How competitive is the Crawfords Biscuits niche on Amazon United Kingdom?

2 brands and 19 sellers compete in Crawfords Biscuits on Amazon United Kingdom. The top 5 Crawfords Biscuits products take 100% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Crawfords Biscuits?

Crawfords Biscuits buyers on Amazon United Kingdom complain most about Value For Money, Taste-Overall, Hard Feel, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Crawfords Biscuits niche?

Crawfords Biscuits sells for £11.20 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.15–£18.44. The average incumbent carries 476 reviews — the moat a new listing must climb.

Crawfords Biscuits

a concentrated shelf (top 5 take 100% of clicks) — Crawfords Biscuits doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Crawfords Biscuits profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Crawfords Biscuits is a £40K/yr Amazon United Kingdom market (31K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 34/100.

Crawfords Biscuits: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -4.9% over the last 90 days and 11.4% of searches end in a purchase.

£40K

revenue / yr

Units sold / yr5K

Search volume / yr-4.9%31K

Conversion rate11.4%

Avg price£11.20

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers2 · 19

Top-5 product click share100%

Open market0%

Avg brand age38 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 5 products

Top Crawfords Biscuits products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Crawfords Assorted Mini Biscuit Packs 6 Classic Varieties Individually Wrapped 30 g (Pack of 100)

Price: £18.44
Rating: 4.6/5
Reviews: 1,913
Age: 16y ago

Crawfords Mini Packs Assorted Biscuits [Pack 100]

Price: £18.40
Rating: 4.7/5
Reviews: 146
Age: 19y ago

Crawfords Savouries Cheese Baked Snacks 250g

Price: £1.17
Rating: 4.4/5
Reviews: 91
Age: 3y ago

Crawfords Savouries Salt and Vinegar Baked Snacks 200g

Price: £1.15
Rating: 4.5/5
Reviews: 95
Age: 2y ago

Border Mini Pack Biscuits Assorted Luxury Biscuit Collection (48 Snack Packs) | Individually Wrapped | Ideal for Sharing Gifting & Office Snacks | Vegetarian Friendly

Price: £16.83
Rating: 4.6/5
Reviews: 134
Age: 1y ago

Newest

by launch date

Border Mini Pack Biscuits Assorted Luxury Biscuit Collection (48 Snack Packs) | Individually Wrapped | Ideal for Sharing Gifting & Office Snacks | Vegetarian Friendly

Price: £16.83
Rating: 4.6/5
Reviews: 134
Age: 1y ago

Crawfords Savouries Salt and Vinegar Baked Snacks 200g

Price: £1.15
Rating: 4.5/5
Reviews: 95
Age: 2y ago

Crawfords Savouries Cheese Baked Snacks 250g

Price: £1.17
Rating: 4.4/5
Reviews: 91
Age: 3y ago

Crawfords Assorted Mini Biscuit Packs 6 Classic Varieties Individually Wrapped 30 g (Pack of 100)

Price: £18.44
Rating: 4.6/5
Reviews: 1,913
Age: 16y ago

Crawfords Mini Packs Assorted Biscuits [Pack 100]

Price: £18.40
Rating: 4.7/5
Reviews: 146
Age: 19y ago

Competition: brands, sellers & click share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Crawford's96%
Generic4%
Open — no brand owns it (0%)

Crawfords Biscuits demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume31KCVR11.4%Products5Brands2Top 5 Brands100%OOS Rate0.0%Rating4.6★Reviews476Avg BSR#41

No pronounced peak months · busiest ÷ quietest = 1.3×

Top Crawfords Biscuits search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

crawfords biscuits17K/yr -9.5%8.0% conv.
crawfords biscuits assorted mini packs10K/yr -1.1%11.2% conv.
crawfords4K/yr +10.2%8.7% conv.

What reviews say buyers love and hate about Crawfords Biscuits

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews

Baking26%

“Delicious biscuits”

Taste-Overall23%

“Love these cheese snacks and good value”

Value For Money14%

“well worth the price”

Quality-Overall6%

“The crackers themselves are good”

Gifting Purpose6%

“Great gift for the staff room”

What buyers complain about

74% of reviews

Value For Money26%

“Expensive biscuits”

Taste-Overall14%

“A little disappointed with these snacks”

Hard Feel9%

“Stale and soft”

Size-Overall5%

“Bags bigger than expected”

Salt Content5%

“more of a salt taste”

Common Crawfords Biscuits questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Crawfords Biscuits 34/100 on Amazon United Kingdom — Skip it. The niche generates £40K/yr across 5 tracked products. Search demand moved -4.9% over the last 90 days.