How competitive is the Crisps niche on Amazon United Kingdom?

13 brands and 96 sellers compete in Crisps on Amazon United Kingdom. The top 5 Crisps products take 48% of clicks and its top 5 brands hold 86% of demand.

What do buyers complain about in Crisps?

Crisps buyers on Amazon United Kingdom complain most about Crispiness, Stale/Rotten/Spoiled, Taste-Overall, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Crisps niche?

Crisps sells for £2.56 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.03–£15.08. The average incumbent carries 1,880 reviews — the moat a new listing must climb.

Crisps

Crisps clears our launch bar: a $2.8M/yr market growing +2.9% this quarter with returns at 0.0%.

Flapen Score

Launch it

This niche Category average

Is Crisps profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Crisps is a £2.8M/yr Amazon United Kingdom market (6.4M searches/yr). The top 5 brands hold 86% of demand. Verdict: Launch it — 56/100.

Crisps: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Yes. Search demand moved +2.9% over the last 90 days and 17.1% of searches end in a purchase.

£2.8M

revenue / yr

Units sold / yr1.0M

Search volume / yr+2.9%6.4M

Conversion rate17.1%

Avg price£2.56

Who owns the niche?

The top 5 brands hold 86% of demand, so 14% of the market is open.

14%

open market share

Brands · sellers13 · 96

Top-5 product click share48%

Open market14%

Avg brand age52 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 30 products

Top Crisps products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Walkers Classic Variety Multipack Crisps Box 20x25 g

Price: £3.23
Rating: 4.6/5
Reviews: 7,730
Age: 3y ago

Walkers Meaty Variety Multipack Crisps Box 20x25g Red

Price: £3.27
Rating: 4.7/5
Reviews: 4,855
Age: 3y ago

Walkers Wotsits Really Cheesy Multipack Snacks Crisps 12x16.5g

Price: £2.64
Rating: 4.7/5
Reviews: 3,543
Age: 10y ago

Walkers Quavers Cheese Multipack Snacks Crisps 12x16g

Price: £2.76
Rating: 4.7/5
Reviews: 3,622
Age: 18y ago

McCoys Flame Grilled Steak Flavour Ridge Cut Potato Crisps 6 x 25g 701288

Price: £1.65
Rating: 4.6/5
Reviews: 2,160
Age: 7y ago

Newest

by launch date

Kandy Collection Sold by - Giant Crisps Multipack Snack Box - Pack of 66 x 25g Assorted Classic Walkers Crisps Bulk Buy. Multipack Crisps Potato Snacks

Price: £15.08
Rating: 4.8/5
Reviews: 83
Age: 1y ago

Walkers Favourites Mix Multipack Snacks Crisps 18 Pack

Price: £4.17
Rating: 4.5/5
Reviews: 131
Age: 1y ago

Chipsticks Salt & Vinegar Multipack Crisps 6 x 17g

Price: £1.11
Rating: 4.7/5
Reviews: 581
Age: 2y ago

Cheetos Puffs Sweet and Spicy Flamin Hot Multipack Crisps 6x13g

Price: £1.04
Rating: 4.6/5
Reviews: 640
Age: 2y ago

Walkers Classic Variety Multipack Crisps Box 20x25 g

Price: £3.23
Rating: 4.6/5
Reviews: 7,730
Age: 3y ago

Competition: brands, sellers & click share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

48%

Top 20: 88%

Open market

11%

Walkers69%
McCoys7%
JACOB'S4%
Pom Bear4%
Cheetos3%
Smiths3%
Open — no brand owns it (7 brands, 11%)

Crisps demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume6.4MCVR17.1%Products30Brands13Top 5 Brands86%OOS Rate0.2%Rating4.7★Reviews1,880Avg BSR#123

No pronounced peak months · busiest ÷ quietest = 1.2×

Top Crisps search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

crisps4.0M/yr -1.3%9.0% conv.
crisps multipack990K/yr +10.1%14.3% conv.
walkers crisps470K/yr +18.8%7.8% conv.
crisp293K/yr +0.3%9.1% conv.
walkers221K/yr +17.1%5.7% conv.
multipack crisps179K/yr +0.9%11.7% conv.
multi pack crisps43K/yr +1.6%9.3% conv.
multipack47K/yr +0.4%1.4% conv.
crisps and snacks18K/yr -8.9%3.6% conv.
crisp and snacks14K/yr +2.4%1.9% conv.

What reviews say buyers love and hate about Crisps

What buyers mention most, as a share of all reviews.

What buyers love

94% of reviews

Crispiness27%

“Lovely crunchy the best”

Value For Money25%

“Good value for money”

Taste-Overall20%

“Great taste”

Quality-Overall7%

“great quality came in good condition”

Flavor6%

“rich flavour balance”

What buyers complain about

72% of reviews

Crispiness13%

“Poor quality crisps were open”

Stale/Rotten/Spoiled12%

“Not Fresh”

Taste-Overall11%

“Lack of taste”

Value For Money10%

“wasted money”

Salt Content7%

“To salty”

Crisps return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Crispiness

100%

Common Crisps questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Crisps 56/100 on Amazon United Kingdom — Launch it. The niche generates £2.8M/yr across 30 tracked products. Search demand moved +2.9% over the last 90 days.