Crisps

Shoppers searched for this 6.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.1% of those searches ended in a purchase. Searches in the last 90 days moved +2.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.8M a year.

Searches, last 12 months

6.4M

Growth, 90 days vs prior 90

+2.9%

Conversion, latest week

17.1%

Market size, estimated

£2.8Ma year

Peak month

November1.2× the quietest month

Top search term

crisps4.0M searches a year

Listings sell for £2.56 on average, from £1.03 to £15.08. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 25,000 to 30,000 of them. At £2.56 that is £64K to £77K a year per listing.

Average price

£2.56under the $15 to $100 sweet spot

Price range

£1.03–£15.08

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

1,000,000 or moreAmazon's top range

Units per listing a year

25,000–30,000

Revenue per listing a year

£64K–£77K

Returns

0.0%of orders · Amazon United Kingdom median 0.6%

10% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #123 within Snack Foods. It carries 1,880 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings

10%

Prime listings

100%

Out of stock, average day

0.2%

Average rank

#123in Snack Foods

Average rating

4.65 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,880per listing

Listings tracked

30

The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

52 months