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52

curry kit

Worth a look

Shows low returns (0.0%), but soft demand (-29.3% this quarter) keeps it on the watch list.

Market size 20Growth 10Conversion 80Competition 93Returns 100Price range 50Avg price 38Brand share 18Review moat 96Quality gap 42

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Review moat

Incredible83.44

avg incumbent reviews — the moat a new listing must climb

Competition

Great22%

top-5 click share — an open shelf

Conversion

Great8.4%

search→purchase rate — share of searches ending in a sale

Price range

Good£2.05–£28.07

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Okay£10.58

avg listing price — sweet spot $15–$100

Market size

Bad£80K

£80K/yr · 90K searches

Brand share

Bad93%

top-5 brand share — brand-locked demand

Growth

Bad-29.3%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, curry kit is a £80K/yr Amazon United Kingdom market (90K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 52/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

curry kit market data

Units sold / yr
8K–10K
avg 100–250/product
Revenue / yr
£85K–£106K
units × avg price
Conversion rate
8.4%
Avg BSR
#258
Page quality
0%
Prime
94%
Sponsored
31%
Out of stock
6.3%
Avg brand age
59 months
Avg seller age
186 days

Competition & brand share

Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.

Brands

12 falling

Sellers

70

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

22%

Top 20: 60%

Open market

6%

  • The Spice Tailor80%
  • Bang Curry4%
  • Sharwood's3%
  • SPICE 'N' TICE3%
  • Spice Pots2%
  • Patak's2%
  • Open — no brand owns it (6 brands, 6%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -29.3% search growth over the last 90 days.
8K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 5.6×

Top curry kit search terms

  • spice tailor30K/yr
  • curry kit22K/yr
  • spice tailor curry kits15K/yr
  • the spice tailor9K/yr
  • curry kits6K/yr
  • spice taylor5K/yr
  • spice taylor curry kits5K/yr
All search terms

Top curry kit products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%£2K4%£3K6%£5K8%£6K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about curry kit

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall27%

“easy to make and delicious”

Spiciness15%

“spice so this is perfect for me”

Flavor14%

“Authentic flavours”

Ease Of Use8%

“Easy to use”

Value For Money7%

“fair price”

Quality-Overall7%

“Great quality”

Cooking Instructions6%

“Easy cooking”

Gifting Purpose4%

“Fantastic gift set”

Ingredients-Overall3%

“This a very tasty set of ingredients”

Blend/Ratio2%

“The blends are genuinely very good — distinct from each other”

What buyers complain about

Spiciness17%

“not as good as some of the spice tailors”

Value For Money11%

“better kits are available that are a bit more expensive”

Taste-Overall7%

“Tasteless”

Quality-Overall5%

“Really poor, I would not have bought them if Id of known”

Instructions/User Manual/Troubleshooting5%

“bit more guidance on the instructions would of been nice”

Size-Overall4%

“it seems very small”

Flavor4%

“Odd flavour”

Oily/Greasy4%

“Too much oil”

Ingredients-Overall3%

“However, it is a little unclear and generic”

Cooking Instructions2%

“A lot of these cook at home sauces or kits miss the mark”

Common questions

Is curry kit profitable to sell on Amazon United Kingdom?
The niche generates £80K/yr across 68 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -29.3%. Flapen's verdict: Worth a look (52/100).
How competitive is the curry kit niche?
12 brands and 70 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 93% of demand.
What do buyers complain about in curry kit?
Top complaints mined from reviews: Spiciness, Value For Money, Taste-Overall. The return rate is 0.0%.
When does demand for curry kit peak?
Demand peaks in Jan–Nov–Dec; the busiest month runs 5.6× the quietest.
What does it cost to enter the curry kit niche?
Listings span £2.05–£28.07; the average listing price is £10.58 (sweet spot $15–$100). The average incumbent carries 83 reviews — the moat a new listing must climb.