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Curry Paste

Maybe

An estimated 0.0% of orders come back. But demand is soft, at -27.7% this quarter, so Curry Paste is a Maybe.

Flapen Score
54
54 / 100
Top 17% of 2,976 Grocery niches · +8 vs the category median of 46
Market size
£78K/yr128K searches / yr
90-day growth
-27.7%search demand this quarter
Competition
31%top-5 click share · 19 brands · 102 sellers

Flapen Score

Curry Paste against its category

The dotted line is the Grocery average. Past it, Curry Paste is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Curry Paste market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Curry Paste 128K times last year and spent an estimated £78K. The top 5 brands take 73% of clicks. Demand peaks in Jan. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 11.4% of those searches ended in a purchase.

Shoppers searched for this 128K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.4% of those searches ended in a purchase. Searches in the last 90 days moved -27.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £78K a year.

Searches, last 12 months
128K
Growth, 90 days vs prior 90
-27.7%
Conversion, latest week
11.4%
Market size, estimated
£78Ka year
Peak month
January1.8× the quietest month
Top search term
curry paste93K searches a year

02 · Price

A sale here is worth £5.39.

Listings sell for £5.39 on average, from £1.18 to £26.00. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At £5.39 that is £539 to £1K a year per listing.

Average price
£5.39under the $15 to $100 sweet spot
Price range
£1.18–£26.00
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
100–250
Revenue per listing a year
£539–£1K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

43% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #258 within Condiments & Sauces. It carries 261 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
43%
Prime listings
91%
Out of stock, average day
2.0%
Average rank
#258in Condiments & Sauces
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
261per listing
Listings tracked
54

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 85 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
85 months

Products

Top Curry Paste products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 31% of clicks, no more. An open shelf where new products get seen.

£0£2K£3K£5K£6K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

102

Est. top-5 brand share

73%

Top 20: 99%

Est. top-5 click share

31%

Top 20: 71%

Open market

21%

  • Patak's45%
  • Goldfish Brand8%
  • Goldfish8%
  • Morrisons6%
  • Blue Dragon6%
  • Generic6%

Demand

Curry Paste search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan · busiest ÷ quietest = 1.8×

Search terms

Top Curry Paste search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • curry paste93K/yr
  • pataks21K/yr
  • curry paste indian5K/yr
  • patak4K/yr
  • indian curry paste4K/yr

Reviews and returns

What reviews say buyers love and hate about Curry Paste

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Taste-Overall”
20%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Tasted terrible”
A buyer, on “Taste-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Curry Paste questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data