cream crackers
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible23.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Good542.14avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+6.4%90-day search growth — must beat 0% to launch
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Market size
Bad£61K£61K/yr · 116K searches
Avg price
Bad£2.21avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£0.52–£11.03cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, cream crackers is a £61K/yr Amazon United Kingdom market (116K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 39/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
cream crackers market data
- Units sold / yr
- 30K–40K
- avg 1,000–1,250/product
- Revenue / yr
- £66K–£88K
- units × avg price
- Conversion rate
- 23.9%
- Avg BSR
- #362
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 62%
- Out of stock
- 3.1%
- Avg brand age
- 60 months
- Avg seller age
- 174 days
Competition & brand share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
5 flat
Sellers
64
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
69%
Top 20: 99%
Open market
0%
- JACOB'S77%
- Morrisons19%
- EcoGrocers2%
- Jacob's1%
- ESSENTIAL PRODUCTS1%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 85 weeks — +6.4% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 1.9×
Top cream crackers search terms
- jacobs crackers61K/yr
- cream crackers52K/yr
- jacobs cream crackers4K/yr
Top cream crackers products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
JACOBS Original Cream Crackers 200g (Pack of 1)
JACOB'S£1.384.7★865 rev
Morrisons Cream Crackers 300g
Morrisons£0.604.6★1,925 rev
JACOBS Original Cream Crackers 300 g (Pack of 1)
JACOB'S£1.414.6★1,960 rev
Jacobs Original Cream Crackers 2 x 200 g (Twin Pack) 400 g Total
JACOB'S£2.074.6★1,960 rev
JACOBS Cream Cracker Multipack 8 Snack Packs 185 g (Pack of 1)
JACOB'S£2.134.4★288 rev
Newest
by launch date
Jacobs Crackers Multipack 5 x 46g (Seeded)
EcoGrocers£7.055 rev
JACOBS Bites Mature Cheddar & Onion Crackers 125 g (Pack of 1)
JACOB'S£1.6175 rev
ESSENTIAL PRODUCTS Jacobs Biscuits for Cheese Tub Crackers 900g 8 Different Selection of Delicious Crackers Family Pack Share
ESSENTIAL PRODUCTS£11.0377 rev
Jacobs Mediterranean Pinch Of Salt Crackers
JACOB'S£1.42217 rev
JACOBS Original Cream Crackers Twin Pack 2 x 300 g (Pack of 1)
JACOB'S£2.39245 rev
Trending
90-day click momentumJacobs Crackers Multipack 5 x 46g (Seeded)
EcoGrocers£7.054.0★
JACOBS High Fibre Cream Crackers 200 g (Pack of 1)
JACOB'S£1.574.7★
JACOBS Crispbreads Chive Crackers 5 x 38g 190g
JACOB'S£1.394.6★
JACOBS Bites Mature Cheddar & Onion Crackers 125 g (Pack of 1)
JACOB'S£1.614.6★
JACOBS Cream Cracker Multipack 8 Snack Packs 185 g (Pack of 1)
JACOB'S£2.134.4★
What buyers say about cream crackers
What buyers praise and complain about, mined from review topics.What buyers love
“Delicious crackers”
“They have a satisfying crunch”
“Great foraling your own treat”
“Decent price”
“Very addictive and the flavour is amazing as a sister or side dish and lunch boxes”
“The crackers themselves deserve 5 stars for the quality, taste and price”
“Great value and fresh taste”
“Convenient for regular use”
“Great for adding extra fibre”
“crisp texture with just the right amount of crunch — not too hard”
What buyers complain about
“so many of the crackers were broken in half or the edges were crushed”
“Much smaller pack”
“don't expect any crispiness or crunch, they are soft and tastelelss”
“Different taste to the normal crackers”
“especially eaten dry”
“no flavour”
“sadly in several million pieces”
“Non sustainable palm oil”
“Nice tasting boscuit a little to salty”
“Bland”
Common questions
- Is cream crackers profitable to sell on Amazon United Kingdom?
- The niche generates £61K/yr across 21 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +6.4%. Flapen's verdict: Skip it (39/100).
- How competitive is the cream crackers niche?
- 5 brands and 64 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in cream crackers?
- Top complaints mined from reviews: Powdered/Crumbled, Size-Overall, Crispiness. The return rate is 0.0%.
- When does demand for cream crackers peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 1.9× the quietest.
- What does it cost to enter the cream crackers niche?
- Listings span £0.52–£11.03; the average listing price is £2.21 (sweet spot $15–$100). The average incumbent carries 542 reviews — the moat a new listing must climb.