Crawfords Biscuits
FailThe top 5 products take 100% of clicks, so Crawfords Biscuits is a Fail.
- Flapen Score
- 34 / 100Ranks 2,777 of 2,976 Grocery niches · −12 vs the category median of 4634
- Market size
- £40K/yr31K searches / yr
- 90-day growth
- -4.9%search demand this quarter
- Competition
- 100%top-5 click share · 2 brands · 19 sellers
Flapen Score
Crawfords Biscuits against its category
The dotted line is the Grocery average. Past it, Crawfords Biscuits is stronger. Inside it, weaker.
Market
The Crawfords Biscuits market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Crawfords Biscuits 31K times last year and spent an estimated £40K. All 2 brands take every click. Flapen scores it 34 out of 100, a Fail.
01 · Demand
11.4% of searches ended in a purchase last week.
Shoppers searched for this 31K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.4% of those searches ended in a purchase. Searches in the last 90 days moved -4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £40K a year.
- Searches, last 12 months
- 31K
- Growth, 90 days vs prior 90
- -4.9%
- Conversion, latest week
- 11.4%
- Market size, estimated
- £40Ka year
- Peak month
- March1.3× the quietest month
- Top search term
- crawfords biscuits17K searches a year
02 · Price
A sale here is worth £11.20.
Listings sell for £11.20 on average, from £1.15 to £18.44. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 500 to 750 of them. At £11.20 that is £6K to £8K a year per listing.
- Average price
- £11.20under the $15 to $100 sweet spot
- Price range
- £1.15–£18.44
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £6K–£8K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
20% of listings pay for placement with sponsored ads. 40% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #41 within Bakery. It carries 476 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 20%
- Prime listings
- 40%
- Out of stock, average day
- 0.0%
- Average rank
- #41in Bakery
- Average rating
- 4.56 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 476per listing
- Listings tracked
- 5
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Crawfords Biscuits products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Crawfords Assorted Mini Biscuit Packs 6 Classic Varieties Individually Wrapped 30 g (Pack of 100)
- Price
- £18.44
- Rating
- 4.6/5
- Reviews
- 1,913
- Age
- 16y ago
![Crawfords Mini Packs Assorted Biscuits [Pack 100]](https://m.media-amazon.com/images/I/51uxpmkuHZL.jpg)
Crawfords Mini Packs Assorted Biscuits [Pack 100]
- Price
- £18.40
- Rating
- 4.7/5
- Reviews
- 146
- Age
- 19y ago

Crawfords Savouries Cheese Baked Snacks 250g
- Price
- £1.17
- Rating
- 4.4/5
- Reviews
- 91
- Age
- 3y ago

Crawfords Savouries Salt and Vinegar Baked Snacks 200g
- Price
- £1.15
- Rating
- 4.5/5
- Reviews
- 95
- Age
- 2y ago

Border Mini Pack Biscuits Assorted Luxury Biscuit Collection (48 Snack Packs) | Individually Wrapped | Ideal for Sharing Gifting & Office Snacks | Vegetarian Friendly
- Price
- £16.83
- Rating
- 4.6/5
- Reviews
- 134
- Age
- 1y ago
Trending
90-day click momentum
Border Mini Pack Biscuits Assorted Luxury Biscuit Collection (48 Snack Packs) | Individually Wrapped | Ideal for Sharing Gifting & Office Snacks | Vegetarian Friendly
- Price
- £16.83
- Rating
- 4.6/5
- Reviews
- 134
- Age
- 1y ago

Crawfords Savouries Cheese Baked Snacks 250g
- Price
- £1.17
- Rating
- 4.4/5
- Reviews
- 91
- Age
- 3y ago

Crawfords Assorted Mini Biscuit Packs 6 Classic Varieties Individually Wrapped 30 g (Pack of 100)
- Price
- £18.44
- Rating
- 4.6/5
- Reviews
- 1,913
- Age
- 16y ago
![Crawfords Mini Packs Assorted Biscuits [Pack 100]](https://m.media-amazon.com/images/I/51uxpmkuHZL.jpg)
Crawfords Mini Packs Assorted Biscuits [Pack 100]
- Price
- £18.40
- Rating
- 4.7/5
- Reviews
- 146
- Age
- 19y ago

Crawfords Savouries Salt and Vinegar Baked Snacks 200g
- Price
- £1.15
- Rating
- 4.5/5
- Reviews
- 95
- Age
- 2y ago
Newest
by launch date
Border Mini Pack Biscuits Assorted Luxury Biscuit Collection (48 Snack Packs) | Individually Wrapped | Ideal for Sharing Gifting & Office Snacks | Vegetarian Friendly
- Price
- £16.83
- Rating
- 4.6/5
- Reviews
- 134
- Age
- 1y ago

Crawfords Savouries Salt and Vinegar Baked Snacks 200g
- Price
- £1.15
- Rating
- 4.5/5
- Reviews
- 95
- Age
- 2y ago

Crawfords Savouries Cheese Baked Snacks 250g
- Price
- £1.17
- Rating
- 4.4/5
- Reviews
- 91
- Age
- 3y ago

Crawfords Assorted Mini Biscuit Packs 6 Classic Varieties Individually Wrapped 30 g (Pack of 100)
- Price
- £18.44
- Rating
- 4.6/5
- Reviews
- 1,913
- Age
- 16y ago
![Crawfords Mini Packs Assorted Biscuits [Pack 100]](https://m.media-amazon.com/images/I/51uxpmkuHZL.jpg)
Crawfords Mini Packs Assorted Biscuits [Pack 100]
- Price
- £18.40
- Rating
- 4.7/5
- Reviews
- 146
- Age
- 19y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
2 falling
Sellers
19
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Crawford's96%
- Generic4%
- Open — no brand owns it (0%)
Demand
Crawfords Biscuits search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Crawfords Biscuits search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- crawfords biscuits17K/yr
- crawfords biscuits assorted mini packs10K/yr
- crawfords4K/yr
Reviews and returns
What reviews say buyers love and hate about Crawfords Biscuits
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Expensive biscuits
a bit pricey. elsewhere is cheaper
makes them not as good value for money
A little disappointed with these snacks
The reason being they do not taste very chheesy
Flavourless and bland
Stale and soft
Bags bigger than expected
more of a salt taste
Love
Delicious biscuits
Fabulous biscuits
Good baked snack
Love these cheese snacks and good value
Ones eaten are tasty
Really tasty
well worth the price
Good value for money
Good value
The crackers themselves are good
Great product
Good product
Great gift for the staff room
Fab value- great gift
These made a very welcome end of term gift for my childrens schools
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Crawfords Biscuits questions
Answered from the same tracked data.









