crisps
Launch itA $2.8M/yr market growing +2.9% this quarter with returns at 0.0% — clears our launch bar.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible17.1%search→purchase rate — share of searches ending in a sale
Market size
Incredible£2.8M£2.8M/yr · 6.4M searches
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,879.7avg incumbent reviews — the moat a new listing must climb
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Growth
Okay+2.9%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad£2.56avg listing price — sweet spot $15–$100
Price range
Bad£1.03–£15.08cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, crisps is a £2.8M/yr Amazon United Kingdom market (6.4M searches/yr). The top 5 brands hold 86% of demand. Verdict: Launch it — 56/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
crisps market data
- Units sold / yr
- 1.0M–1.0M
- avg 25,000–30,000/product
- Revenue / yr
- £2.6M–£2.6M
- units × avg price
- Conversion rate
- 17.1%
- Avg BSR
- #123
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 10%
- Out of stock
- 0.2%
- Avg brand age
- 52 months
- Avg seller age
- 164 days
Competition & brand share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
96
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
48%
Top 20: 88%
Open market
11%
- Walkers69%
- McCoys7%
- JACOB'S4%
- Pom Bear4%
- Cheetos3%
- Smiths3%
- Open — no brand owns it (7 brands, 11%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +2.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Top crisps search terms
- crisps4.0M/yr
- crisps multipack990K/yr
- walkers crisps470K/yr
- crisp293K/yr
- walkers221K/yr
- multipack crisps179K/yr
- multi pack crisps43K/yr
- multipack47K/yr
- crisps and snacks18K/yr
- crisp and snacks14K/yr
Top crisps products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Walkers Classic Variety Multipack Crisps Box 20x25 g
Walkers£3.234.6★7,730 rev
Walkers Meaty Variety Multipack Crisps Box 20x25g Red
Walkers£3.274.7★4,855 rev
Walkers Wotsits Really Cheesy Multipack Snacks Crisps 12x16.5g
Walkers£2.644.7★3,543 rev
Walkers Quavers Cheese Multipack Snacks Crisps 12x16g
Walkers£2.764.7★3,622 rev
McCoys Flame Grilled Steak Flavour Ridge Cut Potato Crisps 6 x 25g 701288
McCoys£1.654.6★2,160 rev
Newest
by launch date
Kandy Collection Sold by - Giant Crisps Multipack Snack Box - Pack of 66 x 25g Assorted Classic Walkers Crisps Bulk Buy. Multipack Crisps Potato Snacks
Kandy Collection£15.0883 rev
Walkers Favourites Mix Multipack Snacks Crisps 18 Pack
Walkers£4.17131 rev
Chipsticks Salt & Vinegar Multipack Crisps 6 x 17g
Smiths£1.11581 rev
Cheetos Puffs Sweet and Spicy Flamin Hot Multipack Crisps 6x13g
Cheetos£1.04640 rev
Walkers Classic Variety Multipack Crisps Box 20x25 g
Walkers£3.237,730 rev
Trending
90-day click momentumKandy Collection Sold by - Giant Crisps Multipack Snack Box - Pack of 66 x 25g Assorted Classic Walkers Crisps Bulk Buy. Multipack Crisps Potato Snacks
Kandy Collection£15.084.8★
Walkers Wotsits Really Cheesy Multipack Snacks Crisps 12x16.5g
Walkers£2.644.7★
Walkers Ready Salted Multipack Crisps 6 x 25 g
Walkers£2.094.7★
Walkers Favourites Mix Multipack Snacks Crisps 18 Pack
Walkers£4.174.5★
Walkers Squares Flavour Potato Snacks 12 x 22g
Walkers£2.724.6★
What buyers say about crisps
What buyers praise and complain about, mined from review topics.What buyers love
“Lovely crunchy the best”
“Good value for money”
“Great taste”
“great quality came in good condition”
“rich flavour balance”
“They arrived fresh”
“Exactly what I wanted”
“a perfect taste of salt”
“Generous pack for snack essentials”
“Easy and convenient”
What buyers complain about
“Poor quality crisps were open”
“Not Fresh”
“Lack of taste”
“wasted money”
“To salty”
“they could be plain for all the flavour they have to them”
“Sorry both packs were poor quality examples”
“a little small”
“Stale and hard”
“some dried out not impressed do not reccomend”
Top return reasons
Common questions
- Is crisps profitable to sell on Amazon United Kingdom?
- The niche generates £2.8M/yr across 30 tracked products. 90-day search growth is +2.9%. Flapen's verdict: Launch it (56/100).
- How competitive is the crisps niche?
- 13 brands and 96 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in crisps?
- Top complaints mined from reviews: Crispiness, Stale/Rotten/Spoiled, Taste-Overall. The return rate is 0.0%.
- When does demand for crisps peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the crisps niche?
- Listings span £1.03–£15.08; the average listing price is £2.56 (sweet spot $15–$100). The average incumbent carries 1,880 reviews — the moat a new listing must climb.