How competitive is the Crispy Rolls niche on Amazon United Kingdom?

10 brands and 68 sellers compete in Crispy Rolls on Amazon United Kingdom. The top 5 Crispy Rolls products take 77% of clicks and its top 5 brands hold 92% of demand.

What do buyers complain about in Crispy Rolls?

Crispy Rolls buyers on Amazon United Kingdom complain most about Advertised Vs Actual Product, Taste-Overall, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Crispy Rolls niche?

Crispy Rolls sells for £6.32 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.12–£18.47. The average incumbent carries 520 reviews — the moat a new listing must climb.

Crispy Rolls

a small market ($38K/yr) — Crispy Rolls doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Crispy Rolls profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Crispy Rolls is a £38K/yr Amazon United Kingdom market (37K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Sep. Verdict: Skip it — 42/100.

Crispy Rolls: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -13.2% over the last 90 days and 16.3% of searches end in a purchase.

£38K

revenue / yr

Units sold / yr4K

Search volume / yr-13.2%37K

Conversion rate16.3%

Avg price£6.32

Who owns the niche?

The top 5 brands hold 92% of demand, so 8% of the market is open.

open market share

Brands · sellers10 · 68

Top-5 product click share77%

Open market8%

Avg brand age57 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 15 products

Top Crispy Rolls products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

MILKY WAY Crispy Rolls Milk Chocolate Biscuit Snack bar Single 22.5 g (1 x 24 Bars)

Price: £11.70
Rating: 4.2/5
Reviews: 128
Age: 8y ago

Milky Way Crispy Rolls Milk Chocolate Biscuit Snack Bar Multipack 5 x 22.5g

Price: £1.87
Rating: 4.5/5
Reviews: 95
Age: 1y ago

Bounty Crispy Rolls Milk Chocolate Coconut Biscuit Snack Bar Multipack 5 x 23.4g

Price: £1.61
Rating: 4.4/5
Reviews: 102
Age: 1y ago

Milky Way Crispy Rolls 25 g (Pack of 24)

Price: £13.65
Rating: 4.5/5
Reviews: 5,482
Age: 16y ago

Twix Crispy Rolls Milk Chocolate Caramel and Biscuit Snack Bar Multipack 5 x 22.5g

Price: £1.85
Rating: 3.9/5
Reviews: 30
Age: 1y ago

Newest

by launch date

BML 5 x 22.5g Chocolate Crispy Wafer Rolls Cream Filled Crispy Wafer Sticks Crunchy Chocolate Snack Multipack Sweet Treat for Sharing Lunchboxes Desserts

Price: £4.57
Rating: 0.0/5
Reviews: 0
Age: 4mo ago

Crispy Wafer Rolls with Vanilla Cream Filling Bundle Pack of 2 Light Crunchy Wafer Stick Snacks Individually Wrapped Includes Thank You Card

Price: £9.89
Rating: 0.0/5
Reviews: 0
Age: 4mo ago

McVities Wafer Rolls with Hazelnut Cream Filling 170 g (Pack of 1)

Price: £1.47
Rating: 3.4/5
Reviews: 5
Age: 6mo ago

Bounty Crispy Rolls Milk Chocolate Coconut Biscuit Snack Bar Multipack 5 x 23.4g

Price: £1.61
Rating: 4.4/5
Reviews: 102
Age: 1y ago

Milky Way Crispy Rolls Milk Chocolate Biscuit Snack Bar Multipack 5 x 22.5g

Price: £1.87
Rating: 4.5/5
Reviews: 95
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

10 rising

Sellers

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

Milky Way55%
Bounty17%
Twix15%
McVitie's4%
Morrisons2%
D McGhee & Sons Limited2%
Open — no brand owns it (4 brands, 6%)

Crispy Rolls demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume37KCVR16.3%Products15Brands10Top 5 Brands92%OOS Rate8.4%Rating4.2★Reviews520Avg BSR#599

Peak months: Sep · busiest ÷ quietest = 2.1×

What reviews say buyers love and hate about Crispy Rolls

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews

Taste-Overall41%

“crunch to make it delicious”

Value For Money17%

“Great value”

Crispiness16%

“crispy biscuit round it”

Freshness4%

“Best eat fresh on the day”

Flavor3%

“Great flavour”

What buyers complain about

87% of reviews

Advertised Vs Actual Product25%

“Good product just misdescribed”

Taste-Overall25%

“These dont actually taste like bounty at all”

Quality-Overall11%

“Not the best”

Sweetness8%

“The original bounty chocolate is way better these ones don't taste nice at all very sweet”

Crispiness8%

“These weren't crispy just very hard”

Common Crispy Rolls questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Crispy Rolls 42/100 on Amazon United Kingdom — Skip it. The niche generates £38K/yr across 15 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved -13.2% over the last 90 days.