crease release spray
Launch itA $1.1M/yr market growing +44.3% this quarter with returns at 0.1% — clears our launch bar.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible18.9%search→purchase rate — share of searches ending in a sale
Market size
Great£1.1M£1.1M/yr · 752K searches
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Growth
Good+44.3%90-day search growth — must beat 0% to launch
Review moat
Good988avg incumbent reviews — the moat a new listing must climb
Competition
Bad71%top-5 click share — a locked-up shelf
Avg price
Bad£7.71avg listing price — sweet spot $15–$100
Brand share
Bad92%top-5 brand share — brand-locked demand
Price range
Bad£2.32–£15.36cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, crease release spray is a £1.1M/yr Amazon United Kingdom market (752K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in May–Jun–Jul–Aug–Sep. Verdict: Launch it — 59/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
crease release spray market data
- Units sold / yr
- 100K–125K
- avg 4,000–5,000/product
- Revenue / yr
- £771K–£964K
- units × avg price
- Conversion rate
- 18.9%
- Avg BSR
- #71
- Page quality
- 0%
- Prime
- 87%
- Sponsored
- 80%
- Out of stock
- 8.0%
- Avg brand age
- 52 months
- Avg seller age
- 164 days
Competition & brand share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 falling
Sellers
193
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
5%
- Lenor55%
- Dr. Beckmann16%
- Stergene9%
- Dylon7%
- Downy5%
- EETU3%
- Open — no brand owns it (2 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +44.3% search growth over the last 90 days.Peak months: May, Jun, Jul, Aug, Sep · busiest ÷ quietest = 3.1×
Top crease release spray search terms
- crease release spray213K/yr
- lenor crease release spray113K/yr
- crease release65K/yr
- spray starch for ironing clothes51K/yr
- spray starch48K/yr
- wrinkle release spray42K/yr
- starch spray for ironing50K/yr
- starch spray24K/yr
- starch21K/yr
- crease spray16K/yr
Top crease release spray products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Lenor Crease Releaser Spring Awakening Fabric Spray - 500ml
Lenor£2.454.5★1,446 rev
Dr. Beckmann Starch & Easy Iron Spray | For a smooth & crisp finish on clothes | 500ml
Dr. Beckmann£2.684.4★2,851 rev
Stergene Easy IRON & STARCH SPRAY | Wrinkle Release Ironing Solution for Shirts Denim & Linen | Silicone Formula for Easy Iron Glide | Crisp Finish & Fabric Care | 300ml
Stergene£2.324.3★134 rev
Lenor Crease Releaser Spray Removes Creases in Fabric Summer Breeze Scent 2Pk 2 x 500ml
Lenor£7.634.3★1,057 rev
Crease Lenor Crease Releaser Spray Removes Creases in Fabric. Summer Breeze 500 Millilitre
Lenor£4.964.1★1,331 rev
Newest
by launch date
Lenor Crease Releaser Spring Awakening Travel Size Quick Ironing Spray for Clothes Fresh Floral Scent 100ml
Lenor£7.133 rev
Crease Release Spray - Spring Awakening Scent Summer Breeze & Ruby Jasmine - 3 Pack - 500ml Each
The London Finery£13.41104 rev
Lenor Confidence Jasmine & Red Berries Crease Releaser 500ml
Lenor£6.69832 rev
Stergene Easy IRON & STARCH SPRAY | Wrinkle Release Ironing Solution for Shirts Denim & Linen | Silicone Formula for Easy Iron Glide | Crisp Finish & Fabric Care | 300ml
Stergene£2.32134 rev
Clothes Doctor Crease Release Refreshing Clothing Spritz | Anti-Crease Wrinkle Smoothing Fabric Freshener Spray | Natural Fragrances | Cruelty-Free Made in Britain | Blue Lily & Bergamot Scent
Clothes Doctor£12.8094 rev
Trending
90-day click momentumLenor Crease Releaser Spring Awakening Travel Size Quick Ironing Spray for Clothes Fresh Floral Scent 100ml
Lenor£7.133.4★
Lenor Crease Releaser Spring Awakening Fabric Spray - 500ml
Lenor£2.454.5★
Stergene Easy IRON & STARCH SPRAY | Wrinkle Release Ironing Solution for Shirts Denim & Linen | Silicone Formula for Easy Iron Glide | Crisp Finish & Fabric Care | 300ml
Stergene£2.324.3★
Clothes Doctor Crease Release Refreshing Clothing Spritz | Anti-Crease Wrinkle Smoothing Fabric Freshener Spray | Natural Fragrances | Cruelty-Free Made in Britain | Blue Lily & Bergamot Scent
Clothes Doctor£12.803.8★
DR BECKMANN - SPRAY STARCH EASY IRON TRIGGER CO:DE - PACK OF 2
Dr. Beckmann£6.894.3★
What buyers say about crease release spray
What buyers praise and complain about, mined from review topics.What buyers love
“Smells clean”
“great stuff makes ironing a treat i couldnt find this elsewhere where i live cheaper”
“Easy to use”
“Good for the price”
“Does exactly what it says”
“Very good for ironing and smells astonishingly”
“did the job wonderfully”
“Easy spray for ironing”
“easy application and seems fit for purpose”
“The bottles are a good size”
What buyers complain about
“did not give me the results I wanted”
“Smells chemically cheap”
“they arrived quite creased”
“Waste of money”
“No more ironing”
“mine came half leaked out I”
“you have to wipe them off”
“Lousy non adjustable spray”
“Not effective on all materials”
“not quite as good as I expected”
Top return reasons
Common questions
- Is crease release spray profitable to sell on Amazon United Kingdom?
- The niche generates £1.1M/yr across 15 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +44.3%. Flapen's verdict: Launch it (59/100).
- How competitive is the crease release spray niche?
- 8 brands and 193 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in crease release spray?
- Top complaints mined from reviews: Functionality-Overall, Smell, Wrinkles. The return rate is 0.1%.
- When does demand for crease release spray peak?
- Demand peaks in May–Jun–Jul–Aug–Sep; the busiest month runs 3.1× the quietest.
- What does it cost to enter the crease release spray niche?
- Listings span £2.32–£15.36; the average listing price is £7.71 (sweet spot $15–$100). The average incumbent carries 988 reviews — the moat a new listing must climb.