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Cup a Soup

Maybe

Returns run at only 0.0% of orders. But demand is soft, at -40.7% this quarter, so Cup a Soup is a Maybe.

Flapen Score
51
51 / 100
Top 27% of 2,976 Grocery niches · +5 vs the category median of 46
Market size
£212K/yr279K searches / yr
90-day growth
-40.7%search demand this quarter
Competition
35%top-5 click share · 10 brands · 69 sellers

Flapen Score

Cup a Soup against its category

The dotted line is the Grocery average. Past it, Cup a Soup is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cup a Soup market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cup a Soup 279K times last year and spent an estimated £212K. The top 5 brands take 94% of clicks. Demand peaks in Jan–Feb–Oct–Nov. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

15.6% of searches ended in a purchase last week.

Shoppers searched for this 279K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.6% of those searches ended in a purchase. Searches in the last 90 days moved -40.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £212K a year.

Searches, last 12 months
279K
Growth, 90 days vs prior 90
-40.7%
Conversion, latest week
15.6%
Market size, estimated
£212Ka year
Peak month
January2.7× the quietest month
Top search term
cup a soup129K searches a year

02 · Price

A sale here is worth £4.86.

Listings sell for £4.86 on average, from £1.04 to £19.99. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 750 to 1,000 of them. At £4.86 that is £4K to £5K a year per listing.

Average price
£4.86under the $15 to $100 sweet spot
Price range
£1.04–£19.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
750–1,000
Revenue per listing a year
£4K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

20% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #162 within Instant Meals & Sides. It carries 286 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
20%
Prime listings
98%
Out of stock, average day
5.0%
Average rank
#162in Instant Meals & Sides
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
286per listing
Listings tracked
45

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
59 months

Products

Top Cup a Soup products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

£0£8K£17K£25K£34K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

69

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

35%

Top 20: 74%

Open market

5%

  • Batchelors76%
  • HEINZ6%
  • Morrisons5%
  • Cc1st Customers Come 1st4%
  • Knorr3%
  • Ainsley Harriott2%
  • Open — no brand owns it (4 brands, 5%)

Demand

Cup a Soup search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Black Friday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Oct, Nov · busiest ÷ quietest = 2.7×

Search terms

Top Cup a Soup search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cup a soup129K/yr
  • cuppa soup37K/yr
  • batchelors cup a soup20K/yr
  • packet soup20K/yr
  • cup soup18K/yr
  • cup of soup14K/yr
  • cupasoups11K/yr
  • instant soup12K/yr
  • cup a soup multipack7K/yr
  • slim a soup7K/yr

Reviews and returns

What reviews say buyers love and hate about Cup a Soup

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall17%+2.81

Not good taste

it even made that taste odd and go gloopy

Really bland and tasteless

Flavor12%

Very weak flavour, wouldn't

not much flavour

Bit light on the flavor

Value For Money10%+0.19

A little expensive

a little overpriced

Bit Pricey

Salt Content7%−0.03

lacks salt

is too salty

very salty

Thickness6%−0.06

they turn out thick

not good and as thin as french onion soup

a half else too thin

Love

Taste-Overall40%+2.81

Very nice snack

Very nice soup

Amazing taste

Flavor16%

Chicken flavour

Great flavour

Addicted to these great flavour good with lunchtime sarnies best flavour out of all the bachelors cos range imo

Value For Money9%+0.19

Good price

Great value

Value for money

Ease Of Use4%+0.28

So Easy

easy to open

Easy to make

Quality-Overall3%+0.30

Good quality soup

Good quality

Great product

FAQ

Common Cup a Soup questions

Answered from the same tracked data.