curly wurly
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great9.4%search→purchase rate — share of searches ending in a sale
Review moat
Good516avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£9.79avg listing price — sweet spot $15–$100
Price range
Okay£1.32–£20.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-12.6%90-day search growth — must beat 0% to launch
Competition
Bad82%top-5 click share — a locked-up shelf
Market size
Bad£52K£52K/yr · 56K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, curly wurly is a £52K/yr Amazon United Kingdom market (56K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 36/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
curly wurly market data
- Units sold / yr
- 6K–8K
- avg 500–750/product
- Revenue / yr
- £59K–£78K
- units × avg price
- Conversion rate
- 9.4%
- Avg BSR
- #647
- Page quality
- 0%
- Prime
- 44%
- Sponsored
- 0%
- Out of stock
- 0.0%
- Avg brand age
- 38 months
- Avg seller age
- 176 days
Competition & brand share
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 rising
Sellers
53
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
0%
- Cadbury51%
- Khudadad28%
- Baking Friends11%
- Curly Wurly6%
- SHANZA DEPARTMENTAL'S4%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 85 weeks — -12.6% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.4×
Top curly wurly products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Chocolate Bar Bundle with Curly Wurly Fun & Chewy Chocolate Treat Selection For Snacking gifting lunchboxes party bags and on-the-go treats. (20x)
Khudadad£8.134.3★71 rev
Cadbury Milk Chocolate Curly Wurly Bar 4 bar pack 86 g (Pack of 4 Bars)
Cadbury£1.324.6★133 rev
Curly Wurly Chocolate Hamper Gift Chocolates Sweet Box Great Treat Box - 7 Full Size Bars Chocolates
Baking Friends£7.614.4★12 rev
Cadbury Milk Chocolate Curly Wurly Squirlies 100 g (Pack of 1)
Cadbury£1.564.7★57 rev
Cadbury Curly Wurly Chocolate Bar 1.032 kg
Cadbury£17.365.0★15 rev
Newest
by launch dateChocolate Bar Bundle with Curly Wurly Fun & Chewy Chocolate Treat Selection For Snacking gifting lunchboxes party bags and on-the-go treats. (20x)
Khudadad£8.1371 rev
Cadbury Milk Chocolate Curly Wurly Bar 4 bar pack 86 g (Pack of 4 Bars)
Cadbury£1.32133 rev
Cadbury Milk Chocolate Curly Wurly Squirlies 100 g (Pack of 1)
Cadbury£1.5657 rev
Curly Wurly Chocolate Bars 21.5 g Pack of 10
SHANZA DEPARTMENTAL'S£5.3917 rev
Curly Wurly Chocolate Hamper Gift Chocolates Sweet Box Great Treat Box - 7 Full Size Bars Chocolates
Baking Friends£7.6112 rev
Trending
90-day click momentumCurly Wurly Chocolate Hamper Gift Chocolates Sweet Box Great Treat Box - 7 Full Size Bars Chocolates
Baking Friends£7.614.4★
Cadbury Milk Chocolate Curly Wurly Bar 4 bar pack 86 g (Pack of 4 Bars)
Cadbury£1.324.6★
Cadbury Curly Wurly Bar (Pack of 60)
Cadbury£19.554.6★
Cadbury Curly Wurly Chocolate Bar 1.032 kg
Cadbury£17.365.0★
Cadbury Curly Wurly Chocolate Bar 1-Ounce (Pack of 20)
Cadbury£6.954.6★
What buyers say about curly wurly
What buyers praise and complain about, mined from review topics.What buyers love
“loved loved Curly Wurly tasty bars”
“Well worth the money”
“Great deal for chocolates”
“Value for money just the right size for lunch boxes the quality is good”
“Good for gluten free”
“Good quality”
“These small pieces are great for a quick sweet kick or to share”
“Yummy curly wurly - chewy”
What buyers complain about
“smaller than used to be”
“Very sad especially as the price is more that double”
“they are very morerish”
Common questions
- Is curly wurly profitable to sell on Amazon United Kingdom?
- The niche generates £52K/yr across 9 tracked products. 90-day search growth is -12.6%. Flapen's verdict: Skip it (36/100).
- How competitive is the curly wurly niche?
- 5 brands and 53 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in curly wurly?
- Top complaints mined from reviews: Size-Overall, Value For Money, Stale/Rotten/Spoiled. The return rate is 0.0%.
- When does demand for curly wurly peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.4× the quietest.
- What does it cost to enter the curly wurly niche?
- Listings span £1.32–£20.27; the average listing price is £9.79 (sweet spot $15–$100). The average incumbent carries 516 reviews — the moat a new listing must climb.