Crunchy Nut
FailThe top 5 brands take 100% of clicks, so Crunchy Nut is a Fail.
- Flapen Score
- 38 / 100Ranks 2,496 of 2,976 Grocery niches · −8 vs the category median of 4638
- Market size
- £87K/yr139K searches / yr
- 90-day growth
- +4.9%search demand this quarter
- Competition
- 86%top-5 click share · 4 brands · 51 sellers
Flapen Score
Crunchy Nut against its category
The dotted line is the Grocery average. Past it, Crunchy Nut is stronger. Inside it, weaker.
Market
The Crunchy Nut market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Crunchy Nut 139K times last year and spent an estimated £87K. All 4 brands take every click. Flapen scores it 38 out of 100, a Fail.
01 · Demand
18.3% of searches ended in a purchase last week.
Shoppers searched for this 139K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.3% of those searches ended in a purchase. Searches in the last 90 days moved +4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £87K a year.
- Searches, last 12 months
- 139K
- Growth, 90 days vs prior 90
- +4.9%
- Conversion, latest week
- 18.3%
- Market size, estimated
- £87Ka year
- Peak month
- November1.2× the quietest month
- Top search term
- crunchy nut cornflakes90K searches a year
02 · Price
A sale here is worth £3.42.
Listings sell for £3.42 on average, from £1.74 to £5.37. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 2,500 to 3,000 of them. At £3.42 that is £9K to £10K a year per listing.
- Average price
- £3.42under the $15 to $100 sweet spot
- Price range
- £1.74–£5.37
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- £9K–£10K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #0 within Breakfast Cereal. It carries 556 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #0in Breakfast Cereal
- Average rating
- 4.51 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 556per listing
- Listings tracked
- 9
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 72 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 72 months
Products
Top Crunchy Nut products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Kelloggs Crunchy Nut Breakfast Cereal Big Box 840g
- Price
- £4.38
- Rating
- 4.7/5
- Reviews
- 1,411
- Age
- 7y ago

Kelloggs Crunchy Nut Hot Honey Crunchies 420g
- Price
- £2.78
- Rating
- 3.2/5
- Reviews
- 15
- Age
- 7mo ago

Morrisons Honey and Nut Corn Flakes 500g
- Price
- £1.74
- Rating
- 4.4/5
- Reviews
- 1,134
- Age
- 9y ago

Kelloggs Crunchy Nut Original Cereal 840g
- Price
- £4.96
- Rating
- 4.8/5
- Reviews
- 888
- Age
- 7y ago

KELLOGGS Crunchy Nut 460g
- Price
- £3.08
- Rating
- 4.8/5
- Reviews
- 39
- Age
- 2y ago
Trending
90-day click momentum
Kelloggs Crunchy Nut Hot Honey Crunchies 420g
- Price
- £2.78
- Rating
- 3.2/5
- Reviews
- 15
- Age
- 7mo ago

Nestlé Cereals - Shredded Wheat Breakfast Cereal - BitesizeHoney Nut Wholegrain Biscuits High Fibre No Added Sugar - 500g
- Price
- £2.79
- Rating
- 4.7/5
- Reviews
- 570
- Age
- 14y ago

Morrisons Honey and Nut Corn Flakes 500g
- Price
- £1.74
- Rating
- 4.4/5
- Reviews
- 1,134
- Age
- 9y ago

Kelloggs Crunchy Nut Chocolate Clusters 400g
- Price
- £2.84
- Rating
- 4.6/5
- Reviews
- 465
- Age
- 3y ago

Kelloggs Crunchy Nut Breakfast Cereal Big Box 840g
- Price
- £4.38
- Rating
- 4.7/5
- Reviews
- 1,411
- Age
- 7y ago
Newest
by launch date
Kelloggs Crunchy Nut Hot Honey Crunchies 420g
- Price
- £2.78
- Rating
- 3.2/5
- Reviews
- 15
- Age
- 7mo ago

KELLOGGS Crunchy Nut 460g
- Price
- £3.08
- Rating
- 4.8/5
- Reviews
- 39
- Age
- 2y ago

Kelloggs Crunchy Nut Chocolate Clusters 400g
- Price
- £2.84
- Rating
- 4.6/5
- Reviews
- 465
- Age
- 3y ago

Kelloggs Crunchy Nut Honey And Nut Clusters Breakfast Cereal 400g
- Price
- £2.85
- Rating
- 4.6/5
- Reviews
- 236
- Age
- 3y ago

Kelloggs Crunchy Nut Breakfast Cereal Big Box 840g
- Price
- £4.38
- Rating
- 4.7/5
- Reviews
- 1,411
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.
Brands
4 rising
Sellers
51
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
86%
Top 20: 100%
Open market
0%
- Kellogg's71%
- Kellogg's Krave17%
- Morrisons9%
- Nestlé3%
Demand
Crunchy Nut search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top Crunchy Nut search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- crunchy nut cornflakes90K/yr
- crunchy nut31K/yr
- honey nut cornflakes9K/yr
- honey nut5K/yr
- kelloggs crunchy nut3K/yr
- crunchy nut cornflakes kelloggs519/yr
- honey nut corn flakes354/yr
Reviews and returns
What reviews say buyers love and hate about Crunchy Nut
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
The worst cereal ever tasted
Not a great taste
I would not recommend even tasting them as it tastes like someone has put chilli powder through honey
Unfortunately I thought the smell was coming from the bowl I was eating from
The box arrived smelling strongly of scented chemicals
a very unusual smell
can be very expensive
Too expensive
They are definitely not clusters, it nuts, granola and rice crispies pressed into balls
The Texture: These arent flakes or clusters
Not Clusters
Not sure why anyone would want spicy crunchy nut
I have to say I thought when it said hot it was gonna be chilli spicy
Love
Easy tasty cereal
Food is great
Fantastic taste
Crunchy
Crunchy nut corn flakes
Love crunchy nut
Affordable
Good price
Great value
Very good items when they finally arrived
Fantastic quality and very good price
Good quality, great taste
Nice change from oversweet cereals
A sweet treat
Great balance, not overly sweet
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Crunchy Nut questions
Answered from the same tracked data.









