Is cream eggs profitable to sell on Amazon United Kingdom?

The niche generates £127K/yr across 16 tracked products. 2 of 11 products launched in the last 360 days are still selling. 90-day search growth is -79.3%. Flapen's verdict: Skip it (42/100).

How competitive is the cream eggs niche?

11 brands and 64 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 88% of demand.

What do buyers complain about in cream eggs?

Top complaints mined from reviews: Taste-Overall, Value For Money, Size-Overall. The return rate is 0.0%.

When does demand for cream eggs peak?

Demand peaks in Feb–Mar–Apr; the busiest month runs 10.8× the quietest.

What does it cost to enter the cream eggs niche?

Listings span £5.07–£37.61; the average listing price is £18.53 (sweet spot $15–$100). The average incumbent carries 328 reviews — the moat a new listing must climb.

cream eggs

Skip it

Soft demand (-79.3% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Review moat

Great328

avg incumbent reviews — the moat a new listing must climb

Avg price

Great£18.53

avg listing price — sweet spot $15–$100

Price range

Good£5.07–£37.61

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good4.3%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay£127K

£127K/yr · 157K searches

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Competition

Bad71%

top-5 click share — a locked-up shelf

Growth

Bad-79.3%

90-day search growth — must beat 0% to launch

Signals Low Review Barrier Out of Stock

According to Flapen's Amazon United Kingdom niche tracking, cream eggs is a £127K/yr Amazon United Kingdom market (157K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Feb–Mar–Apr. Verdict: Skip it — 42/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

cream eggs market data

Units sold / yr: 5K–6K; avg 100–250/product
Revenue / yr: £93K–£111K; units × avg price
Conversion rate: 4.3%
Avg BSR: #908
Page quality: 0%
Prime: 25%
Sponsored: 19%
Out of stock: 35.9%
Avg brand age: 31 months
Avg seller age: 153 days

Competition & brand share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

Brands

11 rising

Sellers

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

SKYTE30%
Cadbury29%
ANSHUK19%
shopior6%
The Great British Kitchen4%
SHANZA DEPARTMENTAL'S3%
Open — no brand owns it (5 brands, 9%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -79.3% search growth over the last 90 days.

Peak months: Feb, Mar, Apr · busiest ÷ quietest = 10.8×

Open Trend

Top cream eggs search terms

cream eggs75K/yr -82.3%3.3% conv.
cream eggs 48 box deal 11.9922K/yr -70.1%2.1% conv.
cream egg26K/yr -78.4%2.2% conv.
cadbury cream eggs9K/yr -81.0%4.2% conv.
cadburys cream eggs 48 box3K/yr -58.2%1.6% conv.
cadburys cream eggs7K/yr -82.9%5.3% conv.
cadbury cream egg5K/yr -66.3%3.5% conv.
cadburys cream eggs 48 box deal 11.995K/yr -86.5%1.2% conv.
cream eggs cadburys5K/yr -97.5%2.6% conv.

All search terms

Top cream eggs products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Cadbury Chocolate Creme Eggs (400 Grams 10 Pack)

Cadbury£8.454.5★2,081 rev

Easter Creme Chocolate Eggs Pack of 48 - Milk Chocolate with Soft Fondant Centre Individually Wrapped 40g Eggs for Sharing Gifting & Egg Hunts

ANSHUK£29.634.2★7 rev

Cadbury Easter Creme Egg Milk Chocolate Filled With Creamy Filling (Pack of 48) Chocolate Cadburys Creme Eggs Caramel Eggs & White Creme Egg - Easter Egg Hunt Kids Easter Eggs (48 Creme Egg)

SKYTE£32.203.5★21 rev

Cadbury Creme Eggs Milk Chocolate Mini Easter Egg Hunt | Creme Egg Fondant Filling Easter Chocolate Gifts Basket Fillers Kids Party Treats | Birthday & Celebration Sweets | 200g (5 x 40g) (Pack 1)

shopior£7.465.0★2 rev

Cadbury Crème Egg Easter Assortment 10 Pack Includes 4 x Crème Eggs 2 x White Chocolate & 4 x Caramel Milk Chocolate Filled Creamy Filling Chocolate Creme Eggs Perfect For Eggs Hunt School

