Curly Wurly
FailThe top 5 brands take 100% of clicks, so Curly Wurly is a Fail.
- Flapen Score
- 36 / 100Ranks 2,659 of 2,976 Grocery niches · −10 vs the category median of 4636
- Market size
- £52K/yr56K searches / yr
- 90-day growth
- -12.6%search demand this quarter
- Competition
- 82%top-5 click share · 5 brands · 53 sellers
Flapen Score
Curly Wurly against its category
The dotted line is the Grocery average. Past it, Curly Wurly is stronger. Inside it, weaker.
Market
The Curly Wurly market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Curly Wurly 56K times last year and spent an estimated £52K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 36 out of 100, a Fail.
01 · Demand
An estimated 9.4% of those searches ended in a purchase.
Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.4% of those searches ended in a purchase. Searches in the last 90 days moved -12.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £52K a year.
- Searches, last 12 months
- 56K
- Growth, 90 days vs prior 90
- -12.6%
- Conversion, latest week
- 9.4%
- Market size, estimated
- £52Ka year
- Peak month
- December2.4× the quietest month
- Top search term
- curly wurly42K searches a year
02 · Price
A sale here is worth £9.79.
Listings sell for £9.79 on average, from £1.32 to £20.27. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At £9.79 that is £5K to £7K a year per listing.
- Average price
- £9.79under the $15 to $100 sweet spot
- Price range
- £1.32–£20.27
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £5K–£7K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 44% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #647 within Chocolate Candy. It carries 516 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 44%
- Out of stock, average day
- 0.0%
- Average rank
- #647in Chocolate Candy
- Average rating
- 4.54 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 516per listing
- Listings tracked
- 9
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Curly Wurly products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Chocolate Bar Bundle with Curly Wurly Fun & Chewy Chocolate Treat Selection For Snacking gifting lunchboxes party bags and on-the-go treats. (20x)
- Price
- £8.13
- Rating
- 4.3/5
- Reviews
- 71
- Age
- 1y ago

Cadbury Milk Chocolate Curly Wurly Bar 4 bar pack 86 g (Pack of 4 Bars)
- Price
- £1.32
- Rating
- 4.6/5
- Reviews
- 133
- Age
- 1y ago

Curly Wurly Chocolate Hamper Gift Chocolates Sweet Box Great Treat Box - 7 Full Size Bars Chocolates
- Price
- £7.61
- Rating
- 4.4/5
- Reviews
- 12
- Age
- 5y ago

Cadbury Milk Chocolate Curly Wurly Squirlies 100 g (Pack of 1)
- Price
- £1.56
- Rating
- 4.7/5
- Reviews
- 57
- Age
- 1y ago

Cadbury Curly Wurly Chocolate Bar 1.032 kg
- Price
- £17.36
- Rating
- 5.0/5
- Reviews
- 15
- Age
- 5y ago
Trending
estimated 90-day click momentum
Curly Wurly Chocolate Hamper Gift Chocolates Sweet Box Great Treat Box - 7 Full Size Bars Chocolates
- Price
- £7.61
- Rating
- 4.4/5
- Reviews
- 12
- Age
- 5y ago

Cadbury Milk Chocolate Curly Wurly Bar 4 bar pack 86 g (Pack of 4 Bars)
- Price
- £1.32
- Rating
- 4.6/5
- Reviews
- 133
- Age
- 1y ago

Cadbury Curly Wurly Bar (Pack of 60)
- Price
- £19.55
- Rating
- 4.6/5
- Reviews
- 2,047
- Age
- 15y ago

Cadbury Curly Wurly Chocolate Bar 1.032 kg
- Price
- £17.36
- Rating
- 5.0/5
- Reviews
- 15
- Age
- 5y ago

Cadbury Curly Wurly Chocolate Bar 1-Ounce (Pack of 20)
- Price
- £6.95
- Rating
- 4.6/5
- Reviews
- 2,047
- Age
- 13y ago
Newest
by launch date
Chocolate Bar Bundle with Curly Wurly Fun & Chewy Chocolate Treat Selection For Snacking gifting lunchboxes party bags and on-the-go treats. (20x)
- Price
- £8.13
- Rating
- 4.3/5
- Reviews
- 71
- Age
- 1y ago

Cadbury Milk Chocolate Curly Wurly Bar 4 bar pack 86 g (Pack of 4 Bars)
- Price
- £1.32
- Rating
- 4.6/5
- Reviews
- 133
- Age
- 1y ago

Cadbury Milk Chocolate Curly Wurly Squirlies 100 g (Pack of 1)
- Price
- £1.56
- Rating
- 4.7/5
- Reviews
- 57
- Age
- 1y ago

Curly Wurly Chocolate Bars 21.5 g Pack of 10
- Price
- £5.39
- Rating
- 4.2/5
- Reviews
- 17
- Age
- 1y ago

Curly Wurly Chocolate Hamper Gift Chocolates Sweet Box Great Treat Box - 7 Full Size Bars Chocolates
- Price
- £7.61
- Rating
- 4.4/5
- Reviews
- 12
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 82% of clicks. A locked shelf that new listings rarely crack.
Brands
5 rising
Sellers
53
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
82%
Top 20: 100%
Open market
0%
- Cadbury51%
- Khudadad28%
- Baking Friends11%
- Curly Wurly6%
- SHANZA DEPARTMENTAL'S4%
- Open — no brand owns it (0%)
Demand
Curly Wurly search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.4×
Reviews and returns
What reviews say buyers love and hate about Curly Wurly
We read the reviews and the return reasons for every product selling here.
“smaller than used to be”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
9 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Curly Wurly questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









