crawfords biscuits
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great11.4%search→purchase rate — share of searches ending in a sale
Review moat
Great475.8avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£11.20avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-4.9%90-day search growth — must beat 0% to launch
Price range
Bad£1.15–£18.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£40K£40K/yr · 31K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, crawfords biscuits is a £40K/yr Amazon United Kingdom market (31K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 34/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
crawfords biscuits market data
- Units sold / yr
- 4K–5K
- avg 500–750/product
- Revenue / yr
- £45K–£56K
- units × avg price
- Conversion rate
- 11.4%
- Avg BSR
- #41
- Page quality
- 0%
- Prime
- 40%
- Sponsored
- 20%
- Out of stock
- 0.0%
- Avg brand age
- 38 months
- Avg seller age
- 167 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 falling
Sellers
19
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Crawford's96%
- Generic4%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top crawfords biscuits search terms
- crawfords biscuits17K/yr
- crawfords biscuits assorted mini packs10K/yr
- crawfords4K/yr
Top crawfords biscuits products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 5 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Crawfords Assorted Mini Biscuit Packs 6 Classic Varieties Individually Wrapped 30 g (Pack of 100)
Crawford's£18.444.6★1,913 rev
![Crawfords Mini Packs Assorted Biscuits [Pack 100]](https://m.media-amazon.com/images/I/51uxpmkuHZL.jpg)
Crawfords Mini Packs Assorted Biscuits [Pack 100]
Crawford's£18.404.7★146 rev
Crawfords Savouries Cheese Baked Snacks 250g
Crawford's£1.174.4★91 rev
Crawfords Savouries Salt and Vinegar Baked Snacks 200g
Crawford's£1.154.5★95 rev
Border Mini Pack Biscuits Assorted Luxury Biscuit Collection (48 Snack Packs) | Individually Wrapped | Ideal for Sharing Gifting & Office Snacks | Vegetarian Friendly
Generic£16.834.6★134 rev
Newest
by launch dateBorder Mini Pack Biscuits Assorted Luxury Biscuit Collection (48 Snack Packs) | Individually Wrapped | Ideal for Sharing Gifting & Office Snacks | Vegetarian Friendly
Generic£16.83134 rev
Crawfords Savouries Salt and Vinegar Baked Snacks 200g
Crawford's£1.1595 rev
Crawfords Savouries Cheese Baked Snacks 250g
Crawford's£1.1791 rev
Crawfords Assorted Mini Biscuit Packs 6 Classic Varieties Individually Wrapped 30 g (Pack of 100)
Crawford's£18.441,913 rev
Crawfords Mini Packs Assorted Biscuits [Pack 100]
Crawford's£18.40146 rev
Trending
90-day click momentumBorder Mini Pack Biscuits Assorted Luxury Biscuit Collection (48 Snack Packs) | Individually Wrapped | Ideal for Sharing Gifting & Office Snacks | Vegetarian Friendly
Generic£16.834.6★
Crawfords Savouries Cheese Baked Snacks 250g
Crawford's£1.174.4★
Crawfords Assorted Mini Biscuit Packs 6 Classic Varieties Individually Wrapped 30 g (Pack of 100)
Crawford's£18.444.6★
Crawfords Mini Packs Assorted Biscuits [Pack 100]
Crawford's£18.404.7★
Crawfords Savouries Salt and Vinegar Baked Snacks 200g
Crawford's£1.154.5★
What buyers say about crawfords biscuits
What buyers praise and complain about, mined from review topics.What buyers love
“Delicious biscuits”
“Love these cheese snacks and good value”
“well worth the price”
“The crackers themselves are good”
“Great gift for the staff room”
“Great having individual packets for snacks, lunch and taking on walks”
“Just what I wanted”
“Handy for lunches”
“Fresh products”
“Savouries”
What buyers complain about
“Expensive biscuits”
“A little disappointed with these snacks”
“Stale and soft”
“Bags bigger than expected”
“more of a salt taste”
“Flavourless and bland”
“some crumbs expected”
“Not as advertised”
“should it be necessary to vary the assortment the replacements will be of equal quality'”
Common questions
- Is crawfords biscuits profitable to sell on Amazon United Kingdom?
- The niche generates £40K/yr across 5 tracked products. 90-day search growth is -4.9%. Flapen's verdict: Skip it (34/100).
- How competitive is the crawfords biscuits niche?
- 2 brands and 19 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in crawfords biscuits?
- Top complaints mined from reviews: Value For Money, Taste-Overall, Hard Feel. The return rate is 0.0%.
- When does demand for crawfords biscuits peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the crawfords biscuits niche?
- Listings span £1.15–£18.44; the average listing price is £11.20 (sweet spot $15–$100). The average incumbent carries 476 reviews — the moat a new listing must climb.