How competitive is the Cream niche on Amazon United Kingdom?

4 brands and 33 sellers compete in Cream on Amazon United Kingdom. The top 5 Cream products take 80% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Cream?

Cream buyers on Amazon United Kingdom complain most about Value For Money, Taste-Overall, Thickness, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Cream niche?

Cream sells for £1.78 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £0.98–£2.99. The average incumbent carries 1,407 reviews — the moat a new listing must climb.

Cream

brand-locked demand (top 5 brands take 100% of clicks) — Cream doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Cream profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Cream is a £324K/yr Amazon United Kingdom market (732K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 39/100.

Cream: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -6.1% over the last 90 days and 24.9% of searches end in a purchase.

£324K

revenue / yr

Units sold / yr250K

Search volume / yr-6.1%732K

Conversion rate24.9%

Avg price£1.78

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers4 · 33

Top-5 product click share80%

Open market0%

Avg brand age74 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 12 products

Top Cream products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Morrisons Double Cream 300ml

Price: £1.78
Rating: 4.6/5
Reviews: 4,059
Age: 15y ago

Morrisons British Double Cream 600ml

Price: £2.99
Rating: 4.6/5
Reviews: 4,059
Age: 15y ago

by Amazon British Double Cream 300ml

Price: £1.62
Rating: 4.7/5
Reviews: 1,527
Age: 6y ago

Elmlea Double Alternative To Cream 270ml

Price: £1.54
Rating: 4.7/5
Reviews: 1,722
Age: 5y ago

Morrisons Extra Thick Double Cream 300ml

Price: £2.19
Rating: 4.7/5
Reviews: 1,051
Age: 10y ago

Newest

by launch date

Elmlea Double Alternative to Cream 500ml

Price: £2.17
Rating: 4.6/5
Reviews: 10
Age: 1y ago

Iceland British Fresh Double Cream 300ml

Price: £1.79
Rating: 4.6/5
Reviews: 26
Age: 3y ago

Elmlea Double Alternative To Cream 270ml

Price: £1.54
Rating: 4.7/5
Reviews: 1,722
Age: 5y ago

by Amazon British Double Cream 300ml

Price: £1.62
Rating: 4.7/5
Reviews: 1,527
Age: 6y ago

Morrisons Extra Thick Double Cream 300ml

Price: £2.19
Rating: 4.7/5
Reviews: 1,051
Age: 10y ago

Competition: brands, sellers & click share

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

Morrisons83%
by Amazon13%
Elmlea2%
Iceland1%

Cream demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume732KCVR24.9%Products12Brands4Top 5 Brands100%OOS Rate0.0%Rating4.6★Reviews1,407Avg BSR#5

Peak months: Dec · busiest ÷ quietest = 2.4×

Top Cream search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

cream380K/yr -4.2%15.8% conv.
double cream211K/yr -10.3%32.9% conv.
whipping cream41K/yr +15.7%8.6% conv.
fresh cream33K/yr -8.1%15.8% conv.
heavy cream21K/yr -17.3%16.3% conv.
heavy whipping cream7K/yr +7.2%2.2% conv.
whipping cream for cake7K/yr -11.7%0.2% conv.
creme7K/yr -31.0%1.9% conv.
cooking cream6K/yr -26.3%6.2% conv.
thick cream4K/yr +6.2%20.2% conv.

What reviews say buyers love and hate about Cream

What buyers mention most, as a share of all reviews.

What buyers love

97% of reviews

Taste-Overall38%

“Delicious cream nice”

Freshness12%

“Fresh”

Value For Money9%

“Great quality and price”

Thickness8%

“Extra thick cream is sooo desirable, in coffee, in soup, making ice cream etc etc”

Flavor6%

“so tasty and finishes coffee or sweet course off to perfection”

What buyers complain about

67% of reviews

Value For Money25%

“Bad value for money”

Taste-Overall25%

“Its cream and it tastes like it, looks like it and costs too much”

Thickness17%

“A slightly thinner than expected double cream hence only 4 stars”

Common Cream questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Cream 39/100 on Amazon United Kingdom — Skip it. The niche generates £324K/yr across 12 tracked products. Search demand moved -6.1% over the last 90 days.