Cup Noodles
MaybeReturns run at only 0.0% of orders. But demand is soft, at -10.6% this quarter, so Cup Noodles is a Maybe.
- Flapen Score
- 56 / 100Top 12% of 2,976 Grocery niches · +10 vs the category median of 4656
- Market size
- £254K/yr286K searches / yr
- 90-day growth
- -10.6%search demand this quarter
- Competition
- 30%top-5 click share · 15 brands · 108 sellers
Flapen Score
Cup Noodles against its category
The dotted line is the Grocery average. Past it, Cup Noodles is stronger. Inside it, weaker.
Market
The Cup Noodles market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Cup Noodles 286K times last year and spent an estimated £254K. The top 5 brands take 88% of clicks. Demand peaks in Oct. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
9.6% of searches ended in a purchase last week.
Shoppers searched for this 286K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.6% of those searches ended in a purchase. Searches in the last 90 days moved -10.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £254K a year.
- Searches, last 12 months
- 286K
- Growth, 90 days vs prior 90
- -10.6%
- Conversion, latest week
- 9.6%
- Market size, estimated
- £254Ka year
- Peak month
- October1.8× the quietest month
- Top search term
- soba noodles98K searches a year
02 · Price
A sale here is worth £9.28.
Listings sell for £9.28 on average, from £0.89 to £37.47. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At £9.28 that is £5K to £7K a year per listing.
- Average price
- £9.28under the $15 to $100 sweet spot
- Price range
- £0.89–£37.47
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £5K–£7K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
27% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #193 within Instant Meals & Sides. It carries 634 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 27%
- Prime listings
- 85%
- Out of stock, average day
- 5.9%
- Average rank
- #193in Instant Meals & Sides
- Average rating
- 4.52 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 634per listing
- Listings tracked
- 48
04 · Newcomers
Amazon counts 2 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Cup Noodles products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
NISSIN Cup Noodles Soba Wok Style Chilli Flavoured 92 g (8-Pack)
- Price
- £11.42
- Rating
- 4.8/5
- Reviews
- 177
- Age
- 4y ago

NISSIN Cup Noodles Soba Wok Style Teriyaki 90 g Pot (8-Pack)
- Price
- £11.01
- Rating
- 4.8/5
- Reviews
- 74
- Age
- 4y ago

NISSIN Cup Noodles Chicken Teriyaki Flavour 70 g Pot (8-Pack)
- Price
- £9.52
- Rating
- 4.5/5
- Reviews
- 180
- Age
- 3y ago

NISSIN Soba Wok Style Yakitori Chicken Instant Noodles 89 g
- Price
- £1.51
- Rating
- 4.4/5
- Reviews
- 592
- Age
- 9y ago

NISSIN Soba Wok Style Classic Flavoured Instant Noodles 109 g (9-Pack)
- Price
- £8.79
- Rating
- 4.7/5
- Reviews
- 94
- Age
- 3y ago
Trending
90-day click momentum
NISSIN Cup Noodles Soba Wok Style Japanese Curry Flavour 90 g (8-Pack)
- Price
- £12.80
- Rating
- 4.6/5
- Reviews
- 10
- Age
- 1y ago

NISSIN Soba Big Classic Instant Wok Style Noodles 113 g (6-Pack)
- Price
- £11.69
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 1y ago

NISSIN Cup Noodles Soba Wok Style Teriyaki 90 g Pot (8-Pack)
- Price
- £11.01
- Rating
- 4.8/5
- Reviews
- 74
- Age
- 4y ago

NISSIN Soba Wok Style Yakitori Chicken Instant Noodles 110 g (9-Pack)
- Price
- £8.98
- Rating
- 4.6/5
- Reviews
- 64
- Age
- 3y ago

NISSIN Soba Wok Style Yakitori Chicken Instant Noodles 89 g
- Price
- £1.51
- Rating
- 4.4/5
- Reviews
- 592
- Age
- 9y ago
Newest
by launch date
Shin Cup Noodles Big Bowl 114g Each (Pack 16) - Nong Shim Shin Instant Noodles Korean Style Traditional Spicy - Excellent for Snack and Soups
- Price
- £22.29
- Rating
- 4.8/5
- Reviews
- 31
- Age
- 1y ago

NISSIN Soba Big Yakitori Chicken Instant Noodles 113 g (6-Pack)
- Price
- £11.29
- Rating
- 4.7/5
- Reviews
- 23
- Age
- 1y ago

NISSIN Soba Big Classic Instant Wok Style Noodles 113 g (6-Pack)
- Price
- £11.69
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 1y ago

NISSIN Cup Noodles Soba Wok Style Japanese Curry Flavour 90 g (8-Pack)
- Price
- £12.80
- Rating
- 4.6/5
- Reviews
- 10
- Age
- 1y ago

Emma Basic - Soba Noodles 250g | source of protein | quick cooking time | Vegan
- Price
- £1.58
- Rating
- 4.4/5
- Reviews
- 52
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 30% of clicks. An open shelf where new products get seen.
Brands
15 falling
Sellers
108
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
30%
Top 20: 75%
Open market
9%
- NISSIN68%
- Nongshim7%
- WaNaHong5%
- Hime4%
- Emma Basic4%
- Nissin3%
- Open — no brand owns it (9 brands, 9%)
Demand
Cup Noodles search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct · busiest ÷ quietest = 1.8×
Search terms
Top Cup Noodles search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- soba noodles98K/yr
- cup noodles72K/yr
- soba25K/yr
- nissin cup noodles22K/yr
- cup noodle16K/yr
- shin cup noodles8K/yr
- cup noodles nissin10K/yr
- noodle cup8K/yr
- nongshim cup noodles6K/yr
- shin ramyun cup3K/yr
Reviews and returns
What reviews say buyers love and hate about Cup Noodles
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
The cheese and chicken ones are very bland, the small seasoning sachet did not flavour the noodles well
Tasted Awful
No taste at all it's tasteless cheap for a reason
Too chilli hot
Very spicy
I didn't like the spices
You can probably buy them cheaper elsewhere
Too expensive
a bit pricey for what you get
Wrong flavour sent
The cheese and chicken ones are very bland, the small seasoning sachet did not flavour the noodles well
they aren't nearly as flavourful as the packets
Not the best
Low quality
Love
Fantastic Taste
Very clean taste
A tasty Snack
Good deal
Great value
Good value for money
Really nice flavour easy to make
Great flavour
flavour is strong
convenient they are
Really easy to make
Easy to prepare
Lovely and spicy
Very tasty, and great spice level
the spice is just right
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cup Noodles questions
Answered from the same tracked data.









