cream cheese
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible28.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Good883.82avg incumbent reviews — the moat a new listing must climb
Market size
Good£279K£279K/yr · 499K searches
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Growth
Bad-7.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad£1.94avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£1.05–£3.00cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, cream cheese is a £279K/yr Amazon United Kingdom market (499K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 41/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
cream cheese market data
- Units sold / yr
- 150K–200K
- avg 8,000–10,000/product
- Revenue / yr
- £291K–£388K
- units × avg price
- Conversion rate
- 28.8%
- Avg BSR
- #25
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 0%
- Out of stock
- 0.0%
- Avg brand age
- 72 months
- Avg seller age
- 199 days
Competition & brand share
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.Brands
4 flat
Sellers
37
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
0%
- Philadelphia59%
- Morrisons35%
- Longley Farm3%
- Boursin3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top cream cheese search terms
- cream cheese233K/yr
- philadelphia cheese106K/yr
- soft cheese78K/yr
- philadelphia56K/yr
- full fat cream cheese13K/yr
- whipped cream cheese7K/yr
- philadelphia cream cheese6K/yr
Top cream cheese products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Philadelphia Original Soft Cheese 165g
Philadelphia£1.624.7★2,613 rev
MORRISONS Morrisons Soft Cheese Smooth & Creamy 200g
Morrisons£1.564.6★1,212 rev
Philadelphia Original Soft Cheese 280g
Philadelphia£2.614.8★498 rev
Morrisons Savers Plain Soft Cheese 200g
Morrisons£1.054.6★247 rev
Philadelphia Light Medium Fat Soft White Cheese 165 g
Philadelphia£1.694.7★979 rev
Newest
by launch datePhiladelphia Original Soft Cheese 280g
Philadelphia£2.61498 rev
Philadelphia Garlic & Herbs Soft Cheese 280g
Philadelphia£2.631,253 rev
MORRISONS Morrisons Soft Cheese Smooth & Creamy 200g
Morrisons£1.561,212 rev
Morrisons Soft Cheese Smooth & Creamy 50% Reduced Fat 200g
Morrisons£1.55684 rev
Morrisons Savers Plain Soft Cheese 200g
Morrisons£1.05247 rev
Trending
90-day click momentum
Philadelphia Light Soft Cheese 280g
Philadelphia£2.634.7★
Philadelphia Original Soft Cheese 165g
Philadelphia£1.624.7★
Morrisons Savers Plain Soft Cheese 200g
Morrisons£1.054.6★
Philadelphia Light Medium Fat Soft White Cheese with Garlic and Herbs 165 g
Philadelphia£1.814.7★
Philadelphia Light & Tasty Soft Cheese Snack 3 x 42g
Philadelphia£1.604.5★
What buyers say about cream cheese
What buyers praise and complain about, mined from review topics.What buyers love
“Great taste”
“Excellent product”
“Great flavour”
“A very nice creamy cheese”
“here its cheaper than shops”
“Its so thick and creamy”
“Perfect for my homemade cheesecake”
“It lactose free”
“Love this cheese very creamy”
“Easy to spread”
What buyers complain about
“No taste”
“just not as rich”
“Not as creamy as the more expensive ones”
Common questions
- Is cream cheese profitable to sell on Amazon United Kingdom?
- The niche generates £279K/yr across 17 tracked products. 90-day search growth is -7.0%. Flapen's verdict: Skip it (41/100).
- How competitive is the cream cheese niche?
- 4 brands and 37 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in cream cheese?
- Top complaints mined from reviews: Taste-Overall, Flavor, Texture/Consistency-Overall. The return rate is 0.0%.
- When does demand for cream cheese peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the cream cheese niche?
- Listings span £1.05–£3.00; the average listing price is £1.94 (sweet spot $15–$100). The average incumbent carries 884 reviews — the moat a new listing must climb.