crumble mix
Skip itPrices mostly outside the sweet spot ($0.87–$16.47) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible16.9%search→purchase rate — share of searches ending in a sale
Review moat
Great454.26avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Market size
Bad£77K£77K/yr · 103K searches
Growth
Bad-22.6%90-day search growth — must beat 0% to launch
Brand share
Bad95%top-5 brand share — brand-locked demand
Avg price
Bad£4.46avg listing price — sweet spot $15–$100
Price range
Bad£0.87–£16.47cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, crumble mix is a £77K/yr Amazon United Kingdom market (103K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 41/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
crumble mix market data
- Units sold / yr
- 15K–20K
- avg 500–750/product
- Revenue / yr
- £67K–£89K
- units × avg price
- Conversion rate
- 16.9%
- Avg BSR
- #138
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 16%
- Out of stock
- 7.7%
- Avg brand age
- 58 months
- Avg seller age
- 176 days
Competition & brand share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
8 rising
Sellers
40
Top-5 brand share
95%
Top 20: 98%
Top-5 click share
67%
Top 20: 100%
Open market
3%
- Morrisons61%
- Aunt Bessies27%
- Ambrosia4%
- --2%
- Country Range2%
- Chefs Larder2%
- Open — no brand owns it (2 brands, 3%)
Demand
Weekly Amazon search volume, last 42 weeks — -22.6% search growth over the last 90 days.Top crumble mix search terms
- apple crumble31K/yr
- crumble mix37K/yr
- crumble16K/yr
- crumble mix topping11K/yr
- crumble topping4K/yr
- crumble topping mix3K/yr
Top crumble mix products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Morrisons Crumble Mix 227g
Morrisons£0.874.3★350 rev
Morrisons Apple Crumble 500g (Frozen)
Morrisons£2.714.3★489 rev
Aunt Bessies Golden Crumble Mix 400g Sweet Crunchy Crumble Pack of 8
Aunt Bessies£10.714.6★529 rev
Morrisons Family Apple Crumble 500G 1 x 500 g
Morrisons£3.894.4★423 rev
Morrisons Apple Crumble 2x135g
Morrisons£2.704.3★346 rev
Newest
by launch date
Doves Farm Crumble Mix 225g
Broadway candy£6.920 rev
Morrisons The Best Apple & BlackBerry Crumble 500g
Morrisons£4.3027 rev
Morrisons Rhubarb Crumble 533g
Morrisons£4.0712 rev
Ambrosia Custard Dessert Pots Creamy Traditional Ready-to-Eat Treat 4 Pots x 120 g (Pack of 1)
Ambrosia£2.8976 rev
Ellas Kitchen Organic Apple + Cinnamon Crumble 80g
Ella's Kitchen£2.4222 rev
Trending
90-day click momentumAmbrosia Custard Dessert Pots Creamy Traditional Ready-to-Eat Treat 4 Pots x 120 g (Pack of 1)
Ambrosia£2.894.8★
Doves Farm Crumble Mix 225g
Broadway candy£6.920.0★
Country Range Crumble Mix 3.5kg
Country Range£13.744.6★
Gluten Free Kitchen Apple Crumble Pudding 160g
--£2.614.0★
Morrisons Rhubarb Crumble 533g
Morrisons£4.074.7★
What buyers say about crumble mix
What buyers praise and complain about, mined from review topics.What buyers love
“Its delicious especially with melted cholate”
“My favourite pudding”
“Good value”
“Easy and convenient”
“Good quality product”
“Lovely and creamy”
“Decent size”
“The thing i can enjoy while being a diabetic”
“Lovely and creamy”
“REALLY NICE SERVES 2 WITH A NICE PORTION”
What buyers complain about
“Pastry too thin”
“very large”
“Small and dry”
Common questions
- Is crumble mix profitable to sell on Amazon United Kingdom?
- The niche generates £77K/yr across 19 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -22.6%. Flapen's verdict: Skip it (41/100).
- How competitive is the crumble mix niche?
- 8 brands and 40 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in crumble mix?
- Top complaints mined from reviews: Thickness, Size-Overall, Moist/Dry. The return rate is 0.0%.
- What does it cost to enter the crumble mix niche?
- Listings span £0.87–£16.47; the average listing price is £4.46 (sweet spot $15–$100). The average incumbent carries 454 reviews — the moat a new listing must climb.