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Curry Paste

Maybe

Returns run at only 0.0% of orders. But demand is soft, at -27.7% this quarter, so Curry Paste is a Maybe.

Flapen Score
54
54 / 100
Top 17% of 2,976 Grocery niches · +8 vs the category median of 46
Market size
£78K/yr128K searches / yr
90-day growth
-27.7%search demand this quarter
Competition
31%top-5 click share · 19 brands · 102 sellers

Flapen Score

Curry Paste against its category

The dotted line is the Grocery average. Past it, Curry Paste is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Curry Paste market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Curry Paste 128K times last year and spent an estimated £78K. The top 5 brands take 73% of clicks. Demand peaks in Jan. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

11.4% of searches ended in a purchase last week.

Shoppers searched for this 128K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.4% of those searches ended in a purchase. Searches in the last 90 days moved -27.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £78K a year.

Searches, last 12 months
128K
Growth, 90 days vs prior 90
-27.7%
Conversion, latest week
11.4%
Market size, estimated
£78Ka year
Peak month
January1.8× the quietest month
Top search term
curry paste93K searches a year

02 · Price

A sale here is worth £5.39.

Listings sell for £5.39 on average, from £1.18 to £26.00. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At £5.39 that is £539 to £1K a year per listing.

Average price
£5.39under the $15 to $100 sweet spot
Price range
£1.18–£26.00
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
100–250
Revenue per listing a year
£539–£1K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

43% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #258 within Condiments & Sauces. It carries 261 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
43%
Prime listings
91%
Out of stock, average day
2.0%
Average rank
#258in Condiments & Sauces
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
261per listing
Listings tracked
54

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 85 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
85 months

Products

Top Curry Paste products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

£0£2K£3K£5K£6K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

102

Top-5 brand share

73%

Top 20: 99%

Top-5 click share

31%

Top 20: 71%

Open market

21%

  • Patak's45%
  • Goldfish Brand8%
  • Goldfish8%
  • Morrisons6%
  • Blue Dragon6%
  • Generic6%

Demand

Curry Paste search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan · busiest ÷ quietest = 1.8×

Search terms

Top Curry Paste search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • curry paste93K/yr
  • pataks21K/yr
  • curry paste indian5K/yr
  • patak4K/yr
  • indian curry paste4K/yr

Reviews and returns

What reviews say buyers love and hate about Curry Paste

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall20%+2.16

Tasted terrible

Absolutely tasteless

a unpleasant aftertaste

Salt Content17%−0.12

incredibly salty

The salt level is a bit on the high side

It's incredibly salty

Flavor10%−0.05

Strange flavour

The flavour was quite bland

It that makes the overall flavour not strong enough

Quality-Overall7%−0.05

Not the best

Disappointing Quality

Ive no idea if the product is good or bad

Spiciness5%+0.78

Too much chili

The madras and hot and spicy have a little heat

easy to use flavour is not spicy good value for money

Love

Taste-Overall38%+2.16

Its a lovely sauce

Absolutely delicious

It tastes decent

Quality-Overall12%−0.05

Great quality lime pickle

Excellent product

It's a trusted producer

Flavor11%−0.05

Great fresh flavours

it also enhances the flavour

Great flavour

Spiciness10%+0.78

Nice spicey taste

Super flavour not over spicy

Plenty of strong spicy flavour

Value For Money9%+0.54

Good price

Worth every penny

Amazing value

FAQ

Common Curry Paste questions

Answered from the same tracked data.