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crunchies chocolate bars

Skip it

Soft demand (-43.6% this quarter) — this niche doesn't clear our bar today.

Market size 8Growth 3Conversion 62Competition 53Returns 100Price range 26Avg price 19Brand share 49Review moat 77Quality gap 53

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Review moat

Great453.29

avg incumbent reviews — the moat a new listing must climb

Conversion

Good5.4%

search→purchase rate — share of searches ending in a sale

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Price range

Okay£1.33–£19.79

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Bad£6.87

avg listing price — sweet spot $15–$100

Market size

Bad£30K

£30K/yr · 80K searches

Growth

Bad-43.6%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, crunchies chocolate bars is a £30K/yr Amazon United Kingdom market (80K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 42/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

crunchies chocolate bars market data

Units sold / yr
6K–8K
avg 250–500/product
Revenue / yr
£41K–£55K
units × avg price
Conversion rate
5.4%
Avg BSR
#365
Page quality
0%
Prime
75%
Sponsored
33%
Out of stock
5.8%
Avg brand age
47 months
Avg seller age
177 days

Competition & brand share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 falling

Sellers

69

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

53%

Top 20: 95%

Open market

21%

  • Cadbury27%
  • Berrymans23%
  • Shoebury Confectionery13%
  • Bon Bons7%
  • The Gourmet Sweet Company5%
  • Gnaw3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -43.6% search growth over the last 90 days.
10K6KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.4×

Top crunchies chocolate bars search terms

  • chocolate honeycomb18K/yr
  • crunchies11K/yr
  • honeycomb chocolate14K/yr
  • crunchies chocolate bars32K/yr
  • chocolate honeycomb pieces5K/yr
All search terms

Top crunchies chocolate bars products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%£2K10%£3K15%£5K20%£6K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about crunchies chocolate bars

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall42%

“Delicious as ever”

Value For Money15%

“Worth it”

Crispiness10%

“Nice size chunks of crunchie”

Quality-Overall10%

“I see a fair number of excellent reviews here”

Sweetness7%

“They are very sweet”

Flavor2%

“Taste great”

Baking1%

“Great treat bars”

Size-Overall1%

“Beautiful bite sizes pieces of heaven”

Thickness1%

“chocolate covering is nice and thick”

Ease Of Use0%

“SIMPLE AND UNIQUE”

What buyers complain about

Taste-Overall23%

“Too artificial for my taste”

Size-Overall23%

“shrunk significantly in size”

Flavor8%

“Lacked flavour”

Value For Money7%

“far too expensive”

Thickness5%

“The choc is quite thick”

Durability4%

“Delicious and hard to put down, don't think these lasted the week”

Powdered/Crumbled2%

“Binned after a couple of bites”

Sweetness1%

“HUBBY HONEYCOMBED - THOUGH NOT TOFFEE”

Chunk/Clump/Collection1%

“I question this as it is just crumbs”

Quality-Overall1%

“Just Terrible”

Common questions

Is crunchies chocolate bars profitable to sell on Amazon United Kingdom?
The niche generates £30K/yr across 24 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -43.6%. Flapen's verdict: Skip it (42/100).
How competitive is the crunchies chocolate bars niche?
15 brands and 69 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 76% of demand.
What do buyers complain about in crunchies chocolate bars?
Top complaints mined from reviews: Taste-Overall, Size-Overall, Flavor. The return rate is 0.0%.
When does demand for crunchies chocolate bars peak?
Demand peaks in Nov–Dec; the busiest month runs 4.4× the quietest.
What does it cost to enter the crunchies chocolate bars niche?
Listings span £1.33–£19.79; the average listing price is £6.87 (sweet spot $15–$100). The average incumbent carries 453 reviews — the moat a new listing must climb.