Cream Crackers
FailThe top 5 brands take 100% of clicks, so Cream Crackers is a Fail.
- Flapen Score
- 39 / 100Ranks 2,381 of 2,976 Grocery niches · −7 vs the category median of 4639
- Market size
- £61K/yr116K searches / yr
- 90-day growth
- +6.4%search demand this quarter
- Competition
- 69%top-5 click share · 5 brands · 64 sellers
Flapen Score
Cream Crackers against its category
The dotted line is the Grocery average. Past it, Cream Crackers is stronger. Inside it, weaker.
Market
The Cream Crackers market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Cream Crackers 116K times last year and spent an estimated £61K. All 5 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 23.9% of those searches ended in a purchase.
Shoppers searched for this 116K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 23.9% of those searches ended in a purchase. Searches in the last 90 days moved +6.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £61K a year.
- Searches, last 12 months
- 116K
- Growth, 90 days vs prior 90
- +6.4%
- Conversion, latest week
- 23.9%
- Market size, estimated
- £61Ka year
- Peak month
- December1.9× the quietest month
- Top search term
- jacobs crackers61K searches a year
02 · Price
A sale here is worth £2.21.
Listings sell for £2.21 on average, from £0.52 to £11.03. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At £2.21 that is £2K to £3K a year per listing.
- Average price
- £2.21under the $15 to $100 sweet spot
- Price range
- £0.52–£11.03
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £2K–£3K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
62% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #362 within Biscuits & Crackers. It carries 542 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 62%
- Prime listings
- 90%
- Out of stock, average day
- 3.1%
- Average rank
- #362in Biscuits & Crackers
- Average rating
- 4.51 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 542per listing
- Listings tracked
- 21
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 60 months
Products
Top Cream Crackers products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
JACOBS Original Cream Crackers 200g (Pack of 1)
- Price
- £1.38
- Rating
- 4.7/5
- Reviews
- 865
- Age
- 10y ago

Morrisons Cream Crackers 300g
- Price
- £0.60
- Rating
- 4.6/5
- Reviews
- 1,925
- Age
- 8y ago

JACOBS Original Cream Crackers 300 g (Pack of 1)
- Price
- £1.41
- Rating
- 4.6/5
- Reviews
- 1,960
- Age
- 10y ago

Jacobs Original Cream Crackers 2 x 200 g (Twin Pack) 400 g Total
- Price
- £2.07
- Rating
- 4.6/5
- Reviews
- 1,960
- Age
- 10y ago

JACOBS Cream Cracker Multipack 8 Snack Packs 185 g (Pack of 1)
- Price
- £2.13
- Rating
- 4.4/5
- Reviews
- 288
- Age
- 13y ago
Trending
estimated 90-day click momentum
Jacobs Crackers Multipack 5 x 46g (Seeded)
- Price
- £7.05
- Rating
- 4.0/5
- Reviews
- 5
- Age
- 2mo ago

JACOBS High Fibre Cream Crackers 200 g (Pack of 1)
- Price
- £1.57
- Rating
- 4.7/5
- Reviews
- 335
- Age
- 11y ago

JACOBS Crispbreads Chive Crackers 5 x 38g 190g
- Price
- £1.39
- Rating
- 4.6/5
- Reviews
- 86
- Age
- 11y ago

JACOBS Bites Mature Cheddar & Onion Crackers 125 g (Pack of 1)
- Price
- £1.61
- Rating
- 4.6/5
- Reviews
- 75
- Age
- 1y ago

JACOBS Cream Cracker Multipack 8 Snack Packs 185 g (Pack of 1)
- Price
- £2.13
- Rating
- 4.4/5
- Reviews
- 288
- Age
- 13y ago
Newest
by launch date
Jacobs Crackers Multipack 5 x 46g (Seeded)
- Price
- £7.05
- Rating
- 4.0/5
- Reviews
- 5
- Age
- 2mo ago

JACOBS Bites Mature Cheddar & Onion Crackers 125 g (Pack of 1)
- Price
- £1.61
- Rating
- 4.6/5
- Reviews
- 75
- Age
- 1y ago

ESSENTIAL PRODUCTS Jacobs Biscuits for Cheese Tub Crackers 900g 8 Different Selection of Delicious Crackers Family Pack Share
- Price
- £11.03
- Rating
- 4.2/5
- Reviews
- 77
- Age
- 3y ago

Jacobs Mediterranean Pinch Of Salt Crackers
- Price
- £1.42
- Rating
- 4.5/5
- Reviews
- 217
- Age
- 3y ago

JACOBS Original Cream Crackers Twin Pack 2 x 300 g (Pack of 1)
- Price
- £2.39
- Rating
- 4.7/5
- Reviews
- 245
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 flat
Sellers
64
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
69%
Top 20: 99%
Open market
0%
- JACOB'S77%
- Morrisons19%
- EcoGrocers2%
- Jacob's1%
- ESSENTIAL PRODUCTS1%
- Open — no brand owns it (0%)
Demand
Cream Crackers search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 1.9×
Search terms
Top Cream Crackers search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- jacobs crackers61K/yr
- cream crackers52K/yr
- jacobs cream crackers4K/yr
Reviews and returns
What reviews say buyers love and hate about Cream Crackers
We read the reviews and the return reasons for every product selling here.
“so many of the crackers were broken in half or the edges were crushed”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cream Crackers questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









