curry paste
Worth a lookShows low returns (0.0%), but soft demand (-27.7% this quarter) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great11.4%search→purchase rate — share of searches ending in a sale
Review moat
Great261.44avg incumbent reviews — the moat a new listing must climb
Competition
Great31%top-5 click share — an open shelf
Brand share
Good73%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£1.18–£26.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£78K£78K/yr · 128K searches
Avg price
Bad£5.39avg listing price — sweet spot $15–$100
Growth
Bad-27.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, curry paste is a £78K/yr Amazon United Kingdom market (128K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Jan. Verdict: Worth a look — 54/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
curry paste market data
- Units sold / yr
- 13K–15K
- avg 100–250/product
- Revenue / yr
- £67K–£81K
- units × avg price
- Conversion rate
- 11.4%
- Avg BSR
- #258
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 43%
- Out of stock
- 2.0%
- Avg brand age
- 85 months
- Avg seller age
- 171 days
Competition & brand share
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.Brands
19 falling
Sellers
102
Top-5 brand share
73%
Top 20: 99%
Top-5 click share
31%
Top 20: 71%
Open market
21%
- Patak's45%
- Goldfish Brand8%
- Goldfish8%
- Morrisons6%
- Blue Dragon6%
- Generic6%
Demand & seasonality
Weekly Amazon search volume, last 87 weeks — -27.7% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.8×
Top curry paste search terms
- curry paste93K/yr
- pataks21K/yr
- curry paste indian5K/yr
- patak4K/yr
- indian curry paste4K/yr
Top curry paste products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Chinese Curry Sauce Paste Concentrate 405g - Pack of 2 (Mild)
Goldfish Brand£7.524.6★490 rev
Goldfish Brand Chinese Curry Sauce Concentrate 405g
Goldfish£2.514.6★1,198 rev
Pataks Tikka Masala Paste Pots 70g | 2 Pack | Medium Spice | Authentic Indian Curry Simmer/Cooking Spice Paste
Patak's£1.724.5★212 rev
Pataks The Original Madras Spice Paste 283g
Patak's£3.124.5★152 rev
Chinese Curry Sauce Paste 405g (Pack of 3)| Authentic Takeaway-Style Curry Flavour | Ready-to-Use Concentrated Paste | Ideal for Stir-Fries Curries & Noodles
Generic£9.714.6★37 rev
Newest
by launch dateChinese Curry Sauce Paste 405g (Pack of 3)| Authentic Takeaway-Style Curry Flavour | Ready-to-Use Concentrated Paste | Ideal for Stir-Fries Curries & Noodles
Generic£9.7137 rev
Mae Ploy Green Curry & Red Curry Paste Value Pack - 400g each (Pack of 2)
Mae Ploy£6.49407 rev
Hot & Spicy Curry Sauce Paste 405g (Pack of 3) | Authentic Fiery Flavors | Ready-to-Use Curry Paste for Quick and Delicious Meals
Saras Flavours of Asia£11.9973 rev
Gold-fiish Hot & Spicy Curry Sauce & Chinese Curry Sauce 405g 2 Packs of Each (Total 4 Packs) | Authentic Flavors | Ready-to-Use Sauces for Easy and Delicious Meals
Saras Flavours of Asia£14.9283 rev
Pataks Korma Paste Pots 70g | 2 Pack | Mild Spice | Authentic Indian Curry Simmer/Cooking Spice Paste
Patak's£1.6511 rev
Trending
90-day click momentumGoldfish Brand Chinese Curry Sauce Concentrate 405g
Goldfish£2.514.6★
Pataks Jalfrezi Curry Sauce 450g | Medium Spice | Serves 4 | Authentic Indian Simmer/Cooking Sauce
Patak's£2.094.5★
Pataks Butter Chicken Curry Sauce 450g | Mild Spice | Serves 4 | Authentic Indian Simmer/Cooking Sauce
Patak's£2.164.5★
Pataks Curry Paste Balti 283g
Patak's£3.094.6★
Pataks Tikka Masala Curry Sauce 450g - Medium Heat - Vegetarian & Gluten Free Sauce - No Artificial Flavours or Preservatives - Authentic Indian Ready Cooking Simmer Sauce - Serves 4
Patak's£1.974.6★
What buyers say about curry paste
What buyers praise and complain about, mined from review topics.What buyers love
“Its a lovely sauce”
“Great quality lime pickle”
“Great fresh flavours”
“Nice spicey taste”
“Good price”
“Easy to use”
“So great and easy to use i love it it brings out very good tast on food”
“Just like a proper chip shop curry”
“As described”
“As good as takeaway food”
What buyers complain about
“Tasted terrible”
“incredibly salty”
“Strange flavour”
“Not the best”
“Too much chili”
“Im not happy also no storage instructions”
“are big most are for 8 servings so my freezer is full”
“little bit watery”
“A pouch of unappetising gloop”
“tasted like sweet”
Common questions
- Is curry paste profitable to sell on Amazon United Kingdom?
- The niche generates £78K/yr across 54 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -27.7%. Flapen's verdict: Worth a look (54/100).
- How competitive is the curry paste niche?
- 19 brands and 102 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 73% of demand.
- What do buyers complain about in curry paste?
- Top complaints mined from reviews: Taste-Overall, Salt Content, Flavor. The return rate is 0.0%.
- When does demand for curry paste peak?
- Demand peaks in Jan; the busiest month runs 1.8× the quietest.
- What does it cost to enter the curry paste niche?
- Listings span £1.18–£26.00; the average listing price is £5.39 (sweet spot $15–$100). The average incumbent carries 261 reviews — the moat a new listing must climb.