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Cream

Fail

The top 5 brands take 100% of clicks, so Cream is a Fail.

Flapen Score
39
39 / 100
Ranks 2,381 of 2,976 Grocery niches · −7 vs the category median of 46
Market size
£324K/yr732K searches / yr
90-day growth
-6.1%search demand this quarter
Competition
80%top-5 click share · 4 brands · 33 sellers

Flapen Score

Cream against its category

The dotted line is the Grocery average. Past it, Cream is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cream market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cream 732K times last year and spent an estimated £324K. All 4 brands take every click. Demand peaks in Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

24.9% of searches ended in a purchase last week.

Shoppers searched for this 732K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 24.9% of those searches ended in a purchase. Searches in the last 90 days moved -6.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £324K a year.

Searches, last 12 months
732K
Growth, 90 days vs prior 90
-6.1%
Conversion, latest week
24.9%
Market size, estimated
£324Ka year
Peak month
December2.4× the quietest month
Top search term
cream380K searches a year

02 · Price

A sale here is worth £1.78.

Listings sell for £1.78 on average, from £0.98 to £2.99. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 15,000 to 20,000 of them. At £1.78 that is £27K to £36K a year per listing.

Average price
£1.78under the $15 to $100 sweet spot
Price range
£0.98–£2.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
200K–250K
Units per listing a year
15,000–20,000
Revenue per listing a year
£27K–£36K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #5 within Fresh & Chilled. It carries 1,407 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#5in Fresh & Chilled
Average rating
4.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,407per listing
Listings tracked
12

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
74 months

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

£0£32K£65K£97K£130K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

33

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

0%

  • Morrisons83%
  • by Amazon13%
  • Elmlea2%
  • Iceland1%

Demand

Cream search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.4×

Search terms

Top Cream search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cream380K/yr
  • double cream211K/yr
  • whipping cream41K/yr
  • fresh cream33K/yr
  • heavy cream21K/yr
  • heavy whipping cream7K/yr
  • whipping cream for cake7K/yr
  • creme7K/yr
  • cooking cream6K/yr
  • thick cream4K/yr

Reviews and returns

What reviews say buyers love and hate about Cream

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money25%−0.07

Bad value for money

Taste-Overall25%−0.09

Its cream and it tastes like it, looks like it and costs too much

Thickness17%+0.71

A slightly thinner than expected double cream hence only 4 stars

Love

Taste-Overall38%−0.09

Delicious cream nice

taste ok

Tasty

Freshness12%+1.65

Fresh

The cream tastes fresh and good quality

Fresh taste very nice

Value For Money9%−0.07

Great quality and price

I think it is very good value

good price for this one its Morrisons

Thickness8%+0.71

Extra thick cream is sooo desirable, in coffee, in soup, making ice cream etc etc

thick too

Flavor6%+0.82

so tasty and finishes coffee or sweet course off to perfection

creamy dishes when you want a richer flavour

FAQ

Common Cream questions

Answered from the same tracked data.