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Crispy Chilli Oil

Maybe

Returns run at only 0.0% of orders. But demand is soft, at -35.9% this quarter, so Crispy Chilli Oil is a Maybe.

Flapen Score
53
53 / 100
Top 20% of 2,976 Grocery niches · +7 vs the category median of 46
Market size
£365K/yr372K searches / yr
90-day growth
-35.9%search demand this quarter
Competition
49%top-5 click share · 15 brands · 75 sellers

Flapen Score

Crispy Chilli Oil against its category

The dotted line is the Grocery average. Past it, Crispy Chilli Oil is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Crispy Chilli Oil market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Crispy Chilli Oil 372K times last year and spent an estimated £365K. The top 5 brands take 71% of clicks. Demand peaks in Jan–Feb–Mar. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

12.1% of searches ended in a purchase last week.

Shoppers searched for this 372K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.1% of those searches ended in a purchase. Searches in the last 90 days moved -35.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £365K a year.

Searches, last 12 months
372K
Growth, 90 days vs prior 90
-35.9%
Conversion, latest week
12.1%
Market size, estimated
£365Ka year
Peak month
February2.2× the quietest month
Top search term
crispy chilli oil115K searches a year

02 · Price

A sale here is worth £8.10.

Listings sell for £8.10 on average, from £2.42 to £16.84. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At £8.10 that is £12K to £16K a year per listing.

Average price
£8.10under the $15 to $100 sweet spot
Price range
£2.42–£16.84
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
1,500–2,000
Revenue per listing a year
£12K–£16K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 62% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #201 within Condiments & Sauces. It carries 654 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
62%
Out of stock, average day
5.9%
Average rank
#201in Condiments & Sauces
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
654per listing
Listings tracked
26

04 · Newcomers

Amazon counts 3 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
3Amazon's first-year sales bar
Average brand age
57 months

Products

Top Crispy Chilli Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£15K£29K£44K£58K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

15 rising

Sellers

75

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

49%

Top 20: 93%

Open market

23%

  • LAO GAN MA38%
  • Zen Group10%
  • EDE Group8%
  • WaNaHong8%
  • Blissify7%
  • Woolf's Kitchen7%

Demand

Crispy Chilli Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 2.2×

Search terms

Top Crispy Chilli Oil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • crispy chilli oil115K/yr
  • chilli crisp69K/yr
  • laoganma crispy chilli oil39K/yr
  • crispy chili oil10K/yr
  • chili crisp20K/yr
  • chilli crunch16K/yr
  • lao gan ma21K/yr
  • lao gan ma crispy chilli oil16K/yr
  • chilli crisp oil15K/yr
  • crispy chilli10K/yr

Reviews and returns

What reviews say buyers love and hate about Crispy Chilli Oil

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Spiciness15%+0.83

not as spicy as I expected

A little spicy crunch

Not spicy

Taste-Overall13%+1.11

Didn't like the taste

has a weird taste

The taste is different

Oily/Greasy11%−0.19

The jar was all greasy because oil was leaking out

the overall flavour is a bland oil

completely soaked in oil

Value For Money8%−0.03

I can not believe the seller has DOUBLED the price

it was super expensive for what it was

Also think its quite overpriced

Flavor4%+0.59

is not the original flavor

The flavour is a little bland

This is not the flavor I had in mind

Love

Taste-Overall32%+1.11

Absolutely delicious

this sauce makes everything so delicious

Delicious recipe

Spiciness16%+0.83

Nice and spicy

It has such a good spicy profile

Its not overly spicy

Crispiness11%+1.08

Good crunch

really nice crunch

subtle crunch

Quality-Overall10%+0.14

Nice jar, nice product

Excellent Product

good quality

Flavor10%+0.59

It adds an incredible depth of flavour

This brand offers a fantastic variety of flavours

Best flavour

FAQ

Common Crispy Chilli Oil questions

Answered from the same tracked data.