SKYTE£8.084.1★4 rev

Newest

by launch date

Cadbury Crème Egg Easter Assortment 10 Pack Includes 4 x Crème Eggs 2 x White Chocolate & 4 x Caramel Milk Chocolate Filled Creamy Filling Chocolate Creme Eggs Perfect For Eggs Hunt School

SKYTE£8.084 rev

3mo ago

Milk Chocolate Creme Eggs 40g (Pack of 48) Bulk Easter Chocolate Eggs with Gooey Fondant Centre Individually Wrapped Treats for Egg Hunts Gifts & Sharing By red Rainbow

Red Rainbow£36.832 rev

4mo ago

Cadbury Creme Eggs Milk Chocolate Mini Easter Egg Hunt | Creme Egg Fondant Filling Easter Chocolate Gifts Basket Fillers Kids Party Treats | Birthday & Celebration Sweets | 200g (5 x 40g) (Pack 1)

shopior£7.462 rev

4mo ago

Easter White Chocolate Creme Eggs 40g Pack of 48 | Classic Cream Filled Easter Chocolate Eggs | Bulk Buy for Egg & Party Pack

SHANZA DEPARTMENTAL'S£21.751 rev

4mo ago

Easter Creme Chocolate Eggs Pack of 48 - Milk Chocolate with Soft Fondant Centre Individually Wrapped 40g Eggs for Sharing Gifting & Egg Hunts

ANSHUK£29.637 rev

5mo ago

What buyers say about cream eggs

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall35%

“Good taste”

Nutritional Content15%

“Absolutely gorgeous protein bar”

Value For Money10%

“Good value”

Flavor6%

“Very nice flavour”

Quality-Overall4%

“Excellent quality”

Advertised Vs Actual Product4%

“As advertised”

Gifting Purpose3%

“Excellent gift”

Soft Feel2%

“It says soft core”

Sweetness2%

“Really nice sweet”

Texture/Consistency-Overall1%

“Really good texture”

What buyers complain about

Taste-Overall12%

“Not pleasant eating for me”

Value For Money12%

“Very expensive, best to get in a price drop”

Size-Overall9%

“Small”

Flavor6%

“no actual flavour”

Texture/Consistency-Overall6%

“frankly tasteless with an unpleasant texture”

Sweetness6%

“same goes for this one it is way too sweet”

Ease Of Chewing/Swallowing5%

“more of a chewy nougat”

Nutritional Content4%

“they just taste like generic flavourless protein bar”

Artificial Sweeteners3%

“artificial sweeteners”

Hard Feel3%

“Ok. Some a bit hard”

Common questions

Is cream eggs profitable to sell on Amazon United Kingdom?: The niche generates £127K/yr across 16 tracked products. 2 of 11 products launched in the last 360 days are still selling. 90-day search growth is -79.3%. Flapen's verdict: Skip it (42/100).
How competitive is the cream eggs niche?: 11 brands and 64 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 88% of demand.
What do buyers complain about in cream eggs?: Top complaints mined from reviews: Taste-Overall, Value For Money, Size-Overall. The return rate is 0.0%.
When does demand for cream eggs peak?: Demand peaks in Feb–Mar–Apr; the busiest month runs 10.8× the quietest.
What does it cost to enter the cream eggs niche?: Listings span £5.07–£37.61; the average listing price is £18.53 (sweet spot $15–$100). The average incumbent carries 328 reviews — the moat a new listing must climb.

cream eggs

cream eggs market data

Competition & brand share

Demand & seasonality

Top cream eggs search terms

Top cream eggs products on Amazon

Top sellers

Newest

Trending

What buyers say about cream eggs

What buyers love

What buyers complain about

Common questions

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