Cup a Soup
MaybeReturns run at only 0.0% of orders. But demand is soft, at -40.7% this quarter, so Cup a Soup is a Maybe.
- Flapen Score
- 51 / 100Top 27% of 2,976 Grocery niches · +5 vs the category median of 4651
- Market size
- £212K/yr279K searches / yr
- 90-day growth
- -40.7%search demand this quarter
- Competition
- 35%top-5 click share · 10 brands · 69 sellers
Flapen Score
Cup a Soup against its category
The dotted line is the Grocery average. Past it, Cup a Soup is stronger. Inside it, weaker.
Market
The Cup a Soup market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Cup a Soup 279K times last year and spent an estimated £212K. The top 5 brands take 94% of clicks. Demand peaks in Jan–Feb–Oct–Nov. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
15.6% of searches ended in a purchase last week.
Shoppers searched for this 279K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.6% of those searches ended in a purchase. Searches in the last 90 days moved -40.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £212K a year.
- Searches, last 12 months
- 279K
- Growth, 90 days vs prior 90
- -40.7%
- Conversion, latest week
- 15.6%
- Market size, estimated
- £212Ka year
- Peak month
- January2.7× the quietest month
- Top search term
- cup a soup129K searches a year
02 · Price
A sale here is worth £4.86.
Listings sell for £4.86 on average, from £1.04 to £19.99. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 750 to 1,000 of them. At £4.86 that is £4K to £5K a year per listing.
- Average price
- £4.86under the $15 to $100 sweet spot
- Price range
- £1.04–£19.99
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £4K–£5K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
20% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #162 within Instant Meals & Sides. It carries 286 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 20%
- Prime listings
- 98%
- Out of stock, average day
- 5.0%
- Average rank
- #162in Instant Meals & Sides
- Average rating
- 4.46 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 286per listing
- Listings tracked
- 45
04 · Newcomers
Amazon counts 2 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Cup a Soup products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Batchelors Cup a Soup Cream of Vegetable Instant Soup 4 Sachets 122 g
- Price
- £1.41
- Rating
- 4.6/5
- Reviews
- 1,463
- Age
- 13y ago

Batchelors Cup a Soup Mushroom Instant Soup 4 Sachets 99 g
- Price
- £1.35
- Rating
- 4.4/5
- Reviews
- 444
- Age
- 10y ago

Batchelors Cup a Soup Tomato Instant Soup 4 Sachets 93 g
- Price
- £1.42
- Rating
- 4.5/5
- Reviews
- 351
- Age
- 13y ago

Batchelors Cup a Soup Chicken 4 Instant Soup Sachets 81g
- Price
- £1.68
- Rating
- 4.6/5
- Reviews
- 485
- Age
- 10y ago

Batchelors Cup a Soup Variety Pack - Potato & Leek Chicken Minestrone Cream of Vegetable Cream of Asparagus - 20 Servings 5 Flavors Total 521g
- Price
- £16.87
- Rating
- 4.6/5
- Reviews
- 69
- Age
- 2y ago
Trending
90-day click momentum
Batchelors Cup A Soup 4 Chicken Noodle Instant Soup 4 Sachets Per 94 g Box (Pack of 1)
- Price
- £1.71
- Rating
- 4.3/5
- Reviews
- 227
- Age
- 10y ago

Heinz Cream of Tomato with Chilli Cup Soup 4 x 22.5g (90g)
- Price
- £1.53
- Rating
- 4.5/5
- Reviews
- 204
- Age
- 10y ago

Batchelors Cup a Soup Cream of Vegetable Instant Soup 4 Sachets 122 g
- Price
- £1.41
- Rating
- 4.6/5
- Reviews
- 1,463
- Age
- 13y ago

Batchelors Cup a Soup Golden Vegetable Instant Soup 36 Sachets
- Price
- £12.72
- Rating
- 4.5/5
- Reviews
- 80
- Age
- 9y ago

Batchelors Cup a Soup Chicken 4 Instant Soup Sachets 81g
- Price
- £1.68
- Rating
- 4.6/5
- Reviews
- 485
- Age
- 10y ago
Newest
by launch date
Morrisons Cream Of Chicken Cup Soup 120g
- Price
- £1.06
- Rating
- 4.2/5
- Reviews
- 38
- Age
- 1y ago

Batchelors Cup a Soup Cheese & Broccoli Instant Soup Sachets 4 Sachets
- Price
- £1.52
- Rating
- 4.6/5
- Reviews
- 140
- Age
- 1y ago

Batchelors Cup a Soup Variety Pack - Potato & Leek Chicken Minestrone Cream of Vegetable Cream of Asparagus - 20 Servings 5 Flavors Total 521g
- Price
- £16.87
- Rating
- 4.6/5
- Reviews
- 69
- Age
- 2y ago

Batchelors Cup a Soup Chicken Instant Soup Total 36 Sachets
- Price
- £13.47
- Rating
- 4.8/5
- Reviews
- 140
- Age
- 3y ago

Batchelors Cup a Soup Tomato & Vegetable 36 Sachets
- Price
- £13.39
- Rating
- 4.4/5
- Reviews
- 59
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 35% of clicks. An open shelf where new products get seen.
Brands
10 falling
Sellers
69
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
35%
Top 20: 74%
Open market
5%
- Batchelors76%
- HEINZ6%
- Morrisons5%
- Cc1st Customers Come 1st4%
- Knorr3%
- Ainsley Harriott2%
- Open — no brand owns it (4 brands, 5%)
Demand
Cup a Soup search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Oct, Nov · busiest ÷ quietest = 2.7×
Search terms
Top Cup a Soup search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cup a soup129K/yr
- cuppa soup37K/yr
- batchelors cup a soup20K/yr
- packet soup20K/yr
- cup soup18K/yr
- cup of soup14K/yr
- cupasoups11K/yr
- instant soup12K/yr
- cup a soup multipack7K/yr
- slim a soup7K/yr
Reviews and returns
What reviews say buyers love and hate about Cup a Soup
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not good taste
it even made that taste odd and go gloopy
Really bland and tasteless
Very weak flavour, wouldn't
not much flavour
Bit light on the flavor
A little expensive
a little overpriced
Bit Pricey
lacks salt
is too salty
very salty
they turn out thick
not good and as thin as french onion soup
a half else too thin
Love
Very nice snack
Very nice soup
Amazing taste
Chicken flavour
Great flavour
Addicted to these great flavour good with lunchtime sarnies best flavour out of all the bachelors cos range imo
Good price
Great value
Value for money
So Easy
easy to open
Easy to make
Good quality soup
Good quality
Great product
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cup a Soup questions
Answered from the same tracked data.









