How competitive is the Crumpets niche on Amazon United Kingdom?

32 brands and 101 sellers compete in Crumpets on Amazon United Kingdom. The top 5 Crumpets products take 23% of clicks and its top 5 brands hold 72% of demand.

What do buyers complain about in Crumpets?

Crumpets buyers on Amazon United Kingdom complain most about Taste-Overall, Size-Overall, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Crumpets niche?

Crumpets sells for £3.95 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £0.83–£26.21. The average incumbent carries 479 reviews — the moat a new listing must climb.

Crumpets

Crumpets shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Crumpets profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Crumpets is a £153K/yr Amazon United Kingdom market (486K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Worth a look — 58/100.

Crumpets: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -13.8% over the last 90 days and 8.0% of searches end in a purchase.

£153K

revenue / yr

Units sold / yr50K

Search volume / yr-13.8%486K

Conversion rate8.0%

Avg price£3.95

Who owns the niche?

The top 5 brands hold 72% of demand, so 28% of the market is open.

28%

open market share

Brands · sellers32 · 101

Top-5 product click share23%

Open market28%

Avg brand age51 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 90 products

Top Crumpets products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Morrisons Cake Shop Cinnamon Buns 2 Pack

Price: £2.42
Rating: 4.1/5
Reviews: 265
Age: 4y ago

Morrisons Market Street Cheese Twist 2 Pack

Price: £2.07
Rating: 3.8/5
Reviews: 5
Age: 10mo ago

PYOUL 1 Pair Fluffy Cinnamon Roll Novelty Socks Bring Me Cinnamon Roll Crew Socks Breakfast Lovers Gift Sweet Treat Gift (UK Alpha One Size Regular Regular Cinnamon Roll 1 Pair)

Price: £11.54
Rating: 0.0/5
Reviews: 0
Age: 1y ago

Cinnamoroll Girls Sweatshirt - Official Sanrio Cotton-Blend Long Sleeve Jumper with Crew Neck Ribbed Cuffs & Hem - Soft Breathable Pink Layer for Everyday Wear - Ages 1-13 Years Girls Loungewear

Price: £18.06
Rating: 4.5/5
Reviews: 4
Age: 10mo ago

Warburtons Crumpets Pack of 9 330g

Price: £1.26
Rating: 4.7/5
Reviews: 1,992
Age: 14y ago

Newest

by launch date

Mr Kipling Blueberry Breakfast Bakes High-Fibre Snack Cakes with Real Fruit & Honey-Toasted Oats 4 Individually Wrapped Bakes (Pack of 1)

Price: £1.56
Rating: 4.4/5
Reviews: 39
Age: 8mo ago

Get Trend Cinnamoroll Sanrio Girls Baseball Cap Sunglasses & Scrunchie Set Adjustable Hat 100% UV Shades Holiday Accessory (Purple Cinnamoroll)

Price: £12.66
Rating: 4.4/5
Reviews: 83
Age: 9mo ago

Get Trend Cinnamoroll Sanrio Girls Pyjama Sets 7-14 Years Button-Down Half-Sleeve Loungewear Shirts & Pj Shorts Soft Comfy Nightwear (9-10 Years Pink Cinnamoroll)

Price: £12.53
Rating: 4.8/5
Reviews: 74
Age: 9mo ago

Morrisons Market Street Cheese Twist 2 Pack

Price: £2.07
Rating: 3.8/5
Reviews: 5
Age: 10mo ago

Morrisons Cake Shop Strawberry Trifle

Price: £2.45
Rating: 4.4/5
Reviews: 26
Age: 10mo ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

32 rising

Sellers

101

Top-5 brand share

72%

Top 20: 96%

Top-5 click share

23%

Top 20: 58%

Open market

24%

Morrisons47%
Warburtons11%
Brand Threads5%
Get Trend5%
Generic4%
CO OP4%

Crumpets demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume486KCVR8.0%Products90Brands32Top 5 Brands72%OOS Rate6.3%Rating4.3★Reviews479Avg BSR#123

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.4×

Top Crumpets search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

bakery399K/yr -11.5%3.9% conv.
cinnamon roll38K/yr -12.2%1.4% conv.
fresh bakery28K/yr -52.6%0.8% conv.
morrisons bakery13K/yr -2.6%2.6% conv.
cinnamon rolls9K/yr -34.0%2.3% conv.

What reviews say buyers love and hate about Crumpets

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews

Taste-Overall37%

“Delicious as always”

Baking15%

“Enjoyable bread”

Value For Money8%

“Good value”

Quality-Overall8%

“Excellent quality and classic bakery at its best”

Freshness7%

“Sealed and kept fresh in bright and vibrant packaging, this product will keep in ambient condition for much duration”

What buyers complain about

61% of reviews

Taste-Overall13%

“Awful taste”

Size-Overall12%

“tiny cake”

Value For Money9%

“Slightly more expensive than”

Moist/Dry7%

“very dry”

Stale/Rotten/Spoiled5%

“both arrived squashed”

Crumpets return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

64%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

57%

2Thin

3Durability

4Quality-Overall

5Advertised Vs Actual Product

Common Crumpets questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Crumpets 58/100 on Amazon United Kingdom — Worth a look. The niche generates £153K/yr across 90 tracked products. 4 of 19 products launched in the last 360 days are still selling. Search demand moved -13.8% over the last 90 days.