Is crimpit profitable to sell on Amazon United Kingdom?

The niche generates £105K/yr across 9 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +38.3%. Flapen's verdict: Skip it (46/100).

How competitive is the crimpit niche?

6 brands and 10 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in crimpit?

Top complaints mined from reviews: Size-Overall, Value For Money, Functionality-Overall. The return rate is 0.8%.

When does demand for crimpit peak?

Demand peaks in Nov–Dec; the busiest month runs 6.1× the quietest.

What does it cost to enter the crimpit niche?

Listings span £7.04–£20.75; the average listing price is £12.85 (sweet spot $15–$100). The average incumbent carries 3,247 reviews — the moat a new listing must climb.

crimpit

Skip it

Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Quality gap

Incredible4.0★

avg incumbent rating — lower means beatable quality

Growth

Good+38.3%

90-day search growth — must beat 0% to launch

Avg price

Good£12.85

avg listing price — sweet spot $15–$100

Conversion

Okay3.7%

search→purchase rate — share of searches ending in a sale

Price range

Okay£7.04–£20.75

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay3,247

avg incumbent reviews — the moat a new listing must climb

Market size

Okay£105K

£105K/yr · 223K searches

Competition

Bad85%

top-5 click share — a locked-up shelf

Brand share

Bad97%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, crimpit is a £105K/yr Amazon United Kingdom market (223K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

crimpit market data

Units sold / yr: 6K–8K; avg 500–750/product
Revenue / yr: £77K–£103K; units × avg price
Conversion rate: 3.7%
Avg BSR: #3,009
Page quality: 0%
Prime: 78%
Sponsored: 67%
Out of stock: 5.3%
Avg brand age: 33 months
Avg seller age: 167 days

Competition & brand share

The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 flat

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

CRIMPiT73%
HIZH10%
Abnaok5%
Golxmse5%
Shienus4%
Imusa3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +38.3% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 6.1×

Open Trend

Top crimpit search terms

crimpit134K/yr +11.1%2.8% conv.
crimpit wrap15K/yr >1,000%4.0% conv.
crimpet15K/yr +8.7%2.6% conv.
crimpit wrap maker26K/yr -18.5%4.5% conv.
crimpets wrap maker10K/yr +24.4%4.4% conv.
crimp it6K/yr +21.6%2.9% conv.
wrap maker6K/yr -33.9%0.9% conv.
crimpit toastie maker8K/yr -62.0%1.7% conv.
wrap crimper3K/yr +4.6%4.5% conv.

All search terms

Top crimpit products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

CRIMPiT Wrap - Start Enjoying Wraps Like Youve Never seen Before - Mess Free Burritos Calzones Enchiladas Kebabs Pasties & More - Made in The UK

CRIMPiT£13.174.3★6,912 rev

HIZH Tortilla Wrap Sealer Unique Shell-Shaped Burrito Maker & Crimper for 10-12 Inch Wraps Leak-Proof Serrated Seal Dishwasher Safe Kitchen Gadget for Tacos Quesadillas & Pastries

HIZH£7.933.7★9 rev

CRIMPiT Wrap - Start Enjoying Wraps Like Youve Never seen Them Before - Plus 100 Ideas Recipe Book - Mess Free Burritos Calzones Enchiladas Kebabs Pasties & More - Made in The UK

CRIMPiT£18.704.2★687 rev

CRIMPiT The Original Sandwich Crimper - Make Healthy Toasted Snacks In Minutes - Simply Crimp it Heat it Eat it! Works with healthy Thin bread and standard bread

CRIMPiT£11.034.2★8,278 rev

3 in 1 Tortilla Sealer Wrap Maker with Silicone Dough Mat Adjustable 4in-6in-8in Press and Seal Wrap Maker Create Burritos Tortilla Dumplings Calzones Enchiladas Kebabs Pasties

