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Crimpet

Fail

The top 5 brands take 100% of clicks, so Crimpet is a Fail.

Filters Trending
Flapen Score
47
47 / 100
Top 44% of 2,976 Grocery niches · +1 vs the category median of 46
Market size
£30K/yr54K searches / yr
90-day growth
+207.6%search demand this quarter
Competition
86%top-5 click share · 6 brands · 10 sellers

Flapen Score

Crimpet against its category

The dotted line is the Grocery average. Past it, Crimpet is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Crimpet market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Crimpet 54K times last year and spent an estimated £30K. The top 5 brands take 100% of clicks. Demand peaks in Aug–Sep–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

4.3% of searches ended in a purchase last week.

Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.3% of those searches ended in a purchase. Searches in the last 90 days moved +207.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £30K a year.

Searches, last 12 months
54K
Growth, 90 days vs prior 90
+207.6%
Conversion, latest week
4.3%
Market size, estimated
£30Ka year
Peak month
December9.8× the quietest month
Top search term
crimpit wrap15K searches a year

02 · Price

A sale here is worth £12.69.

Listings sell for £12.69 on average, from £7.04 to £20.75. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £12.69 that is £1K to £3K a year per listing.

Average price
£12.69under the $15 to $100 sweet spot
Price range
£7.04–£20.75
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #2,609 within Bakery. It carries 3,244 reviews at 4.14 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
78%
Out of stock, average day
2.8%
Average rank
#2,609in Bakery
Average rating
4.14 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,244per listing
Listings tracked
9

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Crimpet products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.

£0£4K£9K£13K£18K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

10

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

0%

  • CRIMPiT67%
  • HIZH14%
  • Shienus9%
  • Abnaok5%
  • Imusa3%
  • MDPUTY3%

Demand

Crimpet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Nov, Dec · busiest ÷ quietest = 9.8×

Search terms

Top Crimpet search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • crimpit wrap15K/yr
  • crimpit wrap maker26K/yr
  • crimpets wrap maker10K/yr
  • crampit wrap maker604/yr
  • crimit wrap294/yr
  • krimpit wrap maker310/yr
  • the crimpit512/yr
  • crimpet wrap191/yr
  • crimper wrap260/yr
  • crimpit for wraps170/yr

Reviews and returns

What reviews say buyers love and hate about Crimpet

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall22%−0.19

the 10 inch size was a fraction short for sealing so

HUGE

To small

Value For Money8%+1.32

Worked bit expensive

Functionality-Overall8%−0.16

Does not work

Adhesion/Stickiness8%+0.44

didnt stick I thought it would stick together as people show its still a good item for wraps will keep using it The wrap did a wee bit big not much will try again

Cooking Experience8%−0.12

it doesn't give the same toasted edges like it would if I toasted it straight in the pan

Also, if wrap is not a regular round shape, then sections of the edging wont seal and content will leak out during cooking

Kitchen drawer junk

Love

Ease Of Use16%+0.29

Easy to use

It is a doddle to use

It is totally usable once cooked

Quality-Overall15%+0.70

Good quality

Great product

this one seems better quality

Size-Overall12%−0.19

Perfect size

Fit and ease of cleaning

Handy to do different sizes

Ease Of Cleaning9%+0.26

which makes it great for washing

easy to clean

The Crumpet is easy to keep clean. dishwasher safe., and built to last

Value For Money8%+1.32

The price is fair

Worth the money

the price is reasonable

Return

0.7% Return rate 54% Fixable by listing

Size-Overall50%▄▇█▁▅▇

the 10 inch size was a fraction short for sealing so

HUGE

To small

Functionality-Overall24%▅▄▄█▄▆

Does not work

Compatibility-Overall6%▁▁▁█▂▁
Quality-Overall4%█▁▁▁▄▁

Kitchen drawer junk

Durability3%█▁▁▁█▁

every time I have attempted it they have come apart at some point

FAQ

Common Crimpet questions

Answered from the same tracked data.