How competitive is the Curry Paste niche on Amazon United Kingdom?

19 brands and 102 sellers compete in Curry Paste on Amazon United Kingdom. The top 5 Curry Paste products take 31% of clicks and its top 5 brands hold 73% of demand.

What do buyers complain about in Curry Paste?

Curry Paste buyers on Amazon United Kingdom complain most about Taste-Overall, Salt Content, Flavor, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Curry Paste niche?

Curry Paste sells for £5.39 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.18–£26.00. The average incumbent carries 261 reviews — the moat a new listing must climb.

Curry Paste

Curry Paste shows low returns (0.0%), but soft demand (-27.7% this quarter) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Curry Paste profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Curry Paste is a £78K/yr Amazon United Kingdom market (128K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Jan. Verdict: Worth a look — 54/100.

Curry Paste: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -27.7% over the last 90 days and 11.4% of searches end in a purchase.

£78K

revenue / yr

Units sold / yr15K

Search volume / yr-27.7%128K

Conversion rate11.4%

Avg price£5.39

Who owns the niche?

The top 5 brands hold 73% of demand, so 27% of the market is open.

27%

open market share

Brands · sellers19 · 102

Top-5 product click share31%

Open market27%

Avg brand age85 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 54 products

Top Curry Paste products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Chinese Curry Sauce Paste Concentrate 405g - Pack of 2 (Mild)

Price: £7.52
Rating: 4.6/5
Reviews: 490
Age: 2y ago

Goldfish Brand Chinese Curry Sauce Concentrate 405g

Price: £2.51
Rating: 4.6/5
Reviews: 1,198
Age: 15y ago

Pataks Tikka Masala Paste Pots 70g | 2 Pack | Medium Spice | Authentic Indian Curry Simmer/Cooking Spice Paste

Price: £1.72
Rating: 4.5/5
Reviews: 212
Age: 9y ago

Pataks The Original Madras Spice Paste 283g

Price: £3.12
Rating: 4.5/5
Reviews: 152
Age: 10y ago

Chinese Curry Sauce Paste 405g (Pack of 3)| Authentic Takeaway-Style Curry Flavour | Ready-to-Use Concentrated Paste | Ideal for Stir-Fries Curries & Noodles

Price: £9.71
Rating: 4.6/5
Reviews: 37
Age: 6mo ago

Newest

by launch date

Chinese Curry Sauce Paste 405g (Pack of 3)| Authentic Takeaway-Style Curry Flavour | Ready-to-Use Concentrated Paste | Ideal for Stir-Fries Curries & Noodles

Price: £9.71
Rating: 4.6/5
Reviews: 37
Age: 6mo ago

Mae Ploy Green Curry & Red Curry Paste Value Pack - 400g each (Pack of 2)

Price: £6.49
Rating: 4.7/5
Reviews: 407
Age: 1y ago

Hot & Spicy Curry Sauce Paste 405g (Pack of 3) | Authentic Fiery Flavors | Ready-to-Use Curry Paste for Quick and Delicious Meals

Price: £11.99
Rating: 4.7/5
Reviews: 73
Age: 2y ago

Gold-fiish Hot & Spicy Curry Sauce & Chinese Curry Sauce 405g 2 Packs of Each (Total 4 Packs) | Authentic Flavors | Ready-to-Use Sauces for Easy and Delicious Meals

Price: £14.92
Rating: 4.6/5
Reviews: 83
Age: 2y ago

Pataks Korma Paste Pots 70g | 2 Pack | Mild Spice | Authentic Indian Curry Simmer/Cooking Spice Paste

Price: £1.65
Rating: 4.8/5
Reviews: 11
Age: 2y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

102

Top-5 brand share

73%

Top 20: 99%

Top-5 click share

31%

Top 20: 71%

Open market

21%

Patak's45%
Goldfish Brand8%
Goldfish8%
Morrisons6%
Blue Dragon6%
Generic6%

Curry Paste demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume128KCVR11.4%Products54Brands19Top 5 Brands73%OOS Rate2.0%Rating4.5★Reviews261Avg BSR#258

Peak months: Jan · busiest ÷ quietest = 1.8×

Top Curry Paste search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

curry paste93K/yr -29.0%10.0% conv.
pataks21K/yr -15.6%9.1% conv.
curry paste indian5K/yr -34.0%1.9% conv.
patak4K/yr -26.4%10.1% conv.
indian curry paste4K/yr -43.5%2.8% conv.

What reviews say buyers love and hate about Curry Paste

What buyers mention most, as a share of all reviews.

What buyers love

94% of reviews

Taste-Overall38%

“Its a lovely sauce”

Quality-Overall12%

“Great quality lime pickle”

Flavor11%

“Great fresh flavours”

Spiciness10%

“Nice spicey taste”

Value For Money9%

“Good price”

What buyers complain about

70% of reviews

Taste-Overall20%

“Tasted terrible”

Salt Content17%

“incredibly salty”

Flavor10%

“Strange flavour”

Quality-Overall7%

“Not the best”

Spiciness5%

“Too much chili”

Common Curry Paste questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Curry Paste 54/100 on Amazon United Kingdom — Worth a look. The niche generates £78K/yr across 54 tracked products. 1 of 4 products launched in the last 360 days are still selling. Search demand moved -27.7% over the last 90 days.