Couscous
MaybeBuyers convert on 26.4% of searches. But prices span $0.60–$13.75, mostly outside the sweet spot, so Couscous is a Maybe.
- Flapen Score
- 52 / 100Top 23% of 2,976 Grocery niches · +6 vs the category median of 4652
- Market size
- £115K/yr138K searches / yr
- 90-day growth
- +17.5%search demand this quarter
- Competition
- 46%top-5 click share · 6 brands · 38 sellers
Flapen Score
Couscous against its category
The dotted line is the Grocery average. Past it, Couscous is stronger. Inside it, weaker.
Market
The Couscous market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Couscous 138K times last year and spent an estimated £115K. The top 5 brands take 98% of clicks. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
26.4% of searches ended in a purchase last week.
Shoppers searched for this 138K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 26.4% of those searches ended in a purchase. Searches in the last 90 days moved +17.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £115K a year.
- Searches, last 12 months
- 138K
- Growth, 90 days vs prior 90
- +17.5%
- Conversion, latest week
- 26.4%
- Market size, estimated
- £115Ka year
- Peak month
- May1.9× the quietest month
- Top search term
- couscous103K searches a year
02 · Price
A sale here is worth £3.15.
Listings sell for £3.15 on average, from £0.60 to £13.75. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At £3.15 that is £5K to £6K a year per listing.
- Average price
- £3.15under the $15 to $100 sweet spot
- Price range
- £0.60–£13.75
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £5K–£6K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
8% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #43 within Rice, Pasta & Pulses. It carries 298 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 8%
- Prime listings
- 100%
- Out of stock, average day
- 1.1%
- Average rank
- #43in Rice, Pasta & Pulses
- Average rating
- 4.41 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 298per listing
- Listings tracked
- 25
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 73 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 73 months
Products
Top Couscous products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
by Amazon Couscous 500g
- Price
- £1.24
- Rating
- 4.6/5
- Reviews
- 529
- Age
- 1y ago

Morrisons Cous Cous 500g
- Price
- £1.33
- Rating
- 4.6/5
- Reviews
- 682
- Age
- 6y ago

by Amazon Cous Cous 5 packs of 500g
- Price
- £6.16
- Rating
- 4.6/5
- Reviews
- 529
- Age
- 4y ago

Ainsley Harriott Roasted Vegetable Couscous 100g
- Price
- £0.90
- Rating
- 4.6/5
- Reviews
- 21
- Age
- 10y ago

Ainsley Moroccan Medley Couscous 100g
- Price
- £0.82
- Rating
- 4.4/5
- Reviews
- 329
- Age
- 10y ago
Trending
90-day click momentum
Morrisons Mediterranean Vegetable Couscous 230g
- Price
- £2.64
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Morrisons Fruity Couscous 230g
- Price
- £2.62
- Rating
- 3.0/5
- Reviews
- 1
- Age
- 3mo ago

Ainsley Harriott Roasted Vegetable Couscous 100g
- Price
- £0.90
- Rating
- 4.6/5
- Reviews
- 21
- Age
- 10y ago

Ainsley Harriott Tomato and Chilli Cous Cous 100g
- Price
- £0.86
- Rating
- 4.5/5
- Reviews
- 3
- Age
- 10y ago

Ainsley Harriott Sundried Tomato & Garlic Couscous 100 g Pack of 12
- Price
- £10.72
- Rating
- 4.6/5
- Reviews
- 1,110
- Age
- 14y ago
Newest
by launch date
Morrisons Mediterranean Vegetable Couscous 230g
- Price
- £2.64
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Morrisons Fruity Couscous 230g
- Price
- £2.62
- Rating
- 3.0/5
- Reviews
- 1
- Age
- 3mo ago

Morrisons Wholemeal Cous Cous 500g
- Price
- £1.33
- Rating
- 4.4/5
- Reviews
- 18
- Age
- 1y ago

by Amazon Couscous 500g
- Price
- £1.24
- Rating
- 4.6/5
- Reviews
- 529
- Age
- 1y ago

Morrisons The Best Fruity Moroccan Couscous 220g
- Price
- £3.24
- Rating
- 4.2/5
- Reviews
- 18
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 falling
Sellers
38
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
46%
Top 20: 93%
Open market
0%
- Morrisons35%
- Ainsley Harriott34%
- by Amazon24%
- Twistd Flavour Co3%
- Biona2%
- Garofalo2%
- Open — no brand owns it (0%)
Demand
Couscous search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.9×
Search terms
Top Couscous search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- couscous103K/yr
- cous cous28K/yr
- cuscus5K/yr
- cous3K/yr
Reviews and returns
What reviews say buyers love and hate about Couscous
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
didnt realise there was as many calories as there were until I saw that this is 2 servings
This is NOT GLUTEN FREE
Larger grains preferred
May seem expensive
no reduction in price though eh
Better flavours in the range
Incompetent
Love
Very nice food
My son loves these as a snack
Great taste
good value
Good value
Better value buying in bulk here than the super market
Great quality at good price
have never been disappointed with the quality
Biona stuff is always good quality
Lovely flavour
This is a flavoursome cous cous
I like this because you can add your own flavour and veggies
Easy to cook
Add some veggies, protein, chopped leafy green and you have a quick dish in a couple of minutes
its ideal for quick meals or batch cooking
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Couscous questions
Answered from the same tracked data.









