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Crispy Rolls

Fail

Shoppers spend an estimated $38K a year here, so Crispy Rolls is a Fail.

Flapen Score
42
42 / 100
Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 46
Market size
£38K/yr37K searches / yr
90-day growth
-13.2%search demand this quarter
Competition
77%top-5 click share · 10 brands · 68 sellers

Flapen Score

Crispy Rolls against its category

The dotted line is the Grocery average. Past it, Crispy Rolls is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Crispy Rolls market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Crispy Rolls 37K times last year and spent an estimated £38K. The top 5 brands take 92% of clicks. Demand peaks in Sep. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 16.3% of those searches ended in a purchase.

Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 16.3% of those searches ended in a purchase. Searches in the last 90 days moved -13.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £38K a year.

Searches, last 12 months
37K
Growth, 90 days vs prior 90
-13.2%
Conversion, latest week
16.3%
Market size, estimated
£38Ka year
Peak month
September2.1× the quietest month
Top search term
crispy rolls34K searches a year

02 · Price

A sale here is worth £6.32.

Listings sell for £6.32 on average, from £1.12 to £18.47. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £6.32 that is £2K to £3K a year per listing.

Average price
£6.32under the $15 to $100 sweet spot
Price range
£1.12–£18.47
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
£2K–£3K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

27% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 8.4% of listings are out of stock. The average listing ranks #599 within Chocolate Candy. It carries 520 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
27%
Prime listings
93%
Out of stock, average day
8.4%
Average rank
#599in Chocolate Candy
Average rating
4.21 starsAmazon United Kingdom average 4.36 stars
Average reviews
520per listing
Listings tracked
15

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top Crispy Rolls products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 77% of clicks. A locked shelf that new listings rarely crack.

£0£4K£8K£11K£15K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

10 rising

Sellers

68

Est. top-5 brand share

92%

Top 20: 100%

Est. top-5 click share

77%

Top 20: 100%

Open market

6%

  • Milky Way55%
  • Bounty17%
  • Twix15%
  • McVitie's4%
  • Morrisons2%
  • D McGhee & Sons Limited2%
  • Open — no brand owns it (4 brands, 6%)

Demand

Crispy Rolls search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep · busiest ÷ quietest = 2.1×

Reviews and returns

What reviews say buyers love and hate about Crispy Rolls

We read the reviews and the return reasons for every product selling here.

41%of positive reviews mention “Taste-Overall”
25%of negative reviews mention “Advertised Vs Actual Product”
<0.1%of orders come back, a rate Amazon rounds to zero
“Good product just misdescribed”
A buyer, on “Advertised Vs Actual Product”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Crispy Rolls questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data