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Crumpets

Maybe

An estimated 0.0% of orders come back. But products sell for $3.95 on average, outside the sweet spot, so Crumpets is a Maybe.

Flapen Score
58
58 / 100
Top 8% of 2,976 Grocery niches · +12 vs the category median of 46
Market size
£153K/yr486K searches / yr
90-day growth
-13.8%search demand this quarter
Competition
23%top-5 click share · 32 brands · 101 sellers

Flapen Score

Crumpets against its category

The dotted line is the Grocery average. Past it, Crumpets is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Crumpets market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Crumpets 486K times last year and spent an estimated £153K. The top 5 brands take 72% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 8.0% of those searches ended in a purchase.

Shoppers searched for this 486K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.0% of those searches ended in a purchase. Searches in the last 90 days moved -13.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £153K a year.

Searches, last 12 months
486K
Growth, 90 days vs prior 90
-13.8%
Conversion, latest week
8.0%
Market size, estimated
£153Ka year
Peak month
January2.4× the quietest month
Top search term
bakery399K searches a year

02 · Price

A sale here is worth £3.95.

Listings sell for £3.95 on average, from £0.83 to £26.21. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 100 to 250 of them. At £3.95 that is £395 to £988 a year per listing.

Average price
£3.95under the $15 to $100 sweet spot
Price range
£0.83–£26.21
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
100–250
Revenue per listing a year
£395–£988
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

16% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #123 within Bakery. It carries 479 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
16%
Prime listings
91%
Out of stock, average day
6.3%
Average rank
#123in Bakery
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
479per listing
Listings tracked
90

04 · Newcomers

4 of last year's 19 launches cleared the first-year sales bar.

19 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
19
Successful launches
4Amazon's first-year sales bar
Average brand age
51 months

Products

Top Crumpets products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 23% of clicks, no more. An open shelf where new products get seen.

£0£3K£6K£9K£12K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

32 rising

Sellers

101

Est. top-5 brand share

72%

Top 20: 96%

Est. top-5 click share

23%

Top 20: 58%

Open market

24%

  • Morrisons47%
  • Warburtons11%
  • Brand Threads5%
  • Get Trend5%
  • Generic4%
  • CO OP4%

Demand

Crumpets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KHoliday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Crumpets search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • bakery399K/yr
  • cinnamon roll38K/yr
  • fresh bakery28K/yr
  • morrisons bakery13K/yr
  • cinnamon rolls9K/yr

Reviews and returns

What reviews say buyers love and hate about Crumpets

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Taste-Overall”
13%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Awful taste”
A buyer, on “Taste-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Crumpets questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data