concentrate 405g - Pack of 2 (Mild)
- Price
- £7.52
- Rating
- 4.6/5
- Reviews
- 490
- Age
- 2y ago

Goldfish Brand Chinese Curry Sauce Concentrate 405g
- Price
- £2.51
- Rating
- 4.6/5
- Reviews
- 1,198
- Age
- 15y ago

Pataks Tikka Masala Paste Pots 70g | 2 Pack | Medium Spice | Authentic Indian Curry Simmer/Cooking Spice Paste
- Price
- £1.72
- Rating
- 4.5/5
- Reviews
- 212
- Age
- 9y ago

Pataks The Original Madras Spice Paste 283g
- Price
- £3.12
- Rating
- 4.5/5
- Reviews
- 152
- Age
- 10y ago

Chinese Curry Sauce Paste 405g (Pack of 3)| Authentic Takeaway-Style Curry Flavour | Ready-to-Use Concentrated Paste | Ideal for Stir-Fries Curries & Noodles
- Price
- £9.71
- Rating
- 4.6/5
- Reviews
- 37
- Age
- 6mo ago
Trending
estimated 90-day click momentum
Goldfish Brand Chinese Curry Sauce Concentrate 405g
- Price
- £2.51
- Rating
- 4.6/5
- Reviews
- 1,198
- Age
- 15y ago

Pataks Jalfrezi Curry Sauce 450g | Medium Spice | Serves 4 | Authentic Indian Simmer/Cooking Sauce
- Price
- £2.09
- Rating
- 4.5/5
- Reviews
- 224
- Age
- 10y ago

Pataks Butter Chicken Curry Sauce 450g | Mild Spice | Serves 4 | Authentic Indian Simmer/Cooking Sauce
- Price
- £2.16
- Rating
- 4.5/5
- Reviews
- 327
- Age
- 10y ago

Pataks Curry Paste Balti 283g
- Price
- £3.09
- Rating
- 4.6/5
- Reviews
- 43
- Age
- 10y ago

Pataks Tikka Masala Curry Sauce 450g - Medium Heat - Vegetarian & Gluten Free Sauce - No Artificial Flavours or Preservatives - Authentic Indian Ready Cooking Simmer Sauce - Serves 4
- Price
- £1.97
- Rating
- 4.6/5
- Reviews
- 312
- Age
- 10y ago
Newest
by launch date
Chinese Curry Sauce Paste 405g (Pack of 3)| Authentic Takeaway-Style Curry Flavour | Ready-to-Use Concentrated Paste | Ideal for Stir-Fries Curries & Noodles
- Price
- £9.71
- Rating
- 4.6/5
- Reviews
- 37
- Age
- 6mo ago

Mae Ploy Green Curry & Red Curry Paste Value Pack - 400g each (Pack of 2)
- Price
- £6.49
- Rating
- 4.7/5
- Reviews
- 407
- Age
- 1y ago

Hot & Spicy Curry Sauce Paste 405g (Pack of 3) | Authentic Fiery Flavors | Ready-to-Use Curry Paste for Quick and Delicious Meals
- Price
- £11.99
- Rating
- 4.7/5
- Reviews
- 73
- Age
- 2y ago

Gold-fiish Hot & Spicy Curry Sauce & Chinese Curry Sauce 405g 2 Packs of Each (Total 4 Packs) | Authentic Flavors | Ready-to-Use Sauces for Easy and Delicious Meals
- Price
- £14.92
- Rating
- 4.6/5
- Reviews
- 83
- Age
- 2y ago

Pataks Korma Paste Pots 70g | 2 Pack | Mild Spice | Authentic Indian Curry Simmer/Cooking Spice Paste
- Price
- £1.65
- Rating
- 4.8/5
- Reviews
- 11
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 31% of clicks, no more. An open shelf where new products get seen.
Brands
19 falling
Sellers
102
Est. top-5 brand share
73%
Top 20: 99%
Est. top-5 click share
31%
Top 20: 71%
Open market
21%
- Patak's45%
- Goldfish Brand8%
- Goldfish8%
- Morrisons6%
- Blue Dragon6%
- Generic6%
Demand
Curry Paste search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.8×
Search terms
Top Curry Paste search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- curry paste93K/yr
- pataks21K/yr
- curry paste indian5K/yr
- patak4K/yr
- indian curry paste4K/yr
Reviews and returns
What reviews say buyers love and hate about Curry Paste
We read the reviews and the return reasons for every product selling here.
“Tasted terrible”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Curry Paste questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









