How competitive is the Curly Wurly niche on Amazon United Kingdom?

5 brands and 53 sellers compete in Curly Wurly on Amazon United Kingdom. The top 5 Curly Wurly products take 82% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Curly Wurly?

Curly Wurly buyers on Amazon United Kingdom complain most about Size-Overall, Value For Money, Stale/Rotten/Spoiled, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Curly Wurly niche?

Curly Wurly sells for £9.79 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.32–£20.27. The average incumbent carries 516 reviews — the moat a new listing must climb.

Curly Wurly

brand-locked demand (top 5 brands take 100% of clicks) — Curly Wurly doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Curly Wurly profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Curly Wurly is a £52K/yr Amazon United Kingdom market (56K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 36/100.

Curly Wurly: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -12.6% over the last 90 days and 9.4% of searches end in a purchase.

£52K

revenue / yr

Units sold / yr8K

Search volume / yr-12.6%56K

Conversion rate9.4%

Avg price£9.79

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers5 · 53

Top-5 product click share82%

Open market0%

Avg brand age38 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 9 products

Top Curly Wurly products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Chocolate Bar Bundle with Curly Wurly Fun & Chewy Chocolate Treat Selection For Snacking gifting lunchboxes party bags and on-the-go treats. (20x)

Price: £8.13
Rating: 4.3/5
Reviews: 71
Age: 1y ago

Cadbury Milk Chocolate Curly Wurly Bar 4 bar pack 86 g (Pack of 4 Bars)

Price: £1.32
Rating: 4.6/5
Reviews: 133
Age: 1y ago

Curly Wurly Chocolate Hamper Gift Chocolates Sweet Box Great Treat Box - 7 Full Size Bars Chocolates

Price: £7.61
Rating: 4.4/5
Reviews: 12
Age: 5y ago

Cadbury Milk Chocolate Curly Wurly Squirlies 100 g (Pack of 1)

Price: £1.56
Rating: 4.7/5
Reviews: 57
Age: 1y ago

Cadbury Curly Wurly Chocolate Bar 1.032 kg

Price: £17.36
Rating: 5.0/5
Reviews: 15
Age: 5y ago

Newest

by launch date

Chocolate Bar Bundle with Curly Wurly Fun & Chewy Chocolate Treat Selection For Snacking gifting lunchboxes party bags and on-the-go treats. (20x)

Price: £8.13
Rating: 4.3/5
Reviews: 71
Age: 1y ago

Cadbury Milk Chocolate Curly Wurly Bar 4 bar pack 86 g (Pack of 4 Bars)

Price: £1.32
Rating: 4.6/5
Reviews: 133
Age: 1y ago

Cadbury Milk Chocolate Curly Wurly Squirlies 100 g (Pack of 1)

Price: £1.56
Rating: 4.7/5
Reviews: 57
Age: 1y ago

Curly Wurly Chocolate Bars 21.5 g Pack of 10

Price: £5.39
Rating: 4.2/5
Reviews: 17
Age: 1y ago

Curly Wurly Chocolate Hamper Gift Chocolates Sweet Box Great Treat Box - 7 Full Size Bars Chocolates

Price: £7.61
Rating: 4.4/5
Reviews: 12
Age: 5y ago

Competition: brands, sellers & click share

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

Cadbury51%
Khudadad28%
Baking Friends11%
Curly Wurly6%
SHANZA DEPARTMENTAL'S4%
Open — no brand owns it (0%)

Curly Wurly demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume56KCVR9.4%Products9Brands5Top 5 Brands100%OOS Rate0.0%Rating4.5★Reviews516Avg BSR#647

Peak months: Nov, Dec · busiest ÷ quietest = 2.4×

What reviews say buyers love and hate about Curly Wurly

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews

Taste-Overall33%

“loved loved Curly Wurly tasty bars”

Value For Money20%

“Well worth the money”

Flavor10%

“Great deal for chocolates”

Size-Overall7%

“Value for money just the right size for lunch boxes the quality is good”

Nutritional Content7%

“Good for gluten free”

What buyers complain about

70% of reviews

Size-Overall50%

“smaller than used to be”

Value For Money10%

“Very sad especially as the price is more that double”

Stale/Rotten/Spoiled10%

“they are very morerish”

Common Curly Wurly questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Curly Wurly 36/100 on Amazon United Kingdom — Skip it. The niche generates £52K/yr across 9 tracked products. Search demand moved -12.6% over the last 90 days.