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Crystal Candy

Fail

Shoppers spend an estimated $35K a year here, so Crystal Candy is a Fail.

Flapen Score
47
47 / 100
Top 44% of 2,976 Grocery niches · +1 vs the category median of 46
Market size
£35K/yr133K searches / yr
90-day growth
-14.0%search demand this quarter
Competition
65%top-5 click share · 13 brands · 16 sellers

Flapen Score

Crystal Candy against its category

The dotted line is the Grocery average. Past it, Crystal Candy is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Crystal Candy market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Crystal Candy 133K times last year and spent an estimated £35K. The top 5 brands take 78% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 133K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -14.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £35K a year.

Searches, last 12 months
133K
Growth, 90 days vs prior 90
-14.0%
Conversion, latest week
1.7%
Market size, estimated
£35Ka year
Top search term
crystal candy94K searches a year

02 · Price

A sale here is worth £15.64.

Listings sell for £15.64 on average, from £6.84 to £26.09. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £15.64 that is £0 to £2K a year per listing.

Average price
£15.64inside the $15 to $100 sweet spot
Price range
£6.84–£26.09
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

65% of listings pay for placement with sponsored ads. 65% ship with Prime. On an average day, 29.5% of listings are out of stock. The average listing ranks #1 within Confectionery. It carries 124 reviews at 3.17 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
65%
Out of stock, average day
29.5%
Average rank
#1in Confectionery
Average rating
3.17 starsAmazon United Kingdom average 4.36 stars
Average reviews
124per listing
Listings tracked
17

04 · Newcomers

2 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
14
Successful launches
2Amazon's first-year sales bar
Average brand age
40 months

Products

Top Crystal Candy products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 65% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£7K£11K£14K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

13 rising

Sellers

16

Est. top-5 brand share

78%

Top 20: 100%

Est. top-5 click share

65%

Top 20: 100%

Open market

17%

  • Generic37%
  • QualityFood13%
  • MKSDDF11%
  • SntCrave10%
  • SILKY GEM7%
  • DAMAICHUHAI6%
  • Open — no brand owns it (7 brands, 17%)

Demand

Crystal Candy search demand

Weekly searches over the year. Pick a range.

3K2KFeb '26Mar '26Apr '26Apr '26May '26Jun '26Jun '26

Search terms

Top Crystal Candy search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • crystal candy94K/yr
  • silky gem crystal candy23K/yr
  • edible crystals candy10K/yr
  • crystal sweets4K/yr
  • crystal candy sweets tiktok2K/yr

Reviews and returns

What reviews say buyers love and hate about Crystal Candy

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Taste-Overall”
19%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“not as nice tasting”
A buyer, on “Taste-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Crystal Candy questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data