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Cup a Soup

Maybe

An estimated 0.0% of orders come back. But demand is soft, at -40.7% this quarter, so Cup a Soup is a Maybe.

Flapen Score
51
51 / 100
Top 27% of 2,976 Grocery niches · +5 vs the category median of 46
Market size
£212K/yr279K searches / yr
90-day growth
-40.7%search demand this quarter
Competition
35%top-5 click share · 10 brands · 69 sellers

Flapen Score

Cup a Soup against its category

The dotted line is the Grocery average. Past it, Cup a Soup is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cup a Soup market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cup a Soup 279K times last year and spent an estimated £212K. The top 5 brands take 94% of clicks. Demand peaks in Jan–Feb–Oct–Nov. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 15.6% of those searches ended in a purchase.

Shoppers searched for this 279K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.6% of those searches ended in a purchase. Searches in the last 90 days moved -40.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £212K a year.

Searches, last 12 months
279K
Growth, 90 days vs prior 90
-40.7%
Conversion, latest week
15.6%
Market size, estimated
£212Ka year
Peak month
January2.7× the quietest month
Top search term
cup a soup129K searches a year

02 · Price

A sale here is worth £4.86.

Listings sell for £4.86 on average, from £1.04 to £19.99. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 750 to 1,000 of them. At £4.86 that is £4K to £5K a year per listing.

Average price
£4.86under the $15 to $100 sweet spot
Price range
£1.04–£19.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
750–1,000
Revenue per listing a year
£4K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

20% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #162 within Instant Meals & Sides. It carries 286 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
20%
Prime listings
98%
Out of stock, average day
5.0%
Average rank
#162in Instant Meals & Sides
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
286per listing
Listings tracked
45

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
59 months

Products

Top Cup a Soup products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 35% of clicks, no more. An open shelf where new products get seen.

£0£8K£17K£25K£34K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

69

Est. top-5 brand share

94%

Top 20: 100%

Est. top-5 click share

35%

Top 20: 74%

Open market

5%

  • Batchelors76%
  • HEINZ6%
  • Morrisons5%
  • Cc1st Customers Come 1st4%
  • Knorr3%
  • Ainsley Harriott2%
  • Open — no brand owns it (4 brands, 5%)

Demand

Cup a Soup search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Black Friday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Oct, Nov · busiest ÷ quietest = 2.7×

Search terms

Top Cup a Soup search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • cup a soup129K/yr
  • cuppa soup37K/yr
  • batchelors cup a soup20K/yr
  • packet soup20K/yr
  • cup soup18K/yr
  • cup of soup14K/yr
  • cupasoups11K/yr
  • instant soup12K/yr
  • cup a soup multipack7K/yr
  • slim a soup7K/yr

Reviews and returns

What reviews say buyers love and hate about Cup a Soup

We read the reviews and the return reasons for every product selling here.

40%of positive reviews mention “Taste-Overall”
17%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Not good taste”
A buyer, on “Taste-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Cup a Soup questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data