How competitive is the Crumble Mix niche on Amazon United Kingdom?

8 brands and 40 sellers compete in Crumble Mix on Amazon United Kingdom. The top 5 Crumble Mix products take 67% of clicks and its top 5 brands hold 95% of demand.

What does it cost to enter the Crumble Mix niche?

Crumble Mix sells for £4.46 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £0.87–£16.47. The average incumbent carries 454 reviews — the moat a new listing must climb.

Crumble Mix

prices mostly outside the sweet spot ($0.87–$16.47) — Crumble Mix doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Crumble Mix profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Crumble Mix is a £77K/yr Amazon United Kingdom market (103K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 41/100.

Crumble Mix: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -22.6% over the last 90 days and 16.9% of searches end in a purchase.

£77K

revenue / yr

Units sold / yr20K

Search volume / yr-22.6%103K

Conversion rate16.9%

Avg price£4.46

Who owns the niche?

The top 5 brands hold 95% of demand, so 5% of the market is open.

open market share

Brands · sellers8 · 40

Top-5 product click share67%

Open market5%

Avg brand age58 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 19 products

Top Crumble Mix products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Morrisons Crumble Mix 227g

Price: £0.87
Rating: 4.3/5
Reviews: 350
Age: 12y ago

Morrisons Apple Crumble 500g (Frozen)

Price: £2.71
Rating: 4.3/5
Reviews: 489
Age: 9y ago

Aunt Bessies Golden Crumble Mix 400g Sweet Crunchy Crumble Pack of 8

Price: £10.71
Rating: 4.6/5
Reviews: 529
Age: 5y ago

Morrisons Family Apple Crumble 500G 1 x 500 g

Price: £3.89
Rating: 4.4/5
Reviews: 423
Age: 8y ago

Morrisons Apple Crumble 2x135g

Price: £2.70
Rating: 4.3/5
Reviews: 346
Age: 8y ago

Newest

by launch date

Doves Farm Crumble Mix 225g

Price: £6.92
Rating: 0.0/5
Reviews: 0
Age: 8mo ago

Morrisons The Best Apple & BlackBerry Crumble 500g

Price: £4.30
Rating: 4.4/5
Reviews: 27
Age: 1y ago

Morrisons Rhubarb Crumble 533g

Price: £4.07
Rating: 4.7/5
Reviews: 12
Age: 1y ago

Ambrosia Custard Dessert Pots Creamy Traditional Ready-to-Eat Treat 4 Pots x 120 g (Pack of 1)

Price: £2.89
Rating: 4.8/5
Reviews: 76
Age: 1y ago

Ellas Kitchen Organic Apple + Cinnamon Crumble 80g

Price: £2.42
Rating: 4.3/5
Reviews: 22
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

8 rising

Sellers

Top-5 brand share

95%

Top 20: 98%

Top-5 click share

67%

Top 20: 100%

Open market

Morrisons61%
Aunt Bessies27%
Ambrosia4%
--2%
Country Range2%
Chefs Larder2%
Open — no brand owns it (2 brands, 3%)

Crumble Mix demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume103KCVR16.9%Products19Brands8Top 5 Brands95%OOS Rate7.7%Rating4.4★Reviews454Avg BSR#138

Top Crumble Mix search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

apple crumble31K/yr -26.9%19.8% conv.
crumble mix37K/yr -8.6%17.1% conv.
crumble16K/yr -37.0%14.6% conv.
crumble mix topping11K/yr +3.5%9.3% conv.
crumble topping4K/yr -15.2%8.7% conv.
crumble topping mix3K/yr -70.7%6.4% conv.

What reviews say buyers love and hate about Crumble Mix

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews

Taste-Overall31%

“Its delicious especially with melted cholate”

Baking14%

“My favourite pudding”

Value For Money13%

“Good value”

Ease Of Use6%

“Easy and convenient”

Quality-Overall6%

“Good quality product”

What buyers complain about

83% of reviews

Thickness33%

“Pastry too thin”

Size-Overall33%

“very large”

Moist/Dry17%

“Small and dry”

Common Crumble Mix questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Crumble Mix 41/100 on Amazon United Kingdom — Skip it. The niche generates £77K/yr across 19 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -22.6% over the last 90 days.

Crumble Mix buyers on Amazon United Kingdom complain most about Thickness, Size-Overall, Moist/Dry, the themes mined from the niche's reviews. Its return rate is 0.0%.