couscous
Worth a lookShows searches that convert (26.4% search→purchase), but prices mostly outside the sweet spot ($0.60–$13.75) keeps it on the watch list.
Conversion
Incredible26.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great297.56avg incumbent reviews — the moat a new listing must climb
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+17.5%90-day search growth — must beat 0% to launch
Market size
Okay£115K£115K/yr · 138K searches
Avg price
Bad£3.15avg listing price — sweet spot $15–$100
Brand share
Bad98%top-5 brand share — brand-locked demand
Price range
Bad£0.60–£13.75cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, couscous is a £115K/yr Amazon United Kingdom market (138K searches/yr). The top 5 brands hold 98% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
couscous market data
- Units sold / yr
- 40K–50K
- avg 1,500–2,000/product
- Revenue / yr
- £126K–£158K
- units × avg price
- Conversion rate
- 26.4%
- Avg BSR
- #43
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 8%
- Out of stock
- 1.1%
- Avg brand age
- 73 months
- Avg seller age
- 180 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
6 falling
Sellers
38
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
46%
Top 20: 93%
Open market
0%
- Morrisons35%
- Ainsley Harriott34%
- by Amazon24%
- Twistd Flavour Co3%
- Biona2%
- Garofalo2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 89 weeks — +17.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.9×
Top couscous search terms
- couscous103K/yr
- cous cous28K/yr
- cuscus5K/yr
- cous3K/yr
Top couscous products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
by Amazon Couscous 500g
by Amazon£1.244.6★529 rev
Morrisons Cous Cous 500g
Morrisons£1.334.6★682 rev
by Amazon Cous Cous 5 packs of 500g
by Amazon£6.164.6★529 rev
Ainsley Harriott Roasted Vegetable Couscous 100g
Ainsley Harriott£0.904.6★21 rev
Ainsley Moroccan Medley Couscous 100g
Ainsley Harriott£0.824.4★329 rev
Newest
by launch date
Morrisons Mediterranean Vegetable Couscous 230g
Morrisons£2.640 rev
Morrisons Fruity Couscous 230g
Morrisons£2.621 rev
Morrisons Wholemeal Cous Cous 500g
Morrisons£1.3318 rev
by Amazon Couscous 500g
by Amazon£1.24529 rev
Morrisons The Best Fruity Moroccan Couscous 220g
Morrisons£3.2418 rev
Trending
90-day click momentumMorrisons Mediterranean Vegetable Couscous 230g
Morrisons£2.640.0★
Morrisons Fruity Couscous 230g
Morrisons£2.623.0★
Ainsley Harriott Roasted Vegetable Couscous 100g
Ainsley Harriott£0.904.6★
Ainsley Harriott Tomato and Chilli Cous Cous 100g
Ainsley Harriott£0.864.5★
Ainsley Harriott Sundried Tomato & Garlic Couscous 100 g Pack of 12
Ainsley Harriott£10.724.6★
What buyers say about couscous
What buyers praise and complain about, mined from review topics.What buyers love
“Very nice food”
“good value”
“Great quality at good price”
“Lovely flavour”
“Easy to cook”
“Good satiety and i a decent price for organic”
“I love this spicy couscous”
“In date fresh arrived quickly”
“real easy to make”
“a good portion to feed two”
What buyers complain about
“didnt realise there was as many calories as there were until I saw that this is 2 servings”
“Larger grains preferred”
“May seem expensive”
“Better flavours in the range”
“Incompetent”
“Not a fan of the turmeric spice - makes it taste like curry”
“I found this quite bland”
“Tastes horrible”
“This is NOT GLUTEN FREE. Please note that This says a may contain wheat it DOES contain wheat so please be careful if your gluten free like myself”
Common questions
- Is couscous profitable to sell on Amazon United Kingdom?
- The niche generates £115K/yr across 25 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +17.5%. Flapen's verdict: Worth a look (52/100).
- How competitive is the couscous niche?
- 6 brands and 38 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in couscous?
- Top complaints mined from reviews: Nutritional Content, Size-Overall, Value For Money. The return rate is 0.0%.
- When does demand for couscous peak?
- Demand is steady year-round — the busiest month runs 1.9× the quietest.
- What does it cost to enter the couscous niche?
- Listings span £0.60–£13.75; the average listing price is £3.15 (sweet spot $15–$100). The average incumbent carries 298 reviews — the moat a new listing must climb.