Is cumin profitable to sell on Amazon United Kingdom?

The niche generates £131K/yr across 19 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -21.1%. Flapen's verdict: Skip it (41/100).

How competitive is the cumin niche?

13 brands and 55 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 84% of demand.

What do buyers complain about in cumin?

Top complaints mined from reviews: Ingredients-Overall, Value For Money, Quality-Overall. The return rate is 0.0%.

When does demand for cumin peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the cumin niche?

Listings span £0.97–£9.98; the average listing price is £4.57 (sweet spot $15–$100). The average incumbent carries 308 reviews — the moat a new listing must climb.

cumin

Skip it

Prices mostly outside the sweet spot ($0.97–$9.98) — this niche doesn't clear our bar today.

Conversion

Incredible24.1%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Review moat

Great307.63

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Market size

Okay£131K

£131K/yr · 119K searches

Competition

Okay68%

top-5 click share — leaders hold, buyers still browse

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-21.1%

90-day search growth — must beat 0% to launch

Avg price

Bad£4.57

avg listing price — sweet spot $15–$100

Price range

Bad£0.97–£9.98

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, cumin is a £131K/yr Amazon United Kingdom market (119K searches/yr). The top 5 brands hold 84% of demand. Verdict: Skip it — 41/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

cumin market data

Units sold / yr: 25K–30K; avg 1,250–1,500/product
Revenue / yr: £114K–£137K; units × avg price
Conversion rate: 24.1%
Avg BSR: #12
Page quality: 0%
Prime: 95%
Sponsored: 42%
Out of stock: 5.1%
Avg brand age: 71 months
Avg seller age: 183 days

Competition & brand share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 rising

Sellers

Top-5 brand share

84%

Top 20: 97%

Top-5 click share

68%

Top 20: 100%

Open market

13%

Old India32%
Morrisons20%
Schwartz14%
Rajah9%
indus8%
Eastanbul3%
Open — no brand owns it (7 brands, 13%)

Demand & seasonality

Weekly Amazon search volume, last 90 weeks — -21.1% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top cumin search terms

cumin powder55K/yr -24.6%20.1% conv.
cumin40K/yr -16.1%24.3% conv.
ground cumin17K/yr -21.4%20.0% conv.
ground cumin powder4K/yr -26.3%22.0% conv.
jeera powder3K/yr -17.8%8.9% conv.

All search terms

Top cumin products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Old India Cumin Powder 250g

Old India£3.814.7★832 rev

Morrisonsground Cumin 33g

Morrisons£1.184.5★518 rev

Old India Ground Cumin 500g

Old India£5.674.7★466 rev

Schwartz Ground Cumin 37g

Schwartz£1.984.6★292 rev

Indus Cumin Powder Ground 100g

indus£1.294.6★3 rev

Newest

by launch date

100g Natco Ground Cumin - 2 Pack

SOMCO£6.021 rev

4mo ago

Indus Cumin Powder Ground 100g

indus£1.293 rev

4mo ago

Laila Cumin Powder 100g

LAILA£0.972 rev

1y ago

Eastanbul Cumin Powder 180g Jeera Seeds Ground from Top-Notch Whole Cumin Seeds Ground Cumin Powder AKA Comina Molido Cummin Comino

Eastanbul£5.9162 rev

2y ago

Schwartz Ground Cumin Refill Pack 30g

Schwartz£1.4113 rev

2y ago

What buyers say about cumin

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall21%

“Very good quality spice”

Value For Money21%

“Excellent value”

Taste-Overall14%

“Taste great in my curries”

Spiciness11%

“Fresh ground spices”

Flavor8%

“Nice flavour & strength”

Smell7%

“As soon as you smell the cumin you can tell its good quality”

Locally Manufactured4%

Eco Friendliness4%

“eco friendly”

Ingredients-Overall2%

“Good Company and nice selection of spices”

Dietary Certification2%

“this product is declared pure”

What buyers complain about

Ingredients-Overall33%

“If this doesnt meet your ground cumin requirements then I dont know what will”

Value For Money33%

“overpriced item”

Quality-Overall11%

“Bad quality of the product”

Smell11%

“The product doesn't smell or taste like coriander at all”

Flavor11%

“making it pretty much useless to be used as a key flavor component in my cooking”

Common questions

Is cumin profitable to sell on Amazon United Kingdom?: The niche generates £131K/yr across 19 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -21.1%. Flapen's verdict: Skip it (41/100).
How competitive is the cumin niche?: 13 brands and 55 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 84% of demand.
What do buyers complain about in cumin?: Top complaints mined from reviews: Ingredients-Overall, Value For Money, Quality-Overall. The return rate is 0.0%.
When does demand for cumin peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the cumin niche?: Listings span £0.97–£9.98; the average listing price is £4.57 (sweet spot $15–$100). The average incumbent carries 308 reviews — the moat a new listing must climb.