cup a soup
Worth a lookShows low returns (0.0%), but soft demand (-40.7% this quarter) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible15.6%search→purchase rate — share of searches ending in a sale
Review moat
Great285.98avg incumbent reviews — the moat a new listing must climb
Competition
Great35%top-5 click share — an open shelf
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£212K£212K/yr · 279K searches
Price range
Okay£1.04–£19.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad94%top-5 brand share — brand-locked demand
Avg price
Bad£4.86avg listing price — sweet spot $15–$100
Growth
Bad-40.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, cup a soup is a £212K/yr Amazon United Kingdom market (279K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Jan–Feb–Oct–Nov. Verdict: Worth a look — 51/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
cup a soup market data
- Units sold / yr
- 50K–60K
- avg 750–1,000/product
- Revenue / yr
- £243K–£292K
- units × avg price
- Conversion rate
- 15.6%
- Avg BSR
- #162
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 20%
- Out of stock
- 5.0%
- Avg brand age
- 59 months
- Avg seller age
- 162 days
Competition & brand share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
10 falling
Sellers
69
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
35%
Top 20: 74%
Open market
5%
- Batchelors76%
- HEINZ6%
- Morrisons5%
- Cc1st Customers Come 1st4%
- Knorr3%
- Ainsley Harriott2%
- Open — no brand owns it (4 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -40.7% search growth over the last 90 days.Peak months: Jan, Feb, Oct, Nov · busiest ÷ quietest = 2.7×
Top cup a soup search terms
- cup a soup129K/yr
- cuppa soup37K/yr
- batchelors cup a soup20K/yr
- packet soup20K/yr
- cup soup18K/yr
- cup of soup14K/yr
- cupasoups11K/yr
- instant soup12K/yr
- cup a soup multipack7K/yr
- slim a soup7K/yr
Top cup a soup products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Batchelors Cup a Soup Cream of Vegetable Instant Soup 4 Sachets 122 g
Batchelors£1.414.6★1,463 rev
Batchelors Cup a Soup Mushroom Instant Soup 4 Sachets 99 g
Batchelors£1.354.4★444 rev
Batchelors Cup a Soup Tomato Instant Soup 4 Sachets 93 g
Batchelors£1.424.5★351 rev
Batchelors Cup a Soup Chicken 4 Instant Soup Sachets 81g
Batchelors£1.684.6★485 rev
Batchelors Cup a Soup Variety Pack - Potato & Leek Chicken Minestrone Cream of Vegetable Cream of Asparagus - 20 Servings 5 Flavors Total 521g
Cc1st Customers Come 1st£16.874.6★69 rev
Newest
by launch date
Morrisons Cream Of Chicken Cup Soup 120g
Morrisons£1.0638 rev
Batchelors Cup a Soup Cheese & Broccoli Instant Soup Sachets 4 Sachets
Batchelors£1.52140 rev
Batchelors Cup a Soup Variety Pack - Potato & Leek Chicken Minestrone Cream of Vegetable Cream of Asparagus - 20 Servings 5 Flavors Total 521g
Cc1st Customers Come 1st£16.8769 rev
Batchelors Cup a Soup Chicken Instant Soup Total 36 Sachets
Batchelors£13.47140 rev
Batchelors Cup a Soup Tomato & Vegetable 36 Sachets
Batchelors£13.3959 rev
Trending
90-day click momentum
Batchelors Cup A Soup 4 Chicken Noodle Instant Soup 4 Sachets Per 94 g Box (Pack of 1)
Batchelors£1.714.3★
Heinz Cream of Tomato with Chilli Cup Soup 4 x 22.5g (90g)
HEINZ£1.534.5★
Batchelors Cup a Soup Cream of Vegetable Instant Soup 4 Sachets 122 g
Batchelors£1.414.6★
Batchelors Cup a Soup Golden Vegetable Instant Soup 36 Sachets
Batchelors£12.724.5★
Batchelors Cup a Soup Chicken 4 Instant Soup Sachets 81g
Batchelors£1.684.6★
What buyers say about cup a soup
What buyers praise and complain about, mined from review topics.What buyers love
“Very nice snack”
“Chicken flavour”
“Good price”
“So Easy”
“Good quality soup”
“Perfect for making stews”
“As they advertise”
“I like slightly spicy food”
“Delicious, convenient and healthy - so glad I found them”
“It's thick and creamy with a lovely cheese hit - ideal for anytime you need one of those wonderful warm cuddle in a cup moments or, like me, a tasty cup of soup to have with your lunch”
What buyers complain about
“Not good taste”
“Very weak flavour, wouldn't”
“A little expensive”
“lacks salt”
“they turn out thick”
“Not very noodley”
“Too Spicy”
“as a last resort. found the cans too watery”
“But on actual packets no gluten free symbol says may contain gluten”
“Tasteless, weak, lacking substance”
Common questions
- Is cup a soup profitable to sell on Amazon United Kingdom?
- The niche generates £212K/yr across 45 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -40.7%. Flapen's verdict: Worth a look (51/100).
- How competitive is the cup a soup niche?
- 10 brands and 69 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in cup a soup?
- Top complaints mined from reviews: Taste-Overall, Flavor, Value For Money. The return rate is 0.0%.
- When does demand for cup a soup peak?
- Demand peaks in Jan–Feb–Oct–Nov; the busiest month runs 2.7× the quietest.
- What does it cost to enter the cup a soup niche?
- Listings span £1.04–£19.99; the average listing price is £4.86 (sweet spot $15–$100). The average incumbent carries 286 reviews — the moat a new listing must climb.