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Crimpit

Fail

The top 5 brands take 97% of clicks, so Crimpit is a Fail.

Flapen Score
46
46 / 100
Ranks 1,444 of 2,976 Grocery niches · on the category median
Market size
£105K/yr223K searches / yr
90-day growth
+38.3%search demand this quarter
Competition
85%top-5 click share · 6 brands · 10 sellers

Flapen Score

Crimpit against its category

The dotted line is the Grocery average. Past it, Crimpit is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Crimpit market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Crimpit 223K times last year and spent an estimated £105K. The top 5 brands take 97% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

3.7% of searches ended in a purchase last week.

Shoppers searched for this 223K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.7% of those searches ended in a purchase. Searches in the last 90 days moved +38.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £105K a year.

Searches, last 12 months
223K
Growth, 90 days vs prior 90
+38.3%
Conversion, latest week
3.7%
Market size, estimated
£105Ka year
Peak month
December6.1× the quietest month
Top search term
crimpit134K searches a year

02 · Price

A sale here is worth £12.85.

Listings sell for £12.85 on average, from £7.04 to £20.75. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At £12.85 that is £6K to £10K a year per listing.

Average price
£12.85under the $15 to $100 sweet spot
Price range
£7.04–£20.75
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
£6K–£10K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #3,009 within Bakery. It carries 3,247 reviews at 4.00 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
78%
Out of stock, average day
5.3%
Average rank
#3,009in Bakery
Average rating
4.00 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,247per listing
Listings tracked
9

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Crimpit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

£0£16K£32K£47K£63K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 flat

Sellers

10

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

0%

  • CRIMPiT73%
  • HIZH10%
  • Abnaok5%
  • Golxmse5%
  • Shienus4%
  • Imusa3%

Demand

Crimpit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 6.1×

Search terms

Top Crimpit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • crimpit134K/yr
  • crimpit wrap15K/yr
  • crimpet15K/yr
  • crimpit wrap maker26K/yr
  • crimpets wrap maker10K/yr
  • crimp it6K/yr
  • wrap maker6K/yr
  • crimpit toastie maker8K/yr
  • wrap crimper3K/yr

Reviews and returns

What reviews say buyers love and hate about Crimpit

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall22%−0.19

the 10 inch size was a fraction short for sealing so

HUGE

To small

Value For Money8%+1.32

Worked bit expensive

Functionality-Overall8%−0.16

Does not work

Adhesion/Stickiness8%+0.44

didnt stick I thought it would stick together as people show its still a good item for wraps will keep using it The wrap did a wee bit big not much will try again

Cooking Experience8%−0.12

it doesn't give the same toasted edges like it would if I toasted it straight in the pan

Also, if wrap is not a regular round shape, then sections of the edging wont seal and content will leak out during cooking

Kitchen drawer junk

Love

Ease Of Use16%+0.29

Easy to use

It is a doddle to use

It is totally usable once cooked

Quality-Overall15%+0.70

Good quality

Great product

this one seems better quality

Size-Overall12%−0.19

Perfect size

Fit and ease of cleaning

Handy to do different sizes

Ease Of Cleaning9%+0.26

which makes it great for washing

easy to clean

The Crumpet is easy to keep clean. dishwasher safe., and built to last

Value For Money8%+1.32

The price is fair

Worth the money

the price is reasonable

Return

0.8% Return rate 54% Fixable by listing

Size-Overall50%▄▇█▁▅▇

the 10 inch size was a fraction short for sealing so

HUGE

To small

Functionality-Overall24%▅▄▄█▄▆

Does not work

Compatibility-Overall6%▁▁▁█▂▁
Quality-Overall4%█▁▁▁▄▁

Kitchen drawer junk

Durability3%█▁▁▁█▁

every time I have attempted it they have come apart at some point

FAQ

Common Crimpit questions

Answered from the same tracked data.