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Cumin

Fail

Prices span $0.97–$9.98, mostly outside the sweet spot, so Cumin is a Fail.

Flapen Score
41
41 / 100
Ranks 2,140 of 2,976 Grocery niches · −5 vs the category median of 46
Market size
£131K/yr119K searches / yr
90-day growth
-21.1%search demand this quarter
Competition
68%top-5 click share · 13 brands · 55 sellers

Flapen Score

Cumin against its category

The dotted line is the Grocery average. Past it, Cumin is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cumin market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cumin 119K times last year and spent an estimated £131K. The top 5 brands take 84% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

24.1% of searches ended in a purchase last week.

Shoppers searched for this 119K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 24.1% of those searches ended in a purchase. Searches in the last 90 days moved -21.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £131K a year.

Searches, last 12 months
119K
Growth, 90 days vs prior 90
-21.1%
Conversion, latest week
24.1%
Market size, estimated
£131Ka year
Peak month
February1.5× the quietest month
Top search term
cumin powder55K searches a year

02 · Price

A sale here is worth £4.57.

Listings sell for £4.57 on average, from £0.97 to £9.98. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,250 to 1,500 of them. At £4.57 that is £6K to £7K a year per listing.

Average price
£4.57under the $15 to $100 sweet spot
Price range
£0.97–£9.98
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
1,250–1,500
Revenue per listing a year
£6K–£7K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

42% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #12 within Herbs, Spices & Seasonings. It carries 308 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
42%
Prime listings
95%
Out of stock, average day
5.1%
Average rank
#12in Herbs, Spices & Seasonings
Average rating
4.70 starsAmazon United Kingdom average 4.36 stars
Average reviews
308per listing
Listings tracked
19

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
71 months

Products

Top Cumin products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

£0£13K£26K£39K£52K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

55

Top-5 brand share

84%

Top 20: 97%

Top-5 click share

68%

Top 20: 100%

Open market

13%

  • Old India32%
  • Morrisons20%
  • Schwartz14%
  • Rajah9%
  • indus8%
  • Eastanbul3%
  • Open — no brand owns it (7 brands, 13%)

Demand

Cumin search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Cumin search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cumin powder55K/yr
  • cumin40K/yr
  • ground cumin17K/yr
  • ground cumin powder4K/yr
  • jeera powder3K/yr

Reviews and returns

What reviews say buyers love and hate about Cumin

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Ingredients-Overall33%+0.72

If this doesnt meet your ground cumin requirements then I dont know what will

Value For Money33%+0.31

overpriced item

Quality-Overall11%+0.56

Bad quality of the product

Smell11%−0.11

The product doesn't smell or taste like coriander at all

Flavor11%+0.22

making it pretty much useless to be used as a key flavor component in my cooking

Love

Quality-Overall21%+0.56

Very good quality spice

Excellent product

and the quality is also much higher

Value For Money21%+0.31

Excellent value

Good buy and better value than getting this tiny glass ones in the high street

Good price

Taste-Overall14%+1.72

Taste great in my curries

Good rajah

Tasty

Spiciness11%0.00

Fresh ground spices

Nice Spice

Great spice to use in curries

Flavor8%+0.22

Nice flavour & strength

Great flavour great for filling up those silly little spice jars

Good quality and good flavour

FAQ

Common Cumin questions

Answered from the same tracked data.