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Cream Eggs

Fail

Demand is soft, at -79.3% this quarter, so Cream Eggs is a Fail.

Flapen Score
42
42 / 100
Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 46
Market size
£127K/yr157K searches / yr
90-day growth
-79.3%search demand this quarter
Competition
71%top-5 click share · 11 brands · 64 sellers

Flapen Score

Cream Eggs against its category

The dotted line is the Grocery average. Past it, Cream Eggs is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cream Eggs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cream Eggs 157K times last year and spent an estimated £127K. The top 5 brands take 88% of clicks. Demand peaks in Feb–Mar–Apr. Flapen scores it 42 out of 100, a Fail.

01 · Demand

4.3% of searches ended in a purchase last week.

Shoppers searched for this 157K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -79.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £127K a year.

Searches, last 12 months
157K
Growth, 90 days vs prior 90
-79.3%
Conversion, latest week
4.3%
Market size, estimated
£127Ka year
Peak month
April10.8× the quietest month
Top search term
cream eggs75K searches a year

02 · Price

A sale here is worth £18.53.

Listings sell for £18.53 on average, from £5.07 to £37.61. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £18.53 that is £2K to £5K a year per listing.

Average price
£18.53inside the $15 to $100 sweet spot
Price range
£5.07–£37.61
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

19% of listings pay for placement with sponsored ads. 25% ship with Prime. On an average day, 35.9% of listings are out of stock. The average listing ranks #908 within Chocolate Candy. It carries 328 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
19%
Prime listings
25%
Out of stock, average day
35.9%
Average rank
#908in Chocolate Candy
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
328per listing
Listings tracked
16

04 · Newcomers

Amazon counts 2 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
2Amazon's first-year sales bar
Average brand age
31 months

Products

Top Cream Eggs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

£0£13K£25K£38K£51K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

64

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

9%

  • SKYTE30%
  • Cadbury29%
  • ANSHUK19%
  • shopior6%
  • The Great British Kitchen4%
  • SHANZA DEPARTMENTAL'S3%
  • Open — no brand owns it (5 brands, 9%)

Demand

Cream Eggs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Apr · busiest ÷ quietest = 10.8×

Search terms

Top Cream Eggs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cream eggs75K/yr
  • cream eggs 48 box deal 11.9922K/yr
  • cream egg26K/yr
  • cadbury cream eggs9K/yr
  • cadburys cream eggs 48 box3K/yr
  • cadburys cream eggs7K/yr
  • cadbury cream egg5K/yr
  • cadburys cream eggs 48 box deal 11.995K/yr
  • cream eggs cadburys5K/yr

Reviews and returns

What reviews say buyers love and hate about Cream Eggs

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall12%+3.50

Not pleasant eating for me

For me, only a vague taste of a cream egg

Not the best taste

Value For Money12%+0.48

Very expensive, best to get in a price drop

a bit expensive

Not worth price

Size-Overall9%

Small

Smaller Bars

Small eggs

Flavor6%−0.03

no actual flavour

I therefore fully expected to like the Creme Egg flavour. I was wrong

Not as the other flavours

Texture/Consistency-Overall6%−0.04

frankly tasteless with an unpleasant texture

The texture is rather spongy

Texture is a bit strange

Love

Taste-Overall35%+3.50

Good taste

They taste like a real treat

taste as usual though

Nutritional Content15%+0.29

Absolutely gorgeous protein bar

Absolutely love these protein bars

Good amount of protein per bar

Value For Money10%+0.48

Good value

Good value considering the price of today's chocolate

Great value

Flavor6%−0.03

Very nice flavour

also fudge flavour should do the job to satisfy your taste buds

flavour is just like a cream egg

Quality-Overall4%−0.02

Excellent quality

Product is great

overall it hits the spot so no complaints

FAQ

Common Cream Eggs questions

Answered from the same tracked data.