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Crunchy Nut

Fail

The top 5 brands take 100% of clicks, so Crunchy Nut is a Fail.

Flapen Score
38
38 / 100
Ranks 2,496 of 2,976 Grocery niches · −8 vs the category median of 46
Market size
£87K/yr139K searches / yr
90-day growth
+4.9%search demand this quarter
Competition
86%top-5 click share · 4 brands · 51 sellers

Flapen Score

Crunchy Nut against its category

The dotted line is the Grocery average. Past it, Crunchy Nut is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Crunchy Nut market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Crunchy Nut 139K times last year and spent an estimated £87K. All 4 brands take every click. Flapen scores it 38 out of 100, a Fail.

01 · Demand

18.3% of searches ended in a purchase last week.

Shoppers searched for this 139K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.3% of those searches ended in a purchase. Searches in the last 90 days moved +4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £87K a year.

Searches, last 12 months
139K
Growth, 90 days vs prior 90
+4.9%
Conversion, latest week
18.3%
Market size, estimated
£87Ka year
Peak month
November1.2× the quietest month
Top search term
crunchy nut cornflakes90K searches a year

02 · Price

A sale here is worth £3.42.

Listings sell for £3.42 on average, from £1.74 to £5.37. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 2,500 to 3,000 of them. At £3.42 that is £9K to £10K a year per listing.

Average price
£3.42under the $15 to $100 sweet spot
Price range
£1.74–£5.37
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
2,500–3,000
Revenue per listing a year
£9K–£10K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #0 within Breakfast Cereal. It carries 556 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#0in Breakfast Cereal
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
556per listing
Listings tracked
9

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
72 months

Products

Top Crunchy Nut products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.

£0£13K£26K£39K£52K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

51

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

0%

  • Kellogg's71%
  • Kellogg's Krave17%
  • Morrisons9%
  • Nestlé3%

Demand

Crunchy Nut search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Crunchy Nut search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • crunchy nut cornflakes90K/yr
  • crunchy nut31K/yr
  • honey nut cornflakes9K/yr
  • honey nut5K/yr
  • kelloggs crunchy nut3K/yr
  • crunchy nut cornflakes kelloggs519/yr
  • honey nut corn flakes354/yr

Reviews and returns

What reviews say buyers love and hate about Crunchy Nut

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall25%+0.56

The worst cereal ever tasted

Not a great taste

I would not recommend even tasting them as it tastes like someone has put chilli powder through honey

Smell18%−0.08

Unfortunately I thought the smell was coming from the bowl I was eating from

The box arrived smelling strongly of scented chemicals

a very unusual smell

Value For Money11%+1.68

can be very expensive

Too expensive

Chunk/Clump/Collection10%−0.04

They are definitely not clusters, it nuts, granola and rice crispies pressed into balls

The Texture: These arent flakes or clusters

Not Clusters

Spiciness10%−0.03

Not sure why anyone would want spicy crunchy nut

I have to say I thought when it said hot it was gonna be chilli spicy

Love

Taste-Overall35%+0.56

Easy tasty cereal

Food is great

Fantastic taste

Crispiness22%+1.16

Crunchy

Crunchy nut corn flakes

Love crunchy nut

Value For Money16%+1.68

Affordable

Good price

Great value

Quality-Overall7%+0.76

Very good items when they finally arrived

Fantastic quality and very good price

Good quality, great taste

Sweetness5%−0.04

Nice change from oversweet cereals

A sweet treat

Great balance, not overly sweet

FAQ

Common Crunchy Nut questions

Answered from the same tracked data.