Is crispbread profitable to sell on Amazon United Kingdom?

The niche generates £113K/yr across 30 tracked products. 90-day search growth is +5.7%. Flapen's verdict: Skip it (48/100).

How competitive is the crispbread niche?

5 brands and 63 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in crispbread?

Top complaints mined from reviews: Flavor, Size-Overall, Quality-Overall. The return rate is 0.0%.

When does demand for crispbread peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the crispbread niche?

Listings span £1.17–£17.80; the average listing price is £3.14 (sweet spot $15–$100). The average incumbent carries 313 reviews — the moat a new listing must climb.

crispbread

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible17.9%

search→purchase rate — share of searches ending in a sale

Review moat

Great313.37

avg incumbent reviews — the moat a new listing must climb

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+5.7%

90-day search growth — must beat 0% to launch

Market size

Okay£113K

£113K/yr · 201K searches

Price range

Bad£1.17–£17.80

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Bad£3.14

avg listing price — sweet spot $15–$100

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, crispbread is a £113K/yr Amazon United Kingdom market (201K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 48/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

crispbread market data

Units sold / yr: 40K–50K; avg 1,250–1,500/product
Revenue / yr: £126K–£157K; units × avg price
Conversion rate: 17.9%
Avg BSR: #6,181
Page quality: 0%
Prime: 100%
Sponsored: 10%
Out of stock: 0.0%
Avg brand age: 59 months
Avg seller age: 167 days

Competition & brand share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

48%

Top 20: 88%

Open market

Ryvita61%
JORDANS20%
Schär15%
Crackerbread3%
JACOB'S1%

Demand & seasonality

Weekly Amazon search volume, last 90 weeks — +5.7% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top crispbread search terms

ryvita76K/yr +7.3%22.2% conv.
schar gluten free33K/yr -0.8%2.8% conv.
schar29K/yr +3.2%5.1% conv.
crispbread21K/yr +13.9%8.0% conv.
ryvita crispbread14K/yr -8.5%10.0% conv.
crisp bread10K/yr +8.3%8.9% conv.
rivita5K/yr +42.6%29.4% conv.
schar gluten free bread6K/yr -6.1%1.0% conv.
crispbreads4K/yr +0.5%6.6% conv.
ryevita3K/yr +38.5%3.1% conv.

All search terms

Top crispbread products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Ryvita Original Crispbread Low Fat Healthy Snack High in Fibre 250 g

Ryvita£1.404.6★930 rev

Ryvita Multi Grain Crunchy Rye Breads 250g

JORDANS£1.174.5★266 rev

Ryvita Dark Rye Crispbread 250g

Ryvita£1.734.7★671 rev

Ryvita Crispbread Dark Rye 250 g (Pack of 1)

JORDANS£1.514.6★424 rev

Schar Gluten Free Crispbreads 150G

Schär£1.444.6★673 rev

Newest

by launch date

Ryvita Thins Snack It Sour Cream and Chive Flavour 125g

Ryvita£1.93111 rev

2y ago

Ryvita Thins Snack It Sea Salt And Cider Vinegar Flavour 125g

Ryvita£1.91126 rev

2y ago

Ryvita Dark Rye Crispbread Low Fat Healthy Snack High in Fibre 12 PACKS of 250g

Ryvita£17.8085 rev

3y ago

Ryvita Sesame Seed Crisp Bread 250g

Ryvita£1.70181 rev

6y ago

Ryvita Fruit Crunch - Currants Seeds and Oats Crispbread | Healthy Snack | High in Fibre | 8 PACKS of 200 g

Ryvita£10.10131 rev

8y ago

What buyers say about crispbread

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall31%

“Delicious crackers”

Crispiness20%

“Nice and crunchy”

Value For Money12%

“Good value”

Flavor7%

“Lovely flavour”

Quality-Overall7%

“Nice crackers”

Nutritional Content5%

“low in calories”

Sweetness2%

“Great with sweet and savoury stuff”

Health Benefits-Overall2%

“Great quality as always, the perfect way to have a healthy snack, really versatile and great tasting”

Advertised Vs Actual Product2%

“As described”

Salt Content2%

“Salt and herbs would be nice in them”

What buyers complain about

Flavor11%

“has not much flavour”

Size-Overall8%

“Jacobs. Very small compared to used to be”

Quality-Overall8%

“cheap”

Moist/Dry8%

“Too seedy makes product too dry”

Hard Feel6%

“Far too hard”

Taste-Overall6%

“Tastes of nothing”

Texture/Consistency-Overall5%

“Average Airy do not flatter cheese”

Thickness5%

“They are super thin”

Chunk/Clump/Collection4%

“sadly in several million pieces”

Salt Content4%

“salty”

Common questions

Is crispbread profitable to sell on Amazon United Kingdom?: The niche generates £113K/yr across 30 tracked products. 90-day search growth is +5.7%. Flapen's verdict: Skip it (48/100).
How competitive is the crispbread niche?: 5 brands and 63 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in crispbread?: Top complaints mined from reviews: Flavor, Size-Overall, Quality-Overall. The return rate is 0.0%.
When does demand for crispbread peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the crispbread niche?: Listings span £1.17–£17.80; the average listing price is £3.14 (sweet spot $15–$100). The average incumbent carries 313 reviews — the moat a new listing must climb.