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Crumpets

Maybe

Returns run at only 0.0% of orders. But products sell for $3.95 on average, outside the sweet spot, so Crumpets is a Maybe.

Flapen Score
58
58 / 100
Top 8% of 2,976 Grocery niches · +12 vs the category median of 46
Market size
£153K/yr486K searches / yr
90-day growth
-13.8%search demand this quarter
Competition
23%top-5 click share · 32 brands · 101 sellers

Flapen Score

Crumpets against its category

The dotted line is the Grocery average. Past it, Crumpets is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Crumpets market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Crumpets 486K times last year and spent an estimated £153K. The top 5 brands take 72% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

8.0% of searches ended in a purchase last week.

Shoppers searched for this 486K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.0% of those searches ended in a purchase. Searches in the last 90 days moved -13.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £153K a year.

Searches, last 12 months
486K
Growth, 90 days vs prior 90
-13.8%
Conversion, latest week
8.0%
Market size, estimated
£153Ka year
Peak month
January2.4× the quietest month
Top search term
bakery399K searches a year

02 · Price

A sale here is worth £3.95.

Listings sell for £3.95 on average, from £0.83 to £26.21. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 100 to 250 of them. At £3.95 that is £395 to £988 a year per listing.

Average price
£3.95under the $15 to $100 sweet spot
Price range
£0.83–£26.21
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
100–250
Revenue per listing a year
£395–£988
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

16% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #123 within Bakery. It carries 479 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
16%
Prime listings
91%
Out of stock, average day
6.3%
Average rank
#123in Bakery
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
479per listing
Listings tracked
90

04 · Newcomers

Amazon counts 4 of last year's 19 launches as successful.

19 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
19
Successful launches
4Amazon's first-year sales bar
Average brand age
51 months

Products

Top Crumpets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

£0£3K£6K£9K£12K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

32 rising

Sellers

101

Top-5 brand share

72%

Top 20: 96%

Top-5 click share

23%

Top 20: 58%

Open market

24%

  • Morrisons47%
  • Warburtons11%
  • Brand Threads5%
  • Get Trend5%
  • Generic4%
  • CO OP4%

Demand

Crumpets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KHoliday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Crumpets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bakery399K/yr
  • cinnamon roll38K/yr
  • fresh bakery28K/yr
  • morrisons bakery13K/yr
  • cinnamon rolls9K/yr

Reviews and returns

What reviews say buyers love and hate about Crumpets

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall13%+2.62

Awful taste

Really disgusting chemical taste

Dry and tasteless

Size-Overall12%−0.09

tiny cake

Large

So small

Value For Money9%+0.35

Slightly more expensive than

Bit pricey

quite expensive for what they are

Moist/Dry7%−0.04

very dry

moist shelf life not applicable gone in a day not cheap

Dry - not tasty

Stale/Rotten/Spoiled5%−0.04

both arrived squashed

Not fresh

Was stale

Love

Taste-Overall37%+2.62

Delicious as always

Great tasty snack

Absolutely delicious

Baking15%+0.62

Enjoyable bread

Cake is lovely

it is soft bread

Value For Money8%+0.35

Good value

Excellent value

Worth it

Quality-Overall8%+0.46

Excellent quality and classic bakery at its best

Good quality

has no complaints

Freshness7%+0.35

Sealed and kept fresh in bright and vibrant packaging, this product will keep in ambient condition for much duration

Delivered fresh

Nice and fresh

Return

0.0% Return rate 64% Fixable by listing

Size-Overall57%▁▅█▅▆▅

tiny cake

Large

So small

Thin7%▁█▁▁▁▁
Durability7%▁▁▁█▁▁
Quality-Overall7%▁▁▁▁▁█

expect cheap quality spend a bit more

Not the best

Terrible

Advertised Vs Actual Product7%

Not teen size as advertised

Not as advertised

Not true to the picture shown

FAQ

Common Crumpets questions

Answered from the same tracked data.