Crispy Rolls
FailShoppers spend an estimated $38K a year here, so Crispy Rolls is a Fail.
- Flapen Score
- 42 / 100Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 4642
- Market size
- £38K/yr37K searches / yr
- 90-day growth
- -13.2%search demand this quarter
- Competition
- 77%top-5 click share · 10 brands · 68 sellers
Flapen Score
Crispy Rolls against its category
The dotted line is the Grocery average. Past it, Crispy Rolls is stronger. Inside it, weaker.
Market
The Crispy Rolls market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Crispy Rolls 37K times last year and spent an estimated £38K. The top 5 brands take 92% of clicks. Demand peaks in Sep. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 16.3% of those searches ended in a purchase.
Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 16.3% of those searches ended in a purchase. Searches in the last 90 days moved -13.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £38K a year.
- Searches, last 12 months
- 37K
- Growth, 90 days vs prior 90
- -13.2%
- Conversion, latest week
- 16.3%
- Market size, estimated
- £38Ka year
- Peak month
- September2.1× the quietest month
- Top search term
- crispy rolls34K searches a year
02 · Price
A sale here is worth £6.32.
Listings sell for £6.32 on average, from £1.12 to £18.47. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £6.32 that is £2K to £3K a year per listing.
- Average price
- £6.32under the $15 to $100 sweet spot
- Price range
- £1.12–£18.47
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£3K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
27% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 8.4% of listings are out of stock. The average listing ranks #599 within Chocolate Candy. It carries 520 reviews at 4.21 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 27%
- Prime listings
- 93%
- Out of stock, average day
- 8.4%
- Average rank
- #599in Chocolate Candy
- Average rating
- 4.21 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 520per listing
- Listings tracked
- 15
04 · Newcomers
0 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top Crispy Rolls products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
MILKY WAY Crispy Rolls Milk Chocolate Biscuit Snack bar Single 22.5 g (1 x 24 Bars)
- Price
- £11.70
- Rating
- 4.2/5
- Reviews
- 128
- Age
- 8y ago

Milky Way Crispy Rolls Milk Chocolate Biscuit Snack Bar Multipack 5 x 22.5g
- Price
- £1.87
- Rating
- 4.5/5
- Reviews
- 95
- Age
- 1y ago

Bounty Crispy Rolls Milk Chocolate Coconut Biscuit Snack Bar Multipack 5 x 23.4g
- Price
- £1.61
- Rating
- 4.4/5
- Reviews
- 102
- Age
- 1y ago

Milky Way Crispy Rolls 25 g (Pack of 24)
- Price
- £13.65
- Rating
- 4.5/5
- Reviews
- 5,482
- Age
- 16y ago

Twix Crispy Rolls Milk Chocolate Caramel and Biscuit Snack Bar Multipack 5 x 22.5g
- Price
- £1.85
- Rating
- 3.9/5
- Reviews
- 30
- Age
- 1y ago
Trending
estimated 90-day click momentum
McVities Wafer Rolls with Hazelnut Cream Filling 170 g (Pack of 1)
- Price
- £1.47
- Rating
- 3.4/5
- Reviews
- 5
- Age
- 6mo ago

Crispy Wafer Rolls with Vanilla Cream Filling Bundle Pack of 2 Light Crunchy Wafer Stick Snacks Individually Wrapped Includes Thank You Card
- Price
- £9.89
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

BML 5 x 22.5g Chocolate Crispy Wafer Rolls Cream Filled Crispy Wafer Sticks Crunchy Chocolate Snack Multipack Sweet Treat for Sharing Lunchboxes Desserts
- Price
- £4.57
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

McGhees Pre Packed Rolls 6 x 50g
- Price
- £1.35
- Rating
- 4.4/5
- Reviews
- 247
- Age
- 5y ago

Milky Way Milk Chocolate Crispy Rolls Snack Bar Mulitpack 6 x 22.5g Bars
- Price
- £1.63
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 8y ago
Newest
by launch date
BML 5 x 22.5g Chocolate Crispy Wafer Rolls Cream Filled Crispy Wafer Sticks Crunchy Chocolate Snack Multipack Sweet Treat for Sharing Lunchboxes Desserts
- Price
- £4.57
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

Crispy Wafer Rolls with Vanilla Cream Filling Bundle Pack of 2 Light Crunchy Wafer Stick Snacks Individually Wrapped Includes Thank You Card
- Price
- £9.89
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

McVities Wafer Rolls with Hazelnut Cream Filling 170 g (Pack of 1)
- Price
- £1.47
- Rating
- 3.4/5
- Reviews
- 5
- Age
- 6mo ago

Bounty Crispy Rolls Milk Chocolate Coconut Biscuit Snack Bar Multipack 5 x 23.4g
- Price
- £1.61
- Rating
- 4.4/5
- Reviews
- 102
- Age
- 1y ago

Milky Way Crispy Rolls Milk Chocolate Biscuit Snack Bar Multipack 5 x 22.5g
- Price
- £1.87
- Rating
- 4.5/5
- Reviews
- 95
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 77% of clicks. A locked shelf that new listings rarely crack.
Brands
10 rising
Sellers
68
Est. top-5 brand share
92%
Top 20: 100%
Est. top-5 click share
77%
Top 20: 100%
Open market
6%
- Milky Way55%
- Bounty17%
- Twix15%
- McVitie's4%
- Morrisons2%
- D McGhee & Sons Limited2%
- Open — no brand owns it (4 brands, 6%)
Demand
Crispy Rolls search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep · busiest ÷ quietest = 2.1×
Reviews and returns
What reviews say buyers love and hate about Crispy Rolls
We read the reviews and the return reasons for every product selling here.
“Good product just misdescribed”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Crispy Rolls questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









