Skip to content

Crispy Rolls

Fail

Shoppers spend only $38K a year here, so Crispy Rolls is a Fail.

Flapen Score
42
42 / 100
Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 46
Market size
£38K/yr37K searches / yr
90-day growth
-13.2%search demand this quarter
Competition
77%top-5 click share · 10 brands · 68 sellers

Flapen Score

Crispy Rolls against its category

The dotted line is the Grocery average. Past it, Crispy Rolls is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Crispy Rolls market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Crispy Rolls 37K times last year and spent an estimated £38K. The top 5 brands take 92% of clicks. Demand peaks in Sep. Flapen scores it 42 out of 100, a Fail.

01 · Demand

16.3% of searches ended in a purchase last week.

Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.3% of those searches ended in a purchase. Searches in the last 90 days moved -13.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £38K a year.

Searches, last 12 months
37K
Growth, 90 days vs prior 90
-13.2%
Conversion, latest week
16.3%
Market size, estimated
£38Ka year
Peak month
September2.1× the quietest month
Top search term
crispy rolls34K searches a year

02 · Price

A sale here is worth £6.32.

Listings sell for £6.32 on average, from £1.12 to £18.47. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £6.32 that is £2K to £3K a year per listing.

Average price
£6.32under the $15 to $100 sweet spot
Price range
£1.12–£18.47
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
£2K–£3K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

27% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 8.4% of listings are out of stock. The average listing ranks #599 within Chocolate Candy. It carries 520 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
27%
Prime listings
93%
Out of stock, average day
8.4%
Average rank
#599in Chocolate Candy
Average rating
4.21 starsAmazon United Kingdom average 4.36 stars
Average reviews
520per listing
Listings tracked
15

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top Crispy Rolls products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

£0£4K£8K£11K£15K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

10 rising

Sellers

68

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

6%

  • Milky Way55%
  • Bounty17%
  • Twix15%
  • McVitie's4%
  • Morrisons2%
  • D McGhee & Sons Limited2%
  • Open — no brand owns it (4 brands, 6%)

Demand

Crispy Rolls search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep · busiest ÷ quietest = 2.1×

Reviews and returns

What reviews say buyers love and hate about Crispy Rolls

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Advertised Vs Actual Product25%−0.18

Good product just misdescribed

NOT AS ADVERTISED AVOID

Not the same as they used to be

Taste-Overall25%−0.10

These dont actually taste like bounty at all

hardly any chockotae at all so they taste a

The second tub tasted awful looked like chocolate out of date

Quality-Overall11%−0.07

Not the best

Poor quality

Sweetness8%−0.06

The original bounty chocolate is way better these ones don't taste nice at all very sweet

Crispiness8%+0.75

These weren't crispy just very hard

Not crispy just solid

Love

Taste-Overall41%−0.10

crunch to make it delicious

Taste great

Good chocolate bars

Value For Money17%+2.53

Great value

Worth the money

worth every penny

Crispiness16%+0.75

crispy biscuit round it

They are delicious,crunchy,and tasty

Bounty crisp rolls are amazing

Freshness4%+0.36

Best eat fresh on the day

fresh & fairly priced

Fresh crusty roll on day of delivery to our home

Flavor3%+0.42

Great flavour

Great flavour and a simple snack

FAQ

Common Crispy Rolls questions

Answered from the same tracked data.