How competitive is the Crispbread niche on Amazon United Kingdom?

5 brands and 63 sellers compete in Crispbread on Amazon United Kingdom. The top 5 Crispbread products take 48% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Crispbread?

Crispbread buyers on Amazon United Kingdom complain most about Flavor, Size-Overall, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Crispbread niche?

Crispbread sells for £3.14 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.17–£17.80. The average incumbent carries 313 reviews — the moat a new listing must climb.

Crispbread

brand-locked demand (top 5 brands take 100% of clicks) — Crispbread doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Crispbread profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Crispbread is a £113K/yr Amazon United Kingdom market (201K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 48/100.

Crispbread: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +5.7% over the last 90 days and 17.9% of searches end in a purchase.

£113K

revenue / yr

Units sold / yr50K

Search volume / yr+5.7%201K

Conversion rate17.9%

Avg price£3.14

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers5 · 63

Top-5 product click share48%

Open market0%

Avg brand age59 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 30 products

Top Crispbread products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Ryvita Original Crispbread Low Fat Healthy Snack High in Fibre 250 g

Price: £1.40
Rating: 4.6/5
Reviews: 930
Age: 14y ago

Ryvita Multi Grain Crunchy Rye Breads 250g

Price: £1.17
Rating: 4.5/5
Reviews: 266
Age: 10y ago

Ryvita Dark Rye Crispbread 250g

Price: £1.73
Rating: 4.7/5
Reviews: 671
Age: 13y ago

Ryvita Crispbread Dark Rye 250 g (Pack of 1)

Price: £1.51
Rating: 4.6/5
Reviews: 424
Age: 10y ago

Schar Gluten Free Crispbreads 150G

Price: £1.44
Rating: 4.6/5
Reviews: 673
Age: 13y ago

Newest

by launch date

Ryvita Thins Snack It Sour Cream and Chive Flavour 125g

Price: £1.93
Rating: 4.4/5
Reviews: 111
Age: 2y ago

Ryvita Thins Snack It Sea Salt And Cider Vinegar Flavour 125g

Price: £1.91
Rating: 4.5/5
Reviews: 126
Age: 2y ago

Ryvita Dark Rye Crispbread Low Fat Healthy Snack High in Fibre 12 PACKS of 250g

Price: £17.80
Rating: 4.0/5
Reviews: 85
Age: 3y ago

Ryvita Sesame Seed Crisp Bread 250g

Price: £1.70
Rating: 4.7/5
Reviews: 181
Age: 6y ago

Ryvita Fruit Crunch - Currants Seeds and Oats Crispbread | Healthy Snack | High in Fibre | 8 PACKS of 200 g

Price: £10.10
Rating: 4.7/5
Reviews: 131
Age: 8y ago

Competition: brands, sellers & click share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

48%

Top 20: 88%

Open market

Ryvita61%
JORDANS20%
Schär15%
Crackerbread3%
JACOB'S1%

Crispbread demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume201KCVR17.9%Products30Brands5Top 5 Brands100%OOS Rate0.0%Rating4.5★Reviews313Avg BSR#6,181

No pronounced peak months · busiest ÷ quietest = 1.3×

Top Crispbread search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

ryvita76K/yr +7.3%22.2% conv.
schar gluten free33K/yr -0.8%2.8% conv.
schar29K/yr +3.2%5.1% conv.
crispbread21K/yr +13.9%8.0% conv.
ryvita crispbread14K/yr -8.5%10.0% conv.
crisp bread10K/yr +8.3%8.9% conv.
rivita5K/yr +42.6%29.4% conv.
schar gluten free bread6K/yr -6.1%1.0% conv.
crispbreads4K/yr +0.5%6.6% conv.
ryevita3K/yr +38.5%3.1% conv.

What reviews say buyers love and hate about Crispbread

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews

Taste-Overall31%

“Delicious crackers”

Crispiness20%

“Nice and crunchy”

Value For Money12%

“Good value”

Flavor7%

“Lovely flavour”

Quality-Overall7%

“Nice crackers”

What buyers complain about

67% of reviews

Flavor11%

“has not much flavour”

Size-Overall8%

“Jacobs. Very small compared to used to be”

Quality-Overall8%

“cheap”

Moist/Dry8%

“Too seedy makes product too dry”

Hard Feel6%

“Far too hard”

Common Crispbread questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Crispbread 48/100 on Amazon United Kingdom — Skip it. The niche generates £113K/yr across 30 tracked products. Search demand moved +5.7% over the last 90 days.