Cream
FailThe top 5 brands take 100% of clicks, so Cream is a Fail.
- Flapen Score
- 39 / 100Ranks 2,381 of 2,976 Grocery niches · −7 vs the category median of 4639
- Market size
- £324K/yr732K searches / yr
- 90-day growth
- -6.1%search demand this quarter
- Competition
- 80%top-5 click share · 4 brands · 33 sellers
Flapen Score
Cream against its category
The dotted line is the Grocery average. Past it, Cream is stronger. Inside it, weaker.
Market
The Cream market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Cream 732K times last year and spent an estimated £324K. All 4 brands take every click. Demand peaks in Dec. Flapen scores it 39 out of 100, a Fail.
01 · Demand
24.9% of searches ended in a purchase last week.
Shoppers searched for this 732K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 24.9% of those searches ended in a purchase. Searches in the last 90 days moved -6.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £324K a year.
- Searches, last 12 months
- 732K
- Growth, 90 days vs prior 90
- -6.1%
- Conversion, latest week
- 24.9%
- Market size, estimated
- £324Ka year
- Peak month
- December2.4× the quietest month
- Top search term
- cream380K searches a year
02 · Price
A sale here is worth £1.78.
Listings sell for £1.78 on average, from £0.98 to £2.99. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 15,000 to 20,000 of them. At £1.78 that is £27K to £36K a year per listing.
- Average price
- £1.78under the $15 to $100 sweet spot
- Price range
- £0.98–£2.99
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 200K–250K
- Units per listing a year
- 15,000–20,000
- Revenue per listing a year
- £27K–£36K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #5 within Fresh & Chilled. It carries 1,407 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #5in Fresh & Chilled
- Average rating
- 4.63 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,407per listing
- Listings tracked
- 12
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 74 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 74 months
Products
Top Cream products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Morrisons Double Cream 300ml
- Price
- £1.78
- Rating
- 4.6/5
- Reviews
- 4,059
- Age
- 15y ago

Morrisons British Double Cream 600ml
- Price
- £2.99
- Rating
- 4.6/5
- Reviews
- 4,059
- Age
- 15y ago

by Amazon British Double Cream 300ml
- Price
- £1.62
- Rating
- 4.7/5
- Reviews
- 1,527
- Age
- 6y ago

Elmlea Double Alternative To Cream 270ml
- Price
- £1.54
- Rating
- 4.7/5
- Reviews
- 1,722
- Age
- 5y ago

Morrisons Extra Thick Double Cream 300ml
- Price
- £2.19
- Rating
- 4.7/5
- Reviews
- 1,051
- Age
- 10y ago
Trending
90-day click momentum
Elmlea Double Alternative to Cream 500ml
- Price
- £2.17
- Rating
- 4.6/5
- Reviews
- 10
- Age
- 1y ago

Iceland British Fresh Double Cream 300ml
- Price
- £1.79
- Rating
- 4.6/5
- Reviews
- 26
- Age
- 3y ago

Morrisons Extra Thick Double Cream 300ml
- Price
- £2.19
- Rating
- 4.7/5
- Reviews
- 1,051
- Age
- 10y ago

Morrisons British Double Cream 600ml
- Price
- £2.99
- Rating
- 4.6/5
- Reviews
- 4,059
- Age
- 15y ago

Morrisons Single Cream 300ml
- Price
- £1.43
- Rating
- 4.6/5
- Reviews
- 1,064
- Age
- 15y ago
Newest
by launch date
Elmlea Double Alternative to Cream 500ml
- Price
- £2.17
- Rating
- 4.6/5
- Reviews
- 10
- Age
- 1y ago

Iceland British Fresh Double Cream 300ml
- Price
- £1.79
- Rating
- 4.6/5
- Reviews
- 26
- Age
- 3y ago

Elmlea Double Alternative To Cream 270ml
- Price
- £1.54
- Rating
- 4.7/5
- Reviews
- 1,722
- Age
- 5y ago

by Amazon British Double Cream 300ml
- Price
- £1.62
- Rating
- 4.7/5
- Reviews
- 1,527
- Age
- 6y ago

Morrisons Extra Thick Double Cream 300ml
- Price
- £2.19
- Rating
- 4.7/5
- Reviews
- 1,051
- Age
- 10y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
33
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
0%
- Morrisons83%
- by Amazon13%
- Elmlea2%
- Iceland1%
Demand
Cream search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.4×
Search terms
Top Cream search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cream380K/yr
- double cream211K/yr
- whipping cream41K/yr
- fresh cream33K/yr
- heavy cream21K/yr
- heavy whipping cream7K/yr
- whipping cream for cake7K/yr
- creme7K/yr
- cooking cream6K/yr
- thick cream4K/yr
Reviews and returns
What reviews say buyers love and hate about Cream
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Bad value for money
Its cream and it tastes like it, looks like it and costs too much
A slightly thinner than expected double cream hence only 4 stars
Love
Delicious cream nice
taste ok
Tasty
Fresh
The cream tastes fresh and good quality
Fresh taste very nice
Great quality and price
I think it is very good value
good price for this one its Morrisons
Extra thick cream is sooo desirable, in coffee, in soup, making ice cream etc etc
thick too
so tasty and finishes coffee or sweet course off to perfection
creamy dishes when you want a richer flavour
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cream questions
Answered from the same tracked data.









