How competitive is the Cracker niche on Amazon United Kingdom?

5 brands and 53 sellers compete in Cracker on Amazon United Kingdom. The top 5 Cracker products take 52% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Cracker?

Cracker buyers on Amazon United Kingdom complain most about Taste-Overall, Size-Overall, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Cracker niche?

Cracker sells for £1.61 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £0.52–£5.04. The average incumbent carries 796 reviews — the moat a new listing must climb.

Cracker

brand-locked demand (top 5 brands take 100% of clicks) — Cracker doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Cracker profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Cracker is a £407K/yr Amazon United Kingdom market (1.1M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 47/100.

Cracker: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -4.9% over the last 90 days and 22.8% of searches end in a purchase.

£407K

revenue / yr

Units sold / yr250K

Search volume / yr-4.9%1.1M

Conversion rate22.8%

Avg price£1.61

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers5 · 53

Top-5 product click share52%

Open market0%

Avg brand age60 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 25 products

Top Cracker products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Ritz Original Crackers Classic Savoury Biscuits 150 g (1-Pack)

Price: £1.13
Rating: 4.6/5
Reviews: 1,659
Age: 2y ago

JACOBS Original Cream Crackers 200g (Pack of 1)

Price: £1.38
Rating: 4.7/5
Reviews: 865
Age: 10y ago

Morrisons Cream Crackers 300g

Price: £0.60
Rating: 4.6/5
Reviews: 1,925
Age: 8y ago

Ritz Breaks Original Crackers Savoury Biscuits Perfect for Snacking 190 g

Price: £1.30
Rating: 4.6/5
Reviews: 1,801
Age: 12y ago

JACOBS Original Cream Crackers 300 g (Pack of 1)

Price: £1.41
Rating: 4.6/5
Reviews: 1,960
Age: 10y ago

Newest

by launch date

JACOBS Bites Red Leicester Crackers 125 g (Pack of 1)

Price: £1.59
Rating: 4.5/5
Reviews: 113
Age: 1y ago

Carrs Melts Caramelised Red Onion Flavour Crackers 150 g (Pack of 1)

Price: £1.40
Rating: 4.5/5
Reviews: 152
Age: 2y ago

Ritz Cheese Flavoured Crackers Classic Savoury Snack 140 g (1-Pack)

Price: £1.21
Rating: 4.5/5
Reviews: 612
Age: 2y ago

Ritz Original Crackers Classic Savoury Biscuits 150 g (1-Pack)

Price: £1.13
Rating: 4.6/5
Reviews: 1,659
Age: 2y ago

Peters Yard Sourdough Crackers Selection Box for Cheese 3 Varieties Great Gift Premium Quality High Fibre All Natural Rosemary Charcoal 270 g

Price: £5.04
Rating: 4.3/5
Reviews: 519
Age: 3y ago

Competition: brands, sellers & click share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

52%

Top 20: 94%

Open market

JACOB'S35%
RITZ34%
Morrisons20%
Carr's9%
Peter's Yard2%
Open — no brand owns it (0%)

Cracker demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.1MCVR22.8%Products25Brands5Top 5 Brands100%OOS Rate2.6%Rating4.5★Reviews796Avg BSR#350

Peak months: Dec · busiest ÷ quietest = 10.9×

Top Cracker search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

crackers559K/yr +0.0%16.9% conv.
jacobs crackers61K/yr +9.8%12.3% conv.
ritz53K/yr +7.4%29.6% conv.
cream crackers52K/yr +2.8%22.5% conv.
cheese biscuits63K/yr +2.7%7.1% conv.
ritz cracker50K/yr -25.0%24.1% conv.
crackers for cheese77K/yr -38.0%11.9% conv.
jacobs30K/yr -1.6%3.9% conv.
cheese crackers35K/yr -10.7%8.0% conv.
cracker30K/yr -16.6%8.1% conv.

What reviews say buyers love and hate about Cracker

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews

Taste-Overall45%

“Crackers delicious”

Value For Money11%

“reasonably priced”

Crispiness8%

“Crispy and stay fresh for a good while”

Flavor7%

“Great flavour”

Quality-Overall6%

“Reliable brand that never fails in quality and taste”

What buyers complain about

75% of reviews

Taste-Overall28%

“So pale and tasteless 😥 Disappointed ☹️”

Size-Overall11%

“These of course are bigger so I thought theyd be the same”

Value For Money9%

“As they're only a £1.00 a packet it's a habit I don't mind keeping”

Powdered/Crumbled7%

“very crumbley you get a lot in the packet”

Stale/Rotten/Spoiled6%

“Very Moreish”

Common Cracker questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Cracker 47/100 on Amazon United Kingdom — Skip it. The niche generates £407K/yr across 25 tracked products. Search demand moved -4.9% over the last 90 days.