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Cube Tissues

Fail

The top 5 brands take 100% of clicks, so Cube Tissues is a Fail.

Flapen Score
32
32 / 100
Ranks 2,867 of 2,976 Grocery niches · −14 vs the category median of 46
Market size
£61K/yr44K searches / yr
90-day growth
-8.2%search demand this quarter
Competition
85%top-5 click share · 3 brands · 66 sellers

Flapen Score

Cube Tissues against its category

The dotted line is the Grocery average. Past it, Cube Tissues is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cube Tissues market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cube Tissues 44K times last year and spent an estimated £61K. All 3 brands take every click. Demand peaks in Jan. Flapen scores it 32 out of 100, a Fail.

01 · Demand

21.6% of searches ended in a purchase last week.

Shoppers searched for this 44K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 21.6% of those searches ended in a purchase. Searches in the last 90 days moved -8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £61K a year.

Searches, last 12 months
44K
Growth, 90 days vs prior 90
-8.2%
Conversion, latest week
21.6%
Market size, estimated
£61Ka year
Peak month
January1.5× the quietest month
Top search term
tissues cube18K searches a year

02 · Price

A sale here is worth £6.46.

Listings sell for £6.46 on average, from £0.68 to £15.11. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,250 to 1,500 of them. At £6.46 that is £8K to £10K a year per listing.

Average price
£6.46under the $15 to $100 sweet spot
Price range
£0.68–£15.11
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,250–1,500
Revenue per listing a year
£8K–£10K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #12 within Kitchen Roll, Toilet Roll & Tissues. It carries 4,396 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
89%
Out of stock, average day
0.0%
Average rank
#12in Kitchen Roll, Toilet Roll & Tissues
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,396per listing
Listings tracked
9

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Cube Tissues products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

£0£6K£12K£18K£24K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

66

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

0%

  • Kleenex92%
  • The Cheeky Panda6%
  • A4062%

Demand

Cube Tissues search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '25FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan · busiest ÷ quietest = 1.5×

Search terms

Top Cube Tissues search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tissues cube18K/yr
  • cube tissues9K/yr
  • box tissues cube5K/yr
  • tissue cube5K/yr
  • kleenex cube3K/yr
  • kleenex tissues cube3K/yr

Reviews and returns

What reviews say buyers love and hate about Cube Tissues

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall13%−0.06

But the reality is that the tissues are not good

Poor quality

they are not as good as they wher dissapoited with Amazon

Size-Overall8%−0.01

not super large

which is a small

They are tiny

Thickness7%−0.04

Thin

Very thin single use

Far too thin I should have ordered a 3 ply brand

Smell5%−0.03

No scent

Strange smell

Value For Money4%+1.26

A bit more expensive than basic tissues

Therefore they are not value for money

too much money for the product

Love

Soft Feel33%

Soft tissues

Soft for baby skin

Extremely soft

Value For Money29%+1.26

Fantastic price

Great value for money

Good value for money

Quality-Overall9%−0.06

Overall, this is a great product that delivers exactly what it promises

Great quality & great box design

Excellent product

Advertised Vs Actual Product4%−0.03

just as advertised

Did the job

As described

Size-Overall4%−0.01

Great size

The box size is also ideal for me

a reasonable size

Return

0.1% Return rate 22% Fixable by listing

Ease Of Use14%▁▅▁█▆▇
Size-Overall13%▇▂█▁▁▁

not super large

which is a small

They are tiny

Adhesion/Stickiness10%▁▁▁▇▆█
Leak-Proof9%▁▇█▁▁▁
Moist/Dry9%▁█▁▁▆▁

FAQ

Common Cube Tissues questions

Answered from the same tracked data.