cucumber
Worth a lookShows searches that convert (37.2% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Conversion
Incredible37.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Market size
Great£991K£991K/yr · 1.8M searches
Growth
Good+41.1%90-day search growth — must beat 0% to launch
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,789.17avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad£1.45avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£0.73–£3.24cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, cucumber is a £991K/yr Amazon United Kingdom market (1.8M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May. Verdict: Worth a look — 55/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
cucumber market data
- Units sold / yr
- 600K–800K
- avg 30,000–40,000/product
- Revenue / yr
- £870K–£1.2M
- units × avg price
- Conversion rate
- 37.2%
- Avg BSR
- #1
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 0%
- Out of stock
- 7.0%
- Avg brand age
- 57 months
- Avg seller age
- 174 days
Competition & brand share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
4 rising
Sellers
12
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
54%
Top 20: 94%
Open market
0%
- Morrisons77%
- by Amazon15%
- Florette6%
- Little Leaves2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +41.1% search growth over the last 90 days.Peak months: May · busiest ÷ quietest = 1.6×
Top cucumber search terms
- salad986K/yr
- cucumber594K/yr
- salad leaves33K/yr
- mini cucumber41K/yr
- salads29K/yr
- baby cucumber27K/yr
- salad bag27K/yr
- organic cucumber19K/yr
- mixed salad15K/yr
- cucumbers8K/yr
Top cucumber products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Newest
by launch date
Morrisons Sweet and Crunchy Salad 250g
Morrisons£1.0912 rev
Savers Salad Peppers Pack of 3
Morrisons£1.831,276 rev
Morrisons Classic Crunchy Salad 455g
Morrisons£3.24250 rev
Morrisons The Best Piccolina Vine Tomatoes 220g
Morrisons£2.28827 rev
Morrisons The Best Sweet Baby Peppers 200g
Morrisons£1.95690 rev
Trending
90-day click momentum
What buyers say about cucumber
What buyers praise and complain about, mined from review topics.What buyers love
“It arrived fresh”
“Nice quick and tasty salad”
“Great selection”
“As advertised”
“Fresh and crispy”
“worth it”
“sweet baby peppers”
“Very good size”
“Nice peppers”
“Plenty of juicy flavour with crispy goodness”
What buyers complain about
“this large one”
“are getting too expensive to justify buying all the time”
“Salad has a rather odd taste compared to other crunchy salad from supermarkets”
“Not fresh”
“Bad quality”
“Dry”
“Went off next day”
“Bland and watery”
“Sadly the beetroot had very little flavour of the sweet chilli”
“Hard and firm cucumber”
Common questions
- Is cucumber profitable to sell on Amazon United Kingdom?
- The niche generates £991K/yr across 24 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +41.1%. Flapen's verdict: Worth a look (55/100).
- How competitive is the cucumber niche?
- 4 brands and 12 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in cucumber?
- Top complaints mined from reviews: Size-Overall, Value For Money, Taste-Overall. The return rate is 0.0%.
- When does demand for cucumber peak?
- Demand peaks in May; the busiest month runs 1.6× the quietest.
- What does it cost to enter the cucumber niche?
- Listings span £0.73–£3.24; the average listing price is £1.45 (sweet spot $15–$100). The average incumbent carries 1,789 reviews — the moat a new listing must climb.