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Curry Kit

Maybe

Returns run at only 0.0% of orders. But demand is soft, at -29.3% this quarter, so Curry Kit is a Maybe.

Flapen Score
52
52 / 100
Top 23% of 2,976 Grocery niches · +6 vs the category median of 46
Market size
£80K/yr90K searches / yr
90-day growth
-29.3%search demand this quarter
Competition
22%top-5 click share · 12 brands · 70 sellers

Flapen Score

Curry Kit against its category

The dotted line is the Grocery average. Past it, Curry Kit is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Curry Kit market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Curry Kit 90K times last year and spent an estimated £80K. The top 5 brands take 93% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

8.4% of searches ended in a purchase last week.

Shoppers searched for this 90K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.4% of those searches ended in a purchase. Searches in the last 90 days moved -29.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £80K a year.

Searches, last 12 months
90K
Growth, 90 days vs prior 90
-29.3%
Conversion, latest week
8.4%
Market size, estimated
£80Ka year
Peak month
December5.6× the quietest month
Top search term
spice tailor30K searches a year

02 · Price

A sale here is worth £10.58.

Listings sell for £10.58 on average, from £2.05 to £28.07. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £10.58 that is £1K to £3K a year per listing.

Average price
£10.58under the $15 to $100 sweet spot
Price range
£2.05–£28.07
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

31% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #258 within Condiments & Sauces. It carries 83 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
31%
Prime listings
94%
Out of stock, average day
6.3%
Average rank
#258in Condiments & Sauces
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
83per listing
Listings tracked
68

04 · Newcomers

Amazon counts 0 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Curry Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 22% of clicks. An open shelf where new products get seen.

£0£2K£3K£5K£6K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

70

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

22%

Top 20: 60%

Open market

6%

  • The Spice Tailor80%
  • Bang Curry4%
  • Sharwood's3%
  • SPICE 'N' TICE3%
  • Spice Pots2%
  • Patak's2%
  • Open — no brand owns it (6 brands, 6%)

Demand

Curry Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 5.6×

Search terms

Top Curry Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • spice tailor30K/yr
  • curry kit22K/yr
  • spice tailor curry kits15K/yr
  • the spice tailor9K/yr
  • curry kits6K/yr
  • spice taylor5K/yr
  • spice taylor curry kits5K/yr

Reviews and returns

What reviews say buyers love and hate about Curry Kit

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Spiciness17%0.00

not as good as some of the spice tailors

Not that hot

even that wasnt spicy

Value For Money11%−0.08

better kits are available that are a bit more expensive

a bit expensive

a bit pricey if you buy when theres no deal on

Taste-Overall7%+1.64

Tasteless

to the point of being tasteless

Quality-Overall5%−0.04

Really poor, I would not have bought them if Id of known

not amazing

Instructions/User Manual/Troubleshooting5%−0.03

bit more guidance on the instructions would of been nice

There are no instructions in the box

there are no instructions in or on the box

Love

Taste-Overall27%+1.64

easy to make and delicious

Great taste

All I can say is Very tasty

Spiciness15%0.00

spice so this is perfect for me

Spice-tastic

Spice taste is nice

Flavor14%

Authentic flavours

Nice mix of flavours

Awesome flavour

Ease Of Use8%+0.78

Easy to use

easy to cook

are super easy to make

Value For Money7%−0.08

fair price

Great value for money

Great deal

FAQ

Common Curry Kit questions

Answered from the same tracked data.