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Crease Release Spray

Maybe

An estimated 0.1% of orders come back. But prices span $2.32–$15.36, mostly outside the sweet spot, so Crease Release Spray is a Maybe.

Flapen Score
59
59 / 100
Top 7% of 2,976 Grocery niches · +13 vs the category median of 46
Market size
£1.1M/yr752K searches / yr
90-day growth
+44.3%search demand this quarter
Competition
71%top-5 click share · 8 brands · 193 sellers

Flapen Score

Crease Release Spray against its category

The dotted line is the Grocery average. Past it, Crease Release Spray is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Crease Release Spray market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Crease Release Spray 752K times last year and spent an estimated £1.1M. The top 5 brands take 92% of clicks. Demand peaks in May–Jun–Jul–Aug–Sep. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 18.9% of those searches ended in a purchase.

Shoppers searched for this 752K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 18.9% of those searches ended in a purchase. Searches in the last 90 days moved +44.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.1M a year.

Searches, last 12 months
752K
Growth, 90 days vs prior 90
+44.3%
Conversion, latest week
18.9%
Market size, estimated
£1.1Ma year
Peak month
June3.1× the quietest month
Top search term
crease release spray213K searches a year

02 · Price

A sale here is worth £7.71.

Listings sell for £7.71 on average, from £2.32 to £15.36. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 4,000 to 5,000 of them. At £7.71 that is £31K to £39K a year per listing.

Average price
£7.71under the $15 to $100 sweet spot
Price range
£2.32–£15.36
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100K–125K
Units per listing a year
4,000–5,000
Revenue per listing a year
£31K–£39K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #71 within Laundry. It carries 988 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
87%
Out of stock, average day
8.0%
Average rank
#71in Laundry
Average rating
4.26 starsAmazon United Kingdom average 4.36 stars
Average reviews
988per listing
Listings tracked
15

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
52 months

Products

Top Crease Release Spray products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 71% of clicks. A locked shelf that new listings rarely crack.

£0£110K£219K£329K£438K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

193

Est. top-5 brand share

92%

Top 20: 100%

Est. top-5 click share

71%

Top 20: 100%

Open market

5%

  • Lenor55%
  • Dr. Beckmann16%
  • Stergene9%
  • Dylon7%
  • Downy5%
  • EETU3%
  • Open — no brand owns it (2 brands, 5%)

Demand

Crease Release Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug, Sep · busiest ÷ quietest = 3.1×

Search terms

Top Crease Release Spray search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • crease release spray213K/yr
  • lenor crease release spray113K/yr
  • crease release65K/yr
  • spray starch for ironing clothes51K/yr
  • spray starch48K/yr
  • wrinkle release spray42K/yr
  • starch spray for ironing50K/yr
  • starch spray24K/yr
  • starch21K/yr
  • crease spray16K/yr

Reviews and returns

What reviews say buyers love and hate about Crease Release Spray

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Smell”
21%of negative reviews mention “Functionality-Overall”
0.1%of orders come back
“did not give me the results I wanted”
A buyer, on “Functionality-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Crease Release Spray questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data