Is cream profitable to sell on Amazon United Kingdom?

The niche generates £324K/yr across 12 tracked products. 90-day search growth is -6.1%. Flapen's verdict: Skip it (39/100).

How competitive is the cream niche?

4 brands and 33 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in cream?

Top complaints mined from reviews: Value For Money, Taste-Overall, Thickness. The return rate is 0.0%.

When does demand for cream peak?

Demand peaks in Dec; the busiest month runs 2.4× the quietest.

What does it cost to enter the cream niche?

Listings span £0.98–£2.99; the average listing price is £1.78 (sweet spot $15–$100). The average incumbent carries 1,407 reviews — the moat a new listing must climb.

cream

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Conversion

Incredible24.9%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Market size

Good£324K

£324K/yr · 732K searches

Review moat

Good1,407.08

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-6.1%

90-day search growth — must beat 0% to launch

Competition

Bad80%

top-5 click share — a locked-up shelf

Avg price

Bad£1.78

avg listing price — sweet spot $15–$100

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad£0.98–£2.99

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, cream is a £324K/yr Amazon United Kingdom market (732K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 39/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

cream market data

Units sold / yr: 200K–250K; avg 15,000–20,000/product
Revenue / yr: £356K–£445K; units × avg price
Conversion rate: 24.9%
Avg BSR: #5
Page quality: 0%
Prime: 100%
Sponsored: 0%
Out of stock: 0.0%
Avg brand age: 74 months
Avg seller age: 159 days

Competition & brand share

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

Morrisons83%
by Amazon13%
Elmlea2%
Iceland1%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -6.1% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 2.4×

Open Trend

Top cream search terms

cream380K/yr -4.2%15.8% conv.
double cream211K/yr -10.3%32.9% conv.
whipping cream41K/yr +15.7%8.6% conv.
fresh cream33K/yr -8.1%15.8% conv.
heavy cream21K/yr -17.3%16.3% conv.
heavy whipping cream7K/yr +7.2%2.2% conv.
whipping cream for cake7K/yr -11.7%0.2% conv.
creme7K/yr -31.0%1.9% conv.
cooking cream6K/yr -26.3%6.2% conv.
thick cream4K/yr +6.2%20.2% conv.

All search terms

Top cream products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Morrisons Double Cream 300ml

Morrisons£1.784.6★4,059 rev

Morrisons British Double Cream 600ml

Morrisons£2.994.6★4,059 rev

by Amazon British Double Cream 300ml

by Amazon£1.624.7★1,527 rev

Elmlea Double Alternative To Cream 270ml

Morrisons£1.544.7★1,722 rev

Morrisons Extra Thick Double Cream 300ml

Morrisons£2.194.7★1,051 rev

Newest

by launch date

Elmlea Double Alternative to Cream 500ml

Elmlea£2.1710 rev

1y ago

Iceland British Fresh Double Cream 300ml

Iceland£1.7926 rev

3y ago

Elmlea Double Alternative To Cream 270ml

Morrisons£1.541,722 rev

5y ago

by Amazon British Double Cream 300ml

by Amazon£1.621,527 rev

6y ago

Morrisons Extra Thick Double Cream 300ml

Morrisons£2.191,051 rev

10y ago

What buyers say about cream

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall38%

“Delicious cream nice”

Freshness12%

“Fresh”

Value For Money9%

“Great quality and price”

Thickness8%

“Extra thick cream is sooo desirable, in coffee, in soup, making ice cream etc etc”

Flavor6%

“so tasty and finishes coffee or sweet course off to perfection”

Texture/Consistency-Overall6%

“Creamy”

Ease Of Use6%

“Easy to use”

Crispiness6%

“Nice cream”

Quality-Overall5%

“Overall, I am very happy with this double cream and would definitely buy it again”

Size-Overall1%

“a good size”

What buyers complain about

Value For Money25%

“Bad value for money”

Taste-Overall25%

“Its cream and it tastes like it, looks like it and costs too much”

Thickness17%

“A slightly thinner than expected double cream hence only 4 stars”

Common questions

Is cream profitable to sell on Amazon United Kingdom?: The niche generates £324K/yr across 12 tracked products. 90-day search growth is -6.1%. Flapen's verdict: Skip it (39/100).
How competitive is the cream niche?: 4 brands and 33 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in cream?: Top complaints mined from reviews: Value For Money, Taste-Overall, Thickness. The return rate is 0.0%.
When does demand for cream peak?: Demand peaks in Dec; the busiest month runs 2.4× the quietest.
What does it cost to enter the cream niche?: Listings span £0.98–£2.99; the average listing price is £1.78 (sweet spot $15–$100). The average incumbent carries 1,407 reviews — the moat a new listing must climb.