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Cream of Coconut

Cream of Coconut shows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Signals Trending

Flapen Score

50
Worth a look
Market size 26Growth 97Conversion 95Competition 5Returns 99Price range 37Avg price 39Brand share 0Review moat 62Quality gap 47
This niche Category average

Is Cream of Coconut profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Cream of Coconut is a £110K/yr Amazon United Kingdom market (85K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul–Dec. Verdict: Worth a look — 50/100.

Cream of Coconut: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +175.8% over the last 90 days and 12.1% of searches end in a purchase.

£110K

revenue / yr

Units sold / yr15K
Search volume / yr+175.8%85K
Conversion rate12.1%
Avg price£10.72

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers4 · 32
Top-5 product click share94%
Open market0%
Avg brand age79 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 7 products

Sponsored placement100%
New entrants (1y)0· 0 succeeded
Avg rating4.5★
Avg reviews1,038

Top Cream of Coconut products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.

£0£17K£33K£50K£66K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

32

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

0%

  • Coco López52%
  • Reàl Infused Exotics37%
  • FUFSAWS6%
  • Kara5%
  • Open — no brand owns it (0%)

Cream of Coconut demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume85KCVR12.1%Products7Brands4Top 5 Brands100%OOS Rate0.0%Rating4.5★Reviews1,038Avg BSR#14
4K3KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Dec · busiest ÷ quietest = 3.7×

Top Cream of Coconut search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • cream of coconut26K/yr
  • coconut cream for pina colada15K/yr
  • coco lopez cream of coconut12K/yr
  • coco lopez11K/yr
  • cream of coconut for cocktails9K/yr
  • pina colada coconut cream3K/yr
  • real coconut cream for cocktails3K/yr
  • coconut cream for cocktails3K/yr
  • coco real3K/yr

What reviews say buyers love and hate about Cream of Coconut

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews
Taste-Overall26%

Perfect tasting Pina Coladas at home

Quality-Overall17%

Great product

Cooking Instructions7%

Was good for cooking

Flavor7%

Nice coconut flavour

Sweetness6%

Extremely sweet

What buyers complain about

76% of reviews
Thickness15%

Too thick to pour

Sweetness15%

Too sweet

Value For Money13%

it's not great value at the price charged

Advertised Vs Actual Product10%

Okay so false adverting

Size-Overall5%

Small

Cream of Coconut return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Scratch Resistance
50%
2Leak-Proof
50%

Common Cream of Coconut questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Cream of Coconut 50/100 on Amazon United Kingdom — Worth a look. The niche generates £110K/yr across 7 tracked products. Search demand moved +175.8% over the last 90 days.
Search demand for Cream of Coconut on Amazon United Kingdom peaks in May–Jun–Jul–Dec, where the busiest month runs 3.7× the quietest.