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Crispbread

Fail

The top 5 brands take 100% of clicks, so Crispbread is a Fail.

Flapen Score
48
48 / 100
Top 40% of 2,976 Grocery niches · +2 vs the category median of 46
Market size
£113K/yr201K searches / yr
90-day growth
+5.7%search demand this quarter
Competition
48%top-5 click share · 5 brands · 63 sellers

Flapen Score

Crispbread against its category

The dotted line is the Grocery average. Past it, Crispbread is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Crispbread market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Crispbread 201K times last year and spent an estimated £113K. All 5 brands take every click. Flapen scores it 48 out of 100, a Fail.

01 · Demand

17.9% of searches ended in a purchase last week.

Shoppers searched for this 201K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.9% of those searches ended in a purchase. Searches in the last 90 days moved +5.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £113K a year.

Searches, last 12 months
201K
Growth, 90 days vs prior 90
+5.7%
Conversion, latest week
17.9%
Market size, estimated
£113Ka year
Peak month
September1.3× the quietest month
Top search term
ryvita76K searches a year

02 · Price

A sale here is worth £3.14.

Listings sell for £3.14 on average, from £1.17 to £17.80. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,250 to 1,500 of them. At £3.14 that is £4K to £5K a year per listing.

Average price
£3.14under the $15 to $100 sweet spot
Price range
£1.17–£17.80
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
1,250–1,500
Revenue per listing a year
£4K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

10% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #6,181 within Bakery. It carries 313 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
10%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#6,181in Bakery
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
313per listing
Listings tracked
30

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Crispbread products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£11K£17K£23K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

63

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

48%

Top 20: 88%

Open market

0%

  • Ryvita61%
  • JORDANS20%
  • Schär15%
  • Crackerbread3%
  • JACOB'S1%

Demand

Crispbread search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KPrime Day '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Crispbread search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ryvita76K/yr
  • schar gluten free33K/yr
  • schar29K/yr
  • crispbread21K/yr
  • ryvita crispbread14K/yr
  • crisp bread10K/yr
  • rivita5K/yr
  • schar gluten free bread6K/yr
  • crispbreads4K/yr
  • ryevita3K/yr

Reviews and returns

What reviews say buyers love and hate about Crispbread

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Flavor11%−0.08

has not much flavour

Tastes of nothing

Too hard not a great flavour

Size-Overall8%−0.04

Jacobs. Very small compared to used to be

slices are very small

Quality-Overall8%−0.03

cheap

Poor quality

Moist/Dry8%−0.04

Too seedy makes product too dry

especially eaten dry

Very dry

Hard Feel6%−0.04

Far too hard

Not keen very hard

Love

Taste-Overall31%+2.32

Delicious crackers

Great taste

Lovely tasting crackers

Crispiness20%+0.75

Nice and crunchy

Crispy delight

Love these crisp breads

Value For Money12%+0.61

Good value

Good value for money

Well worththemoney

Flavor7%−0.08

Lovely flavour

Going to stick to the sesame seed flavour which i akways enjoy with cheese and pickled gherkins

Very savoury, very strong flavour, absolutely perfect

Quality-Overall7%−0.03

Nice crackers

Excellent product

Good quality

FAQ

Common Crispbread questions

Answered from the same tracked data.