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Cucumber

Maybe

Buyers convert on 37.2% of searches. But the top 5 brands take 100% of clicks, so Cucumber is a Maybe.

Flapen Score
55
55 / 100
Top 14% of 2,976 Grocery niches · +9 vs the category median of 46
Market size
£991K/yr1.8M searches / yr
90-day growth
+41.1%search demand this quarter
Competition
54%top-5 click share · 4 brands · 12 sellers

Flapen Score

Cucumber against its category

The dotted line is the Grocery average. Past it, Cucumber is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cucumber market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cucumber 1.8M times last year and spent an estimated £991K. All 4 brands take every click. Demand peaks in May. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

37.2% of searches ended in a purchase last week.

Shoppers searched for this 1.8M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 37.2% of those searches ended in a purchase. Searches in the last 90 days moved +41.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £991K a year.

Searches, last 12 months
1.8M
Growth, 90 days vs prior 90
+41.1%
Conversion, latest week
37.2%
Market size, estimated
£991Ka year
Peak month
May1.6× the quietest month
Top search term
salad986K searches a year

02 · Price

A sale here is worth £1.45.

Listings sell for £1.45 on average, from £0.73 to £3.24. Amazon reports units sold in ranges. This niche sold 600K to 800K a year. The average listing sells 30,000 to 40,000 of them. At £1.45 that is £44K to £58K a year per listing.

Average price
£1.45under the $15 to $100 sweet spot
Price range
£0.73–£3.24
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
600K–800K
Units per listing a year
30,000–40,000
Revenue per listing a year
£44K–£58K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #1 within Fresh & Chilled. It carries 1,789 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
7.0%
Average rank
#1in Fresh & Chilled
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,789per listing
Listings tracked
24

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£99K£198K£297K£396K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

12

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

54%

Top 20: 94%

Open market

0%

  • Morrisons77%
  • by Amazon15%
  • Florette6%
  • Little Leaves2%

Demand

Cucumber search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 1.6×

Search terms

Top Cucumber search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • salad986K/yr
  • cucumber594K/yr
  • salad leaves33K/yr
  • mini cucumber41K/yr
  • salads29K/yr
  • baby cucumber27K/yr
  • salad bag27K/yr
  • organic cucumber19K/yr
  • mixed salad15K/yr
  • cucumbers8K/yr

Reviews and returns

What reviews say buyers love and hate about Cucumber

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall16%−0.05

this large one

VERY small

not as big as large

Value For Money15%−0.08

are getting too expensive to justify buying all the time

Not Worth The Cost

Very pricey for what you get

Taste-Overall14%+0.31

Salad has a rather odd taste compared to other crunchy salad from supermarkets

They taste revolting

Fairly tasteless and rather understand ripe

Stale/Rotten/Spoiled12%−0.07

Not fresh

Poor

not particularly fresh

Quality-Overall11%+0.13

Bad quality

Quality not too good it was soft

Not good quality

Love

Freshness30%+2.54

It arrived fresh

Stays fresh

Fresh tasty

Taste-Overall21%+0.31

Nice quick and tasty salad

So tasty

Great vault good taste

Quality-Overall9%+0.13

Great selection

Good quality

great product

Advertised Vs Actual Product7%+0.62

As advertised

As described

Just what I wanted

Crispiness7%+0.57

Fresh and crispy

fresh crispy

a lovely crunch to them

FAQ

Common Cucumber questions

Answered from the same tracked data.