Skip to content

Crease Release Spray

Crease Release Spray clears our launch bar: a $1.1M/yr market growing +44.3% this quarter with returns at 0.1%.

Flapen Score

59
Launch it
Market size 79Growth 65Conversion 99Competition 24Returns 100Price range 3Avg price 21Brand share 20Review moat 63Quality gap 78
This niche Category average

Is Crease Release Spray profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Crease Release Spray is a £1.1M/yr Amazon United Kingdom market (752K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in May–Jun–Jul–Aug–Sep. Verdict: Launch it — 59/100.

Crease Release Spray: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Yes. Search demand moved +44.3% over the last 90 days and 18.9% of searches end in a purchase.

£1.1M

revenue / yr

Units sold / yr125K
Search volume / yr+44.3%752K
Conversion rate18.9%
Avg price£7.71

Who owns the niche?

The top 5 brands hold 92% of demand, so 8% of the market is open.

8%

open market share

Brands · sellers8 · 193
Top-5 product click share71%
Open market8%
Avg brand age52 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 15 products

Sponsored placement80%
New entrants (1y)1· 1 succeeded
Avg rating4.3★
Avg reviews988

Top Crease Release Spray products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

£0£110K£219K£329K£438K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

193

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

5%

  • Lenor55%
  • Dr. Beckmann16%
  • Stergene9%
  • Dylon7%
  • Downy5%
  • EETU3%
  • Open — no brand owns it (2 brands, 5%)

Crease Release Spray demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume752KCVR18.9%Products15Brands8Top 5 Brands92%OOS Rate8.0%Rating4.3★Reviews988Avg BSR#71
20K15KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug, Sep · busiest ÷ quietest = 3.1×

Top Crease Release Spray search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • crease release spray213K/yr
  • lenor crease release spray113K/yr
  • crease release65K/yr
  • spray starch for ironing clothes51K/yr
  • spray starch48K/yr
  • wrinkle release spray42K/yr
  • starch spray for ironing50K/yr
  • starch spray24K/yr
  • starch21K/yr
  • crease spray16K/yr

What reviews say buyers love and hate about Crease Release Spray

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews
Smell23%

Smells clean

Quality-Overall16%

great stuff makes ironing a treat i couldnt find this elsewhere where i live cheaper

Ease Of Use13%

Easy to use

Value For Money13%

Good for the price

Advertised Vs Actual Product9%

Does exactly what it says

What buyers complain about

76% of reviews
Functionality-Overall21%

did not give me the results I wanted

Smell16%

Smells chemically cheap

Wrinkles11%

they arrived quite creased

Value For Money6%

Waste of money

Iron5%

No more ironing

Crease Release Spray return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

3%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Leak-Proof
52%
2Functionality-Overall
16%
3Smell
7%
4Moist/Dry
4%
5Wrinkles
4%

Common Crease Release Spray questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Crease Release Spray 59/100 on Amazon United Kingdom — Launch it. The niche generates £1.1M/yr across 15 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved +44.3% over the last 90 days.
Search demand for Crease Release Spray on Amazon United Kingdom peaks in May–Jun–Jul–Aug–Sep, where the busiest month runs 3.1× the quietest.