Abnaok£12.444.1★6 rev

Newest

by launch date

HIZH Tortilla Wrap Sealer Unique Shell-Shaped Burrito Maker & Crimper for 10-12 Inch Wraps Leak-Proof Serrated Seal Dishwasher Safe Kitchen Gadget for Tacos Quesadillas & Pastries

HIZH£7.939 rev

5mo ago

3 in 1 Tortilla Sealer Wrap Maker with Silicone Dough Mat Adjustable 4in-6in-8in Press and Seal Wrap Maker Create Burritos Tortilla Dumplings Calzones Enchiladas Kebabs Pasties

Abnaok£12.446 rev

6mo ago

3-in-1 Corn Tortilla Press Sealer Adjustable Totilla Wraps Maker Adjustable 6in-8in-10in Plastic Wrapper for Making Burritos Tortilla Dumplings Calzones Enchiladas Kebabs Sandwiches & Pastries

Shienus£11.529 rev

7mo ago

Wrap Maker Sealer Golxmse Totilla Wraps Maker Adjustable 4in-6in-8in Create Burritos Tortilla Dumplings Calzones Enchiladas Kebabs Pasties (Grey Yellow 4-6-8)

Golxmse£13.0529 rev

1y ago

CRIMPiT Wrap - Start Enjoying Wraps Like Youve Never seen Them Before - Plus 100 Ideas Recipe Book - Mess Free Burritos Calzones Enchiladas Kebabs Pasties & More - Made in The UK

CRIMPiT£18.70687 rev

2y ago

What buyers say about crimpit

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use16%

“Easy to use”

Quality-Overall15%

“Good quality”

Size-Overall12%

“Perfect size”

Ease Of Cleaning9%

“which makes it great for washing”

Value For Money8%

“The price is fair”

Strength7%

“Solidly built”

Cooking Experience4%

“they cooked nicely in the air fryer”

Safety Standards4%

“They seal well”

Leak-Proof2%

“nothing leaks out”

Advertised Vs Actual Product2%

“Does what is should”

What buyers complain about

Size-Overall22%

“the 10 inch size was a fraction short for sealing so”

Value For Money8%

“Worked bit expensive”

Functionality-Overall8%

“Does not work”

Adhesion/Stickiness8%

“didnt stick I thought it would stick together as people show its still a good item for wraps will keep using it The wrap did a wee bit big not much will try again”

Cooking Experience8%

“it doesn't give the same toasted edges like it would if I toasted it straight in the pan”

Quality-Overall4%

“Kitchen drawer junk”

Leak-Proof3%

“Im always making wraps that leak and split”

Durability2%

“every time I have attempted it they have come apart at some point”

Advertised Vs Actual Product2%

“so their claim is not accurate”

Microwave Safe2%

“Do not put in microwave”

Top return reasons

Size-Overall50%

Functionality-Overall24%

Compatibility-Overall6%

Quality-Overall4%

Durability3%

Heating2%

Advertised Vs Actual Product2%

Strength2%

Ease Of Use2%

Leak-Proof2%

Common questions

Is crimpit profitable to sell on Amazon United Kingdom?: The niche generates £105K/yr across 9 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +38.3%. Flapen's verdict: Skip it (46/100).
How competitive is the crimpit niche?: 6 brands and 10 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 97% of demand.
What do buyers complain about in crimpit?: Top complaints mined from reviews: Size-Overall, Value For Money, Functionality-Overall. The return rate is 0.8%.
When does demand for crimpit peak?: Demand peaks in Nov–Dec; the busiest month runs 6.1× the quietest.
What does it cost to enter the crimpit niche?: Listings span £7.04–£20.75; the average listing price is £12.85 (sweet spot $15–$100). The average incumbent carries 3,247 reviews — the moat a new listing must climb.

crimpit

crimpit market data

Competition & brand share

Demand & seasonality

Top crimpit search terms

Top crimpit products on Amazon

Top sellers

Newest

Trending

What buyers say about crimpit

What buyers love

What buyers complain about

Top return reasons

Common questions

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