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Courgette

Fail

The top 5 brands take 100% of clicks, so Courgette is a Fail.

Flapen Score
38
38 / 100
Ranks 2,496 of 2,976 Grocery niches · −8 vs the category median of 46
Market size
£84K/yr145K searches / yr
90-day growth
-7.0%search demand this quarter
Competition
86%top-5 click share · 2 brands · 6 sellers

Flapen Score

Courgette against its category

The dotted line is the Grocery average. Past it, Courgette is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Courgette market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Courgette 145K times last year and spent an estimated £84K. All 2 brands take every click. Demand peaks in Mar–Apr–Sep–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

41.9% of searches ended in a purchase last week.

Shoppers searched for this 145K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 41.9% of those searches ended in a purchase. Searches in the last 90 days moved -7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £84K a year.

Searches, last 12 months
145K
Growth, 90 days vs prior 90
-7.0%
Conversion, latest week
41.9%
Market size, estimated
£84Ka year
Peak month
September3.5× the quietest month
Top search term
green beans128K searches a year

02 · Price

A sale here is worth £1.39.

Listings sell for £1.39 on average, from £0.84 to £2.38. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 6,000 to 8,000 of them. At £1.39 that is £8K to £11K a year per listing.

Average price
£1.39under the $15 to $100 sweet spot
Price range
£0.84–£2.38
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
6,000–8,000
Revenue per listing a year
£8K–£11K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

9% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #27 within Tinned & Jarred Food. It carries 460 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
9%
Prime listings
100%
Out of stock, average day
7.0%
Average rank
#27in Tinned & Jarred Food
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
460per listing
Listings tracked
11

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
74 months

Competition

Competition: brands, sellers & click share

The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.

£0£8K£17K£25K£34K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 flat

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

0%

  • Morrisons69%
  • by Amazon31%
  • Open — no brand owns it (0%)

Demand

Courgette search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, Sep, Dec · busiest ÷ quietest = 3.5×

Search terms

Top Courgette search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • green beans128K/yr
  • frozen green beans5K/yr
  • fine beans4K/yr
  • frozen beans3K/yr
  • green bean2K/yr
  • string beans2K/yr

Reviews and returns

What reviews say buyers love and hate about Courgette

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall20%−0.01

Bad quality

Stale/Rotten/Spoiled20%−0.11

Didn't look fresh

Not fresh Enough this time

easily get spoiled next day

Ease Of Use10%−0.05

So hard to cut

Cutting/Trimming10%−0.05

werent very finely sliced

Taste-Overall10%+0.86

not strong taste

Love

Freshness30%+2.07

These tasted pretty fresh

Fresh tasty

Good tasty fresh beans

Taste-Overall28%+0.86

Tasted fresh

Nice taste my cat likes them too

Very tasty

Value For Money13%+1.52

Lovely size packet so great value for money

Good value

I find this to be fantastic good value

Quality-Overall11%−0.01

Excellent quality

confirming a solid build quality

well done

Texture/Consistency-Overall4%−0.04

Good texture

Good texture to add to salad

FAQ

Common Courgette questions

Answered from the same tracked data.