Cracker
FailThe top 5 brands take 100% of clicks, so Cracker is a Fail.
- Flapen Score
- 47 / 100Top 44% of 2,976 Grocery niches · +1 vs the category median of 4647
- Market size
- £407K/yr1.1M searches / yr
- 90-day growth
- -4.9%search demand this quarter
- Competition
- 52%top-5 click share · 5 brands · 53 sellers
Flapen Score
Cracker against its category
The dotted line is the Grocery average. Past it, Cracker is stronger. Inside it, weaker.
Market
The Cracker market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Cracker 1.1M times last year and spent an estimated £407K. All 5 brands take every click. Demand peaks in Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 22.8% of those searches ended in a purchase.
Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 22.8% of those searches ended in a purchase. Searches in the last 90 days moved -4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £407K a year.
- Searches, last 12 months
- 1.1M
- Growth, 90 days vs prior 90
- -4.9%
- Conversion, latest week
- 22.8%
- Market size, estimated
- £407Ka year
- Peak month
- December10.9× the quietest month
- Top search term
- crackers559K searches a year
02 · Price
A sale here is worth £1.61.
Listings sell for £1.61 on average, from £0.52 to £5.04. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 5,000 to 6,000 of them. At £1.61 that is £8K to £10K a year per listing.
- Average price
- £1.61under the $15 to $100 sweet spot
- Price range
- £0.52–£5.04
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 200K–250K
- Units per listing a year
- 5,000–6,000
- Revenue per listing a year
- £8K–£10K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #350 within Biscuits & Crackers. It carries 796 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 60%
- Prime listings
- 100%
- Out of stock, average day
- 2.6%
- Average rank
- #350in Biscuits & Crackers
- Average rating
- 4.54 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 796per listing
- Listings tracked
- 25
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 60 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 60 months
Products
Top Cracker products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Ritz Original Crackers Classic Savoury Biscuits 150 g (1-Pack)
- Price
- £1.13
- Rating
- 4.6/5
- Reviews
- 1,659
- Age
- 2y ago

JACOBS Original Cream Crackers 200g (Pack of 1)
- Price
- £1.38
- Rating
- 4.7/5
- Reviews
- 865
- Age
- 10y ago

Morrisons Cream Crackers 300g
- Price
- £0.60
- Rating
- 4.6/5
- Reviews
- 1,925
- Age
- 8y ago

Ritz Breaks Original Crackers Savoury Biscuits Perfect for Snacking 190 g
- Price
- £1.30
- Rating
- 4.6/5
- Reviews
- 1,801
- Age
- 12y ago

JACOBS Original Cream Crackers 300 g (Pack of 1)
- Price
- £1.41
- Rating
- 4.6/5
- Reviews
- 1,960
- Age
- 10y ago
Trending
estimated 90-day click momentum
JACOBS Cream Cracker Multipack 8 Snack Packs 185 g (Pack of 1)
- Price
- £2.13
- Rating
- 4.4/5
- Reviews
- 288
- Age
- 13y ago

Morrisons Garlic Scalloped Crackers 185g
- Price
- £1.51
- Rating
- 4.4/5
- Reviews
- 275
- Age
- 8y ago

Ritz Original Crackers Classic Savoury Biscuits 150 g (1-Pack)
- Price
- £1.13
- Rating
- 4.6/5
- Reviews
- 1,659
- Age
- 2y ago

JACOBS Crispbreads Mixed Grain Crackers 20 Crackers Per Pack 190 g (Pack of 1)
- Price
- £1.08
- Rating
- 4.5/5
- Reviews
- 150
- Age
- 11y ago

JACOBS Original Cream Crackers 300 g (Pack of 1)
- Price
- £1.41
- Rating
- 4.6/5
- Reviews
- 1,960
- Age
- 10y ago
Newest
by launch date
JACOBS Bites Red Leicester Crackers 125 g (Pack of 1)
- Price
- £1.59
- Rating
- 4.5/5
- Reviews
- 113
- Age
- 1y ago

Carrs Melts Caramelised Red Onion Flavour Crackers 150 g (Pack of 1)
- Price
- £1.40
- Rating
- 4.5/5
- Reviews
- 152
- Age
- 2y ago

Ritz Cheese Flavoured Crackers Classic Savoury Snack 140 g (1-Pack)
- Price
- £1.21
- Rating
- 4.5/5
- Reviews
- 612
- Age
- 2y ago

Ritz Original Crackers Classic Savoury Biscuits 150 g (1-Pack)
- Price
- £1.13
- Rating
- 4.6/5
- Reviews
- 1,659
- Age
- 2y ago

Peters Yard Sourdough Crackers Selection Box for Cheese 3 Varieties Great Gift Premium Quality High Fibre All Natural Rosemary Charcoal 270 g
- Price
- £5.04
- Rating
- 4.3/5
- Reviews
- 519
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 falling
Sellers
53
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
52%
Top 20: 94%
Open market
0%
- JACOB'S35%
- RITZ34%
- Morrisons20%
- Carr's9%
- Peter's Yard2%
- Open — no brand owns it (0%)
Demand
Cracker search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 10.9×
Search terms
Top Cracker search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- crackers559K/yr
- jacobs crackers61K/yr
- ritz53K/yr
- cream crackers52K/yr
- cheese biscuits63K/yr
- ritz cracker50K/yr
- crackers for cheese77K/yr
- jacobs30K/yr
- cheese crackers35K/yr
- cracker30K/yr
Reviews and returns
What reviews say buyers love and hate about Cracker
We read the reviews and the return reasons for every product selling here.
“So pale and tasteless 😥 Disappointed ☹️”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cracker questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









