Crumpets
MaybeReturns run at only 0.0% of orders. But products sell for $3.95 on average, outside the sweet spot, so Crumpets is a Maybe.
- Flapen Score
- 58 / 100Top 8% of 2,976 Grocery niches · +12 vs the category median of 4658
- Market size
- £153K/yr486K searches / yr
- 90-day growth
- -13.8%search demand this quarter
- Competition
- 23%top-5 click share · 32 brands · 101 sellers
Flapen Score
Crumpets against its category
The dotted line is the Grocery average. Past it, Crumpets is stronger. Inside it, weaker.
Market
The Crumpets market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Crumpets 486K times last year and spent an estimated £153K. The top 5 brands take 72% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
8.0% of searches ended in a purchase last week.
Shoppers searched for this 486K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.0% of those searches ended in a purchase. Searches in the last 90 days moved -13.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £153K a year.
- Searches, last 12 months
- 486K
- Growth, 90 days vs prior 90
- -13.8%
- Conversion, latest week
- 8.0%
- Market size, estimated
- £153Ka year
- Peak month
- January2.4× the quietest month
- Top search term
- bakery399K searches a year
02 · Price
A sale here is worth £3.95.
Listings sell for £3.95 on average, from £0.83 to £26.21. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 100 to 250 of them. At £3.95 that is £395 to £988 a year per listing.
- Average price
- £3.95under the $15 to $100 sweet spot
- Price range
- £0.83–£26.21
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £395–£988
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
16% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #123 within Bakery. It carries 479 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 16%
- Prime listings
- 91%
- Out of stock, average day
- 6.3%
- Average rank
- #123in Bakery
- Average rating
- 4.35 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 479per listing
- Listings tracked
- 90
04 · Newcomers
Amazon counts 4 of last year's 19 launches as successful.
19 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 19
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Crumpets products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Morrisons Cake Shop Cinnamon Buns 2 Pack
- Price
- £2.42
- Rating
- 4.1/5
- Reviews
- 265
- Age
- 4y ago

Morrisons Market Street Cheese Twist 2 Pack
- Price
- £2.07
- Rating
- 3.8/5
- Reviews
- 5
- Age
- 10mo ago

PYOUL 1 Pair Fluffy Cinnamon Roll Novelty Socks Bring Me Cinnamon Roll Crew Socks Breakfast Lovers Gift Sweet Treat Gift (UK Alpha One Size Regular Regular Cinnamon Roll 1 Pair)
- Price
- £11.54
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

Cinnamoroll Girls Sweatshirt - Official Sanrio Cotton-Blend Long Sleeve Jumper with Crew Neck Ribbed Cuffs & Hem - Soft Breathable Pink Layer for Everyday Wear - Ages 1-13 Years Girls Loungewear
- Price
- £18.06
- Rating
- 4.5/5
- Reviews
- 4
- Age
- 10mo ago

Warburtons Crumpets Pack of 9 330g
- Price
- £1.26
- Rating
- 4.7/5
- Reviews
- 1,992
- Age
- 14y ago
Trending
90-day click momentum
Get Trend Cinnamoroll Sanrio Girls Baseball Cap Sunglasses & Scrunchie Set Adjustable Hat 100% UV Shades Holiday Accessory (Purple Cinnamoroll)
- Price
- £12.66
- Rating
- 4.4/5
- Reviews
- 83
- Age
- 9mo ago

Get Trend Cinnamoroll Sanrio Girls Pyjama Sets 7-14 Years Button-Down Half-Sleeve Loungewear Shirts & Pj Shorts Soft Comfy Nightwear (9-10 Years Pink Cinnamoroll)
- Price
- £12.53
- Rating
- 4.8/5
- Reviews
- 74
- Age
- 9mo ago

Cinnamoroll Girls Sweatshirt - Official Sanrio Cotton-Blend Long Sleeve Jumper with Crew Neck Ribbed Cuffs & Hem - Soft Breathable Pink Layer for Everyday Wear - Ages 1-13 Years Girls Loungewear
- Price
- £18.06
- Rating
- 4.5/5
- Reviews
- 4
- Age
- 10mo ago

PYOUL 1 Pair Fluffy Cinnamon Roll Novelty Socks Bring Me Cinnamon Roll Crew Socks Breakfast Lovers Gift Sweet Treat Gift (UK Alpha One Size Regular Regular Cinnamon Roll 1 Pair)
- Price
- £11.54
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

Morrisons Market Street Cheese Twist 2 Pack
- Price
- £2.07
- Rating
- 3.8/5
- Reviews
- 5
- Age
- 10mo ago
Newest
by launch date
Mr Kipling Blueberry Breakfast Bakes High-Fibre Snack Cakes with Real Fruit & Honey-Toasted Oats 4 Individually Wrapped Bakes (Pack of 1)
- Price
- £1.56
- Rating
- 4.4/5
- Reviews
- 39
- Age
- 8mo ago

Get Trend Cinnamoroll Sanrio Girls Baseball Cap Sunglasses & Scrunchie Set Adjustable Hat 100% UV Shades Holiday Accessory (Purple Cinnamoroll)
- Price
- £12.66
- Rating
- 4.4/5
- Reviews
- 83
- Age
- 9mo ago

Get Trend Cinnamoroll Sanrio Girls Pyjama Sets 7-14 Years Button-Down Half-Sleeve Loungewear Shirts & Pj Shorts Soft Comfy Nightwear (9-10 Years Pink Cinnamoroll)
- Price
- £12.53
- Rating
- 4.8/5
- Reviews
- 74
- Age
- 9mo ago

Morrisons Market Street Cheese Twist 2 Pack
- Price
- £2.07
- Rating
- 3.8/5
- Reviews
- 5
- Age
- 10mo ago

Morrisons Cake Shop Strawberry Trifle
- Price
- £2.45
- Rating
- 4.4/5
- Reviews
- 26
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 23% of clicks. An open shelf where new products get seen.
Brands
32 rising
Sellers
101
Top-5 brand share
72%
Top 20: 96%
Top-5 click share
23%
Top 20: 58%
Open market
24%
- Morrisons47%
- Warburtons11%
- Brand Threads5%
- Get Trend5%
- Generic4%
- CO OP4%
Demand
Crumpets search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.4×
Search terms
Top Crumpets search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- bakery399K/yr
- cinnamon roll38K/yr
- fresh bakery28K/yr
- morrisons bakery13K/yr
- cinnamon rolls9K/yr
Reviews and returns
What reviews say buyers love and hate about Crumpets
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Awful taste
Really disgusting chemical taste
Dry and tasteless
tiny cake
Large
So small
Slightly more expensive than
Bit pricey
quite expensive for what they are
very dry
moist shelf life not applicable gone in a day not cheap
Dry - not tasty
both arrived squashed
Not fresh
Was stale
Love
Delicious as always
Great tasty snack
Absolutely delicious
Enjoyable bread
Cake is lovely
it is soft bread
Good value
Excellent value
Worth it
Excellent quality and classic bakery at its best
Good quality
has no complaints
Sealed and kept fresh in bright and vibrant packaging, this product will keep in ambient condition for much duration
Delivered fresh
Nice and fresh
Return
0.0% Return rate 64% Fixable by listing
tiny cake
Large
So small
expect cheap quality spend a bit more
Not the best
Terrible
Not teen size as advertised
Not as advertised
Not true to the picture shown
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Crumpets questions
Answered from the same tracked data.









