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Crumble Mix

Fail

Prices span $0.87–$16.47, mostly outside the sweet spot, so Crumble Mix is a Fail.

Flapen Score
41
41 / 100
Ranks 2,140 of 2,976 Grocery niches · −5 vs the category median of 46
Market size
£77K/yr103K searches / yr
90-day growth
-22.6%search demand this quarter
Competition
67%top-5 click share · 8 brands · 40 sellers

Flapen Score

Crumble Mix against its category

The dotted line is the Grocery average. Past it, Crumble Mix is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Crumble Mix market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Crumble Mix 103K times last year and spent an estimated £77K. The top 5 brands take 95% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

16.9% of searches ended in a purchase last week.

Shoppers searched for this 103K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.9% of those searches ended in a purchase. Searches in the last 90 days moved -22.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £77K a year.

Searches, last 12 months
103K
Growth, 90 days vs prior 90
-22.6%
Conversion, latest week
16.9%
Market size, estimated
£77Ka year
Top search term
apple crumble31K searches a year

02 · Price

A sale here is worth £4.46.

Listings sell for £4.46 on average, from £0.87 to £16.47. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £4.46 that is £2K to £3K a year per listing.

Average price
£4.46under the $15 to $100 sweet spot
Price range
£0.87–£16.47
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£2K–£3K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

16% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #138 within Bakery. It carries 454 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
16%
Prime listings
95%
Out of stock, average day
7.7%
Average rank
#138in Bakery
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
454per listing
Listings tracked
19

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Crumble Mix products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£12K£15K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

8 rising

Sellers

40

Top-5 brand share

95%

Top 20: 98%

Top-5 click share

67%

Top 20: 100%

Open market

3%

  • Morrisons61%
  • Aunt Bessies27%
  • Ambrosia4%
  • --2%
  • Country Range2%
  • Chefs Larder2%
  • Open — no brand owns it (2 brands, 3%)

Demand

Crumble Mix search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '26OctNovDecJanFebMarAprMayJunJul

Peak months: Apr, Oct, Nov · busiest ÷ quietest = 5.3× · 10 of 12 months tracked

Search terms

Top Crumble Mix search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • apple crumble31K/yr
  • crumble mix37K/yr
  • crumble16K/yr
  • crumble mix topping11K/yr
  • crumble topping4K/yr
  • crumble topping mix3K/yr

Reviews and returns

What reviews say buyers love and hate about Crumble Mix

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Thickness33%−0.10

Pastry too thin

Size-Overall33%−0.02

very large

Small and dry

Moist/Dry17%−0.05

Small and dry

Love

Taste-Overall31%−0.03

Its delicious especially with melted cholate

Tastes great

Yummy

Baking14%+1.35

My favourite pudding

Best custard

Great for packaged lunches or quick after dinner desserts

Value For Money13%+1.20

Good value

Great deal

Value for money

Ease Of Use6%+0.49

Easy and convenient

Saves trying to make some

Quality-Overall6%−0.03

Good quality product

Quality

Quality Branded item

FAQ

Common Crumble Mix questions

Answered from the same tracked data.