How competitive is the Cream Crackers niche on Amazon United Kingdom?

5 brands and 64 sellers compete in Cream Crackers on Amazon United Kingdom. The top 5 Cream Crackers products take 69% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Cream Crackers?

Cream Crackers buyers on Amazon United Kingdom complain most about Powdered/Crumbled, Size-Overall, Crispiness, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Cream Crackers niche?

Cream Crackers sells for £2.21 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £0.52–£11.03. The average incumbent carries 542 reviews — the moat a new listing must climb.

Cream Crackers

brand-locked demand (top 5 brands take 100% of clicks) — Cream Crackers doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Cream Crackers profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Cream Crackers is a £61K/yr Amazon United Kingdom market (116K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 39/100.

Cream Crackers: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +6.4% over the last 90 days and 23.9% of searches end in a purchase.

£61K

revenue / yr

Units sold / yr40K

Search volume / yr+6.4%116K

Conversion rate23.9%

Avg price£2.21

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers5 · 64

Top-5 product click share69%

Open market0%

Avg brand age60 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 21 products

Top Cream Crackers products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

JACOBS Original Cream Crackers 200g (Pack of 1)

Price: £1.38
Rating: 4.7/5
Reviews: 865
Age: 10y ago

Morrisons Cream Crackers 300g

Price: £0.60
Rating: 4.6/5
Reviews: 1,925
Age: 8y ago

JACOBS Original Cream Crackers 300 g (Pack of 1)

Price: £1.41
Rating: 4.6/5
Reviews: 1,960
Age: 10y ago

Jacobs Original Cream Crackers 2 x 200 g (Twin Pack) 400 g Total

Price: £2.07
Rating: 4.6/5
Reviews: 1,960
Age: 10y ago

JACOBS Cream Cracker Multipack 8 Snack Packs 185 g (Pack of 1)

Price: £2.13
Rating: 4.4/5
Reviews: 288
Age: 13y ago

Newest

by launch date

Jacobs Crackers Multipack 5 x 46g (Seeded)

Price: £7.05
Rating: 4.0/5
Reviews: 5
Age: 2mo ago

JACOBS Bites Mature Cheddar & Onion Crackers 125 g (Pack of 1)

Price: £1.61
Rating: 4.6/5
Reviews: 75
Age: 1y ago

ESSENTIAL PRODUCTS Jacobs Biscuits for Cheese Tub Crackers 900g 8 Different Selection of Delicious Crackers Family Pack Share

Price: £11.03
Rating: 4.2/5
Reviews: 77
Age: 3y ago

Jacobs Mediterranean Pinch Of Salt Crackers

Price: £1.42
Rating: 4.5/5
Reviews: 217
Age: 3y ago

JACOBS Original Cream Crackers Twin Pack 2 x 300 g (Pack of 1)

Price: £2.39
Rating: 4.7/5
Reviews: 245
Age: 4y ago

Competition: brands, sellers & click share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

69%

Top 20: 99%

Open market

JACOB'S77%
Morrisons19%
EcoGrocers2%
Jacob's1%
ESSENTIAL PRODUCTS1%
Open — no brand owns it (0%)

Cream Crackers demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume116KCVR23.9%Products21Brands5Top 5 Brands100%OOS Rate3.1%Rating4.5★Reviews542Avg BSR#362

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 1.9×

Top Cream Crackers search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

jacobs crackers61K/yr +9.8%15.1% conv.
cream crackers52K/yr +2.8%23.4% conv.
jacobs cream crackers4K/yr +8.4%18.2% conv.

What reviews say buyers love and hate about Cream Crackers

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews

Taste-Overall32%

“Delicious crackers”

Crispiness12%

“They have a satisfying crunch”

Baking10%

“Great foraling your own treat”

Value For Money10%

“Decent price”

Flavor7%

“Very addictive and the flavour is amazing as a sister or side dish and lunch boxes”

What buyers complain about

70% of reviews

Powdered/Crumbled14%

“so many of the crackers were broken in half or the edges were crushed”

Size-Overall13%

“Much smaller pack”

Crispiness10%

“don't expect any crispiness or crunch, they are soft and tastelelss”

Taste-Overall8%

“Different taste to the normal crackers”

Moist/Dry6%

“especially eaten dry”

Common Cream Crackers questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Cream Crackers 39/100 on Amazon United Kingdom — Skip it. The niche generates £61K/yr across 21 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved +6.4% over the last 90 days.