Crispbread
FailThe top 5 brands take 100% of clicks, so Crispbread is a Fail.
- Flapen Score
- 48 / 100Top 40% of 2,976 Grocery niches · +2 vs the category median of 4648
- Market size
- £113K/yr201K searches / yr
- 90-day growth
- +5.7%search demand this quarter
- Competition
- 48%top-5 click share · 5 brands · 63 sellers
Flapen Score
Crispbread against its category
The dotted line is the Grocery average. Past it, Crispbread is stronger. Inside it, weaker.
Market
The Crispbread market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Crispbread 201K times last year and spent an estimated £113K. All 5 brands take every click. Flapen scores it 48 out of 100, a Fail.
01 · Demand
17.9% of searches ended in a purchase last week.
Shoppers searched for this 201K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.9% of those searches ended in a purchase. Searches in the last 90 days moved +5.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £113K a year.
- Searches, last 12 months
- 201K
- Growth, 90 days vs prior 90
- +5.7%
- Conversion, latest week
- 17.9%
- Market size, estimated
- £113Ka year
- Peak month
- September1.3× the quietest month
- Top search term
- ryvita76K searches a year
02 · Price
A sale here is worth £3.14.
Listings sell for £3.14 on average, from £1.17 to £17.80. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,250 to 1,500 of them. At £3.14 that is £4K to £5K a year per listing.
- Average price
- £3.14under the $15 to $100 sweet spot
- Price range
- £1.17–£17.80
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £4K–£5K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
10% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #6,181 within Bakery. It carries 313 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 10%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #6,181in Bakery
- Average rating
- 4.49 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 313per listing
- Listings tracked
- 30
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Crispbread products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Ryvita Original Crispbread Low Fat Healthy Snack High in Fibre 250 g
- Price
- £1.40
- Rating
- 4.6/5
- Reviews
- 930
- Age
- 14y ago

Ryvita Multi Grain Crunchy Rye Breads 250g
- Price
- £1.17
- Rating
- 4.5/5
- Reviews
- 266
- Age
- 10y ago

Ryvita Dark Rye Crispbread 250g
- Price
- £1.73
- Rating
- 4.7/5
- Reviews
- 671
- Age
- 13y ago

Ryvita Crispbread Dark Rye 250 g (Pack of 1)
- Price
- £1.51
- Rating
- 4.6/5
- Reviews
- 424
- Age
- 10y ago

Schar Gluten Free Crispbreads 150G
- Price
- £1.44
- Rating
- 4.6/5
- Reviews
- 673
- Age
- 13y ago
Trending
90-day click momentum
Ryvita Original Crunchy Rye Breads 250g
- Price
- £1.37
- Rating
- 4.4/5
- Reviews
- 165
- Age
- 10y ago

Ryvita Thins Snack It Sour Cream and Chive Flavour 125g
- Price
- £1.93
- Rating
- 4.4/5
- Reviews
- 111
- Age
- 2y ago

Ryvita Fruit Crunch - Currants Seeds and Oats Crispbread | Healthy Snack | High in Fibre | 8 PACKS of 200 g
- Price
- £10.10
- Rating
- 4.7/5
- Reviews
- 131
- Age
- 8y ago

Ryvita Pumpkin Seed & Oat Crunchy Rye Breads 200 g (Pack of 1)
- Price
- £1.83
- Rating
- 4.6/5
- Reviews
- 130
- Age
- 10y ago

Ryvita Sesame Seed Crisp Bread 250g
- Price
- £1.70
- Rating
- 4.7/5
- Reviews
- 181
- Age
- 6y ago
Newest
by launch date
Ryvita Thins Snack It Sour Cream and Chive Flavour 125g
- Price
- £1.93
- Rating
- 4.4/5
- Reviews
- 111
- Age
- 2y ago

Ryvita Thins Snack It Sea Salt And Cider Vinegar Flavour 125g
- Price
- £1.91
- Rating
- 4.5/5
- Reviews
- 126
- Age
- 2y ago

Ryvita Dark Rye Crispbread Low Fat Healthy Snack High in Fibre 12 PACKS of 250g
- Price
- £17.80
- Rating
- 4.0/5
- Reviews
- 85
- Age
- 3y ago

Ryvita Sesame Seed Crisp Bread 250g
- Price
- £1.70
- Rating
- 4.7/5
- Reviews
- 181
- Age
- 6y ago

Ryvita Fruit Crunch - Currants Seeds and Oats Crispbread | Healthy Snack | High in Fibre | 8 PACKS of 200 g
- Price
- £10.10
- Rating
- 4.7/5
- Reviews
- 131
- Age
- 8y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 falling
Sellers
63
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
48%
Top 20: 88%
Open market
0%
- Ryvita61%
- JORDANS20%
- Schär15%
- Crackerbread3%
- JACOB'S1%
Demand
Crispbread search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Crispbread search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- ryvita76K/yr
- schar gluten free33K/yr
- schar29K/yr
- crispbread21K/yr
- ryvita crispbread14K/yr
- crisp bread10K/yr
- rivita5K/yr
- schar gluten free bread6K/yr
- crispbreads4K/yr
- ryevita3K/yr
Reviews and returns
What reviews say buyers love and hate about Crispbread
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
has not much flavour
Tastes of nothing
Too hard not a great flavour
Jacobs. Very small compared to used to be
slices are very small
cheap
Poor quality
Too seedy makes product too dry
especially eaten dry
Very dry
Far too hard
Not keen very hard
Love
Delicious crackers
Great taste
Lovely tasting crackers
Nice and crunchy
Crispy delight
Love these crisp breads
Good value
Good value for money
Well worththemoney
Lovely flavour
Going to stick to the sesame seed flavour which i akways enjoy with cheese and pickled gherkins
Very savoury, very strong flavour, absolutely perfect
Nice crackers
Excellent product
Good quality
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Crispbread questions
Answered from the same tracked data.









