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Cream of Tartar

Fail

Prices span $2.09–$12.51, mostly outside the sweet spot, so Cream of Tartar is a Fail.

Flapen Score
34
34 / 100
Ranks 2,777 of 2,976 Grocery niches · −12 vs the category median of 46
Market size
£102K/yr91K searches / yr
90-day growth
-17.6%search demand this quarter
Competition
85%top-5 click share · 6 brands · 40 sellers

Flapen Score

Cream of Tartar against its category

The dotted line is the Grocery average. Past it, Cream of Tartar is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cream of Tartar market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cream of Tartar 91K times last year and spent an estimated £102K. The top 5 brands take 98% of clicks. Demand peaks in Sep. Flapen scores it 34 out of 100, a Fail.

01 · Demand

16.7% of searches ended in a purchase last week.

Shoppers searched for this 91K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.7% of those searches ended in a purchase. Searches in the last 90 days moved -17.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £102K a year.

Searches, last 12 months
91K
Growth, 90 days vs prior 90
-17.6%
Conversion, latest week
16.7%
Market size, estimated
£102Ka year
Peak month
September1.7× the quietest month
Top search term
cream of tartar72K searches a year

02 · Price

A sale here is worth £6.73.

Listings sell for £6.73 on average, from £2.09 to £12.51. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,000 to 1,250 of them. At £6.73 that is £7K to £8K a year per listing.

Average price
£6.73under the $15 to $100 sweet spot
Price range
£2.09–£12.51
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
1,000–1,250
Revenue per listing a year
£7K–£8K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #7 within Baking Supplies. It carries 1,035 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
80%
Out of stock, average day
4.4%
Average rank
#7in Baking Supplies
Average rating
4.67 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,035per listing
Listings tracked
10

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
68 months

Products

Top Cream of Tartar products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

£0£10K£20K£31K£41K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

40

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

0%

  • Intralabs33%
  • Castello since 190730%
  • Cooks' Ingredients17%
  • Dr. Oetker11%
  • Buy Whole Foods Online7%
  • Old India2%

Demand

Cream of Tartar search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 1.7×

Search terms

Top Cream of Tartar search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cream of tartar72K/yr
  • cream of tartar powder14K/yr
  • cream of tartar for playdough2K/yr
  • cream of tartar for baking3K/yr

Reviews and returns

What reviews say buyers love and hate about Cream of Tartar

What buyers praise, what they complain about and why they send it back, from the reviews.

Love

Value For Money42%−0.28

Excellent value for money

Value for money

Great value for price

Advertised Vs Actual Product25%+2.28

Does what it should

Exactly as described

Size-Overall17%+1.37

Good size bag of cream of tarta

Taste-Overall8%+0.62

This makes the best merangues

Quality-Overall8%+0.62

Good quality,keenly priced & delivered to my door

FAQ

Common Cream of Tartar questions

Answered from the same tracked data.