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Cream Crackers

Fail

The top 5 brands take 100% of clicks, so Cream Crackers is a Fail.

Flapen Score
39
39 / 100
Ranks 2,381 of 2,976 Grocery niches · −7 vs the category median of 46
Market size
£61K/yr116K searches / yr
90-day growth
+6.4%search demand this quarter
Competition
69%top-5 click share · 5 brands · 64 sellers

Flapen Score

Cream Crackers against its category

The dotted line is the Grocery average. Past it, Cream Crackers is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cream Crackers market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cream Crackers 116K times last year and spent an estimated £61K. All 5 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

23.9% of searches ended in a purchase last week.

Shoppers searched for this 116K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 23.9% of those searches ended in a purchase. Searches in the last 90 days moved +6.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £61K a year.

Searches, last 12 months
116K
Growth, 90 days vs prior 90
+6.4%
Conversion, latest week
23.9%
Market size, estimated
£61Ka year
Peak month
December1.9× the quietest month
Top search term
jacobs crackers61K searches a year

02 · Price

A sale here is worth £2.21.

Listings sell for £2.21 on average, from £0.52 to £11.03. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At £2.21 that is £2K to £3K a year per listing.

Average price
£2.21under the $15 to $100 sweet spot
Price range
£0.52–£11.03
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,000–1,250
Revenue per listing a year
£2K–£3K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

62% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #362 within Biscuits & Crackers. It carries 542 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
90%
Out of stock, average day
3.1%
Average rank
#362in Biscuits & Crackers
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
542per listing
Listings tracked
21

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top Cream Crackers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£12K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 flat

Sellers

64

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

69%

Top 20: 99%

Open market

0%

  • JACOB'S77%
  • Morrisons19%
  • EcoGrocers2%
  • Jacob's1%
  • ESSENTIAL PRODUCTS1%
  • Open — no brand owns it (0%)

Demand

Cream Crackers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Spike '25Holiday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 1.9×

Search terms

Top Cream Crackers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • jacobs crackers61K/yr
  • cream crackers52K/yr
  • jacobs cream crackers4K/yr

Reviews and returns

What reviews say buyers love and hate about Cream Crackers

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Powdered/Crumbled14%−0.09

so many of the crackers were broken in half or the edges were crushed

Delivered in crumbs

Crushed crackers

Size-Overall13%−0.03

Much smaller pack

Very small packets of crackers

Jacobs. Very small compared to used to be

Crispiness10%−0.06

don't expect any crispiness or crunch, they are soft and tastelelss

Crushed crisps

although in date seem to have lost their crunch

Taste-Overall8%+2.75

Different taste to the normal crackers

just taste awful

So pale and tasteless 😥 Disappointed ☹️

Moist/Dry6%−0.03

especially eaten dry

it was good until this latest purchase, the crackers are soggy and wet and plain

Love

Taste-Overall32%+2.75

Delicious crackers

Good taste

Crackers delicious

Crispiness12%−0.06

They have a satisfying crunch

A perfect crunchy snack in an instant

Thin and crisp

Baking10%+0.59

Great foraling your own treat

Good biscuits

Great crackers enjoyed them

Value For Money10%

Decent price

Good Price

Good Value For Money

Flavor7%−0.02

Very addictive and the flavour is amazing as a sister or side dish and lunch boxes

Great flavour

chive flavour is well balanced

FAQ

Common Cream Crackers questions

Answered from the same tracked data.