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Crunchies Chocolate Bars

Fail

Demand is soft, at -43.6% this quarter, so Crunchies Chocolate Bars is a Fail.

Flapen Score
42
42 / 100
Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 46
Market size
£30K/yr80K searches / yr
90-day growth
-43.6%search demand this quarter
Competition
53%top-5 click share · 15 brands · 69 sellers

Flapen Score

Crunchies Chocolate Bars against its category

The dotted line is the Grocery average. Past it, Crunchies Chocolate Bars is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Crunchies Chocolate Bars market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Crunchies Chocolate Bars 80K times last year and spent an estimated £30K. The top 5 brands take 76% of clicks. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

5.4% of searches ended in a purchase last week.

Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.4% of those searches ended in a purchase. Searches in the last 90 days moved -43.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £30K a year.

Searches, last 12 months
80K
Growth, 90 days vs prior 90
-43.6%
Conversion, latest week
5.4%
Market size, estimated
£30Ka year
Peak month
December4.4× the quietest month
Top search term
chocolate honeycomb18K searches a year

02 · Price

A sale here is worth £6.87.

Listings sell for £6.87 on average, from £1.33 to £19.79. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £6.87 that is £2K to £3K a year per listing.

Average price
£6.87under the $15 to $100 sweet spot
Price range
£1.33–£19.79
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£2K–£3K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

33% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #365 within Chocolate Candy. It carries 453 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
75%
Out of stock, average day
5.8%
Average rank
#365in Chocolate Candy
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
453per listing
Listings tracked
24

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Crunchies Chocolate Bars products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

15 falling

Sellers

69

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

53%

Top 20: 95%

Open market

21%

  • Cadbury27%
  • Berrymans23%
  • Shoebury Confectionery13%
  • Bon Bons7%
  • The Gourmet Sweet Company5%
  • Gnaw3%

Demand

Crunchies Chocolate Bars search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.4×

Search terms

Top Crunchies Chocolate Bars search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • chocolate honeycomb18K/yr
  • crunchies11K/yr
  • honeycomb chocolate14K/yr
  • crunchies chocolate bars32K/yr
  • chocolate honeycomb pieces5K/yr

Reviews and returns

What reviews say buyers love and hate about Crunchies Chocolate Bars

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall23%+1.45

Too artificial for my taste

cheap tasting

even tastes awful

Size-Overall23%−0.05

shrunk significantly in size

is very large

Very small

Flavor8%−0.08

Lacked flavour

Not very nico

There also seems to be an ersatz vanilla flavour

Value For Money7%+0.69

far too expensive

absolute waste of money

over priced

Thickness5%−0.08

The choc is quite thick

Thick coating of chocolate

thin chocolate which probably would have made it better. for me

Love

Taste-Overall42%+1.45

Delicious as ever

Absolutely delicious

This chocolate is absolutely delicious

Value For Money15%+0.69

Worth it

Good value

Great value

Crispiness10%

Nice size chunks of crunchie

Love crunchie rocks

crunchy chocolatey goodness in a bag

Quality-Overall10%+1.10

I see a fair number of excellent reviews here

Excellent product

Great quality

Sweetness7%+0.96

They are very sweet

Lovely sweet for young kids

love a daim bar one of my favourite chocs a little sweet punch nice almond taste

FAQ

Common Crunchies Chocolate Bars questions

Answered from the same tracked data.