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Cranberry Juice

Fail

The top 5 brands take 96% of clicks, so Cranberry Juice is a Fail.

Flapen Score
46
46 / 100
Ranks 1,444 of 2,976 Grocery niches · on the category median
Market size
£242K/yr264K searches / yr
90-day growth
-1.9%search demand this quarter
Competition
69%top-5 click share · 6 brands · 54 sellers

Flapen Score

Cranberry Juice against its category

The dotted line is the Grocery average. Past it, Cranberry Juice is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cranberry Juice market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cranberry Juice 264K times last year and spent an estimated £242K. The top 5 brands take 96% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

17.7% of searches ended in a purchase last week.

Shoppers searched for this 264K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.7% of those searches ended in a purchase. Searches in the last 90 days moved -1.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £242K a year.

Searches, last 12 months
264K
Growth, 90 days vs prior 90
-1.9%
Conversion, latest week
17.7%
Market size, estimated
£242Ka year
Peak month
December1.2× the quietest month
Top search term
cranberry juice191K searches a year

02 · Price

A sale here is worth £5.19.

Listings sell for £5.19 on average, from £1.11 to £18.34. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At £5.19 that is £16K to £21K a year per listing.

Average price
£5.19under the $15 to $100 sweet spot
Price range
£1.11–£18.34
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
3,000–4,000
Revenue per listing a year
£16K–£21K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #177 within Juice & Smoothies. It carries 622 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
93%
Out of stock, average day
0.0%
Average rank
#177in Juice & Smoothies
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
622per listing
Listings tracked
14

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
75 months

Products

Top Cranberry Juice products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

£0£24K£48K£73K£97K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

54

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

0%

  • Ocean Spray73%
  • Morrisons7%
  • Biona6%
  • by Amazon5%
  • LOOV4%
  • Cawston Press4%
  • Open — no brand owns it (0%)

Demand

Cranberry Juice search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KHoliday '24Holiday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Cranberry Juice search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cranberry juice191K/yr
  • pure cranberry juice11K/yr
  • ocean spray cranberry juice9K/yr
  • cranberry juice no added sugar9K/yr
  • organic cranberry juice9K/yr
  • unsweetened cranberry juice7K/yr
  • cranberry juice pure6K/yr
  • biona cranberry juice7K/yr
  • cranberry squash5K/yr
  • white cranberry juice9K/yr

Reviews and returns

What reviews say buyers love and hate about Cranberry Juice

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall21%+0.09

a funny aftertaste

tasted off disgusting do not buy

Could be just me I suppose, Cranberry juice doesn't normally taste like this to me, anyway, it is very subtle and still tastes ok

Flavor13%−0.10

mixed flavors dont always work

It's water that's Mildly flavoured

It's a weak flavour compared to their other products

Value For Money8%+2.12

Too expensive for what it is

Priced too high

Overpriced

Artificial Sweeteners6%−0.06

However, the sweetener that they have used in this product isnt natural

A natural product destroyed by adding a sweetner which by nature shouldnt be there

However, there is a problem with stevia and it relates to those glycerides

Bitter5%−0.05

Very bitter

Bitter and very dry not the best cranberry juice

It's still slightly bitter

Love

Taste-Overall29%+0.09

nice and tastes good and fresh

I like that it doesnt taste overly artificial

Good taste

Value For Money23%+2.12

Excellent Value

Great value for money

Excellent price

Quality-Overall13%+0.51

Good quality

Reasonable quality as hardly any cranberries its just packed with additives

Great quality juice

Freshness7%+0.92

Very refreshing

Have been drinking this all the time is very refreshing

This cranberry juice is so refreshing

Flavor5%−0.10

Lovely flavour

Juice is really good

always handy to have assorted flavoured fruit juices in stock at home

FAQ

Common Cranberry Juice questions

Answered from the same tracked data.