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Crystal Candy

Fail

Shoppers spend only $35K a year here, so Crystal Candy is a Fail.

Flapen Score
47
47 / 100
Top 44% of 2,976 Grocery niches · +1 vs the category median of 46
Market size
£35K/yr133K searches / yr
90-day growth
-14.0%search demand this quarter
Competition
65%top-5 click share · 13 brands · 16 sellers

Flapen Score

Crystal Candy against its category

The dotted line is the Grocery average. Past it, Crystal Candy is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Crystal Candy market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Crystal Candy 133K times last year and spent an estimated £35K. The top 5 brands take 78% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

1.7% of searches ended in a purchase last week.

Shoppers searched for this 133K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -14.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £35K a year.

Searches, last 12 months
133K
Growth, 90 days vs prior 90
-14.0%
Conversion, latest week
1.7%
Market size, estimated
£35Ka year
Top search term
crystal candy94K searches a year

02 · Price

A sale here is worth £15.64.

Listings sell for £15.64 on average, from £6.84 to £26.09. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £15.64 that is £0 to £2K a year per listing.

Average price
£15.64inside the $15 to $100 sweet spot
Price range
£6.84–£26.09
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

65% of listings pay for placement with sponsored ads. 65% ship with Prime. On an average day, 29.5% of listings are out of stock. The average listing ranks #1 within Confectionery. It carries 124 reviews at 3.17 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
65%
Out of stock, average day
29.5%
Average rank
#1in Confectionery
Average rating
3.17 starsAmazon United Kingdom average 4.36 stars
Average reviews
124per listing
Listings tracked
17

04 · Newcomers

Amazon counts 2 of last year's 14 launches as successful.

14 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
14
Successful launches
2Amazon's first-year sales bar
Average brand age
40 months

Products

Top Crystal Candy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£7K£11K£14K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

13 rising

Sellers

16

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

17%

  • Generic37%
  • QualityFood13%
  • MKSDDF11%
  • SntCrave10%
  • SILKY GEM7%
  • DAMAICHUHAI6%
  • Open — no brand owns it (7 brands, 17%)

Demand

Crystal Candy search demand

Weekly searches over the year. Pick a range.

3K2KFeb '26Mar '26Apr '26Apr '26May '26Jun '26Jun '26

Search terms

Top Crystal Candy search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • crystal candy94K/yr
  • silky gem crystal candy23K/yr
  • edible crystals candy10K/yr
  • crystal sweets4K/yr
  • crystal candy sweets tiktok2K/yr

Reviews and returns

What reviews say buyers love and hate about Crystal Candy

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall19%−0.08

not as nice tasting

All tasted heavily perfumed and like soap

taste like soap/perfume

Value For Money12%−0.05

Absolute waste of money

Not Worth The Price

expensive

Flavor9%+2.79

There's an artificial flavour to them all

No flavour

Dissapoiting, the flavours are weak and not that good

Sweetness9%0.00

Worst sweets ever

they just taste of sugar

Around 8 very small sweets very disappointing

Crispiness6%−0.12

Candies didnt have any crunch

less than what a crisp would

Too crunchy not soft in the middle as show on tiktok NOT WORTH £20

Love

Taste-Overall21%−0.08

Pretty yummy and quite addictive lol

Really good taste nice to

Outstanding candy

Flavor17%+2.79

You receive a balanced variety of flavours too

there's a lot of fruity flavour

Great flavour

Sweetness9%0.00

Crystal Candy

The best jelly sweets

Sweet and delicious

Value For Money6%−0.05

Great value

Good price for what you get

This is worth every single penny

Crispiness4%−0.12

Crunchy

This sweet had a crunchy coating on each piece which was absolutely revolting

Just exactly how I imagined, so crunchy, sweet and colourful, they taste amazing, no regrets, will buy again

FAQ

Common Crystal Candy questions

Answered from the same tracked data.