How competitive is the Couscous niche on Amazon United Kingdom?

6 brands and 38 sellers compete in Couscous on Amazon United Kingdom. The top 5 Couscous products take 46% of clicks and its top 5 brands hold 98% of demand.

What do buyers complain about in Couscous?

Couscous buyers on Amazon United Kingdom complain most about Nutritional Content, Size-Overall, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Couscous niche?

Couscous sells for £3.15 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £0.60–£13.75. The average incumbent carries 298 reviews — the moat a new listing must climb.

Couscous

Couscous shows searches that convert (26.4% search→purchase), but prices mostly outside the sweet spot ($0.60–$13.75) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Couscous profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Couscous is a £115K/yr Amazon United Kingdom market (138K searches/yr). The top 5 brands hold 98% of demand. Verdict: Worth a look — 52/100.

Couscous: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +17.5% over the last 90 days and 26.4% of searches end in a purchase.

£115K

revenue / yr

Units sold / yr50K

Search volume / yr+17.5%138K

Conversion rate26.4%

Avg price£3.15

Who owns the niche?

The top 5 brands hold 98% of demand, so 2% of the market is open.

open market share

Brands · sellers6 · 38

Top-5 product click share46%

Open market2%

Avg brand age73 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 25 products

Top Couscous products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

by Amazon Couscous 500g

Price: £1.24
Rating: 4.6/5
Reviews: 529
Age: 1y ago

Morrisons Cous Cous 500g

Price: £1.33
Rating: 4.6/5
Reviews: 682
Age: 6y ago

by Amazon Cous Cous 5 packs of 500g

Price: £6.16
Rating: 4.6/5
Reviews: 529
Age: 4y ago

Ainsley Harriott Roasted Vegetable Couscous 100g

Price: £0.90
Rating: 4.6/5
Reviews: 21
Age: 10y ago

Ainsley Moroccan Medley Couscous 100g

Price: £0.82
Rating: 4.4/5
Reviews: 329
Age: 10y ago

Newest

by launch date

Morrisons Mediterranean Vegetable Couscous 230g

Price: £2.64
Rating: 0.0/5
Reviews: 0
Age: 3mo ago

Morrisons Fruity Couscous 230g

Price: £2.62
Rating: 3.0/5
Reviews: 1
Age: 3mo ago

Morrisons Wholemeal Cous Cous 500g

Price: £1.33
Rating: 4.4/5
Reviews: 18
Age: 1y ago

by Amazon Couscous 500g

Price: £1.24
Rating: 4.6/5
Reviews: 529
Age: 1y ago

Morrisons The Best Fruity Moroccan Couscous 220g

Price: £3.24
Rating: 4.2/5
Reviews: 18
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

6 falling

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

46%

Top 20: 93%

Open market

Morrisons35%
Ainsley Harriott34%
by Amazon24%
Twistd Flavour Co3%
Biona2%
Garofalo2%
Open — no brand owns it (0%)

Couscous demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume138KCVR26.4%Products25Brands6Top 5 Brands98%OOS Rate1.1%Rating4.4★Reviews298Avg BSR#43

No pronounced peak months · busiest ÷ quietest = 1.9×

Top Couscous search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

couscous103K/yr +16.5%22.0% conv.
cous cous28K/yr +22.7%36.6% conv.
cuscus5K/yr +12.8%13.3% conv.
cous3K/yr +13.7%5.8% conv.

What reviews say buyers love and hate about Couscous

What buyers mention most, as a share of all reviews.

What buyers love

95% of reviews

Taste-Overall35%

“Very nice food”

Value For Money21%

“good value”

Quality-Overall11%

“Great quality at good price”

Flavor9%

“Lovely flavour”

Cooking Instructions6%

“Easy to cook”

What buyers complain about

90% of reviews

Nutritional Content15%

“didnt realise there was as many calories as there were until I saw that this is 2 servings”

Size-Overall10%

“Larger grains preferred”

Value For Money10%

“May seem expensive”

Flavor10%

“Better flavours in the range”

Quality-Overall10%

“Incompetent”

Common Couscous questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Couscous 52/100 on Amazon United Kingdom — Worth a look. The niche generates £115K/yr across 25 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved +17.5% over the last 90 days.