Skip to content

Crawfords Biscuits

Fail

The top 5 products take 100% of clicks, so Crawfords Biscuits is a Fail.

Flapen Score
34
34 / 100
Ranks 2,777 of 2,976 Grocery niches · −12 vs the category median of 46
Market size
£40K/yr31K searches / yr
90-day growth
-4.9%search demand this quarter
Competition
100%top-5 click share · 2 brands · 19 sellers

Flapen Score

Crawfords Biscuits against its category

The dotted line is the Grocery average. Past it, Crawfords Biscuits is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Crawfords Biscuits market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Crawfords Biscuits 31K times last year and spent an estimated £40K. All 2 brands take every click. Flapen scores it 34 out of 100, a Fail.

01 · Demand

11.4% of searches ended in a purchase last week.

Shoppers searched for this 31K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.4% of those searches ended in a purchase. Searches in the last 90 days moved -4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £40K a year.

Searches, last 12 months
31K
Growth, 90 days vs prior 90
-4.9%
Conversion, latest week
11.4%
Market size, estimated
£40Ka year
Peak month
March1.3× the quietest month
Top search term
crawfords biscuits17K searches a year

02 · Price

A sale here is worth £11.20.

Listings sell for £11.20 on average, from £1.15 to £18.44. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 500 to 750 of them. At £11.20 that is £6K to £8K a year per listing.

Average price
£11.20under the $15 to $100 sweet spot
Price range
£1.15–£18.44
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
500–750
Revenue per listing a year
£6K–£8K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

20% of listings pay for placement with sponsored ads. 40% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #41 within Bakery. It carries 476 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
20%
Prime listings
40%
Out of stock, average day
0.0%
Average rank
#41in Bakery
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
476per listing
Listings tracked
5

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Crawfords Biscuits products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£8K£16K£24K£32K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

19

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Crawford's96%
  • Generic4%
  • Open — no brand owns it (0%)

Demand

Crawfords Biscuits search demand

Weekly searches over the year, seasonality beneath. Pick a range.

700500Spike '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Crawfords Biscuits search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • crawfords biscuits17K/yr
  • crawfords biscuits assorted mini packs10K/yr
  • crawfords4K/yr

Reviews and returns

What reviews say buyers love and hate about Crawfords Biscuits

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money26%−0.03

Expensive biscuits

a bit pricey. elsewhere is cheaper

makes them not as good value for money

Taste-Overall14%+1.47

A little disappointed with these snacks

The reason being they do not taste very chheesy

Flavourless and bland

Hard Feel9%−0.09

Stale and soft

Size-Overall5%+0.18

Bags bigger than expected

Salt Content5%−0.05

more of a salt taste

Love

Baking26%+0.63

Delicious biscuits

Fabulous biscuits

Good baked snack

Taste-Overall23%+1.47

Love these cheese snacks and good value

Ones eaten are tasty

Really tasty

Value For Money14%−0.03

well worth the price

Good value for money

Good value

Quality-Overall6%−0.03

The crackers themselves are good

Great product

Good product

Gifting Purpose6%+0.95

Great gift for the staff room

Fab value- great gift

These made a very welcome end of term gift for my childrens schools

FAQ

Common Crawfords Biscuits questions

Answered from the same tracked data.