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Couscous

Maybe

Buyers convert on 26.4% of searches. But prices span $0.60–$13.75, mostly outside the sweet spot, so Couscous is a Maybe.

Flapen Score
52
52 / 100
Top 23% of 2,976 Grocery niches · +6 vs the category median of 46
Market size
£115K/yr138K searches / yr
90-day growth
+17.5%search demand this quarter
Competition
46%top-5 click share · 6 brands · 38 sellers

Flapen Score

Couscous against its category

The dotted line is the Grocery average. Past it, Couscous is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Couscous market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Couscous 138K times last year and spent an estimated £115K. The top 5 brands take 98% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

26.4% of searches ended in a purchase last week.

Shoppers searched for this 138K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 26.4% of those searches ended in a purchase. Searches in the last 90 days moved +17.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £115K a year.

Searches, last 12 months
138K
Growth, 90 days vs prior 90
+17.5%
Conversion, latest week
26.4%
Market size, estimated
£115Ka year
Peak month
May1.9× the quietest month
Top search term
couscous103K searches a year

02 · Price

A sale here is worth £3.15.

Listings sell for £3.15 on average, from £0.60 to £13.75. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At £3.15 that is £5K to £6K a year per listing.

Average price
£3.15under the $15 to $100 sweet spot
Price range
£0.60–£13.75
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
1,500–2,000
Revenue per listing a year
£5K–£6K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

8% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #43 within Rice, Pasta & Pulses. It carries 298 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
8%
Prime listings
100%
Out of stock, average day
1.1%
Average rank
#43in Rice, Pasta & Pulses
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
298per listing
Listings tracked
25

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
73 months

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£17K£23K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

6 falling

Sellers

38

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

46%

Top 20: 93%

Open market

0%

  • Morrisons35%
  • Ainsley Harriott34%
  • by Amazon24%
  • Twistd Flavour Co3%
  • Biona2%
  • Garofalo2%
  • Open — no brand owns it (0%)

Demand

Couscous search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.9×

Search terms

Top Couscous search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • couscous103K/yr
  • cous cous28K/yr
  • cuscus5K/yr
  • cous3K/yr

Reviews and returns

What reviews say buyers love and hate about Couscous

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Nutritional Content15%−0.04

didnt realise there was as many calories as there were until I saw that this is 2 servings

This is NOT GLUTEN FREE

Size-Overall10%−0.04

Larger grains preferred

Value For Money10%+1.70

May seem expensive

no reduction in price though eh

Flavor10%+0.10

Better flavours in the range

Quality-Overall10%−0.01

Incompetent

Love

Taste-Overall35%+1.88

Very nice food

My son loves these as a snack

Great taste

Value For Money21%+1.70

good value

Good value

Better value buying in bulk here than the super market

Quality-Overall11%−0.01

Great quality at good price

have never been disappointed with the quality

Biona stuff is always good quality

Flavor9%+0.10

Lovely flavour

This is a flavoursome cous cous

I like this because you can add your own flavour and veggies

Cooking Instructions6%+0.71

Easy to cook

Add some veggies, protein, chopped leafy green and you have a quick dish in a couple of minutes

its ideal for quick meals or batch cooking

FAQ

Common Couscous questions

Answered from the same tracked data.