How competitive is the Cumin niche on Amazon United Kingdom?

13 brands and 55 sellers compete in Cumin on Amazon United Kingdom. The top 5 Cumin products take 68% of clicks and its top 5 brands hold 84% of demand.

What do buyers complain about in Cumin?

Cumin buyers on Amazon United Kingdom complain most about Ingredients-Overall, Value For Money, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Cumin niche?

Cumin sells for £4.57 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £0.97–£9.98. The average incumbent carries 308 reviews — the moat a new listing must climb.

Cumin

prices mostly outside the sweet spot ($0.97–$9.98) — Cumin doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Cumin profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Cumin is a £131K/yr Amazon United Kingdom market (119K searches/yr). The top 5 brands hold 84% of demand. Verdict: Skip it — 41/100.

Cumin: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -21.1% over the last 90 days and 24.1% of searches end in a purchase.

£131K

revenue / yr

Units sold / yr30K

Search volume / yr-21.1%119K

Conversion rate24.1%

Avg price£4.57

Who owns the niche?

The top 5 brands hold 84% of demand, so 17% of the market is open.

17%

open market share

Brands · sellers13 · 55

Top-5 product click share68%

Open market17%

Avg brand age71 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 19 products

Top Cumin products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Old India Cumin Powder 250g

Price: £3.81
Rating: 4.7/5
Reviews: 832
Age: 6y ago

Morrisonsground Cumin 33g

Price: £1.18
Rating: 4.5/5
Reviews: 518
Age: 7y ago

Old India Ground Cumin 500g

Price: £5.67
Rating: 4.7/5
Reviews: 466
Age: 5y ago

Schwartz Ground Cumin 37g

Price: £1.98
Rating: 4.6/5
Reviews: 292
Age: 7y ago

Indus Cumin Powder Ground 100g

Price: £1.29
Rating: 4.6/5
Reviews: 3
Age: 4mo ago

Newest

by launch date

100g Natco Ground Cumin - 2 Pack

Price: £6.02
Rating: 5.0/5
Reviews: 1
Age: 4mo ago

Indus Cumin Powder Ground 100g

Price: £1.29
Rating: 4.6/5
Reviews: 3
Age: 4mo ago

Laila Cumin Powder 100g

Price: £0.97
Rating: 5.0/5
Reviews: 2
Age: 1y ago

Eastanbul Cumin Powder 180g Jeera Seeds Ground from Top-Notch Whole Cumin Seeds Ground Cumin Powder AKA Comina Molido Cummin Comino

Price: £5.91
Rating: 4.4/5
Reviews: 62
Age: 2y ago

Schwartz Ground Cumin Refill Pack 30g

Price: £1.41
Rating: 4.7/5
Reviews: 13
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

Top-5 brand share

84%

Top 20: 97%

Top-5 click share

68%

Top 20: 100%

Open market

13%

Old India32%
Morrisons20%
Schwartz14%
Rajah9%
indus8%
Eastanbul3%
Open — no brand owns it (7 brands, 13%)

Cumin demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume119KCVR24.1%Products19Brands13Top 5 Brands84%OOS Rate5.1%Rating4.7★Reviews308Avg BSR#12

No pronounced peak months · busiest ÷ quietest = 1.5×

Top Cumin search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

cumin powder55K/yr -24.6%20.1% conv.
cumin40K/yr -16.1%24.3% conv.
ground cumin17K/yr -21.4%20.0% conv.
ground cumin powder4K/yr -26.3%22.0% conv.
jeera powder3K/yr -17.8%8.9% conv.

What reviews say buyers love and hate about Cumin

What buyers mention most, as a share of all reviews.

What buyers love

94% of reviews

Quality-Overall21%

“Very good quality spice”

Value For Money21%

“Excellent value”

Taste-Overall14%

“Taste great in my curries”

Spiciness11%

“Fresh ground spices”

Flavor8%

“Nice flavour & strength”

What buyers complain about

100% of reviews

Ingredients-Overall33%

“If this doesnt meet your ground cumin requirements then I dont know what will”

Value For Money33%

“overpriced item”

Quality-Overall11%

“Bad quality of the product”

Smell11%

“The product doesn't smell or taste like coriander at all”

Flavor11%

“making it pretty much useless to be used as a key flavor component in my cooking”

Common Cumin questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Cumin 41/100 on Amazon United Kingdom — Skip it. The niche generates £131K/yr across 19 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -21.1% over the last 90 days.