How competitive is the Cup a Soup niche on Amazon United Kingdom?

10 brands and 69 sellers compete in Cup a Soup on Amazon United Kingdom. The top 5 Cup a Soup products take 35% of clicks and its top 5 brands hold 94% of demand.

What do buyers complain about in Cup a Soup?

Cup a Soup buyers on Amazon United Kingdom complain most about Taste-Overall, Flavor, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Cup a Soup niche?

Cup a Soup sells for £4.86 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.04–£19.99. The average incumbent carries 286 reviews — the moat a new listing must climb.

Cup a Soup

Cup a Soup shows low returns (0.0%), but soft demand (-40.7% this quarter) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Cup a Soup profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Cup a Soup is a £212K/yr Amazon United Kingdom market (279K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Jan–Feb–Oct–Nov. Verdict: Worth a look — 51/100.

Cup a Soup: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -40.7% over the last 90 days and 15.6% of searches end in a purchase.

£212K

revenue / yr

Units sold / yr60K

Search volume / yr-40.7%279K

Conversion rate15.6%

Avg price£4.86

Who owns the niche?

The top 5 brands hold 94% of demand, so 6% of the market is open.

open market share

Brands · sellers10 · 69

Top-5 product click share35%

Open market6%

Avg brand age59 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 45 products

Top Cup a Soup products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Batchelors Cup a Soup Cream of Vegetable Instant Soup 4 Sachets 122 g

Price: £1.41
Rating: 4.6/5
Reviews: 1,463
Age: 13y ago

Batchelors Cup a Soup Mushroom Instant Soup 4 Sachets 99 g

Price: £1.35
Rating: 4.4/5
Reviews: 444
Age: 10y ago

Batchelors Cup a Soup Tomato Instant Soup 4 Sachets 93 g

Price: £1.42
Rating: 4.5/5
Reviews: 351
Age: 13y ago

Batchelors Cup a Soup Chicken 4 Instant Soup Sachets 81g

Price: £1.68
Rating: 4.6/5
Reviews: 485
Age: 10y ago

Batchelors Cup a Soup Variety Pack - Potato & Leek Chicken Minestrone Cream of Vegetable Cream of Asparagus - 20 Servings 5 Flavors Total 521g

Price: £16.87
Rating: 4.6/5
Reviews: 69
Age: 2y ago

Newest

by launch date

Morrisons Cream Of Chicken Cup Soup 120g

Price: £1.06
Rating: 4.2/5
Reviews: 38
Age: 1y ago

Batchelors Cup a Soup Cheese & Broccoli Instant Soup Sachets 4 Sachets

Price: £1.52
Rating: 4.6/5
Reviews: 140
Age: 1y ago

Batchelors Cup a Soup Variety Pack - Potato & Leek Chicken Minestrone Cream of Vegetable Cream of Asparagus - 20 Servings 5 Flavors Total 521g

Price: £16.87
Rating: 4.6/5
Reviews: 69
Age: 2y ago

Batchelors Cup a Soup Chicken Instant Soup Total 36 Sachets

Price: £13.47
Rating: 4.8/5
Reviews: 140
Age: 3y ago

Batchelors Cup a Soup Tomato & Vegetable 36 Sachets

Price: £13.39
Rating: 4.4/5
Reviews: 59
Age: 3y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

35%

Top 20: 74%

Open market

Batchelors76%
HEINZ6%
Morrisons5%
Cc1st Customers Come 1st4%
Knorr3%
Ainsley Harriott2%
Open — no brand owns it (4 brands, 5%)

Cup a Soup demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume279KCVR15.6%Products45Brands10Top 5 Brands94%OOS Rate5.0%Rating4.5★Reviews286Avg BSR#162

Peak months: Jan, Feb, Oct, Nov · busiest ÷ quietest = 2.7×

Top Cup a Soup search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

cup a soup129K/yr -43.9%17.4% conv.
cuppa soup37K/yr -38.8%15.6% conv.
batchelors cup a soup20K/yr -42.4%8.5% conv.
packet soup20K/yr -41.0%8.9% conv.
cup soup18K/yr -38.6%9.0% conv.
cup of soup14K/yr -41.4%11.5% conv.
cupasoups11K/yr -18.7%9.7% conv.
instant soup12K/yr -35.7%3.9% conv.
cup a soup multipack7K/yr -23.7%7.5% conv.
slim a soup7K/yr -43.4%7.4% conv.

What reviews say buyers love and hate about Cup a Soup

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews

Taste-Overall40%

“Very nice snack”

Flavor16%

“Chicken flavour”

Value For Money9%

“Good price”

Ease Of Use4%

“So Easy”

Quality-Overall3%

“Good quality soup”

What buyers complain about

69% of reviews

Taste-Overall17%

“Not good taste”

Flavor12%

“Very weak flavour, wouldn't”

Value For Money10%

“A little expensive”

Salt Content7%

“lacks salt”

Thickness6%

“they turn out thick”

Common Cup a Soup questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Cup a Soup 51/100 on Amazon United Kingdom — Worth a look. The niche generates £212K/yr across 45 tracked products. 2 of 2 products launched in the last 360 days are still selling. Search demand moved -40.7% over the last 90 days.