Cream Crackers
FailThe top 5 brands take 100% of clicks, so Cream Crackers is a Fail.
- Flapen Score
- 39 / 100Ranks 2,381 of 2,976 Grocery niches · −7 vs the category median of 4639
- Market size
- £61K/yr116K searches / yr
- 90-day growth
- +6.4%search demand this quarter
- Competition
- 69%top-5 click share · 5 brands · 64 sellers
Flapen Score
Cream Crackers against its category
The dotted line is the Grocery average. Past it, Cream Crackers is stronger. Inside it, weaker.
Market
The Cream Crackers market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Cream Crackers 116K times last year and spent an estimated £61K. All 5 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 39 out of 100, a Fail.
01 · Demand
23.9% of searches ended in a purchase last week.
Shoppers searched for this 116K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 23.9% of those searches ended in a purchase. Searches in the last 90 days moved +6.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £61K a year.
- Searches, last 12 months
- 116K
- Growth, 90 days vs prior 90
- +6.4%
- Conversion, latest week
- 23.9%
- Market size, estimated
- £61Ka year
- Peak month
- December1.9× the quietest month
- Top search term
- jacobs crackers61K searches a year
02 · Price
A sale here is worth £2.21.
Listings sell for £2.21 on average, from £0.52 to £11.03. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At £2.21 that is £2K to £3K a year per listing.
- Average price
- £2.21under the $15 to $100 sweet spot
- Price range
- £0.52–£11.03
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £2K–£3K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
62% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #362 within Biscuits & Crackers. It carries 542 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 62%
- Prime listings
- 90%
- Out of stock, average day
- 3.1%
- Average rank
- #362in Biscuits & Crackers
- Average rating
- 4.51 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 542per listing
- Listings tracked
- 21
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 60 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 60 months
Products
Top Cream Crackers products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
JACOBS Original Cream Crackers 200g (Pack of 1)
- Price
- £1.38
- Rating
- 4.7/5
- Reviews
- 865
- Age
- 10y ago

Morrisons Cream Crackers 300g
- Price
- £0.60
- Rating
- 4.6/5
- Reviews
- 1,925
- Age
- 8y ago

JACOBS Original Cream Crackers 300 g (Pack of 1)
- Price
- £1.41
- Rating
- 4.6/5
- Reviews
- 1,960
- Age
- 10y ago

Jacobs Original Cream Crackers 2 x 200 g (Twin Pack) 400 g Total
- Price
- £2.07
- Rating
- 4.6/5
- Reviews
- 1,960
- Age
- 10y ago

JACOBS Cream Cracker Multipack 8 Snack Packs 185 g (Pack of 1)
- Price
- £2.13
- Rating
- 4.4/5
- Reviews
- 288
- Age
- 13y ago
Trending
90-day click momentum
Jacobs Crackers Multipack 5 x 46g (Seeded)
- Price
- £7.05
- Rating
- 4.0/5
- Reviews
- 5
- Age
- 2mo ago

JACOBS High Fibre Cream Crackers 200 g (Pack of 1)
- Price
- £1.57
- Rating
- 4.7/5
- Reviews
- 335
- Age
- 11y ago

JACOBS Crispbreads Chive Crackers 5 x 38g 190g
- Price
- £1.39
- Rating
- 4.6/5
- Reviews
- 86
- Age
- 11y ago

JACOBS Bites Mature Cheddar & Onion Crackers 125 g (Pack of 1)
- Price
- £1.61
- Rating
- 4.6/5
- Reviews
- 75
- Age
- 1y ago

JACOBS Cream Cracker Multipack 8 Snack Packs 185 g (Pack of 1)
- Price
- £2.13
- Rating
- 4.4/5
- Reviews
- 288
- Age
- 13y ago
Newest
by launch date
Jacobs Crackers Multipack 5 x 46g (Seeded)
- Price
- £7.05
- Rating
- 4.0/5
- Reviews
- 5
- Age
- 2mo ago

JACOBS Bites Mature Cheddar & Onion Crackers 125 g (Pack of 1)
- Price
- £1.61
- Rating
- 4.6/5
- Reviews
- 75
- Age
- 1y ago

ESSENTIAL PRODUCTS Jacobs Biscuits for Cheese Tub Crackers 900g 8 Different Selection of Delicious Crackers Family Pack Share
- Price
- £11.03
- Rating
- 4.2/5
- Reviews
- 77
- Age
- 3y ago

Jacobs Mediterranean Pinch Of Salt Crackers
- Price
- £1.42
- Rating
- 4.5/5
- Reviews
- 217
- Age
- 3y ago

JACOBS Original Cream Crackers Twin Pack 2 x 300 g (Pack of 1)
- Price
- £2.39
- Rating
- 4.7/5
- Reviews
- 245
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 flat
Sellers
64
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
69%
Top 20: 99%
Open market
0%
- JACOB'S77%
- Morrisons19%
- EcoGrocers2%
- Jacob's1%
- ESSENTIAL PRODUCTS1%
- Open — no brand owns it (0%)
Demand
Cream Crackers search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 1.9×
Search terms
Top Cream Crackers search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- jacobs crackers61K/yr
- cream crackers52K/yr
- jacobs cream crackers4K/yr
Reviews and returns
What reviews say buyers love and hate about Cream Crackers
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
so many of the crackers were broken in half or the edges were crushed
Delivered in crumbs
Crushed crackers
Much smaller pack
Very small packets of crackers
Jacobs. Very small compared to used to be
don't expect any crispiness or crunch, they are soft and tastelelss
Crushed crisps
although in date seem to have lost their crunch
Different taste to the normal crackers
just taste awful
So pale and tasteless 😥 Disappointed ☹️
especially eaten dry
it was good until this latest purchase, the crackers are soggy and wet and plain
Love
Delicious crackers
Good taste
Crackers delicious
They have a satisfying crunch
A perfect crunchy snack in an instant
Thin and crisp
Great foraling your own treat
Good biscuits
Great crackers enjoyed them
Decent price
Good Price
Good Value For Money
Very addictive and the flavour is amazing as a sister or side dish and lunch boxes
Great flavour
chive flavour is well balanced
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cream Crackers questions
Answered from the same tracked data.









