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Crispy Chilli Oil

Crispy Chilli Oil shows low returns (0.0%), but soft demand (-35.9% this quarter) keeps it on the watch list.

Flapen Score

53
Worth a look
Market size 54Growth 7Conversion 95Competition 59Returns 100Price range 13Avg price 22Brand share 58Review moat 71Quality gap 47
This niche Category average

Is Crispy Chilli Oil profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Crispy Chilli Oil is a £365K/yr Amazon United Kingdom market (372K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Jan–Feb–Mar. Verdict: Worth a look — 53/100.

Crispy Chilli Oil: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -35.9% over the last 90 days and 12.1% of searches end in a purchase.

£365K

revenue / yr

Units sold / yr50K
Search volume / yr-35.9%372K
Conversion rate12.1%
Avg price£8.10

Who owns the niche?

The top 5 brands hold 71% of demand, so 30% of the market is open.

30%

open market share

Brands · sellers15 · 75
Top-5 product click share49%
Open market30%
Avg brand age57 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 26 products

Sponsored placement85%
New entrants (1y)9· 3 succeeded
Avg rating4.5★
Avg reviews654

Top Crispy Chilli Oil products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

£0£15K£29K£44K£58K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

15 rising

Sellers

75

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

49%

Top 20: 93%

Open market

23%

  • LAO GAN MA38%
  • Zen Group10%
  • EDE Group8%
  • WaNaHong8%
  • Blissify7%
  • Woolf's Kitchen7%

Crispy Chilli Oil demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume372KCVR12.1%Products26Brands15Top 5 Brands71%OOS Rate5.9%Rating4.5★Reviews654Avg BSR#201
10K6KSpike '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 2.2×

Top Crispy Chilli Oil search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • crispy chilli oil115K/yr
  • chilli crisp69K/yr
  • laoganma crispy chilli oil39K/yr
  • crispy chili oil10K/yr
  • chili crisp20K/yr
  • chilli crunch16K/yr
  • lao gan ma21K/yr
  • lao gan ma crispy chilli oil16K/yr
  • chilli crisp oil15K/yr
  • crispy chilli10K/yr

What reviews say buyers love and hate about Crispy Chilli Oil

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews
Taste-Overall32%

Absolutely delicious

Spiciness16%

Nice and spicy

Crispiness11%

Good crunch

Quality-Overall10%

Nice jar, nice product

Flavor10%

It adds an incredible depth of flavour

What buyers complain about

65% of reviews
Spiciness15%

not as spicy as I expected

Taste-Overall13%

Didn't like the taste

Oily/Greasy11%

The jar was all greasy because oil was leaking out

Value For Money8%

I can not believe the seller has DOUBLED the price

Flavor4%

is not the original flavor

Common Crispy Chilli Oil questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Crispy Chilli Oil 53/100 on Amazon United Kingdom — Worth a look. The niche generates £365K/yr across 26 tracked products. 3 of 9 products launched in the last 360 days are still selling. Search demand moved -35.9% over the last 90 days.
Search demand for Crispy Chilli Oil on Amazon United Kingdom peaks in Jan–Feb–Mar, where the busiest month runs 2.2× the quietest.