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Courgette

Fail

The top 5 brands take 100% of clicks, so Courgette is a Fail.

Flapen Score
38
38 / 100
Ranks 2,496 of 2,976 Grocery niches · −8 vs the category median of 46
Market size
£84K/yr145K searches / yr
90-day growth
-7.0%search demand this quarter
Competition
86%top-5 click share · 2 brands · 6 sellers

Flapen Score

Courgette against its category

The dotted line is the Grocery average. Past it, Courgette is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Courgette market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Courgette 145K times last year and spent an estimated £84K. All 2 brands take every click. Demand peaks in Mar–Apr–Sep–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 41.9% of those searches ended in a purchase.

Shoppers searched for this 145K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 41.9% of those searches ended in a purchase. Searches in the last 90 days moved -7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £84K a year.

Searches, last 12 months
145K
Growth, 90 days vs prior 90
-7.0%
Conversion, latest week
41.9%
Market size, estimated
£84Ka year
Peak month
September3.5× the quietest month
Top search term
green beans128K searches a year

02 · Price

A sale here is worth £1.39.

Listings sell for £1.39 on average, from £0.84 to £2.38. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 6,000 to 8,000 of them. At £1.39 that is £8K to £11K a year per listing.

Average price
£1.39under the $15 to $100 sweet spot
Price range
£0.84–£2.38
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
6,000–8,000
Revenue per listing a year
£8K–£11K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

9% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #27 within Tinned & Jarred Food. It carries 460 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
9%
Prime listings
100%
Out of stock, average day
7.0%
Average rank
#27in Tinned & Jarred Food
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
460per listing
Listings tracked
11

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
74 months

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 86% of clicks. A locked shelf that new listings rarely crack.

£0£8K£17K£25K£34K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 flat

Sellers

6

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

86%

Top 20: 100%

Open market

0%

  • Morrisons69%
  • by Amazon31%
  • Open — no brand owns it (0%)

Demand

Courgette search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, Sep, Dec · busiest ÷ quietest = 3.5×

Search terms

Top Courgette search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • green beans128K/yr
  • frozen green beans5K/yr
  • fine beans4K/yr
  • frozen beans3K/yr
  • green bean2K/yr
  • string beans2K/yr

Reviews and returns

What reviews say buyers love and hate about Courgette

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Freshness”
20%of negative reviews mention “Quality-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Bad quality”
A buyer, on “Quality-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Courgette questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data