Is crispy chilli oil profitable to sell on Amazon United Kingdom?

The niche generates £365K/yr across 26 tracked products. 3 of 9 products launched in the last 360 days are still selling. 90-day search growth is -35.9%. Flapen's verdict: Worth a look (53/100).

How competitive is the crispy chilli oil niche?

15 brands and 75 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 71% of demand.

What do buyers complain about in crispy chilli oil?

Top complaints mined from reviews: Spiciness, Taste-Overall, Oily/Greasy. The return rate is 0.0%.

When does demand for crispy chilli oil peak?

Demand peaks in Jan–Feb–Mar; the busiest month runs 2.2× the quietest.

What does it cost to enter the crispy chilli oil niche?

Listings span £2.42–£16.84; the average listing price is £8.10 (sweet spot $15–$100). The average incumbent carries 654 reviews — the moat a new listing must climb.

crispy chilli oil

Worth a look

Shows low returns (0.0%), but soft demand (-35.9% this quarter) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible12.1%

search→purchase rate — share of searches ending in a sale

Review moat

Good653.58

avg incumbent reviews — the moat a new listing must climb

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Market size

Good£365K

£365K/yr · 372K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Bad£8.10

avg listing price — sweet spot $15–$100

Price range

Bad£2.42–£16.84

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-35.9%

90-day search growth — must beat 0% to launch

Signals Out of Stock

According to Flapen's Amazon United Kingdom niche tracking, crispy chilli oil is a £365K/yr Amazon United Kingdom market (372K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Jan–Feb–Mar. Verdict: Worth a look — 53/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

crispy chilli oil market data

Units sold / yr: 40K–50K; avg 1,500–2,000/product
Revenue / yr: £324K–£405K; units × avg price
Conversion rate: 12.1%
Avg BSR: #201
Page quality: 0%
Prime: 62%
Sponsored: 85%
Out of stock: 5.9%
Avg brand age: 57 months
Avg seller age: 172 days

Competition & brand share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 rising

Sellers

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

49%

Top 20: 93%

Open market

23%

LAO GAN MA38%
Zen Group10%
EDE Group8%
WaNaHong8%
Blissify7%
Woolf's Kitchen7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -35.9% search growth over the last 90 days.

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 2.2×

Open Trend

Top crispy chilli oil search terms

crispy chilli oil115K/yr -49.3%13.3% conv.
chilli crisp69K/yr -23.6%10.9% conv.
laoganma crispy chilli oil39K/yr -39.3%17.2% conv.
crispy chili oil10K/yr +113.1%12.8% conv.
chili crisp20K/yr -16.3%10.2% conv.
chilli crunch16K/yr -22.9%5.8% conv.
lao gan ma21K/yr -42.2%9.3% conv.
lao gan ma crispy chilli oil16K/yr -36.4%13.8% conv.
chilli crisp oil15K/yr -51.6%10.0% conv.
crispy chilli10K/yr -33.1%11.9% conv.

All search terms

Top crispy chilli oil products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Laoganma Crispy Chilli in Oil 210g (Pack of 3)

LAO GAN MA£8.974.5★812 rev

Laogan ma Crispy Chilli in Oil 670g

LAO GAN MA£11.154.6★1,520 rev

Crispy Chilli Oil 210g Spicy Chilli Crisp Hot Sauce Jar - Savoury Crunchy Texture | Authentic Chinese Umami Condiment for Noodles Rice Stir-Fries and dips

Zen Group£6.414.5★41 rev

WaNaHong Laoganma Crispy Chilli in Oil (Pack of 4)

WaNaHong£12.124.6★484 rev

Blissify - Lao gań ma Crispy Chilli Oil 210g Each (Pack of 3) Famous Chinese Spicy Chilli Oil for Cooking Dipping and Topping

Blissify£8.894.0★18 rev

Newest

by launch date

Laoganma Crispy Chilli Oil 3 Pack (210g Each) Chinese Chilli Oil with Crunchy Texture and Premium Ingredients for Cooking Dipping and Topping

EDE Group£8.940 rev

3w ago

Laoganma Crispy Chilli Oil 1 Pack (210g Each) Chinese Chilli Oil with Crunchy Texture and Premium Ingredients for Cooking Dipping and Topping

EDE Group£5.5188 rev

1mo ago

Lao Gan Ma Crispy Chilli Oil 210g (Pack of 2) Spicy Chilli Oil with Crispy Soybeans | Authentic Chinese Chilli Sauce | Perfect for Noodles Rice & Dumplings | Crispy Texture with Soybeans

LAO GAN MA£7.5811 rev

3mo ago

Lao Gan Ma Crispy Chilli Oil 210g Spicy Chilli Oil with Crispy Soybeans | Authentic Chinese Chilli Sauce | Perfect for Noodles Rice & Dumplings | Crispy Texture with Soybeans

LAO GAN MA£5.564 rev

3mo ago

Crispy Chilli Oil 210g Spicy Chilli Crisp Hot Sauce Jar - Savoury Crunchy Texture | Authentic Chinese Umami Condiment for Noodles Rice Stir-Fries and dips

Zen Group£6.4141 rev

5mo ago

What buyers say about crispy chilli oil

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall32%

“Absolutely delicious”

Spiciness16%

“Nice and spicy”

Crispiness11%

“Good crunch”

Quality-Overall10%

“Nice jar, nice product”

Flavor10%

“It adds an incredible depth of flavour”

Value For Money5%

“Reasonably priced”

Texture/Consistency-Overall1%

“a lovely crunchy texture to almost any dish”

Cooking Instructions1%

“so it benefits from a quick stir before use”

Nutritional Content1%

“Great addition to all food types”

Sweetness1%

“Perfect blend of savoury, sweet, salty and spicy”

What buyers complain about

Spiciness15%

“not as spicy as I expected”

Taste-Overall13%

“Didn't like the taste”

Oily/Greasy11%

“The jar was all greasy because oil was leaking out”

Value For Money8%

“I can not believe the seller has DOUBLED the price”

Flavor4%

“is not the original flavor”

Moist/Dry4%

“This was so dry”

Advertised Vs Actual Product3%

“The photos do not do it justice for what an oily”

Crispiness2%

“lacking in crunch”

Stale/Rotten/Spoiled2%

“Smashed jar”

Quality-Overall2%

“I highly doubt it will be in good quality in more than a year”

Common questions

Is crispy chilli oil profitable to sell on Amazon United Kingdom?: The niche generates £365K/yr across 26 tracked products. 3 of 9 products launched in the last 360 days are still selling. 90-day search growth is -35.9%. Flapen's verdict: Worth a look (53/100).
How competitive is the crispy chilli oil niche?: 15 brands and 75 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 71% of demand.
What do buyers complain about in crispy chilli oil?: Top complaints mined from reviews: Spiciness, Taste-Overall, Oily/Greasy. The return rate is 0.0%.
When does demand for crispy chilli oil peak?: Demand peaks in Jan–Feb–Mar; the busiest month runs 2.2× the quietest.
What does it cost to enter the crispy chilli oil niche?: Listings span £2.42–£16.84; the average listing price is £8.10 (sweet spot $15–$100). The average incumbent carries 654 reviews — the moat a new listing must climb.