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creme de menthe

Skip it

Prices mostly outside the sweet spot ($10.32–$14.34) — this niche doesn't clear our bar today.

Market size 16Growth 28Conversion 90Competition 6Returns 98Price range 0Avg price 51Brand share 6Review moat 84Quality gap 27

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Conversion

Great10.7%

search→purchase rate — share of searches ending in a sale

Review moat

Great324

avg incumbent reviews — the moat a new listing must climb

Avg price

Good£12.16

avg listing price — sweet spot $15–$100

Growth

Okay+2.1%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad£64K

£64K/yr · 49K searches

Competition

Bad92%

top-5 click share — a locked-up shelf

Brand share

Bad98%

top-5 brand share — brand-locked demand

Price range

Bad£10.32–£14.34

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, creme de menthe is a £64K/yr Amazon United Kingdom market (49K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 36/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

creme de menthe market data

Units sold / yr
6K–8K
avg 750–1,000/product
Revenue / yr
£73K–£97K
units × avg price
Conversion rate
10.7%
Avg BSR
#436
Page quality
0%
Prime
100%
Sponsored
71%
Out of stock
0.0%
Avg brand age
91 months
Avg seller age
187 days

Competition & brand share

The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 rising

Sellers

13

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

0%

  • De Kuyper42%
  • Giffard31%
  • Bols15%
  • Iseo6%
  • 1883 MAISON ROUTIN5%
  • Joseph Cartron2%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +2.1% search growth over the last 90 days.
6K4KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 8.1×

Top creme de menthe search terms

  • creme de menthe35K/yr
  • peppermint liqueur5K/yr
  • mint liqueur alcohol5K/yr
  • mint liqueur3K/yr
All search terms

Top creme de menthe products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%£10K30%£19K45%£29K60%£38K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

What buyers say about creme de menthe

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall27%

“Excellent product”

Taste-Overall14%

“Great in hot chocolate”

Alcohol Flavor14%

“Alcohol”

Flavor14%

“Nice strong flavour”

Value For Money9%

“Worth the price”

Advertised Vs Actual Product5%

“Exactly what it says on the bottle”

Gifting Purpose5%

“Great gift for my friend”

Freshness5%

“Refreshing”

Color3%

“the colour fits that flavour”

What buyers complain about

Quality-Overall33%

“The drink on its own isn't the best either”

Taste-Overall33%

“added with other ingredients it does lose some of that mouthwash style taste and imparts that peppermint aftertaste and mouth feel”

Common questions

Is creme de menthe profitable to sell on Amazon United Kingdom?
The niche generates £64K/yr across 7 tracked products. 90-day search growth is +2.1%. Flapen's verdict: Skip it (36/100).
How competitive is the creme de menthe niche?
6 brands and 13 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in creme de menthe?
Top complaints mined from reviews: Quality-Overall, Taste-Overall. The return rate is 0.5%.
When does demand for creme de menthe peak?
Demand peaks in Nov–Dec; the busiest month runs 8.1× the quietest.
What does it cost to enter the creme de menthe niche?
Listings span £10.32–£14.34; the average listing price is £12.16 (sweet spot $15–$100). The average incumbent carries 324 reviews — the moat a new listing must climb.